Перекладіть з португальської на українську: Mercado Livre та Magalu перевершують Amazon у рейтингу marketplaces мрії для творців

Known for bringing together a wide range of products and services in one place, marketplaces attract the attention not only of consumers but also of those behind the Creator Economy. The importance of this business model is such that it has become a new category within the dream brands ranking of content creators, based on the research. Criador POV.

In the second edition of the BrandLovers survey, which heard from over 5 thousand creators from all over Brazil, these "online shopping malls" are introducing a new category, adding to the rankings: 

• Dream Beauty Marks
• Dream Fashion Brands
• Dream Beverages & Foods Brands
• Dream Electronics Brands

On the debut of the new list, four marketplaces stood out, with two of them born in Latin American soil taking the lead ahead of a giant from the United States.

1st Free Market2nd Shopee3rd Magalu4th Amazon

“Brands originating in Latin America attract as much interest as global giants, which is a clear sign of the regional strength and cultural relevance of these players,” says Rapha Avellar, CEO and founder of BrandLovers.

Intense connection

The dream brands ranking is made from an open-ended question investigating which companies creators would most like to work with, and the spontaneous mention of marketplaces indicates how much these digital environments have already become ingrained in creators' daily lives. This is because the Creator POV 2025 survey also analyzed the state of creators' online lives. 

According to the study, 651 of these professionals are always online so as not to miss opportunities, such as job offers or partnerships - a clear sign of a hyperconnected society.

If, on one hand, data serves as a warning about the effects of hyperconnectivity and the risks to mental health; on the other, it acts as a snapshot of a modern society that manages its life online. We are talking about people who make professional connections, shop, have fun, and build communities — all of this on the internet,” says Avellar. “Because they live this dynamic intensely, creators end up being good spokespeople for this new form of consumption in marketplaces,” he concludes.