Folasaga
Otometi fa'atauga ose manatu ua fa'atuputeleina le fa'atatau i le fa'afanua pisinisi fa'aonapo nei. I totonu o se lalolagi o loʻo taua tele ai le faʻaogaina ma le faʻapitoa i le manuia o fuafuaga tau maketi, o le masini e faʻaalia e avea o se meafaigaluega mamana e faʻaleleia ai faiga, faʻaleleia le faʻaogaina o tagata faʻatau, ma faʻateleina le tupe maua (ROI) o faʻasalalauga faʻatau.
Uiga
Otometi fa'atauga e fa'atatau i le fa'aogaina o polokalama fa'akomepiuta ma tekonolosi e fa'autometi ai galuega tau maketi faifaipea, fa'atauga tau galuega, ma le fuaina o fa'atinoga o fa'asalalauga. O lenei faiga e mafai ai e kamupani ona tuʻuina atu feʻau faʻapitoa ma talafeagai ia latou tagata faʻatau ma faʻamoemoega i luga o le tele o auala i se auala faʻapitoa, faʻavae i luga o amioga, mea e fiafia i ai, ma fegalegaleaiga muamua.
Vaega Autu ole Maketi Fa'atau
1. Fa'atauga imeli Fa'aautomate
- Fa'asologa o imeli e fa'avae i luga o fa'atinoga fa'apitoa a tagata fa'aoga
– Fa'apena fa'aaupuga fa'afailele
imeli feuiaiga fa'autometi (fa'atonuga o fa'amaumauga, fa'amanatu, ma isi)
2. Ta'ita'i Sikoa ma Fa'ailoga
- Fa'atonuina o togi e ta'ita'ia e fa'atatau i amioga ma uiga.
- Fa'ailoga ta'ita'i otometi mo le fa'amuamua taumafaiga fa'atau.
3. Vaevaega a le Aufaitaulaga
- Vaevae faʻapitoa o faʻamatalaga faʻafesoʻotaʻi i vaega e faʻavae i luga o tulaga faʻapitoa.
- Fa'asinomaga o anotusi ma ofo mo vaega eseese
4. Fa'atasiga CRM
- Otometi faʻamaumauga faʻamaumauga i le va o maketi maketi ma faiga CRM.
- Va'aiga tu'ufa'atasi tagata fa'atau mo maketi ma fa'atau
5. Tulaga Itulau ma Fomu
- Fausia ma faʻalelei o itulau faʻaleleia mo le puʻeina o taʻitaʻi.
- Fomu atamai e fetuutuunai e faʻatatau i tala faʻasolopito o tagata asiasi.
6. Fa'asalalauga Fa'asalalau Fa'asalalau
- Fa'atulagaina otometi o fa'asalalauga fa'asalalau lautele
- Mataʻituina ma auʻiliʻiliga o fesoʻotaʻiga i luga o faʻasalalauga lautele
7. Iloiloga ma Lipoti
Fausiaina otometi o lipoti faʻatinoga faʻasalalauga.
Dashboards taimi moni mo fua fa'atauga autu.
Fa'amanuiaga ole Fa'atauga Fa'atautoga
1. Lelei Fa'atino
- Faʻaitiitiga o galuega faʻapitoa ma faʻaauau
- Fa'asa'oloto le taimi o le 'au mo gaioiga fa'apitoa.
2. Fa'asinomaga ile Fua
- Tu'uina atu anotusi talafeagai i tagata ta'itasi po'o tagata fa'amoemoe.
- Faʻaleleia le poto masani o tagata faʻatau e ala i fegalegaleaiga faʻapitoa
3. Siitia ROI
- Fa'asalalauga fa'apitoa e fa'atatau i fa'amaumauga ma fa'atinoga.
- Sili atu le tuʻufaʻatasia o punaoa tau maketi
4. Fa'asoa i le va o Maketi ma Fa'atau
- Faʻaleleia le agavaa o le taʻitaʻi ma le faʻamuamua mo le au faʻatau.
- Va'aiga fa'atasi o le fa'atau fa'atau
5. Malamalamaga Fa'atatau i Fa'amatalaga
- Otometi aoina ma au'ili'ili fa'amaumauga o amioga a tagata fa'atau.
– E sili atu ona malamalama ma fa'ata'atia faiga fa'ai'uga
6. Fa'atasi i Feso'ota'iga
– Fa'atumauina se fe'au faifai pea i so'o se auala tau maketi.
- Faʻamautinoa e leai se taʻitaʻi poʻo se tagata faʻatau e le amanaiaina.
Luitau ma Manatuga
1. Faiga Fa'atasi
- Le manaʻoga e tuʻufaʻatasia meafaigaluega eseese ma faʻavae
- Faʻafitauli talafeagai ma faʻamaumauga faʻatasi
2. A'oa'oga Pipi
- E manaʻomia aʻoaʻoga mo 'au e faʻaoga lelei mea faigaluega.
- Taimi mo le fetuunaiga ma le faʻaleleia atili o faiga faʻapitoa
3. Tulaga lelei
Le taua o le faʻatumauina o faʻamaumauga mama ma faʻaonaponei mo le faʻaogaina lelei.
- Le mana'omia mo fa'amama fa'amaumauga masani ma faiga fa'atamaoaigaina.
4. Paleni i le va o Automation ma Human Touch
- Tulaga lamatia o le foliga mai e le o se tagata poʻo le robotic pe a le faʻatinoina saʻo.
- Le taua o le faatumauina o elemene o fegalegaleaiga a tagata i tulaga taua.
5. Tausia o Tulafono Faatonutonu
- Le manaʻoga e usitaʻia tulafono puipuia o faʻamatalaga e pei ole GDPR, CCPA, ma le LGPD.
- Puleaina o feso'ota'iga e fiafia i ai ma filifili i fafo
Fa'ata'ita'iga Sili mo le Fa'atinoga
1. Fa'amatalaga manino o Sini
– Fa'atuina ni sini fa'apitoa ma fuaina mo fa'aautometi fa'atino.
- Fa'afetaui sini fa'autometi ma fuafuaga fa'apisinisi atoa.
2. Fa'afanua o Malaga a Tagata Fa'atau
- Malamalama i tulaga eseese o le malaga a tagata faatau
- Fa'ailoa vaega taua mo le masini
3. Vaevaega Lelei
- Fausia vaega o le au maimoa e faʻavae i luga o faʻamaumauga o tagata, amio, ma mafaufauga.
- Faʻasinomaga anotusi ma feʻau mo vaega taʻitasi
4. Fa'aauau Su'ega ma Fa'atonuga
Fa'atino su'ega A/B e fa'amama fa'apolokalame fa'a otometi.
- Mataitu KPI i taimi uma ma fetuutuunai fuafuaga pe a manaʻomia.
5. Taulai atu ile Tulaga Tulaga
- Fausia mea talafeagai ma taua mo laasaga taʻitasi o le faʻafefe.
- Ia mautinoa o mea otometi e tausia se leo patino ma moni.
6. Aoaoga ma Atinae a le Au
Teu fa'afaigaluega i a'oa'oga ina ia fa'ateleina le fa'aogaina o meafaigaluega fa'a-otosina.
– Ia fa'aleleia se aganu'u o le fa'aauauina o le a'oa'oina ma le fetuutuuna'i.
Fua'iga i le lumana'i i le Maketi Otometi
1. A'oa'oga Fa'agaga ma Masini
Fa'atinoga ole AI algorithms e va'ai ai amio a tagata fa'atau.
- Faʻaaogaina aʻoaʻoga masini mo le faʻaauauina o faʻasalalauga
E sili atu talatalanoaga faʻapitoa ma fesoasoani faʻapitoa mo tagata faʻatau auaunaga.
2. Hyperpersonalization
- Faʻaaogaina faʻamatalaga faʻamatalaga mo le faʻavasegaina sili ona manino.
– Fa'atonu mea e fa'afetaui vave i le fa'amatalaga a le tagata fa'aoga.
Fautuaga o oloa/au'aunaga fa'avae AI
3. Omnicchannel Marketing Automation
Tu'ufa'atasiga lelei ile va ole laiga i luga ole laiga ma alaleo tuusao.
Fa'amatalaga fa'apitoa ma fa'apitoa i fa'afeso'ota'iga uma.
Su'esu'ega fa'apitoa ma fa'atagaga mo se va'aiga atoa o le malaga a tagata fa'atau.
4. Otometi i totonu
- Otometi fa'atupu mea e fa'aaoga ai AI
- Otometi curation ma tufatufaina o mataupu talafeagai
Taimi moni, fa'atatau ile fa'atinoga o mea e fa'atino
5. Leo Maketi Automation
Faʻatasi ma fesoasoani leo pei ole Alexa ma Google Fesoasoani.
– Leo-fa'agaoioia fa'atauga fa'atauga
Su'esu'ega lagona leo mo ni malamalamaaga loloto.
6. Va'aiga Otometi
Fa'atalitali mana'oga o tagata fa'atau a'o le'i fa'ailoa mai.
Fa'asagaga fa'apitoa e fa'atatau i au'ili'iliga fa'apitoa.
- Fa'amalieina le taimi e fa'atau atu ai fe'au.
7. Fa'atauga Otometi fa'atasi ai ma le Fa'aopoopoina ma le Moni Moni
Otometi fa'ata'ita'iga oloa fa'akomepiuta
– Fa'aliga fa'atauva'a fa'atofu fa'apitoa
- Aʻoaʻoga a tagata faʻatau ma luga o le faʻaogaina o le AR / VR
Fa'ai'uga
O lo'o fa'aauau pea ona fa'avavevave le fa'aogaina o masini fa'atau, suia le auala e fegalegaleai ai kamupani ma a latou tagata fa'atau ma fa'amoemoega. A'o aga'i i luma tekinolosi, o avanoa mo le fa'avasegaina, lelei, ma su'esu'ega fa'amaumauga e fa'alauteleina, e ofoina atu avanoa e le'i tupu muamua mo fa'alapotopotoga e iloa le fa'aogaina o le gafatia atoatoa o nei meafaigaluega.
Ae ui i lea, e taua tele le manatua o le maketiina o masini e le o se pulu faʻataulāitu. O lona manuia e faʻalagolago i se fuafuaga fuafuaina lelei, tulaga lelei, faʻamaumauga saʻo, ma sili atu i mea uma, o se malamalamaga loloto o manaʻoga ma mea e fiafia i ai tagata. Kamupani o loʻo faʻatautaia le faapaleniina o le malosi o le masini ma le paʻi a le tagata e manaʻomia e fausia ai sootaga moni o le a sili ona aoga mai lenei suiga tau maketi.
A o tatou agai atu i se lumanaʻi faʻateleina numera ma fesoʻotaʻi, o le a le naʻo le faʻatauvaʻa faʻatauvaʻa, ae o se mea e manaʻomia mo kamupani o loʻo manaʻo e tumau le talafeagai ma lelei i a latou fuafuaga faʻatau. O le lu'itau ma le avanoa o lo'o taoto i le fa'aogaina o nei mea faigaluega i le amio lelei, fatufatua'i, ma fa'atasi ai ma le fa'aogaina o tagata fa'atau, fa'amoemoe i taimi uma e tu'uina atu le taua moni ma aafiaga anoa.
