O le a le Fa'atauga Fa'atau?

Folasaga:

O le Fa'atauga Fa'atau, e ta'ua fo'i o le Conversion Funnel po'o le Sales Pipeline, o se manatu fa'avae i le maketiina ma le fa'atau. O lo'o fa'atusalia i le va'aiga le fa'agasologa e uia e tagata fa'atau, mai le latou fa'afeso'ota'i muamua ma se kamupani po'o se oloa e o'o i le mae'a o se fa'atau. O lenei faʻataʻitaʻiga e fesoasoani i faʻalapotopotoga ia malamalama ma faʻamalieina le malaga a tagata faʻatau, faʻamaonia vaega mo le faʻaleleia ma avanoa faʻaliliu i laʻasaga taʻitasi o le faagasologa.

1. Uiga ma Manatu:

O le Sales Funnel o se fa'atusa fa'atusa o le ala e uia e se tagata fa'atau mai le taimi na latou iloa ai se oloa po'o se tautua seia o'o ina fa'atau. E fa'aoga le fa'ailoga o le fa'ase'e ona, e masani lava, e fa'aitiitia le aofa'i o tagata a'o latou aga'i atu i la'asaga o le fa'atauga.

2. Fa'atulagaga Autu o le Fa'atauga Fa'atau:

2.1. Luga o le Faga (ToFu – Luga o le Fua):

- Faʻalauiloa: I lenei laasaga, o le sini o le tosina mai lea o le mafaufau o le tele o tagata faʻatau e mafai.

Taʻiala: Faʻasalalauga faʻasalalauga, faʻasalalauga, faʻasalalauga lautele, SEO.

2.2. Ogatotonu o le Faga (MoFu – Ogatotonu o le Faga):

- Mafaufauga: O taʻitaʻi e amata ona iloilo filifiliga o loʻo maua i luga o le maketi.

Ta'iala: Fa'atau imeli, webinars, su'esu'ega fa'ata'ita'iga, fa'ata'ita'iga o oloa.

2.3. Lalo o le Fua (BoFu):

- Filifiliga: Ua sauni le tagata faʻatau e fai se filifiliga.

Fuafuaga: ofo faʻapitoa, faʻataʻitaʻiga saoloto, faʻatalanoaga taʻitoʻatasi.

3. Taua ole Fa'atauga Fa'atau:

3.1. Fa'asologa o Fa'asologa: Fesoasoani e va'ai ma malamalama i la'asaga ta'itasi o le malaga a tagata fa'atau.

3.2. Fa'ailoaina o Bottlenecks: Fa'ataga oe e iloa po'o fea o lo'o lafoa'ia ai e ta'ita'i le faiga.

3.3. Fa'aleleia o Punaoa: Fa'afaigofie le fa'asoaina lelei o fa'atauga ma fa'atauga.

3.4. Fa'atauga Va'aiga: Fesoasoani i le va'aiga o tupe maua i le lumana'i e fa'atatau i le tafega o ta'ita'i.

4. Fuafuaga Taua:

4.1. Fua Fa'aliliuga: Pasene o ta'ita'i e aga'i i luma mai le tasi laasaga i le isi.

4.2. Taimi Ta'amilosaga o Fa'atauga: Fa'asologa o le umi o le faagasologa mai le fa'afeso'ota'i muamua i le fa'atauga.

4.3. Tau ile Ta'ita'i: Tupe fa'afaigaluega e mana'omia e fa'atosina ai tagata fa'atau ta'itasi.

4.4. Tulaga Tau Fa'atauga: Tulaga o tupe maua e maua e tagata fa'atau fa'aliliu ta'itasi.

5. Evolution o le Manatu:

5.1. Fa'aleaganu'u vs. Fa'atauga Fa'aonaponei:

– Fa'aleaganu'u: Linear ma unidirectional.

– Fa'aonaponei: E le o laina laina, mafaufau i le tele o vaega o feso'ota'iga ma fegalegaleaiga.

5.2. Omnicchannel Sales Funnel:

E tuʻufaʻatasia fesoʻotaʻiga eseese ma auala faʻatau, ofoina atu se poto masani tagata faʻatau.

6. Ta'iala mo le Fa'asa'oina o Funnel:

6.1. Vaevaega o Tagata Fa'alogo: Fa'avasegaina le auala mo fa'amatalaga eseese o tagata fa'atau.

6.2. Ta'ita'i Fa'afailele: Fa'afailele so'otaga fa'atasi ma mataupu talafeagai ile taimi.

6.3. Fa'atauga Fa'atauga: Fa'aaogā meafaigaluega e fa'autometi ai feso'ota'iga ma tulitatao.

6.4. Su'esu'ega Fa'amatalaga: Fa'aaogā fa'amatalaga e fa'atatau i fa'amatalaga e fa'aleleia ai ta'iala.

7. Luitau masani:

7.1. Feso'ota'iga i le va o Maketi ma Fa'atauga: Fa'amautinoa e galulue fa'atasi uma 'au e lua.

7.2. Fa'ailoga Ta'ita'i: Fa'ailoa sa'o o ta'ita'i e ono liliu mai.

7.3. Fa'asinomaga i le Fua: Tu'uina atu o fa'amatalaga fa'apitoa i le tele o ta'ita'i.

7.4. Fetuuna'i i Suiga i Uiga a Tagata Fa'atau: Fa'atumauina le fa'afou fa'afou e tusa ai ma faiga tau maketi.

8. Fa'atauga Fa'atau i le Tulaga Fa'atekinolosi:

8.1. Inbound Marketing: Fa'atosinaina o tagata fa'atau e ala i mea talafeagai ma le le fa'alavelave.

8.2. Retargeting: Toe fesoʻotaʻi ma taʻitaʻi na faʻaalia muamua le fiafia.

8.3. Fa'atauga Fa'aagafesootai: Fa'aaogā feso'ota'iga fa'aagafesootai e fausia ai mafutaga ma fa'atupu fa'atau.

9. Meafaigaluega ma Tekinolosi:

9.1. CRM (Customer Relationship Management): Faiga mo le puleaina o fegalegaleaiga ma tagata faʻatau.

9.2. Faiga Fa'atauga Fa'atauga: Meafaigaluega mo le fa'autometi fa'asalalauga ma ta'ita'i fa'afailele.

9.3. Iloiloga: Fofo mo su'esu'ega o fa'amaumauga ma fa'atupuina o fa'amatalaga.

10. Tulaga i le lumana'i:

10.1. AI ma Masini A'oa'oga: Fa'aaogaina o le atamai fa'apitoa e va'ai ai amioga ma fa'avasegaina fegalegaleaiga.

10.2. Fa'aopoopoina ma Mea Moni Fa'apitoa: Fa'atofuina fa'amatalaga mo le fa'auluina o tagata fa'atau.

10.3. Hyperpersonalization: Tuuina atu faʻamatalaga faʻapitoa faʻapitoa e faʻavae i luga o faʻamatalaga auʻiliʻili a tagata faʻatau.

Fa'ai'uga:

O le Sales Funnel ose meafaigaluega taua mo kamupani o loʻo saili e malamalama ma faʻamalieina a latou faʻagasologa o le liua o tagata faʻatau. E ala i le faʻavasegaina o le malaga a tagata faʻatau ma faʻailoa avanoa mo le faʻaleleia atili i laʻasaga taʻitasi, e mafai e faʻalapotopotoga ona faʻateleina a latou fua faʻaliliu ma faʻaleleia atili le poto masani a tagata faʻatau.

11. Fa'atinoga Fa'atino ole Fa'atauga Fa'atau:

11.1. Fa'afanua le Fa'agasologa o lo'o iai nei:

- Faʻailoa laasaga uma e aofia ai i le faʻatauga.

- Iloilo le tagata faʻatau paʻi i laʻasaga taʻitasi.

11.2. Fa'amatala Sini:

– Fa'atu ni sini manino mo la'asaga ta'itasi o le fa'ase'e.

– Fuafua KPI talafeagai (Key Performance Indicators).

11.3. Fausia o mea fa'apitoa:

– Fausia ni mea e talafeagai mo laʻasaga taʻitasi o le faga.

- Faʻaoga mea e aofia ai ma manaʻoga ma fesili a tagata faʻatau i laʻasaga taʻitasi.

11.4. Fa'atinoga o Faiga Mata'ituina:

- Faʻaaoga meafaigaluega CRM e siaki ai le alualu i luma o taʻitaʻi.

– Seti faiga mataala mo ta'ita'i e mana'omia le gauai.

12. Le Matafaioi a le Consumer Psychology i le Fa'atauga Fa'atau:

12.1. Fa'aoso fa'alagona:

– Fa'aaogā elemene e fa'atosina ai lagona o tagata fa'atau i la'asaga 'ese'ese.

– Malamalama i fa'aosofiaga i tua atu o fa'ai'uga fa'atau.

12.2. Fa'avae ole utiuti:

- Faʻaaoga auala e faʻatupu ai se lagona o le faanatinati ma le faʻapitoa.

12.3. Fa'amatalaga Fa'aagafesootai:

- Faʻatasi faʻamatalaga, iloiloga, ma tala manuia i totonu o le faʻatauga faʻatau.

13. Fa'atauga Fa'atau mo Fa'ata'ita'iga Pisinisi Eseese:

13.1. E-pisinisi:

- Taulai i le lafoaia o taavale toso ma auala toe faʻafeiloaʻi.

- Faʻaaogaina le toe maketiina e toe faʻafoʻi ai tagata asiasi.

13.2. B2B (Pisinisi-i-Pisinisi):

Ta'amilosaga fa'atauga uumi ma sili atu ona lavelave.

Fa'amamafa i le fausiaina o mafutaga ma fa'aalia le taua mo se taimi umi.

13.3. SaaS (Software as a Service):

- Faʻaaogaina faʻataʻitaʻiga saoloto ma faʻataʻitaʻiga e avea o se vaega taua o le faʻailoga.

- Taulai atu ile faʻaogaina lelei ma le faʻatumauina o tagata faʻatau.

14. Tu'ufa'atasiga o le Fa'atauga Fa'atau ma le Fa'atauina Fa'atau:

14.1. Manuia le Tagata Fa'atau:

- Ia mautinoa le faamalieina o tagata faatau pe a uma le faʻatau.

- Faailoa avanoa faʻatau ma fefaʻatauaʻiga.

14.2. Polokalama Fa'amaoni:

- Fa'atino ni ta'iala e fa'atumauina ai tagata fa'atau ma fa'amaoni.

14.3. Fa'aaliga Fa'aaliga:

- Fa'aaogā fa'amatalaga pe a mae'a fa'atauga e fa'aleleia ai la'asaga muamua o le fa'ase'e.

15. Su'esu'ega Maualuga ma Su'esu'ega Fa'amaumauga:

15.1. Taua o le olaga atoa (LTV):

- Fa'atatau le aofa'i o tau e fa'atupuina e le tagata fa'atau i la latou mafutaga ma le kamupani.

15.2. Fua Faatatau:

- Mataʻituina le tau o tagata faʻatau ma faʻamaonia mamanu.

15.3. Su'esu'ega a le vaega:

- Fa'avasegaina o tagata fa'atau e fa'atatau i uiga masani mo su'esu'ega sa'o.

16. Lu'itau Amiotonu ma Fa'alilolilo:

16.1. Tausi ma Tulafono Faatonutonu:

– Fetuuna'i fuafuaga ina ia tausisia tulafono e pei ole GDPR, CCPA, ma le LGPD.

16.2. Malamalama:

- Ia manino pe faʻafefea ona aoina ma faʻaogaina faʻamatalaga a tagata faʻatau.

16.3. Filifili i totonu ma alu ese:

- Ia tuʻuina atu i tagata faʻatau le pulea o latou faʻamatalaga ma fesoʻotaʻiga e fiafia i ai.

Fa'ai'uga Mulimuli:

Ole Fa'atauga Fa'atau e sili atu nai lo se fa'aaliga faigofie o le fa'atauga. Ose meafaigaluega fa'ata'ita'i, pe a fa'atinoina ma fa'atumauina sa'o, e mafai ona matua suia ai taunu'uga a le kamupani. E ala i le malamalama loloto i laʻasaga taʻitasi o le faʻafefe, e mafai e faʻalapotopotoga ona fatuina ni faʻamatalaga patino ma talafeagai mo a latou tagata faʻatau, faʻateleina avanoa e liua ai ma fausia ni mafutaga tumau.

A'o fa'atupula'ia amioga a tagata fa'atau ma fa'atupu mai tekonolosi fou, o le a fa'aauau pea ona fetuutuuna'i le manatu o le Sales Funnel. Kamupani e tumau le agile, fa'atau-taula'i, ma naunau e fa'afouina a latou fa'atauga ma faiga fa'atauga o le a sili atu ona fa'atulaga e ausia ai le manuia i le maketi fa'atauva i aso nei.

Mulimuli ane, o le Sales Funnel e le na'o le fa'aliliuina o ta'ita'i i tagata fa'atau, ae fa'atatau i le fa'atupuina o se malaga felagolagoma'i, fa'amatalaga, ma fa'amalieina tagata fa'atau e manuia uma ai le kamupani ma le tagata fa'atau. E ala i le faʻatinoina o taʻiala, meafaigaluega, ma faʻamatalaga o loʻo talanoaina i lenei tusiga, e mafai e faʻalapotopotoga ona fausia se faʻatauga lelei faʻatau e le gata ina maua ai taunuuga ae fausia ai foi se faavae mautu mo le tuputupu aʻe gafataulimaina ma le manuia umi.