Annual files: 2025

Research indicates that Brazilians intend to spend up to R$ 100 on Easter Eggs

Brazilians are feeling the pinch from the increase in Easter egg prices, but even so they don't want to stop gifting special people

How to use WhatsApp AI safely and responsibly

Adolescence is a phase marked by discoveries, identity formation and emotional vulnerabilities, especially under the constant gaze of social media. The series

Even with the increase in prices, 87% of Brazilians intend to shop for Easter, points research

With the approach of Easter, Brazilians are already starting to organize their purchases for the date and the consumption expectation remains at

Misapplied feedback can sabotage teams instead of strengthening them

The way leaders provide feedback to employees can determine the level of team engagement and the company's results. When poorly conducted

GestãoClick is recognized as one of the best companies to work for

Building a positive work environment is not just a choice, but a decisive factor for the sustainable growth of a company — and

How data marketing led Queima Diária to generate R$ 500 million without external capital

Spreadsheets and projections no longer captivate investors, making digital companies that dominate performance marketing and data reach another level of valuation. It was exactly

Management and difference in the professional profile of Millennials and Generation Z

The coexistence of different generations in the corporate environment is a challenge and, at the same time, a great opportunity for companies. Baby Boomers, Generation

Tax and accounting obligations of companies

Maintaining the tax compliance of a company is essential to avoid issues during inspections. As obrigações fiscais e contábeis variam conforme o regime tributário

Brazilian companies are looking for ways to contain expenses through technology

Famous in the corporate world, o termo “Saving as a Service” (SaaS) é um modelo de serviço que utiliza tecnologia para ajudar empresas a reduzirem

Post-sales strategies can increase customer retention by 42%

What happens after the sale can be even more important than the moment of purchase. Um pós-venda bem estruturado não é apenas
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