Ukushintshana kwemilayezo phakathi kwezinkampani nabathengi kuye kwavela lapho kufika i-RCS, evumela izici eziningi ze-multimedia ezingasekelwe yi-SMS, okuvumela amabhrendi ukuthi ahlanganyele okwengeziwe futhi ahehe abathengi abengeziwe. Lokhu kubonakala kuyimpumelelo eBrazil, ngokusho kombiko we -Messaging Trends 2025 , oqhutshwa minyaka yonke yi-Infobip, inkundla yezokuxhumana yamafu yomhlaba wonke, eqophe ukukhula okungu-371% kulobu buchwepheshe ngonyaka odlule kuphela. Phakathi kwe-RCS namanye amathuluzi, afana ne-WhatsApp, i-chatbots, i-SMS, nama-imeyili, isibonelo, izinkampani zemidiya nezokuzijabulisa ziye zandisa ukusebenzisa kwazo lezi zinsiza izikhathi ezingu-14, kungakhathaliseki ukuthi ziveza izikhangiso zemikhiqizo yazo noma zidayisela amakhasimende imikhankaso.
Ucwaningo, olusekelwe ekusebenzelaneni kweziteshi zeselula ezingaphezu kwezigidigidi ezingu-530 kuplathifomu ye-Infobip emhlabeni wonke, lubonise ukuthi i-Brazil iphakathi kwamazwe abhalise ukukhula okukhulu kwemilayezo kuzo zonke izinhlobo zamapulatifomu e-Latin America—ene-RCS ebonisa ukwanda okukhulu kakhulu. Ukusetshenziswa kwamashaneli edijithali ekuxhumaneni namakhasimende kugqugquzelwe imikhakha efana neMedia and Entertainment, ekhuphuke izikhathi eziyi-14, eyeFinance neFintech, ekhuphuke ngo-22%, neTelecommunications, ekhule ngo-76%.
Emhlabeni wonke, ukwanda kwe-RCS kwenzeka ikakhulukazi ngemva kukaSepthemba 2024, lapho i-Apple iqala ukunikeza ukwesekwa kwethuluzi ngokukhululwa kwe-iOS 18. "Lokhu bekuwumkhuba womhlaba wonke, futhi ngenxa yokwamukelwa kwe-Apple, kube nokunyuka kwethrafikhi yomhlaba wonke ngo-500%. umthengi uqiniseka ngokwengeziwe ngolwazi abalutholayo,” kuchaza uCaio Borges, uMphathi Wezwe we-Infobip. "E-Brazil, i-RCS yamadivayisi we-Apple kufanele itholakale ngokuhamba kwesikhathi kulo nyaka, okufanele kube nomthelela ekwenyukeni okukhulu kwethuluzi eselivele laba ne-boom ngo-2024."
Amabhrendi amaningi enza okungaphezu kokumane azame i-RCS njengesiteshi esengeziwe ukuze amakhasimende athole imilayezo noma axhumane nawo. Manje, leli thuluzi selihlanganiswa ngokugcwele namasu okuxhumana ezinkampani. "Izinkampani zezimali, ngokwesibonelo, zibona impumelelo ekuqoqeni izikweletu ngalesi siteshi, njengoba ukubuyisela kuphumelela kakhulu futhi imininingwane yezikweletu ibhekwa kangcono kakhulu ngezinsiza ezibonakalayo nezithembekile. Izinkampani zemidiya nezokuzijabulisa ziyakwazi ukuheha izethameli eziningi kumapulatifomu ngokubonisa imininingwane nezithombe ezisebenzisana kangcono, njengezinkampani zezokuxhumana ezithengisa kakhulu, eziqoqa kangcono, noma ezihlobene ngokuphumelelayo," kuchaza uCaio.
I-WhatsApp futhi iyithuluzi elikhula kuphela eBrazil njengesiteshi sokushintshana imiyalezo phakathi kwamakhasimende nezinkampani. I-Vai de Bus, ethengisa izinto zokuhamba ezihamba phambili emadolobheni amaningana, idale ulwazi lokukhokha nge-PIX nge-WhatsApp. Ngalokhu kusebenza okusha, abagibeli abangu-98% bakhethe le ndlela yokukhokha, ngezinga lokuguqulwa elingu-85% lezinkokhelo ezenziwe ngohlelo lokusebenza.
Ngale kohlelo lokusebenza lwemiyalezo oludumile, obunye ubuchwepheshe obusafufusa bugqanyisiwe eminyakeni yakamuva phakathi kwezentengiselwano zengxoxo: Artificial Intelligence. “Ngenxa yokuthuthukiswa kwalobu buchwepheshe, inselele ayisabusebenzisi, njengoba izinkampani eziningi sezamukele ama-chatbots, ngokwesibonelo, kodwa kunalokho zizisebenzisa ngendlela ehlanganisiwe kuzo zonke iziteshi zokuxhumana ezihlukene ukuze zenze uhambo lokuthenga olubumbene,” kuchaza uCaio.
Ngokuduma kwe-RCS (Isevisi Yekhasimende Elikude), ama-chatbots, i-AI, nezinhlelo zokusebenza zemiyalezo ezifana ne-WhatsApp, kukhona ukukhula okuqhubekayo emakethe yezingxoxo. Izinhlelo zokusebenza zobuchwepheshe ziya ngokuya ziba yinkimbinkimbi, izinkampani zifuna ukuzifaka kuzo zonke iziteshi zazo zokuzisebenzisa. “Ukuba neziteshi eziningi ezitholakala kukhasimende sekuyinto engokoqobo ezinkampanini eziningi, kodwa lezo ezigqama kakhulu yilezo ezinalezi ziteshi ezivumelaniswe ngendlela ehlelekile ukuze zinikeze ulwazi oluqhubekayo, olungaguquki, nolwezinga eliphezulu,” ephetha.
