Ikoranabuhanga rirashobora kuba umufatanyabikorwa ukomeye mubwihindurize. Ibi byagaragajwe nubufatanye bufatika hagati ya NAOS - isosiyete izwi cyane ya dermocosmetics ifite ibirango bya Bioderma, Institut Esthederm, na Etat Pur - hamwe na Interplayers, ihuriro . Udushya mu ikoranabuhanga hamwe n’ingamba nshya z’ubudahemuka bw’abakiriya byatumye ibicuruzwa bya NAOS byiyongera 242% mu mezi 12. Iri terambere ryagezweho hifashishijwe ishyirwa mubikorwa ryiterambere rya gahunda ya MyNAOS Club.
NAOS yahuye ningorane zo gufata amakuru yingenzi mubiguzi byakozwe mububiko bwa farumasi, byagabanije kumenyekanisha abakiriya b'indahemuka no gutanga ibyifuzo. Kugira ngo iki kibazo gikemuke, amategeko mashya y’ubucuruzi no guhuza ikoranabuhanga byashyizwe mu bikorwa. Ibi byafashaga kureba byuzuye kandi bihuriweho kugurisha, byemeza neza gahunda yubudahemuka.
Hamwe nintego yo gushimangira umubano hagati yabateze amatwi na NAOS, Interplayers yashyize mubikorwa ibisubizo bishya kugirango ihuze neza amakuru yo kugurisha ava mumiyoboro itandukanye. Ubu bushobozi bwo gukurikirana no guhemba ibyaguzwe byose byongereye cyane ibikorwa byabaguzi no kugurisha hafi inshuro eshatu ugereranije numwaka ushize. Gustavo Queiroz, CRM n'umuhuzabikorwa wa Digital muri NAOS agira ati: "Ku bufatanye bw'ikipe yacu no kwimukira mu bakinnyi ba Interplayers, twashoboye kuzamura ubunararibonye bw'abakoresha no kongera ibicuruzwa byacu."
Sisitemu nshya amanota yakwegereye umubare munini wabanyamuryango bashya, kwagura no kwishora mubakiriya. Hamwe nogushyira mubikorwa igikoresho gishya cya CRM, NAOS yashoboye gutandukanya no gutangiza ibikorwa byo kwamamaza byabyara umusaruro, bivamo uburambe bwihariye kubakoresha. Oscar Basto Jr., Umuyobozi wa B2B2C n’Ubucuruzi muri Interplayers, yagize ati: "Ubufatanye na NAOS bwari umushinga utoroshye ariko uhembwa cyane. Twashyize mu bikorwa amategeko mashya y’ubucuruzi no guhuza ikoranabuhanga bitarushijeho kunoza imikorere ya gahunda y’ubudahemuka ahubwo tunatanga ubunararibonye bwo guhaha ku bakiriya. Twishimiye ibisubizo byagezweho kandi dushishikajwe no gukomeza iyi nzira nziza."
Akamaro ka gahunda zubudahemuka mubyemezo byo kugura abaguzi bigaragazwa mubushakashatsi bwa vuba. Kurugero, ukurikije Raporo Yabakiriya Yubudahemuka 2024, 70% byabaguzi birashoboka cyane ko batanga ikirango niba gifite gahunda nziza yubudahemuka. Iyo bikozwe neza, iyi mikorere yongerera ibicuruzwa, itezimbere kugumana kwabakiriya, no kwishora muri rusange. Kubwibyo, ubufatanye nkubu burerekana uburyo ikoranabuhanga nubufatanye bufatika bishobora guhindura iterambere ryigurisha, bigashyiraho urwego rushya kumasoko yubuzima.
