Mercado Livre registered a new historic record on 11.11, which solidified as the biggest sales day in the company's history. Sales surpassed the performance of the 2024 Black Friday on the platform, reflecting the accelerated pace of consumption digitalization and the strength of Mercado Livre's ecosystem in the country.
The volume of visits to the marketplace grew 56% compared to the same day last year, driven by the consolidation of double dates in the Brazilian retail calendar. The categories that grew the most on the date were Fashion & Beauty, Technology, and Home & Decor. And among the most searched items by Brazilians yesterday are: Christmas tree, air fryer, sneakers, cell phone, and video game.
根据 Cesar Hiraoka, Senior Marketing Director of Mercado Livre, the result is an indication of the potential of digital retail this year-end: “11.11 reinforces the engagement and trust of Brazilians in our platform. We broke the historic sales record in a single day and this shows us that the consumer is increasingly attentive to the opportunities and advantages that Mercado Livre offers”。.
Despite the new milestone, the executive emphasizes that Black Friday remains the main date in the company's promotional calendar and is expected to achieve unprecedented results in 2025. “We are investing R$100 million in coupons this Black Friday, a growth of 150% compared to last year. Furthermore, we will offer 24 interest-free installments with Mercado Pago card and free shipping on orders over R$19. It will be a historic Black Friday, with even more discounts, convenience, and fast delivery across the country”。.
The performance of 11.11 also reflects consumer behavior identified in the “Consumption Panorama” survey, which had over 42 thousand respondents and was conducted by Mercado Livre and Mercado Pago. According to the study, 81% of Brazilians plan their purchases in advance, and 76% consider the use of coupons a decisive factor at the time of purchase – data that reinforces the role of offers and convenience in the consumer experience during the promotional season.
