Start2025

Annual archives: 2025

Survey indicates the rise of Eastern culture in Brazilian digital consumption.

E-Commerce Update - 0
Eastern culture is already part of the daily lives of Brazilians, captivating audiences of all ages and genders through its audiovisual productions....

Companies are adopting AI armies with distinct personalities to improve customer experience.

E-Commerce Update - 0
In the past, automated customer service was viewed with some suspicion—robots that didn't understand questions or always gave the same answers...

Magalu, Netshoes, KaBuM! and Época Cosméticos are holding a special PayDay event with discounts of up to 80%.

E-Commerce Update - 0
The Magalu group brought together its entire ecosystem of companies in the biggest PayDay in history. Netshoes, KaBuM!, Época Cosméticos, aiqfome, Estante Virtual and...

Pirelli and Campneus launch Ayrton: an intelligent virtual assistant for customer service.

E-Commerce Update - 0
One of the pillars of Pirelli throughout its more than 150 years of existence is putting the customer at the center of its business. Not to...

IAS launches first AI-powered social media attention measurement for Snapchat.

E-Commerce Update - 0
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announces a groundbreaking strategic partnership with...

Curitiba hosts the largest traveling e-commerce event in Brazil.

E-Commerce Update - 0
Curitiba, the capital of Paraná, is one of the main economic and technological centers in the South of the country, and will be the host city for ExpoEcomm in...

Discover how to turn likes into customers on social media.

E-Commerce Update - 0
In 2024, Brazil consolidated its position as the leader in social media shopping in Latin America. According to data from Hootsuite, 51.3% of consumers...

83% of CEOs feel unprepared to lead large projects: GMO may be the solution.

E-Commerce Update - 0
Imagine leading a large organization during a time of challenging business transformations, such as during mergers or ERP implementations...

Thefts and robberies in the pharmaceutical retail sector increased by 200% in the first quarter, focusing on thermolabile medications.

E-Commerce Update - 0
Products easily stolen, the formation of specialized gangs in recent years, and a large black market in the country. These three factors alone are enough...

Research by Figma reveals that almost half of designers in Brazil already participate in product definition.

E-Commerce Update - 0
Interested in understanding the challenges and opportunities of design in Brazil, Figma — a design and development platform for people who build...
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