Amazone, igihangange kuri e-ubucuruzi, yatangaje ko igiye kuva ku muyobozi mukuru muri Berezile, Daniel Mazini, wari ufite umwanya w’umuyobozi w’igihugu kuva mu mwaka wa 2019. Iki cyemezo kije mu gihe ivugururwa ry’isi yose ry’isosiyete ishaka kugabanya ibiciro no kongera imikorere neza.
Mazini wayoboye ibikorwa bya Amazone muri iki gihugu, azasimburwa na Ricardo Garrido, umuyobozi ushinzwe ubucuruzi muri iki gihe muri Mexico. Inzibacyuho izaba mu byumweru bike biri imbere, Garrido afata umwanya muri Gicurasi.
Ku buyobozi bwa Mazini, Amazon yaguye cyane ku isoko rya Berezile, itangiza serivisi nshya nka Amazon Prime na Amazone Music, ndetse no kwagura urutonde rw’ibicuruzwa n’ubufatanye n’abacuruzi baho. Ariko, isosiyete ihura n’amarushanwa yiyongera ku bakinnyi b’igihugu nka Magazine Luiza, Abanyamerika, na Mercado Livre.
Kugenda kwa Mazini bibaye mu gihe kitoroshye kuri Amazon, yatangaje ku isi yose ko yirukanye abakozi barenga 18.000 mu ntangiriro zuyu mwaka muri gahunda yo kuvugurura imiterere y’imihindagurikire y’ubukungu nyuma y’icyorezo. Muri Berezile, iyi sosiyete kandi yagabanije abakozi bayo, nubwo itashyize ahagaragara imibare yemewe.
Mu magambo ye, Amazon yashimiye Mazini uruhare rwe n’ubuyobozi mu myaka mike ishize, agaragaza iterambere iyi sosiyete imaze gutera ku isoko rya Berezile. Iyi sosiyete kandi yashimangiye ko yiyemeje igihugu, ishimangira ubushobozi bw’iterambere rya e-ubucuruzi mu karere.
Kuza kwa Ricardo Garrido nk'umuyobozi mushya wa Amazone muri Berezile byerekana ko sosiyete ifite intego yo gukomeza gushora imari ku isoko ryaho, ikoresha uburambe bw’umuyobozi mu bikorwa muri Amerika y'Epfo. Garrido azahura n’ingorabahizi zo kuyobora iyi sosiyete mu buryo bwo guhangana n’ikoranabuhanga kandi ryihuta cyane, ishaka gushimangira umwanya wa Amazone nkumwe mu bakinnyi bakomeye mu bucuruzi bwa e-bucuruzi mu gihugu.
Hamwe n’inzibacyuho y’ubuyobozi hamwe n’ivugurura ry’isi yose, Amazon irashimangira ingamba zayo zo guhangana n’imihindagurikire y’isoko, igamije gukomeza iterambere ryayo rirambye no guha uburambe bwiza abakiriya bayo n’abafatanyabikorwa bayo muri Berezile ndetse no ku isi yose.
