Annual files: 2025

TikTok Shop: brands and sellers must adapt to the new times – it's fast

O Social Commerce é uma tendência crescente que está a revolucionar a forma como produtos e serviços são vendidos online. New business trend originated

84% of patients prefer to book appointments through digital channels

The diagnostic clinics are increasingly integrated into the world of digital marketing, using technology to facilitate appointment scheduling and

Fipe/Buscapé: preços dos eletroeletrônicos apresentam variação anual negativa de -2,3%

De acordo com o Índice de Preços Fipe/Buscapé, the prices of electronic products sold on the Brazilian e-commerce recorded an annual decrease of 2,3% in

Evolution of the Brazilian bettor profile reveals structural changes in 2025

The profile of the Brazilian bettor underwent a visible transformation in the first months of 2025. If previously the sector was predominantly dominated by men

$740,3 mil milhões em publicidade digital: O que separa as campanhas bem-sucedidas do desperdício

Everyone wants to sell more, attract customers and thrive in digital. But, does investing in paid traffic solve everything like with a wave of a wand

AI and utilities: A strategic partnership for Brazil

The utilities industries, responsible for providing essential public services such as energy, gas, water, basic sanitation, telecommunications, public transport, systems of shipping and delivery

Amazon announces 'Amazon Pickup Points' and expands delivery options in Brazil

In constant evolution for the benefit of clients and adapting to individual needs, Amazon has just announced another delivery option for Brazilians

Eight out of ten consumers intend to buy Mother's Day gifts online

With Mother's Day approaching, a new survey conducted by Privalia – a hub connecting consumers to over 600 national and international “love brands” – reveal them

The stigma surrounding Generation Z that contaminates marketing actions

Determining a 'starting point' regarding any behavioural change associated with the internet and new forms of communication is a task

Microsoft reveals 5th edition of the Work Trend Index

Main research data You can buy available intelligence: Intelligence is becoming abundant, accessible and available on demand. With the emergence of AI and
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