Annual files: 2024

What is Mobile Commerce

Mobile Commerce, frequently abbreviated as m-commerce, it refers to commercial transactions and activities carried out through mobile devices, like smartphones and tablets. It is an extension

What is Cross-border

Transfronteiriço, cross-border, it refers to any commercial activity, financial or operational that crosses national borders. In the context

What is Long Tail

Long Tail, the Long Tail in English, it is an economic and business concept that describes how, in the digital age, niche products

What is Hyperpersonalization

Hyper-personalization is an advanced marketing and customer experience strategy that uses data, analyses, artificial intelligence (AI) and automation to provide content, products

In note, Amazon presents its next generation of advertising technology

Індустрія цифрової реклами знаходиться на порозі, щоб пройти через значну трансформацію, підштовхнута технологічними досягненнями та змінами в практиках конфіденційності онлайн

What is NPS – Net Promoter Score

NPS, or Net Promoter Score, it is a metric used to measure customer satisfaction and loyalty towards a company, product or

What is UI Design and UX Design

UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although

What is SEM and SEO

SEM (Search Engine Marketing) і SEO (Search Engine Optimization) є двома фундаментальними поняттями в цифровому маркетингу, especially when it comes to improving visibility

What is LGPD – General Data Protection Law

The LGPD, абревіатура для Загального Закону про захист даних, є бразильським законодавством яке вступило в силу у вересні 2020. This law

What is a Sales Funnel

Introduction: The Sales Funnel, also known as Conversion Funnel or Sales Pipeline, it is a fundamental concept in marketing and sales. He
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