Less than a month until Black Friday, many companies are already preparing to boost their sales in one of the most anticipated times of the year. In addition to the undeniable investment in a good marketing strategy to achieve these results, it is necessary, також, pay attention to the collection strategies during this period, developing friendly and assertive approaches that create a positive experience and avoid, thus, risks of default and other financial losses
Until today, many people are still waiting for this date to acquire their desired products. According to data released in a survey by Dito in partnership with Opinion Box, as proof of this, 43% of consumers intend to spend more this year, against only 9% who will spend less than in 2023
This high volume of searches has been demanding, increasingly, advance planning by the market, through exclusive marketing campaigns, reinforcements in logistics and customer service, ensuring a satisfactory and smooth experience and, consequently, a greater loyalty of the buyer to the brand. However, until today, many mistakes end up being made in this process, compromising the achievement of these results by the enterprises
One of the most recurring difficulties for companies at this time has been updating their records. Many fail to qualify and maintain theirmailingon time and, with that, lose assertiveness when contacting their clients, investing money and time in messages that will not reach the intended recipient
The excessiveness in inappropriate communication is also, unfortunately, quite common. Various consumers are impacted, daily, with a high volume of messages that, no matter how much they are from brands with which they are used to relating, can generate dissatisfaction and a consequent loss of future purchase intention. Imagine this extensive amount coming from different companies, how negative they can become for anyone
These behaviors are extremely harmful to the image and prosperity of any business and, on Black Friday, they can prevent a typical increase in sales during this season. Those who wish to be part of this movement must, besides planning ahead, to worry about developing an assertive collection plan for your target audience, directing direct and objective messages to the correct recipients so that they convert and, still, create a positive shopping experience
Regarding the customer registration data, as an example, the qualification of data allows for more assertive actions, contacting the right person for that request. There are exclusive validation services between the CPF and mobile number directly in the operators' registration database, based on the premises of the Open Gateway, which are of great help in this regard
To narrow the contact between the parties, implement a broad multichannel strategy between voice and text, it is an important piece aimed at relating to the customer in the correct and preferred contact. Proper communication, technological and with omnichannel service prepared for the needs of customers increases the chances of conversion in the shopping journey
In the market, there is a series of innovative channels rich in visual resources capable of enhancing this experience, and that go beyond the more "famous" channels like WhatsApp and SMS. A great example of this is Google RCS, that allows visual identification of the brand with logo, contact, address, site and a friendlier communication through cards, carousels, gifs and other resources that will make a difference in the strategy.
As much as these resources can be used by any business, it is important to be aware of significant differences in these strategies in theonlineandoffline. Це тому що, while e-commerce already has competitive advantages due to the greater impact that these tools tend to generate from their visual appeal, one of the great differentiators of physical companies is their sensory experience and personal connection
In this way, each communication channel must be very well thought out according to these characteristics and preferences of the target audience. Meet, in depth, the profile of your client and what they expect, this will make it easier – and very – that your brand defines the best strategies for Black Friday that elevate sales conversion and results on this promising date for the market
