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Annual files: 2025

"Como ser humano entre algoritmos" has just been released for Kindle

E-Commerce Update - 0
With a background that blends journalism, music, immigration and motherhood, journalist Carol Tavares has just released the e-book "How to be human among algorithms". A

Winnin launches cultural intelligence, focused on Retail and Beauty, applied for brands that want to get ahead

E-Commerce Update - 0
Culture moves quickly and those who want to lead need to keep up. Thinking about it, a Winnin,platform that uses proprietary AI to map cultural trends

Expectations of million-dollar sales drive retail in the final stretch for Mother's Day

E-Commerce Update - 0
A few days before Mother's Day, celebrated on 11 May, Brazilian retail demonstrates confidence in the results according to a survey conducted by Rcell

Emotional marketing: how this connection can increase companies' sales

Márcia Assis - 0
How many times have you been moved by a marketing campaign? Люди зв'язуються з людьми, something that is increasingly present in the

Architecting solutions: how technology redefines logistics and drives e-commerce in Brazil

Thiago Nicolussi - 0
Digital transformation in the logistics sector is consolidating as one of the main factors for the growth and efficiency of e-commerce and of

Brand x Consumer: who sets the rules now

Renan Cardarello - 0
In recent years, it was possible to see a growing increase in the purchasing decision power of consumers for various types of products, more selective

Corrida das IAs: Deepseek e Gemini ganham força e desafiam a liderança do ChatGPT, aponta Do Follow

E-Commerce Update - 0
The artificial intelligence (AI) market is experiencing a new phase of transformation, with the emergence of increasingly robust competitors to ChatGPT, of

Apps connect brands and consumers and stand out as digital marketing tools

Guilherme Martins - 0
In recent years, the growth of mobile commerce and the consolidation of smartphones as the main means of internet access have profoundly transformed the way

Renovation of the truck fleet in Brazil: challenges and impacts for the sector

E-Commerce Update - 0
The truck fleet in Brazil is aging and faces significant challenges for renewal. In 2023, the average age of trucks in the country was

Mother's Day drives growth in natural beauty e-commerce

E-Commerce Update - 0
Mother's Day, one of the most important dates in the Brazilian retail calendar, promises to boost Avozon's sales, pioneering brand in natural dermocosmetics
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