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Annual archives: 2025

Payments via WhatsApp and social media: a revolution in customer experience security.

E-Commerce Update - 0
Payments via messaging apps are already a reality in much of the world — and all indications are that they are likely to become the primary channel...

When consumer trends change, brands need to respond with marketing.

E-Commerce Update - 0
Clothing and cars are booming. That's the conclusion of a study by the Brazilian Institute of Retail and Consumer Market Executives...

Brazil reaches 64 million registered businesses (CNPJs), exhausts its system, and creates a format with letters for 2026.

E-Commerce Update - 0
Brazil has surpassed the mark of 64 million registered CNPJs (Brazilian business tax IDs), a number 7.72% higher than that recorded in the same period last year...

In B2B, leads are people, and marketing needs to wake up to that fact.

Mario Soma - 0
Despite all the advances in automation, data, and Artificial Intelligence, B2B marketing still makes a basic mistake: it forgets that it's selling to...

AI and automation for a new era of efficiency in business operations.

Rodrigo Costa - 0
Artificial Intelligence (AI) is no longer a futuristic concept; it's a reality that is transforming efficiency and competitiveness worldwide. With...

Total Express highlights Manaus and Belém as strategic hubs for e-commerce in the Amazon.

E-Commerce Update - 0
Total Express, with over three decades of experience and a leading provider of logistics solutions in Brazil, is consolidating its presence in the Amazon region by transforming Manaus and Belém into hubs...

Gartner predicts that more than 40% of agency AI projects will be canceled by the end of 2027.

E-Commerce Update - 0
More than 40% of agency AI projects will be canceled by the end of 2027 due to rising costs, an unclear value for...

Technology transforms key meeting insights into text.

E-Commerce Update - 0
Have you ever wasted time listening to endless WhatsApp audio messages trying to find "that one detail" from a conversation with a client? Well, that's a thing of the past. A...

Ortobom expands its digital presence and debuts on the Shopee marketplace.

E-Commerce Update - 0
Ortobom, the largest mattress manufacturer in Latin America, continues to accelerate its e-commerce expansion and announces its official entry into Shopee, one of the platforms...

Adtech & Branding: only a few days left until the end of the discounted pre-sale for the biggest digital advertising event in the country.

E-Commerce Update - 0
There are only a few days left until the end of the discounted pre-sale for the 2025 edition of Adtech & Branding, the leading event in the digital advertising ecosystem...
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