We live connected to everything – people, businesses, brands, stories, desires, products, services, and entertainment. All of this is available at our fingertips with instant speed, fueling our need for information, our curiosity, and the sense of belonging to the global network the digital universe provides.
Within this network of connections, the need to stand out, sell products or services, and become a powerful "brand" to attract followers, gain recognition, and be monetised is a constant challenge linked to perfect images, words, and videos, and speeches that captivate and transform a profile into a reference point to attract new followers and guarantee many likes.
To help those starting this journey, mentor, influencer and author Aline Bak will launch "The Power of Authority: How to elevate your brand online On 25 March, at 7pm, at Livraria da Vila, in JK-Iguatemi (SP).
In her first book, the author uses her own methodology, developed over 20 years of experience, to guide people who want to transform themselves or create a brand on Instagram, WhatsApp, TikTok, YouTube, and other channels where interaction possibilities are limitless.
Brazil is one of the leading countries in internet access, and Brazilians spend, on average, over three hours a day online, accessing various platforms and expecting engaging content. Therefore, it's crucial to understand that, while being present on social media is important, these platforms are distinct and powerful tools for building authority, reaching new audiences, and connecting a profile or product with those who truly matter.
To demonstrate these paths, Aline provides tools to help readers mark their presence with strategy, consistency, and authenticity, so they stand out and aren't forgotten amidst the competition.
At the start of the book, the author encourages the reader to assess their own profile, connections, and whether their followers are relevant to their goals or business. They offer tips on attracting new followers, engaging them, converting them into customers, and measuring the entire process.
In the next chapter, Aline details four pillars for building authority on social media, discussing positioning, repositioning, target audience, common mistakes, and how to create a "digital persona".
The next topic discussed is the importance of consistency in the "influencer's" or brand's history. Therefore, the author emphasizes the need for storytelling that conveys information and creates deep emotional connections, making people or brands more human, relevant, and memorable to their audiences.
According to Aline, it's essential to create narratives that inspire, engage, and resonate with people's values and desires. In a world brimming with messages and stimuli, storytelling stands out as the universal language that touches the heart before even reaching the mind, sparking curiosity and forging a connection between the storyteller and the listener.
Another highlight is the description of the key archetypes that dominate social media, their distinct characteristics, and tips to guide the reader in defining their ideal profile through exercises and reflection.
The next step is to organise the information to create a impactful bio and a relevant posting schedule, with suggestions for images and layout, tips for recording videos, and using other content that can add value and relevance to the profile.
Aline also proposes self-analysis so readers can overcome blocks, fears, and beliefs that prevent them from expressing themselves, and provides tools to explore their image, discover their best angles, plus tips on lighting, posture, and other crucial details for building their personal brand.
Finally, the author explores tools to boost social media growth, covering topics such as partnerships, advertising, metrics, investment, and successful case studies to inspire those entering this world with the authority to truly make a difference.
