Start2025

Annual files: 2025

Payface at NRF 2025: AI, Organizational Transformation and Integrated Journeys Guide the Future of Retail

E-Commerce Update - 0
NRF 2025 has consolidated its role as the largest global retail event, bringing together over 40 thousand participants and a thousand exhibitors in Nova

The challenge for brands amid the trivialization of purpose

Mark Cardoso - 0
The rise and capillarity of the concept of purpose in the corporate métier has been meteoric. What was once a process of searching for a unique identity and

Influencers becoming partners of brands and AI as a protagonist are among the marketing trends for 2025

E-Commerce Update - 0
Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, there is a projection of significant changes

Brazil gained a new company every 5 seconds in October, reveals Serasa Experian

E-Commerce Update - 0
In October 2024, 394 were registered in the country.710 new CNPJs, what is equivalent, on average, to a new company every 5 seconds

How to recruit outside the major centers

Thiago Gaudencio - 0
Many believe that great professional opportunities are concentrated in large metropolises. Meanwhile, this is not 100% true. Excellent job opportunities and careers can be

AWS re:Invent Recap: A dive into the technological innovations revealed in Las Vegas

E-Commerce Update - 0
Amazon Web Services (AWS) invites you to join the AWS re:Invent Recap, a free and exclusive webinar for the Brazilian audience, what will happen

Four trends for retail presented at NRF 2025

E-Commerce Update - 0
Great events bring us important trends and reflections. This time, the NRF 2025, held at the Javits Convention Center, in New York, showed that

The main KPIs and metrics to maximize the potential of chatbots in companies

Celso Amaral - 0
The implementation of chatbots is increasingly present in companies that seek to automate processes and improve customer experience. However, to ensure

BDO reaches R$ 450 million in revenue in 2024

E-Commerce Update - 0
BDO Brazil closed 2024 with a record result. The fifth largest auditing and consulting firm in Brazil recorded a turnover of R$

The success of a startup goes beyond a good idea

Pompeo Scola - 0
Contrary to what many imagine, a good idea is not enough to succeed in the business world. Entrepreneurship goes far beyond that
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