O se fa'asalalauga fa'apolokalame fa'apolokalame talu ai nei na fa'atautaia i faiga fa'apa'aga i le va o Spotify Advertising ma RankMyApp na fa'amamafaina ai le fa'atupulaia o le talafeagai ma le aoga o fa'asalalauga fa'alogo i le avanoa fa'asalalau fa'akomepiuta. O le faʻasalalauga, o ana faʻaiʻuga na tuʻuina atu i le MMA Impact Brasil 2024 mulimuli, faʻailogaina le faʻalauiloaina o le pisinisi fou a le RankMyApp, RankMyAds, e taulaʻi i faʻasalalauga faʻapitoa.
O le Spotify Sparks event, na faia ia Setema 2023, ua uma ona faʻamaonia le taua o le maketi Pasila i leo numera. I le taimi nei, o le polokalame faʻasalalauga faʻasalalauga faʻatautaia e RankMyApp i le galulue faʻatasi ma Spotify Advertising e faʻamalosia ai le taua o faʻasalalauga faʻalogo e avea o se vaega taua o fuafuaga tau maketi numera.
I'uga i Fa'aaliga
O le faʻasalalauga na oʻo atu i le 1.3 miliona tala faʻalogo, faʻalauteleina le faʻalauiloaina o faʻailoga i vaega eseese o le au maimoa. E le gata i lea, e sili atu i le 5,000 kiliki na faʻamauina, ma maua ai le Click-Through Rate (CTR) o le 0.40%, e atagia ai le saʻo ma le talafeagai o mea o loʻo ofoina atu i tagata faʻaoga.
Fa'aliliuga ma ROI
Julio Frassei, Client Partner i Spotify Advertising, na faʻamaonia mai "o mea taua mo le ausiaina o se faatulagaga lelei mo faʻailoga o le vaʻaia ma le liua / ROI taunuuga." O le faʻasalalauga na faʻatupuina ai le sili atu i le 144,000 faʻaliliuga mo le faʻailoga faʻasalalauga, e aofia ai le download, resitalaina, ma faʻatau, faʻaopoopo i le faʻamauina o mea e sili atu i le 16,000, laasaga taua i le faʻaliliuga faʻaliliu. O nei fuainumera o loʻo faʻaalia ai le toe faʻafoʻiina o tupe faʻaalu faʻasalalauga (ROAS) o le 28.75, faʻamaonia le lelei o le faʻafaigaluegaina.
Fa'amatalaga Fa'alilolilo ma le Lumana'i o Fa'atauga Fa'atekinolosi
Leandro Scalise, Pule Sili o RankMyApp, na faamamafaina le taua o le le faalauaiteleina o faamatalaga ma le tausisia o le LGPD (Brazilian General Data Protection Law). "E ala i le tuʻufaʻatasia o faʻasalalauga fou faʻasalalauga ma le tausisia o taʻiala faʻalilolilo, na mafai ai ona matou oʻo i se tulaga fou i tulaga o faʻasalalauga, saʻo, ma le aoga," o le tala lea a Scalise. Na ia faʻaopopoina o le tausisia o tulafono a le LGPD i faʻasalalauga faʻasalalauga faʻalogo o se faʻatupulaia mea moni i Pasila, faʻaleleia tulaga lelei i faʻasalalauga faʻasalalauga ma fuafuaga faʻatau numera i le lumanaʻi.
Mo nisi faʻamatalaga e uiga i le faʻasalalauga ma faʻamatalaga faʻaopoopo, asiasi i le faʻataʻitaʻiga uma Audio Ads Case Study .
