Emakethe eya ngokuya iqhudelana futhi egxile kubathengi, ukwenza kube ngokwakho kube yithuluzi elibalulekile lokuthola nokugcina amakhasimende. Kulesi simo, izinkampani ezifana neNetflix neSpotify seziphenduke izimpawu zomhlaba wonke, zisebenzisa ubuhlakani bokwenziwa (AI) ukuze zinikeze ulwazi oluyingqayizivele nolomuntu siqu ezigidini zabasebenzisi.
Ukwenza kube ngokwakho kube yisisekelo empumelelweni yalezi zinkundla. Iguqula ulwazi lomsebenzisi lusuke kokungenzi lutho lube olusebenzayo, ludale ukuxhumana okujulile nokuqukethwe okunikezwayo. Idatha evela ku-Outgrow iveza ukuthi u-90% wabathengi bancamela amabhrendi anikeza ukuzizwisa komuntu siqu futhi anamathuba angu-40% okubuka izinto ezinconyiwe ngokusekelwe kulwazi olwabiwe nomkhiqizo.
Cishe ubukele amamuvi e-Netflix noma uchungechunge ngoba bekukuthebhu ethi "Ngoba uthandile..." noma "Sicabanga ukuthi uzoyithanda le". Ku-Netflix, ngaphezu kuka-80% wezinhlelo ezibukiwe zitholwa ngohlelo lwayo lokuncoma oluqondene nawe. Lokhu akukhulisi nje kuphela ukusebenzelana kodwa futhi kunciphisa kakhulu amanani okukhansela okubhaliselwe.
KuSpotify, ukwenza kube ngokwakho kudlula nje ukuphakamisa umculo. Inkundla, ingqalabutho ekudaleni ukuzizwisa okuhlukile ngohlu lwadlalwayo olufana ne-"Discover Weekly" kanye "Ne-Radar yokukhishwa," yenze lolu hlu lubaluleke kakhulu ekutholeni amaciko amasha nokugcina abasebenzisi bematasa, eheha izigidi zabalaleli. Lokhu kwenzelwa komuntu siqu kusize i-Spotify ifinyelele ababhalisile be-premium abangaphezu kwezigidi ezingu-205 ngo-2023.
“Le ndlela yokwenza ngezifiso ayigcini nje ngokuthuthukisa ukwaneliseka kwamakhasimende, kodwa futhi ithuthukisa ukusetshenziswa kwezinsiza zenkundla, iqondise abasebenzisi kokuqukethwe okungenzeka kukhange kubo,” kuhlaziya u-Kenneth Corrêa, uchwepheshe wedatha nokusungula kanye noprofesa we-MBA e-Fundação Getúlio Vargas (FGV).
Umthelela ekugcinweni komsebenzisi
Ukwenza kube ngokwakho nezincomo kunomthelela oqondile ekugcinweni komsebenzisi. I-Netflix ilinganisela ukuthi isistimu yayo yokuncoma yonga ngaphezu kwe-$1 bhiliyoni ngonyaka ezindlekweni zokugcinwa kwamakhasimende. I-Spotify, enezici zayo eziqondene nawe, ikhuthaza ukusetshenziswa njalo futhi yehlisa ukuthuthela ezinsizeni eziqhudelanayo.
"Ukwenza kube ngokwakho kudala umuzwa wenani elingeziwe kanye nobudlelwano besikhathi eside nabasebenzisi, okwenza insiza ibaluleke kakhulu futhi kube nzima ukuyishintsha," kusho u-Kenneth Corrêa.
Lezi zikhondlakhondla kwezokuzijabulisa zingazifundisani ezinye izinkampani mayelana nokwenza kube ngokwakho nokuncoma?
Izifundo zokwenza kube ngokwakho kanye nokuncoma usebenzisa i-AI.
Isifundo 1: Ukuqonda ngokujulile amakhasimende akho nokusebenzisa leyo mininingwane ukuze udale ukuzizwisa komuntu siqu kungaba inzuzo enamandla yokuncintisana, ngaphandle kokunaka imboni.
Isifundo 2: Ukwenza kube ngokwakho okuphumelelayo kudlula nje ukuncoma imikhiqizo. Kumayelana nokudala ukuzizwisa okuphelele okuzivumelanisa ngokuqhubekayo nokuthandwa ngumsebenzisi nokuziphatha, kusetshenziswa idatha evela emithonjeni ehlukahlukene ukwenza izinqumo kuwo wonke amazinga ebhizinisi.
Isifundo sesi-3: Ukuhlanganisa amasu e-AI ahlukene kungakha uhlelo lokuncoma oluqine kakhulu futhi olunembile, olukwazi ukuqonda ama-nuances acashile kokuncanyelwayo komsebenzisi.
Isifundo 4: Ukutshala imali ekwenzeni kube ngokwakho akukhona nje ukuthuthukisa ulwazi lomsebenzisi esikhathini esifushane, kodwa mayelana nokwakha ubudlelwano besikhathi eside obenza isevisi ibe yigugu kakhulu futhi kube nzima ukuyibuyisela.
Isifundo sesi-5 : Nakuba kunamandla, izinhlelo zokuncoma ezisekelwe ku-AI zidinga ukuqapha okuqhubekayo, ukulungiswa, nokucatshangelwa kokuziphatha ukuze kusebenze ngempela futhi kuthembeke.
Isifundo 6: Ukuqoqwa kwedatha kumele kudlulele ngale kwalokho okusobala. Kuyinhlanganisela yedatha enemininingwane mayelana nokuziphatha komsebenzisi nokuhlaziywa kwengqikithi okukuvumela ukuthi udale ukuzizwisa komuntu siqu futhi wazise izinqumo zebhizinisi zamasu.
Isifundo sesi-7: Ukufunda ngomshini kungase kusetshenziselwe hhayi kuphela ukuhlaziya idatha yomsebenzisi, kodwa futhi nokuqonda ngokujulile umkhiqizo noma isevisi ngokwayo, ngaleyo ndlela kudale izinga eliyinkimbinkimbi kakhulu lokwenza kube ngokwakho.
Isifundo sesi-8: Uma usebenzisa amasistimu e-AI ukuze wenze kube ngokwakho, kubalulekile ukuthi ungabheki nje kuphela ukusebenza kahle kwezobuchwepheshe, kodwa nemithelela ebanzi yesimilo nenhlalo yobuchwepheshe bakho.
Isifundo 9: Ukwenza kube ngokwakho, uma kusetshenziswe kahle, kudala umjikelezo omuhle wokuqonda ikhasimende kanye nokwenza ngcono isevisi, okuholela ekwanelisekeni okukhulu kwamakhasimende nokwethembeka.
Izinkampani kuyo yonke imikhakha eyahlukene zingasebenzisa lezi zifundo ezibalulekile ukuze zenze ukuxhumana okujulile nokuhlala njalo namakhasimende azo. "Ngokutshala imali ekwenzeni kube ngokwakho nasezincomweni, kusetshenziswa i-AI ngendlela efanele nangempumelelo, kungenzeka ukuguqula ulwazi lomsebenzisi futhi kuzuzwe inzuzo enkulu yokuncintisana," kusho uCorrêa.
Ngokusho kochwepheshe, ukwenza kube ngokwakho akuwona nje umkhuba odlulayo, kodwa isu elinamandla okuthi, uma selisetshenziswe kahle, lingaholela ekwanelisekeni okukhulu kwamakhasimende, ukugcinwa okungcono, kanye nokukhula okuqhubekayo. “Ikusasa lingelezinkampani ezaziyo ukuthi zingenza kanjani iminikelo nezinto ezihlangabezana nazo zibe ngezakho, zakha inani langempela neliphusile lekhasimende ngalinye,” kuphetha yena.
