Fa'amatalaga:

Social Commerce e faasino i le tuʻufaʻatasia o gaioiga faʻapisinisi i totonu o faʻasalalauga faʻasalalauga lautele, faʻatagaina tagata faʻaoga e faʻatau saʻo i totonu o nei siosiomaga. O lenei faʻataʻitaʻiga e tuʻufaʻatasia fegalegaleaiga faʻaagafesootai, fautuaga a tagata faʻaoga, ma faʻatauga faʻatau i se avanoa numera tasi.

Manatu autu:

Fefa'ataua'iga Fa'aagafesootai e fa'aaogaina le malosi o nu'u i luga ole laiga, fa'aoso, ma mea e fa'atupuina e tagata e fa'atauina ai fa'atauga ma fefa'ataua'iga, ma fa'atupuina ai le fa'atauga e sili atu ona fegalegaleai, agafesootai, ma fa'apitoa.

Uiga o Fefa'ataua'iga Fa'aagafesootai:

1. Tu'ufa'atasi ma feso'ota'iga fa'aagafesootai: E fa'aogaina fa'asalalauga e pei o Facebook, Instagram, Pinterest, ma TikTok.

2. Fa'atauga i-app: Fa'ataga fefa'ataua'iga e aunoa ma le tu'ua o le fa'asalalauga lautele.

3. Fa'atauga anotusi: Suia pou, tala, ma vitio i avanoa fa'atau.

4. A'afiaga fa'aagafesootai: Fa'aaoga fautuaga a tagata fa'aoga, fa'atatau, ma sea.

5. Feso'ota'iga: Fa'alauiloa talanoaga i le va o fa'ailoga ma tagata fa'atau.

Elemene autu o Fefa'ataua'iga Fa'aagafesootai:

1. Fa'atau fa'amau: Fa'ataga fa'atau sa'o i pou ma fa'asalalauga.

2. Faleoloa i luga ole laiga: Fa'amaumauga o oloa fa'atasi ma fa'asalalauga fa'asalalau lautele.

3. Fa'atauga ola: Fa'asalalauga fa'asalalau fa'atasi ma fa'ata'ita'iga o oloa ma fa'atauga moni.

4. Mea e fa'atupuina e le tagata fa'aoga: O mea na faia e tagata fa'aoga e fa'aalia ai oloa.

5. Chatbots ma fesoasoani faʻapitoa: Latou te ofoina atu le lagolago a tagata faʻatau ma fautuaga.

6. Fa'amatalaga fa'aagafesootai: Fa'aaogā fa'atatau, fa'amatalaga, ma fa'asoa e fai ma fa'amaoniga fa'aagafesootai.

Ta'uta'ua Fefa'ataua'iga Fa'aagafesootai:

1. Instagram Fa'atauga

2. Facebook Faleoloa

3. Pinterest Fa'atau Pins

4. Fa'atauga TikTok

5. WhatsApp Pisinisi

6. Snapchat's Shoppable AR

Fa'amanuiaga ole Social Commerce:

1. Mo tagata fa'atau:

   - O se faʻataʻitaʻiga faʻatauga sili atu masani ma tuʻufaʻatasia

   - Avanoa i manatu moni mai isi tagata faʻaoga

   - Faigofie le mauaina o oloa fou

   – Fegalegaleaiga tuusao ma ituaiga

2. Mo pisinisi:

   - Faʻateleina le oʻo atu ma le vaʻaia

   - Faʻaitiitia faʻalavelave i le faʻatauga

   - Faʻaleleia atili le faʻaogaina o tagata faʻatau

   - Aoina mai o faʻamatalaga taua i amioga faʻatau

   Avanoa tau maketi viral

Lu'itau o Fefa'ataua'iga Fa'aagafesootai:

1. Fa'amatalaga fa'alilolilo ma le saogalemu

2. Puleaina o manaoga o tagata faatau

3. Fa'atumauina le fa'amaoni i le lotolotoi o fefa'ataua'iga.

4. Fetuunai i suiga faifai pea algorithms

5. Tu'ufa'atasi ma le fa'atonuga o fa'amaumauga ma faiga fa'atau

Ta'iala mo le manuia i Fefa'ataua'iga Fa'aagafesootai:

1. Fausiaina o anotusi moni ma faatosina.

2. Galulue faʻatasi ma faʻauluuluga ma faʻailoga amepasa

3. Fa'aaogāina o puna'oa feso'ota'i (palota, su'ega, AR)

4. Tuuina atu vave ma patino auaunaga tagata faatau.

5. Fa'atinoina o polokalame fa'amaoni ma taui

6. Mobile optimization ma seamless user experience

Tu'u a'e aga'i i le Social Commerce:

1. Moni Fa'aopoopo (AR) mo fa'ata'ita'iga fa'apitoa

2. Fa'atau leo ​​e ala i fesoasoani fa'apitoa

3. Tokenization ma le faʻaogaina o cryptocurrencies mo fefaʻatauaiga

4. Fa'asinomaga fa'aau AI

5. Gamification o le aafiaga faatau

6. Fefa'ataua'iga fefa'ataua'iga e ala i fe'au ma talatalanoaga

Aafiaga i amioga fa'atau:

1. Fa'aitiitia le fa'asologa o filifiliga fa'atau

2. Faʻateleina le faʻalagolago e faʻavae i luga o fautuaga faʻaagafesootai.

3. Fa'amoemoe mo nisi fa'amatalaga fa'atauga fa'apitoa ma fa'apitoa.

4. Sili atu le naunau e su'e ma fa'ata'ita'i ituaiga fou.

Fuafuaga autu i Fefa'ataua'iga Fa'aagafesootai:

1. Fa'aliliuga fua

2. Fa'auiga (fiafia, fa'amatalaga, fa'asoa)

3. Tau fa'atonuga averesi

4. Click-through rate (CTR) i mea e mafai ona fa'atau

5. Taimi e faaalu i luga o le pulelaa

6. Toe fa'afo'i tupe fa'afaigaluega i tagata fa'aaafia (ROI)

Tulaga fa'aletulafono ma amio fa'aletulafono:

1. Fa'amalieina fa'atonuga o le puipuiga o fa'amaumauga (fa'ata'ita'iga, GDPR, LGPD)

2. Fa'ailoa manino o faigapa'aga totogi ma anotusi lagolago.

3. Fa'amautinoaga o fa'asalalauga talafeagai ma faiga tau maketi

4. Puipuiga mai le taufaasese ma le taufaasese

Le Lumana'i o Fefa'ataua'iga Fa'aagafesootai:

Fefa'ataua'iga Fa'aagafesootai o lo'o fa'atulagaina e fa'aauau pea le tuputupu a'e ma le fa'aleleia, ma fa'amoemoe o:

Tu'ufa'atasiga sili atu i le va o fa'asalalauga fa'aagafesootai ma faiga fa'a-e-pisinisi.

Fa'alauiloa i le fa'avasegaina ma le fa'atonuga tekonolosi

Fa'alauteleina i fa'asalalauga fa'asalalau fou ma fa'asologa.

- Faʻateleina le matafaioi a le au faʻaoso ma faʻatupu mea i totonu o le faʻatauga

Fa'ai'uga:

Fefa'ataua'iga Fa'aagafesootai o lo'o fa'atusalia ai se suiga tele i le va'aiga o fa'asalalauga fa'aagafesootai ma e-commerce. E ala i le faʻaogaina o le malosi o nuʻu i luga ole laiga, fautuaga a le tagata lava ia, ma mea faʻafesoʻotaʻi, e ofoina atu ai se auala e sili atu ona faʻaogaina ma faʻapitoa ile faʻatauga i luga ole laiga. Mo pisinisi, o loʻo faʻatusalia ai se avanoa e faʻafesoʻotaʻi saʻo ai ma tagata faʻatau, ae mo tagata faʻaoga, e maua ai se faʻasalalauga faʻapitoa faʻatasi ma fefaʻatauaʻiga.

Fa'amatalaga:

Fefa'ataua'iga fe'avea'i, e masani ona fa'apu'upu'u o le m-commerce, e fa'atatau i fefa'ataua'iga fa'apisinisi ma gaioiga fa'atino e ala i masini feavea'i, e pei o smartphones ma tablets. O se fa'aopoopoga o fa'atauga fa'ale-aganu'u, fa'atatau mo le fe'avea'i ma le fa'afaigofieina o masini feavea'i.

Manatu autu:

M-commerce e aofia ai le tele o gaioiga, mai le faʻatau ma le faʻatau atu o oloa ma auaunaga i le telefoni feaveaʻi, totogi faʻafuainumera, ma tupe faʻafeiloaʻi, e faia uma i masini feaveaʻi e fesoʻotaʻi i luga ole initaneti.

Vaega o Fefa'ataua'iga Fe'avea'i:

1. Avanoa: Fa'ataga fefa'atauaiga i so'o se taimi, so'o se mea.

2. Fa'asinomaga: Tu'uina atu fa'atauga fa'apitoa e fa'atatau i le nofoaga ma mea e fiafia i ai le tagata.

3. Fa'atopetope: Fa'afaigofieina fa'atau vave ma fa'avavevave ma totogi.

4. Tu'ufa'atasiga fa'atekonolosi: Fa'aaogā fa'ailoga e pei o GPS, mea pu'eata, ma le NFC e fa'aleleia ai le poto masani a tagata fa'aoga.

5. Omnicchannel: Faʻatasi ma isi auala faʻatau, e pei o faleoloa faaletino ma upega tafaʻilagi.

Tekinolosi e faʻauluina M-Commerce:

1. Talosaga feavea'i: Tulaga fa'apitoa mo fa'atauga ma tautua.

2. Upega Tafa'ilagi Talia: O itulau i luga ole laiga ua sili ona lelei mo le matamataina i masini feavea'i.

3. NFC (Near Field Communication): E mafai ai ona totogi le leai o se feso'ota'iga.

4. QR Codes: Latou te faʻafaigofie ona maua vave faʻamatalaga ma totogi.

5. atotupe fa'akomepiuta: Latou te teu malu fa'amatalaga totogi.

6. Fa'aopoopoina Mea Moni (AR): Fa'aleleia le fa'atauga fa'atasi ma va'aiga va'aia.

7. Fa'amatalaga Fa'amatalaga: E ofoina atu fautuaga fa'apitoa ma le lagolago a tagata fa'atau.

Fa'amanuiaga ole Fefa'ataua'iga Fe'avea'i:

1. Mo tagata fa'atau:

   Faigofie ma avanoa

   Tau faigofie ma faʻatusatusaga o oloa

   ofo fa'apitoa

   Fa'afaigofie auala totogi

2. Mo pisinisi:

   - Fa'alautele le aapa atu o tagata fa'atau

   Fa'amaumauga taua ile amio fa'atau.

   - Avanoa mo maketi faʻatatau

   - Fa'aitiitiga o tau fa'agaioiga

Lu'itau o Fefa'ataua'iga Fe'avea'i:

1. Saogalemu: Puipuiga o faʻamatalaga maʻaleʻale ma le puipuia o le taufaasese.

2. Aafiaga a le tagata faʻaoga: Faʻamautinoa le faʻaogaina o fesoʻotaʻiga i luga o lau laiti.

3. Feso'ota'i: Fa'afeagai ma fesuiaiga i tulaga lelei feso'ota'iga i luga ole laiga.

4. Vaevaega o masini: Fetuuna'i i faiga fa'aoga eseese ma le tele o lau.

5. Tu'ufa'atasiga fa'aoga: Fa'atasi ma faiga fa'akomepiuta ma pulega o iai.

Tulaga i Fefa'ataua'iga Fe'avea'i:

1. Fesoasoani leo: Fa'atauga na faia e ala i fa'atonuga leo.

2. Fefa'ataua'iga fa'aagafesootai: Tu'ufa'atasiga fa'atau ma fa'asalalauga fa'asalalau lautele.

3. Mea Moni (VR): Fa'atofu fa'atauga.

4. Initaneti o Mea (IoT): Fesoʻotaʻi masini e faʻafaigofie ai faʻatau faʻatau.

5. Totogi biometric: Fa'aogaina o tamatamai lima po'o foliga fa'aalia mo le fa'amaoni.

6. 5G: Faʻateleina le saoasaoa ma le gafatia mo faʻamatalaga m-commerce sili atu.

Ta'iala mo le manuia ile M-Commerce:

1. Mobile-muamua mamanu: Fa'amuamua le poto masani feavea'i.

2. Saosaoa optimization: Ia mautinoa le uta vave o itulau ma talosaga.

3. Fa'afaigofie siaki: Fa'aitiitia fete'ena'iga i le faiga o le totogiina.

4. Fa'asinomaga: Tuuina atu fautuaga talafeagai ma ofo.

5. Omnicchannel: Tu'ufa'atasia fa'amatalaga i luga o le initaneti ma fa'asalalauga.

6. Saogalemu malosi: Fa'atino le puipuiga o fa'amaumauga ma faiga tau fa'asese.

Aafiaga tau tamaoaiga:

1. Faʻateleina maketi: M-pisinisi ua faʻalauteleina i le lalolagi atoa.

2. Suiga i masaniga taumafa: Suiga i le auala e faʻatau ma fegalegaleai ai tagata ma faʻailoga.

3. Faʻafouina: Faʻamalosia le atinaʻeina o tekonolosi fou ma faʻataʻitaʻiga pisinisi.

4. Fa'aofiina o mea tau tupe: Avanoa i auaunaga tau tupe mo le faitau aofa'i e le'i teuina.

Fa'ai'uga:

Fefa'ataua'iga fe'avea'i o lo'o fa'atusalia ai se suiga i le auala tatou te fa'atautaia ai fefa'ataua'iga fa'apisinisi, e ofoina atu tulaga e le'i tupu muamua o le fa'afaigofie ma le fa'aogaina. A'o fa'aauau pea le fa'atuputeleina o tekonolosi feavea'i ma fa'atuputeleina le fa'aogaina o telefoni feavea'i i le lalolagi atoa, ua avea le m-commerce ma se vaega fa'aopoopo o le tamaoaiga fa'atekinolosi. Pisinisi e taliaina ma fetuutuunai i lenei tulaga ua lelei le tulaga mo le lumanaʻi o fefaʻatauaiga, ae o tagata faʻatau e manuia mai faʻatauga sili atu, sili atu ona faʻapitoa, ma faigofie.

Fa'amatalaga:

Cross-border, o se faaupuga faaPeretania o lona uiga "transfronteiriço" i le gagana Potukale, e faasino i soʻo se pisinisi, tupe, poʻo galuega faʻatino e sopoia tuaoi o le atunuʻu. I le tulaga o pisinisi ma e-fefaʻatauaʻiga, faʻasalalau tuaoi e masani ona faʻamatalaina fefaʻatauaiga, faʻatau, poʻo gaioiga e tutupu i le va o atunuʻu eseese.

Manatu autu:

Fefa'ataua'iga i tua'oi e aofia ai le fa'atau atu o oloa po'o tautua i tagata fa'atau po'o pisinisi o lo'o i atunu'u e ese mai le tagata fa'atau. E aofia uma ai fefaʻatauaiga B2C (pisinisi-i-tagata faʻatau) ma B2B (pisinisi-i-pisinisi).

Uiga o fefa'ataua'iga i tuaoi:

1. Aapa atu i le lalolagi atoa: Fa'ataga kamupani e avanoa i maketi fa'avaomalo.

2. Fa'atulafonoina lavelave: E aofia ai le tagofiaina o tulafono eseese, tulafono faatonutonu, ma tulaga faatonuina o atunuu taitasi.

3. Fa'asalalauga fa'ava-o-malo: Mana'omia le puleaina o uta fa'ava-o-malo ma se laina fa'asoa fa'avaomalo.

4. Aganu'u 'ese'ese: Mana'omia le fetuuna'i i tu ma aga eseese, gagana, ma mana'oga fa'atau.

5. Fesuia'iga o fua faatatau: Fefa'ataua'i ma le tele o tupe ma fesuiaiga o fua faatatau.

Ituaiga o galuega i tua atu:

1. Fefa'ataua'iga fa'akomepiuta i tua atu: Fa'atauga i luga ole laiga o oloa i tagata fa'atau i isi atunu'u.

2. Au'aunaga i tua atu: Tuuina atu auaunaga i tagata fa'atau i isi atunu'u.

3. Totogi fa'ava-o-malo: Fa'aliliuga tau tupe i le va o atunu'u.

4. Tupe fa'afaigaluega mai fafo: Fa'asoaina o tupe faavae i maketi faava o malo.

5. Fa'atasiga fa'ava-o-malo ma fa'atauga: Fa'atau po'o le tu'ufa'atasiga o kamupani i atunu'u 'ese'ese.

Lu'itau ole tuaoi tuaoi:

1. Tausi fa'aletulafono: Tausi i tulafono ma fa'atonuga a pulega fa'afaamasinoga eseese.

2. Lafoga: Feagai ma faiga lafoga eseese ma maliega faava o malo.

3. Logistics: Puleaina uta faavaomalo, tu ma aga, ma sapalai filifili.

4. Gagana ma aganuu: Fetuuna'i fesootaiga ma maketi mo maketi eseese.

5. Aafiaga tau tupe: Fefaʻatauaʻiga ma fesuiaiga o tau fesuiaiga.

6. Fa'a'ole'ole ma le saogalemu: Puipuia oe lava mai le fa'ateleina o tulaga lamatia i fefa'atauaiga fa'avaomalo.

Fa'amanuiaga ole va'aiga tuaoi:

1. Faʻalauteleina maketi: Avanoa i tagata fou faʻatau ma avanoa tuputupu aʻe.

2. Fa'avasegaina o tupe maua: Fa'aitiitia le fa'alagolago ile maketi e tasi.

3. Fa'atauva i le lalolagi atoa: Fa'ateleina le auai fa'ava-o-malo ma le talafeagai.

4. Tamaoaiga o fua: Avanoa e faʻaititia ai tau e ala i galuega faʻavaomalo.

5. Fa'afouga: Fa'aalia i manatu ma faiga fou mai maketi eseese.

Tekinolosi ma meafaigaluega e faafaigofie ai fesoʻotaʻiga vaʻaia tuaoi:

1. Global e-commerce platforms: Latou te faʻatautaia faʻatauga faavaomalo.

2. Fofo fa'ava-o-malo: Latou te fa'atautaia fefa'atauaiga i tupe e tele.

3. Au'aunaga fa'ava-o-malo: Pulea uta ma fa'amaumauga a le tiute.

4. Fa'aliliuga ma fa'alotoifale meafaigaluega: Fetuuna'i anotusi mo gagana ma aganuu eseese.

5. Fa'atonu faiga fa'atonutonu: Latou te fesoasoani i le fa'atautaia o tulafono fa'ava-o-malo.

Fa'asologa o fefa'ataua'iga i tua'oi:

1. Fa'atupulaia o le telefoni feavea'i e-pisinisi: Fa'ateleina fa'atauga fa'avaomalo e ala i telefoni feavea'i.

2. maketi i le lalolagi atoa: Fa'asalalauga e feso'ota'i ai tagata fa'atau ma fa'atau mai atunu'u eseese.

3. Fa'asinomaga: Fetuuna'i oloa ma auaunaga i mea e fiafia i ai le lotoifale.

4. Mauaina: Taulai atu i faiga tau fefa'ataua'iga fa'avaomalo e sili atu ona gafataulimaina.

5. Blockchain: Avanoa e faʻaleleia atili ai le manino ma le saogalemu i fefaʻatauaiga faavaomalo.

Fuafuaga mo le manuia i le maketiina o tuaoi:

1. Su'esu'ega maketi: Maua se malamalamaga loloto i maketi fa'atatau.

2. Localization: Fetuuna'i oloa, maketi, ma tagata fa'atau oloa mo maketi taitasi.

3. Fa'apa'aga fa'apitonu'u: Galulue fa'atasi ma kamupani fa'apitonu'u e fa'atautaia le maketi.

4. Fa'anatinati fa'atino: Fa'aauau pea ona fa'afou ma usita'ia tulafono fa'ava-o-malo.

5. Tekinolosi: Teu fa'afaigaluega i fofo e faafaigofie ai galuega i le lalolagi.

Aafiaga tau tamaoaiga:

1. Fa'ateleina le GDP: Fefa'ataua'iga i tua'oi e tele sona sao i le tamaoaiga o le atunu'u.

2. Fausia galuega: E fa'atupuina ai avanoa faigaluega i fa'atauga, tekonolosi, ma auaunaga fa'atatau.

3. Faʻafouina: Faʻamalosia le atinaʻeina o tekonolosi fou ma faiga faʻapisinisi.

4. Fa'atauva'a: Fa'ateleina le fa'atauva'a i le lalolagi, e ono manuia ai tagata fa'atau.

Fa'ai'uga:

Fefa'ataua'iga i tua'oi o lo'o fa'atusalia ai se tasi o faiga fa'aonaponei i le tamaoaiga o le lalolagi fa'aonaponei, fa'aosoina e ala fa'atekinolosi ma le fa'ateleina o feso'ota'iga o maketi a le lalolagi. E ui o loʻo tuʻuina mai ai ni luʻitau taua, e ofoina atu le tele o avanoa mo kamupani o soʻo se lapopoa e faʻalautele ai o latou vaʻaia ma oʻo atu i maketi fou. A'o fa'aauau pea le fa'atupuina o tekonolosi ma fa'aitiitia pa pupuni i fefa'ataua'iga fa'ava-o-malo, o fefa'ataua'iga i tua'oi o lo'o fa'amoemoe e fa'atupula'ia le sao taua i le tamaoaiga o le lalolagi, fa'ata'atia le lumana'i o fefa'ataua'iga fa'ava-o-malo ma pisinisi.

Fa'amatalaga:

O le Long Tail ose manatu tau tamaoaiga ma pisinisi o lo'o fa'amatalaina pe fa'apefea, i le vaitau numera, fa'ailoga po'o oloa le lauiloa e mafai ona fa'atasia fa'atau sili atu i le fa'atau oloa. O le faaupuga na lauiloa e Chris Anderson i lana tusiga 2004 i le Wired magazine ma mulimuli ane i lana tusi "The Long Tail: Why the Future of Business is Selling Less of More" (2006).

Amataga o le upu:

O le igoa "Long Tail" e mafua mai i foliga o le kalafi o loʻo faʻatusalia ai lenei mea faʻapitoa, lea o loʻo i ai se amataga pito i luga o oloa lauiloa (le "ulu") sosoo ai ma se "siʻusiʻu" umi o oloa faʻapitoa e faʻalautele e le gata.

Manatu autu:

Fai mai le talitonuga o le Long Tail e faapea:

1. O le tamaoaiga numera e mafai ai ona ofoina atu le tele o ituaiga o oloa.

2. O le teuina ma le tufatufaina o tau e matua fa'aitiitia.

3. Su'esu'e ma fa'atonuga meafaigaluega e fesoasoani i tagata fa'atau e su'e oloa fa'apitoa.

4. O le tu'ufa'atasia o fa'atauga o oloa fa'apitoa e mafai ona tutusa pe sili atu i le fa'atauina o oloa fa'atau.

Uiga o le I'u Umi:

1. Filifiliga e le gata: Tele fa'amaumauga o oloa po'o anotusi o lo'o avanoa.

2. Fa'aitiitia tau: Fa'aitiitia le mana'omia mo su'esu'ega fa'aletino ma tufatufa fa'aleaganu'u.

3. Niche maketi: Taulai atu i mea patino ma fa'asoa.

4. Fa'atemokalasi o le gaosiga: Fa'afaigofie le avanoa mo tagata tuto'atasi fatuga e o'o atu i le aofia.

5. Fa'atemokalasi o tufatufaga: Fa'asalalauga fa'atekinolosi fa'afaigofie le avanoa i maketi.

Fa'ata'ita'iga o Long Tail i vaega eseese:

1. E-pisinisi: Amazon e ofoina atu le faitau miliona o oloa, o le tele o mea o niche.

2. Fa'asalalauina musika: Spotify fa'atasi ai ma se fa'amaumauga tele, e aofia ai tusiata tuto'atasi.

3. Vitio fa'asalalau: Netflix fa'atasi ma se faletusi lautele o ata tifaga ma fa'asologa, e aofia ai mea fa'apitoa.

4. Faʻasalalau: Faʻasalalauga faʻasalalau e le tagata lava ia e pei ole Amazon Kindle Direct Publishing.

5. Polokalama: App stores ma le faitau miliona o polokalama avanoa.

Fa'amanuiaga ole Si'usi'u Umi:

1. Mo tagata fa'atau:

   - Tele ituaiga o filifiliga

   - Avanoa i oloa patino / mea e te fiafia i ai.

   - Su'esu'eina o niches fou

2. Mo tagata gaosi/fa'ato'aga:

   Avanoa e tautua ai maketi fa'atauva'a.

   Pa'u maualalo i le ulufale atu i maketi

   - Avanoa mo tupe mama umi ma faʻatauga faifaipea, tusa lava pe maualalo.

3. Mo fa'avae/agregators:

   - Avanoa e tautua ai le tele o tagata fa'atau

   – Fa'avasegaina o tupe maua

   - Fa'atauva'a lelei e ala i le ofoina atu o ituaiga eseese

Lu'itau o le Si'usi'u Umi:

1. Fa'atonu ma su'esu'ega: Fesoasoani i tagata fa'atau e su'e oloa talafeagai i se fa'amaumauga tele.

2. Tulaga lelei: Faʻatumauina tulaga lelei i se maketi sili atu ona matala ma eseese.

3. Saturation: Tulaga lamatia o le tele o filifiliga, e mafua ai le vaivai o tagata faatau.

4. Fa'atupe: Fa'amautinoaina o oloa fa'atauva'a e mafai ona fa'atauaina i se taimi umi.

Aafiaga tau pisinisi:

1. Suiga o le taulaʻi: Mai le sili-faʻatau atu i se taʻiala "multi-niche".

2. Su'esu'ega o fa'amaumauga: Fa'aaogā algorithms e malamalama ai ma va'ai fa'asologa o niche.

3. Fa'asinomaga: Ofo e fa'atatau i mea e fiafia i ai tagata fa'atau.

4. Fuafuaga tau: Fetuuna'i e fetu'una'i tau e fa'atatau i mana'oga niche.

Tulaga i le lumana'i:

.

2. Fa'amatalaga fa'apitoa: Fa'aleleia fautuaga ma le mauaina o oloa fa'apitoa.

3. Globalization o niches: Faʻafesoʻotaʻi mea faʻapitoa i luga o le lalolagi atoa.

4. Foafoaga tamaoaiga: Fa'atupulaia o fa'avae mo fatuga tuto'atasi.

Fa'ai'uga:

O le Long Tail o loʻo faʻatusalia se suiga taua i le auala tatou te malamalama ai i maketi i le vaitau numera. E le pei o le faʻataʻitaʻiga faʻataʻitaʻiga masani, o le Long Tail e faʻatauaina le eseesega ma faʻapitoa. O lenei manatu ua suia ai alamanuia, faia ni avanoa fou mo tagata foafoa ma pisinisi, ma ofoina atu i tagata fa'atau le tele o filifiliga eseese. A'o fa'aauau pea le fa'atupuina o tekonolosi, e foliga mai o le a tatou va'aia se fa'alautelega sili atu o le Long Tail, fa'atasi ai ma a'afiaga tetele i le tamaoaiga, aganu'u, ma amioga fa'atau.

Fa'amatalaga:

O le Hyperpersonalization o se faʻataʻitaʻiga faʻatauvaʻa faʻatau ma tagata faʻatau e faʻaogaina faʻamaumauga, auʻiliʻiliga, atamai faʻapitoa (AI), ma masini e tuʻuina atu ai mea e sili ona talafeagai ma faʻapitoa, oloa, ma poto masani i tagata taʻitoʻatasi i le taimi moni.

Vaega autu:

1. Fa'aoga malosi o fa'amaumauga: Fa'aofia ai le tele o fa'amaumauga a tagata fa'aoga, e aofia ai amioga i luga ole laiga, fa'atauga o tala fa'asolopito, fa'amaumauga o tagata ma fa'amatalaga.

2. Taimi moni: Fa'afetaui vave i gaioiga ma mea e fiafia i ai le tagata fa'aoga.

3. Omnicchannel: E ofoina atu aafiaga faifai pea ma patino i ala uma ma masini.

4. Fa'amatalaga fa'akomepiuta: Fa'aoga masini e a'oa'oina ai algorithms e va'ai ai mana'oga ma amioga.

5. Automation: Faʻatinoina suiga ma ofo otometi faʻavae i luga o faʻamatalaga faʻamatalaga.

Eseesega i le va o le Personalization ma le Hyperpersonalization:

- Faʻasinomaga: E masani ona faʻavae i luga o vaega lautele poʻo uiga faʻaoga masani.

- Hyper-personalization: Mafaufau i se seti lautele lautele o faʻamaumauga ma maua ai faʻamatalaga tulaga ese mo tagata taʻitoʻatasi.

Vaega ole Hyperpersonalization:

1. Aoina o faʻamatalaga: Faʻasalalau faʻamatalaga mai le tele o punaoa (CRM, auiliiliga, faʻasalalauga lautele, ma isi).

2. Su'esu'ega fa'amaumauga: Fa'aaogā fa'amatalaga tetele ma au'ili'iliga fa'apitoa e maua mai ai fa'amatalaga anoa.

3. AI ma Masini A'oa'oga: Atia'e fa'ata'ita'iga fa'ata'ita'i e va'ai mana'oga ma mana'oga.

4. Otometi fa'atauga: Fa'atino gaioiga fa'apitoa i le taimi moni.

5. Fa'aauau su'esu'ega ma fa'ata'ita'iga: Fa'amama i taimi uma ta'iala e fa'atatau i taunu'uga.

Fa'aoga o le Hyperpersonalization:

1. E-fefa'atauaiga: Fautuaga oloa fa'apitoa fa'apitoa.

2. Anotusi: Tu'uina atu o mea e fa'atatau i mea e fiafia i ai le tagata fa'aoga.

3. Fa'atauga imeli: Fa'asalalauga fa'atasi ma mea fa'apitoa, taimi, ma taimi fa'atele.

4. Fa'asalalauga: Fa'asalalauga fa'atatau e fa'atatau i le tala'aga ma le amio i taimi moni.

5. Auaunaga fa'atau: Fesoasoani fa'apitoa e fa'atatau i le tala fa'asolopito ma mana'oga o le tagata fa'atau.

Fa'amanuiaga ole Hyperpersonalization:

1. Fa'ateleina le talafeagai: O ofo ma anotusi e sili atu ona fetaui ma mana'oga o tagata.

2. Fa'aleleia atili le poto masani o tagata fa'atau: Fa'amalieina ma 'anoa fegalegaleaiga.

3. Fa'ateleina fua faatatau o le liuaina: Sili atu le avanoa o le fa'atau po'o le fa'auiga.

4. Fa'amaoni tagata fa'atau: Fa'amalosia le va ma le fa'ailoga.

5. Fa'atauga fa'atauga: Lelei fa'asoa fa'asoa ma le ROI.

Lu'itau o le Hyperpersonalization:

1. Fa'alilolilo ma le usita'ia: Fa'apaleniina fa'apitoa ma le puipuiga o fa'amaumauga (GDPR, CCPA).

2. Fa'atekonolosi lavelave: Manaomia mo fa'amaumauga malosi ma atina'e AI.

3. Tulaga lelei o fa'amaumauga: Fa'amautinoaina o fa'amaumauga sa'o ma fa'aonaponei mo le faia lelei o fa'ai'uga.

4. Manatu a le tagata faʻaoga: Aloese mai le lagona o le osofaʻia o le le faalauaiteleina poʻo le "mea faʻafefe".

5. Scalability: Fa'atumauina lelei fa'asinomaga i le fua.

Tulaga i le lumana'i:

1. IoT Integration: Faʻaaogaina faʻamatalaga mai masini fesoʻotaʻi mo le faʻavasegaina loloto.

2. Fa'aopoopo/Virtual Reality: Fa'apitoa Fa'atofu Aafiaga.

3. Fesoasoani leo ma virtual: Fesoʻotaʻiga faʻavae leo faʻapitoa.

4. Amiotonu ma le manino: E sili atu le taulaʻi atu i faiga faʻaoga faʻapitoa ma manino.

Fa'ai'uga:

O le Hyperpersonalization o loʻo faʻatusalia ai se suiga taua i fuafuaga tau maketi ma le poto masani a tagata faʻatau. E ala i le faʻaogaina o faʻamatalaga maualuluga, AI, ma le masini, e mafai e kamupani ona fatuina ni faʻamatalaga sili ona talafeagai ma faʻapitoa e faʻateleina ai le faʻaogaina o tagata, faʻamalieina, ma le faʻamaoni. Ae ui i lea, e taua tele le faʻafeiloaʻi o le hyperpersonalization i le amio pulea ma le faʻamaoni, faapaleniina faʻapitoa ma le tagata faʻapitoa ma mea e fiafia i ai. A'o fa'aauau pea le fa'atupuina o tekonolosi, o le hyperpersonalization e foliga mai e fa'atupula'ia fa'apitoa, ma ofoina atu avanoa sili atu mo feso'ota'iga anoa i le va o fa'ailoga ma tagata fa'atau.

NPS, po'o le Net Promoter Score, o se fua fa'atatau e fua ai le fa'amalieina o tagata fa'atau ma le fa'amaoni i se kamupani, oloa, po'o se tautua. Na atiaʻe e Fred Reichheld, Bain & Company, ma Satmetrix i le 2003, ua avea le NPS ma se tasi o meafaigaluega sili ona lauiloa mo le iloiloina o tagata faʻatau ma vaʻai le tuputupu aʻe o pisinisi.

Auala e galue ai:

O le NPS e faʻavae i luga o se fesili faʻavae se tasi: "I luga o le fua o le 0 i le 10, faʻapefea ona e fautuaina la matou kamupani / oloa / auaunaga i se uo poʻo se paaga?"

Fa'avasegaina o tagata tali:

Faʻavae i luga o tali, e faʻavasegaina tagata faʻatau i vaega e tolu:

1. Fa'alauiloa (sikoa 9-10): Fa'atauga fa'amaoni ma naunau e fa'aauau pea ona fa'atau ma fautua atu i isi.

2. Passive (sikoa 7-8): Fa'amalieina ae le fa'atauva'a tagata fa'atau, fa'aletonu i ofo fa'atauva.

3. Fa'aleaga (sikoa 0-6): Fa'atauga le fiafia e ono afaina ai le fa'ailoga e ala i tali le lelei.

NPS Fa'atatau:

Ole NPS e fa'atatau ile toese ole pasene ole Detractors mai le pasene ole Promoters:

NPS = % Fa'alauiloa - % Fa'aleaga

O le taunuuga o se numera i le va o le -100 ma le 100.

Fa'amatalaga o le NPS:

NPS> 0: E masani ona manatu lelei.

NPS > 50: Fa'amanaia lelei

NPS > 70: Fa'atatau i le lalolagi-vasega.

Fa'amanuiaga ole NPS:

1. Fa'afaigofie: Faigofie ona fa'atino ma malamalama.

2. Fa'ailoga: Fa'ataga fa'atusatusaga i le va o kamupani ma vaega.

3. Va'aiga: Fa'atasi ma le fa'atupulaia o pisinisi.

4. Fa'atino: Fa'ailoa vaega mo le fa'aleleia ma le le fiafia o tagata fa'atau.

Tapulaa o NPS:

1. Fa'afaigofieina: Atonu e le mafai ona pu'eina le nuances o le tagata fa'atau.

2. Leai se talaaga: E le maua ai mafuaaga mo togi na tofia.

3. Fesuia'iga fa'ale-aganu'u: O fa'amatalaga o le fua e ono eseese i le va o tu ma aga.

Fa'ata'ita'iga sili:

1. Toe tulitatao: Fesili e uiga i le mafuaaga o le togi e maua ai ni malamalamaaga lelei.

2. Fa'atele: Fua i taimi uma e siaki ai faiga.

3. Vaevaega: Iloilo le NPS e tagata fa'atau po'o vaega o oloa.

4. Fa'atinoga: Fa'aaogā fa'amatalaga e fa'aleleia atili ai oloa, tautua, ma mea na tutupu.

Fa'atinoga:

NPS e mafai ona faʻatinoina e ala i suʻesuʻega imeli, SMS, upega tafaʻilagi, poʻo faʻapipiʻi i totonu o polokalama ma oloa numera.

Taua mo pisinisi:

Ua avea le NPS ma metric autu mo le tele o kamupani, e masani ona faʻaaogaina o se KPI (Key Performance Indicator) e iloilo ai le faamalieina o tagata faʻatau ma le faʻatinoga o pisinisi.

Evolution o le NPS:

Talu mai lona fa'aulufaleina, ua fa'atupuina le manatu o le NPS e aofia ai faiga e pei o le "Closed Loop Feedback," lea e tulitatao malosi ai kamupani ma tagata tali e foia ai faafitauli ma faʻaleleia le poto masani.

Fa'ai'uga:

Ole Net Promoter Score ose meafaigaluega taua mo le fuaina ma le faʻaleleia o le faʻamaoni o tagata faʻatau. E ui lava e iai ona tapulaʻa, o lona faigofie ma le fesoʻotaʻiga ma le faʻatupulaia o pisinisi ua avea ai ma fua faʻatatau lautele. A fa'aoga fa'atasi ma isi fa'ata'ita'iga fa'atauga ma fa'ata'ita'iga, e mafai e le NPS ona tu'uina atu fa'amatalaga taua e una'ia ai le fa'amalieina o tagata fa'atau ma le tuputupu a'e o pisinisi.

UI Design (User Interface Design) ma le UX Design (User Experience Design) o ni manatu vavalalata e lua ma taua i le tulaga o mamanu numera. E ui lava e masani ona ta'ua fa'atasi, ae e iai a latou fa'atatauga ma'oti ma felagolagoma'i i le fa'atupuina o oloa fa'akomepiuta lelei ma fa'aoga-tagata.

Fuafuaga UI - Faʻailoga Faʻaoga Faʻaoga

Fa'amatalaga:

UI Design, poʻo le User Interface Design, e faʻatatau i le faʻagasologa o le fatuina o fesoʻotaʻiga mataʻina ma faʻaogaina mo oloa numera, e pei o talosaga, upega tafaʻilagi, ma polokalama.

Vaega autu:

1. Taulai va'aia: Fa'atotonu i foliga vaaia ma fa'alelei o le atina'e.

2. Elemene felagolagomai: E aofia ai fa'amau, menus, icons, ma isi vaega fa'aoga.

3. Fa'atulagaina: Fa'atulaga elemene i luga o le lau i se auala fa'apitoa ma fa'amalieina.

4. Fa'aauau: Fa'atumauina le felagolagoma'i va'aia i le oloa atoa.

UI Design Vaega:

- Tusitusi: Filifiliga ma le faʻaogaina o fonuka.

– Fa'ailoga lanu: Fa'ailoga lanu o oloa.

- Fa'atonuga va'aia: Fa'atulagaina o elemene i le taua.

Tali: Fetuuna'i le atina'e i le tele o lau mata.

UX Design - Faʻamatalaga Faʻamatalaga Faʻaoga

Fa'amatalaga:

UX Design, poʻo le User Experience Design, o le faʻagasologa o le mamanuina o oloa e ofoina atu aafiaga anoa ma talafeagai i tagata faʻaoga, e aofia ai le malaga atoa o fegalegaleaiga ma le oloa.

Vaega autu:

1. Fa'aoga taula'iga: Fa'amuamua mana'oga, mana'oga, ma amio a tagata fa'aoga.

2. Su'esu'ega: E a'afia ai su'esu'ega a tagata fa'aoga ma su'esu'ega fa'amaumauga.

3. Fa'amatalaga fa'ata'ita'iga: Fa'atulaga ma fa'atūina mea o lo'o iai i se auala talafeagai.

4. Fa'agasolo fa'aoga: Fa'afanua le malaga a le tagata fa'aoga i le oloa.

Vaega ole UX Design:

- Suʻesuʻega a tagata faʻaoga: Faʻatalanoaga, suʻega faʻaoga, suʻesuʻega faʻamaumauga.

- Tagata: Fausiaina o faʻamatalaga faʻapitoa a tagata faʻaoga.

– Uea fa'apipi'i: Ata fa'avae o le fausaga o oloa.

– Fa'ata'ita'iga: Fausia ni fa'ata'ita'iga feso'ota'i mo su'ega.

Eseesega i le va o le UI Design ma le UX Design:

1. Avanoa: UI Design e taulaʻi i luga o le vaʻaia vaʻaia, ae o le UX Design e aofia ai le poto masani a le tagata faʻaoga.

2. Fa'amoemoega: UI Design e fa'amoemoe e fausia ni feso'ota'iga matagofie ma fa'atino, ae o le UX Design e fa'amoemoe e tu'uina atu se fa'amalieina o le poto masani.

3. Tomai: UI Design e manaʻomia ai le vaʻaia ma ata faʻataʻitaʻiga tomai, ae manaʻomia e le UX Design tomai faʻapitoa ma suʻesuʻega.

4. Fa'agasologa: UI Design e masani lava ona tupu pe a mae'a le vaega muamua o le UX Design, e ui lava o lo'o i ai le fa'aogaina.

Taua mo oloa numera:

O le tuʻufaʻatasia o le UI ma le UX design e taua tele mo le fatuina o oloa numera manuia. O le mamanu UX lelei e faʻamautinoaina o le oloa e aoga ma aoga, aʻo lelei le faʻaogaina o le UI e faʻamautinoa ai e manaia le vaʻaia ma faigofie ona faʻaoga.

Felagolagomai i le va o le UI ma le UX Design:

O le UI ma le UX Design e galulue faʻatasi e fatuina ni oloa numera lelei:

UX Design e faʻavaeina le faʻavae ma le faʻaogaina o le oloa.

O le UI Design e faʻaola ai lenei fausaga i elemene vaʻaia matagofie.

Faʻatasi, latou te fatuina se poto masani faʻaoga atoatoa ma faʻamalieina.

Tulaga o iai nei:

– Fuafuaga fa'atotonugalemu: Fa'atotonugalemu i mana'oga ma mea e fiafia i ai le tagata fa'aoga.

Avanoa: Fa'amamafa tele i le fa'aogaina o oloa e tagata uma, e aofia ai tagata e iai mana'oga fa'apitoa.

Fuafuaga tali: Faʻafetaui lelei i masini eseese ma le tele o lau.

Minimalism: O se aga aga'i atu i feso'ota'iga mama ma faigofie.

Fa'ai'uga:

UI Design ma le UX Design o ni fa'atonuga fa'atasi ma taua i le atina'eina o oloa fa'aonapo nei. Aʻo taulaʻi le UI Design i le fatuina o fesoʻotaʻiga mataʻina ma faʻaogaina, UX Design e faʻamautinoa e faʻamalieina ma aoga le poto masani a le tagata faʻaoga. O le tuʻufaʻatasia manuia o nei vaega e lua e maua ai oloa numera e le gata ina matagofie i le vaʻai, ae faʻapea foʻi le faʻaogaina, lelei, ma fiafia e faʻaoga. I se lalolagi fa'atupula'ia fa'atekinolosi, o le lelei i le UI ma le UX Design ua avea ma fa'atauva'a taua mo kamupani ma oloa.

SEM (Search Engine Marketing) ma le SEO (Search Engine Optimization) o ni manatu fa'avae se lua i le maketiina numera, aemaise lava pe a o'o mai i le fa'aleleia atili o le va'aia o se upega tafa'ilagi po'o se pisinisi i fa'ai'uga su'esu'e i luga ole laiga.

SEM - Su'e Su'esu'e Fa'atauga

Fa'amatalaga:

SEM, po'o le Su'esu'ega Su'esu'e, o se fa'amatalaga fa'apitoa o fa'atauga fa'akomepiuta e fa'amoemoe e fa'ateleina le va'aia o le upega tafa'ilagi i taunu'uga o su'esu'ega, e pei o Google, Bing, ma Yahoo.

Vaega autu:

1. Totogi auala: E masani ona aofia ai faʻasalalauga totogi i luga o faʻasalalauga suʻesuʻe.

2. Fa'ai'uga vave: E mafai ona fa'atupu vave fe'avea'i i se 'upega tafa'ilagi.

3. Pulea sa'o: Fa'ataga mo fa'amatalaga au'ili'ili fa'avasega vaega.

4. Fua: E ofoina atu fua fa'atatau mo su'esu'ega ROI (Return on Investment).

Vaega SEM:

- PPC (Pay-Per-Click): Faʻasalalauga e totogi mo kiliki taʻitasi.

Fa'aaliga Fa'aaliga: Fa'asalalauga va'aia i luga o upega tafa'ilagi paaga.

- Remarketing: Faʻasalalauga faʻatatau i tagata faʻaoga ua uma ona fegalegaleai ma le upega tafaʻilagi.

SEO – Su'esu'e Su'esu'e

Fa'amatalaga:

SEO, po'o le Su'esu'ega Su'e Su'esu'e, o se seti o metotia ma ta'iala e fa'atatau i le fa'aleleia o le tulaga o le 'upega tafa'ilagi (e le'i totogia) i fa'ai'uga su'esu'e.

Vaega autu:

1. Faiga fa'alenatura: Taulai atu i taunu'uga e le'i totogia.

2. I'uga umi: E masani ona umi se taimi e fa'aalia ai fa'ai'uga, ae sili atu ona fa'atumauina.

3. Tulaga talafeagai: Fa'amuamua le fausiaina o mea e sili ona lelei ma talafeagai.

4. Su'esu'ega fa'apitoa: E aofia ai le fa'aleleia atili o le fa'atulagaga ma le fa'atinoga o le saite.

Vaega SEO:

I-itulau SEO: Faʻatonuina o elemene i totonu o le upega tafaʻilagi (suafa, faʻamatalaga meta, anotusi).

Off-itulau SEO: Taʻiala i fafo atu o le upega tafaʻilagi (fausia backlinks, faʻasalalauga lautele).

– SEO fa'apitoa: Fa'asilisiliina le fa'atulagaina o le 'upega tafa'ilagi ma fa'atinoga fa'apitoa.

Eseesega i le va o SEM ma SEO:

1. Tau: SEM e aofia ai tupe faʻasalalau tuusaʻo, ae o le SEO e masani ona manaʻomia tupe faʻaalu i taimi ma punaoa mo le fatuina o mea ma le faʻaleleia atili.

2. Taimi e vaʻai ai iʻuga: E mafai e le SEM ona faʻatupuina vave fefaʻatauaiga, aʻo SEO o se fuafuaga umi.

3. Faʻaauau: O taunuʻuga SEO e foliga mai e sili atu ona tumau, ae o le SEM e manaʻomia le faʻaauauina o tupe faʻaalu e faʻamautu ai feoaiga.

4. Ituaiga o fefaʻatauaʻiga: SEM e maua ai fefaʻatauaʻiga totogi, aʻo SEO e faʻatupuina fefaʻatauaiga.

Taua mo pisinisi:

O ta'iala uma e lua e taua tele mo se fa'aoga lelei ile initaneti. SEM e sili ona lelei mo faʻasalalauga vave ma faʻamoemoeina, ae o le SEO e faʻavae mo le faʻavaeina o le malosi ma le tumau i luga ole laiga ile taimi umi.

Feso'ota'iga i le va o le SEM ma le SEO:

O le tele o kamupani e faʻaaogaina se tuufaatasiga o SEM ma SEO e faʻateleina ai lo latou vaʻaia i luga ole laiga. E mafai ona faʻaogaina le SEM e faʻataunuʻu vave ai aʻo atinaʻe fuafuaga a le SEO, ma o faʻamatalaga na maua mai faʻasalalauga SEM e mafai ona faʻaalia ai le sili atu ona lelei SEO taʻiala.

Fa'ai'uga:

SEM ma SEO o poutu taua o maketi faʻaonaponei faʻaonaponei. Aʻo tuʻuina atu e le SEM iʻuga vave ma le faʻatonutonu saʻo i luga o faʻasalalauga faʻasalalauga i luga ole laiga, SEO e maua ai se faʻavae mautu mo le vaʻaia faʻaletausaga umi. O le tu'ufa'atasiga lelei o nei ta'iala e lua e mafai ona tu'uina atu ai le malosi ma le lelei i luga ole laiga, fa'avae i le manuia o so'o se pisinisi i le si'osi'omaga fa'atekinolosi i aso nei.

LGPD, faapuupuu mo le General Data Protection Law, o se tulafono a Pasila lea na amata faamamaluina ia Setema 2020. O lenei tulafono e faʻavae tulafono i luga o le aoina, teuina, faʻaogaina, ma le faʻasoaina o faʻamatalaga a le tagata lava ia, e faʻamalosia ai le puipuiga sili atu ma faʻasalaga mo le le usitaia.

Fa'amatalaga:

O le LGPD ose fa'avae fa'aletulafono e fa'atonutonu ai le fa'aogaina o fa'amatalaga patino i Pasila, e le gata i tagata ta'ito'atasi ma fa'alapotopotoga fa'aletulafono, pe fa'alaua'itele pe fa'alilolilo, ma le fa'amoemoe e puipuia ai aia tatau o le sa'olotoga ma le le faalauaiteleina.

itu taua:

1. Avanoa: Fa'atatau i so'o se fa'agaioiga fa'agaioiga fa'amaumauga o lo'o faia i Pasila, tusa lava po'o le a le auala, le atunu'u o lo'o fa'auluulu ai le fa'alapotopotoga, po'o le nofoaga o lo'o teuina ai fa'amaumauga.

2. Fa'amatalaga a le tagata lava ia: E aofia ai fa'amatalaga e feso'ota'i ma se tagata fa'alenatura e fa'ailoaina pe fa'ailoaina, e aofia ai fa'amatalaga ma'ale'ale e pei o le fa'ailoga po'o le fa'atupu fa'ale-aganu'u, talitonuga fa'alelotu, manatu fa'apolokiki, sui auai i iuni, fa'amatalaga e uiga i le soifua maloloina po'o le olaga fa'afeusuaiga.

3. Fa'atagaga: Mana'omia le autu o fa'amaumauga e tu'uina atu le fa'atagaga manino mo le aoina ma le fa'aogaina o a latou fa'amatalaga patino, fa'atasi ai ma fa'agata ua aiaia e le tulafono.

4. Aia tatau autu o fa'amaumauga: Fa'amaonia le aia tatau a tagata ta'ito'atasi e maua ai, fa'asa'o, tape, fa'ailoga, ma fa'aleaogaina le fa'atagaga e uiga i a latou fa'amatalaga patino.

5. Tiute fa'ale-fa'alapotopotoga: Fa'ae'e noataga i kamupani ma fa'alapotopotoga o lo'o fa'agasolo fa'amatalaga patino, e pei o le fa'atinoina o le puipuiga ma le tofiaina o se ofisa e puipuia fa'amaumauga.

6. Fa'asalaga: E aiaia ai sala tupe ma fa'asalaga mo fa'alapotopotoga e soli aiaiga o le tulafono, e ono o'o atu i le 2% o tupe maua, fa'atapula'a i le R$ 50 miliona i le solitulafono.

7. Pulega o Puipuiga o Fa'amaumauga a le Atunu'u (ANPD): Fausia se tino e nafa ma le fa'amautinoaina, fa'atinoina, ma le va'aia o le tausisia o le tulafono.

Taua:

O le LGPD (Brazilian General Data Protection Law) o loʻo faʻatusalia ai se alualu i luma taua i le puipuiga o le le faalauaiteleina ma faʻamatalaga patino i Pasila, faʻaogaina le atunuʻu ma tulaga faʻavaomalo e pei o le GDPR (General Data Protection Regulation) a le Iuni a Europa. E fa'alauiloa ai se aganu'u o le matafaioi i le fa'agaioiina o fa'amaumauga ma fa'amalosia aiā tatau a tagatanu'u i le si'osi'omaga numera.

Aafiaga i faʻalapotopotoga:

Kamupani ma fa'alapotopotoga e tatau ona fetu'una'i a latou fa'aputugā fa'amaumauga ma faiga fa'agaioiga, fa'atino faiga fa'alilolilo fou, toleni tagata faigaluega, ma, i le tele o tulaga, toe fa'atulaga a latou faiga fa'atekonolosi fa'amatalaga ina ia mautinoa le tausisia o le tulafono.

Lu'itau:

O le faʻatinoga o le LGPD (Brazilian General Data Protection Law) na aumaia ai luʻitau taua, aemaise lava mo pisinisi laiti ma feololo, lea e manaʻomia e teu faʻafaigaluega i punaoa ma le malamalama e faʻafetaui ai. E le gata i lea, o le faʻamatalaina o nisi o vaega o le tulafono o loʻo faʻasolosolo pea, lea e mafai ona tupu ai le le mautonu faaletulafono.

Fa'ai'uga:

O le LGPD (Brazilian General Data Protection Law) o loʻo faʻatusalia ai se tulaga taua tele i le puipuiga o faʻamatalaga patino i Pasila, faʻalauiloaina atili le manino ma le pulea o le faʻaogaina o faʻamatalaga patino. E ui lava o lona faʻatinoga o loʻo iai ni luʻitau, o le tulafono e faʻavae i le faʻamautinoaina o aia tatau a tagatanuʻu i le vaitau numera ma le faʻalauiloaina o aga masani i le faʻaogaina o faʻamaumauga a faʻalapotopotoga lautele ma faʻalapotopotoga tumaoti.