The job market is undergoing a transformation in various areas. While Brazil debates the future of the human workday, technology is providing alternatives to optimize people's performance in the world of work.
Technology already exists that allows companies to maintain an active digital service without interruption, time off, or vacations, offering an experience to modern consumers who have no time or patience to wait for a response from a professional who is on leave.
“Artificial intelligence will allow people to work less. Certainly, some jobs will cease to exist, those linked to repetitive routines, but certainly other more analytical functions will emerge,” assesses Marcus Ferreira, founder of the Goiânia-based startup Acelérion Hub de Inovação. A recent study by Goldman Sachs projects that the rise of AI could directly affect around 300 million jobs worldwide.
He exemplifies this with the virtual collaborators created by his startup, focused on sales or scheduling business meetings, which are already operating throughout the country and are reducing the need for constant hiring and training of labor.
The startup has established itself as one of the most promising in Brazil by developing AI-based solutions to optimize customer service, focusing on sales or scheduling business meetings or visits.
Focus on creativity
Despite fears about the number of jobs that may be lost in the coming years, AI specialist Loryane Lanne, partner and CEO of Acelérion, believes that technology is emerging to help people become less exhausted from their repetitive operational tasks. “Human beings were made to be creative. AI is there precisely to streamline repetitive processes and prevent people, workers, from becoming mentally exhausted, thus avoiding burnout or some type of depression from doing something that isn't very enjoyable,” she says.
The expert points out that even AIs need a specialist to guide them, which is reflected in the need for increasingly specialized and prepared professionals for the emerging job market. "In the case of customer service, the AI needs an excellent salesperson by its side, observing human behavior and improving its service so that it too excels in its role. This salesperson will increasingly master their area and will no longer be so worn down by repetitive processes and responses, focusing on what is truly important," she states.
Two fewer employees
Renato Soriani Vieira, owner of LR Imóveis in São Paulo, started using Corretora.AI about two months ago and describes the tool as a true "sales secretary." Among its functions, he highlights lead qualification and visit scheduling, which allowed the company to eliminate the need for two employees who previously performed these tasks.
“With Corretora.AI, we have already been able to serve 413 clients continuously, 24 hours a day, and I am very close to closing sales thanks to the fast and assertive scheduling,” shares Renato.
A digital technology enthusiast, Renato didn't hesitate to adopt AI in his company and sees innovation as essential to scaling his business. "Zero labor lawsuits and faster service," he summarizes.
According to Renato, Corretora.AI allowed for a better distribution of human resources, freeing up the team to focus on more strategic aspects of sales and customer relationships.
24/7 service with a human touch and efficiency.
Pabline Mello Nogueira, owner of SOU Imobiliária, in Florianópolis, also reports great progress since implementing Corretora.AI. After two months of use, the AI is handling initial customer contact, filtering information and scheduling visits before forwarding them to the responsible real estate agent.
“The service is fast and available 24 hours a day, but without sounding like a robot. Acelérion's AI has given us freedom and a level of personalization that was previously only possible with a full team,” comments Pabline.
She also reinforces the importance of innovation for survival in the market. “Innovation is 100% essential for our growth. The customer increasingly seeks speed and efficiency, and technology allows us to offer exactly that,” says Pabline.
In addition to increasing the number of appointments and centralizing information, the tool also standardizes customer service, allowing SOU Imobiliária to serve a larger number of clients without compromising service quality.
