Ucwaningo olushicilelwe yi-Journal of Corporate Finance lwembula ukuthi ukutshala imali ekuqeqeshweni kwabathengisi akuyona nje imali eningi, kodwa kuyindlela yokutshala imali enamasu anezinzuzo eziqinisekisiwe. Izinkampani ezitshala imali emfundweni yezinkampani, ikakhulukazi emkhakheni wezohwebo nge-e-commerce, zingabona ukwanda okufika ku-12% ku-Return on Assets (ROA), okwenza ziphumelele kakhulu kunabancintisani bazo abanganaki ukuthuthukiswa kwethalente labo.
Ucwaningo luqokomisa ukubaluleka komqondo wokukhula ezweni ledijithali, lapho ukubuyekezwa okuqhubekayo kubalulekile empumelelweni. Kulesi simo, iMagis5, inkampani ekhethekile ezenzakalelayo kanye nokuhlanganiswa kwe-e-commerce nezimakethe ezinkulu, yethule iMagis5 University, ipulatifomu yezifundo yamahhala engu-100% eyenzelwe ukunika amandla abathengisi nokubasiza bathengise okuningi.
“Emakethe yokuncintisana, lapho iziqu zibalulekile ukuze kuphumelele, ithuluzi linikeza ukuqeqeshwa okusebenzayo, okugxile emiphumeleni, konke kukude futhi mahhala kubasebenzisi,” kuchaza uClaudio Dias, i-CEO yeMagis5.
Lezi zifundo zimboza konke kusukela kumasu "okusebenzisa ukuthengisa," kuya ezimfundisweni zokubalwa kwezimali, amanani omkhiqizo, amathiphu okwenza kangcono kumapulatifomu eMarketplace, indlela yokulawula isitokwe, ngisho nokusetshenziswa kobuhlakani bokwenziwa kwezentengiselwano ze-e-commerce. "Ulwazi luyisihluthulelo sokuguqula amabhizinisi. Umgomo wethu ukuhlinzeka ngolwazi oludingekayo ukuze abathengisi bangagcini nje ngokuhambisana, kodwa futhi bahole izinguquko emakethe," kugcizelela uDias.
I-Magis5 University inikeza ipulatifomu yokufunda eku-inthanethi ephelele emahhala ngokuphelele, etholakala ngewebhusayithi ethi universidade.magis5.com.br . Lapho uzothola okuqukethwe okuhlukahlukene, njengezifundo ezifundiswa ochwepheshe bemakethe, ama-podcast, kanye nezincwadi ze-e, konke okuklanyelwe ukuhlomisa abathengisi bazo zonke izigaba ngamathuluzi nolwazi oludingekayo ukuze bathuthukise amabhizinisi abo e-commerce.
Ukuhlomisa abathengisi ngamathuluzi nolwazi oludingekayo ukuze bahambe emakethe yokuncintisana eku-inthanethi kuhumusha ukusebenza kahle kokuthengisa, ukwenza ngcono inqubo, futhi ngenxa yalokho, inzuzo ephezulu.
“Ukudalwa kweyunivesithi kwakungenye yezinhlelo ezintsha kakhulu esike saba nazo, okusivumela ukuthi sinikeze okuqukethwe okuqinile, okusesikhathini, nokuqondiswe ngokucophelela mahhala. Ngalokhu, sinika amandla abathengisi ukuthi babe nokuqiniseka okukhulu kokubili ebudlelwaneni namakhasimende kanye nasekuthengiseni, kanye nokubagcina beqaphela izitayela kanye noshintsho ezweni lebhizinisi. Kungaphezu nje kwethuba lokufunda; kuyithuba lokuzivuselela emakethe engapheli ukuthuthuka,” kuphetha uDias.
