Annual files: 2025

AI and personalization: how to balance innovation and responsibility

AI-driven personalization transforms the way we interact with digital products. With increasingly sophisticated algorithms, companies can offer experiences

mLabs launches free course to train professionals in social media

A mLabs, Brazilian social media management platform leader in Latin America, has just launched Social Media Pro, free online course aimed

Digital advertising on connected TVs: the new strategic territory for brands and advertisers

The evolution of connected TVs (CTV) is reshaping the way content is consumed and transforming the digital communication landscape. Differently from

Luft Logistics bets on Artificial Intelligence as a growth engine

The Luft Logistics ecosystem created the Luft Innovators, a cultural competition aimed at its more than 10,000 direct and outsourced employees. The goal is

Former Decolar president raises R$ 3 million for investment in the startup Recicla Lead

The Bahian startup Recicla Lead CRM secured financial support in negotiations with Bravo3, a fund of investment specialised in leveraging resources for

Companies can reduce IT costs without losing efficiency

In an increasingly dynamic and competitive business environment, the optimization of IT costs has become essential to ensure efficiency and sustainability

Rocket Lab boosts Beep Saúde's results in Apple Search Ads

A Rocket Lab, App Growth Hub is a multinational founded in 2019 and known for accelerating app growth, celebrates the results achieved with the

63% of Brazilians have at least one unused cell phone stored at home

There is an old working mobile phone, but without use? This is a common situation in Brazil, where more than 90 million old devices remain

Zenvia and Stone announce partnership to streamline the consumer journey

A Zenvia, that enables companies to create personal experiences, enveloping and fluid throughout the customer journey, and Pay.me, comprehensive solution from Stone

Deciphering the modern consumer: how AI can (and should) go beyond superficial personalization

Consumption habits are constantly changing, accelerated by technological advancement. In this context, retail also gained new tools to keep up with the pace, tracking traces
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