Black Friday is a highly anticipated date in Brazil. And not only by consumers, attentive to the offers, but also by the brands, that are preparing for a significant increase in sales and customer interactions.
At that time, the ability to provide an exceptional experience, focused on the complete customer journey and allied with technological solutions, is a decisive factor for success in sales and for customer loyalty.
Це тому що, in the current context, it is not enough to "respond" to the consumer. It is necessary to create a connection for the experience to be as smooth and memorable, that the return for a new business is practically certain
I say this based on recent research from Offerwise, commissioned by Google, where 65% of Brazilians said they expect brands to bring innovations on Black Friday this year, especially regarding the differentiators and improvements that can be offered to the consumer.
And, a tip: if your company is not yet riding the waves of new technologies (or at least understanding how they can be useful to your business), being among the top brands recalled by consumers can be a bit difficult. New technologies can both enhance the customer journey and optimize processes, making everything more agile, easy and close (a very important word in the relationship with customers). Even more so when combined with other technological resources that are not so new
Artificial intelligence, for example, brings among its various features the ability for understanding and behavioral analysis. This allows companies, mainly in seasonal events like Black Friday, get ahead of the competition with recommendations, promotions, personalized service and after-sales for each customer, increasing conversions and improving satisfaction
Furthermore, collect and use data to map and better understand customer preferences, respecting the LGPD – General Data Protection Law, supports companies in adjusting strategies, even in real time
Another point worth highlighting is the integration between the physical and the digital. This combination of experiences makes all the difference in any sector, but it can get even better if there is the possibility of omnichannel presence, that is to say, interaction across different communication channels
The transaction involving documents is another beneficiary of technology. Want an example? Insurers and Financial Institutions can also attract new clients on Black Friday, and they will send contracts and other documents to formalize the agreement, right? All of this can be done through a solution with encryption and other elements so that security and traceability are strong points in the client-company relationship
And this is not to mention the artificial intelligence chatbots that, for companies, reduce the complexity of creating the communication channel with the customer, making him able to talk in minutes. And for the clients, they offer a communication bridge with the brand, secure, agile and assertive, whose data translates into continuous improvement, if well utilized by companies for this purpose
So, to make use of technology during peak demand periods, how is Black Friday, it is more than important. It is crucial! Only this way to keep your business updated and, at the same time, your clients happy with an experience that truly makes sense for each of them, in a personalized and fluid way
