I le fa'atauva'a fa'atauva'a fa'atauva'a i aso nei, o le fa'atautaia lelei o so'oga fa'atauva'a ua avea ma fa'ailoga taua tele mo le manuia o pisinisi. I lenei tulaga, ua tula'i mai le CRM (Customer Relationship Management) e avea o se meafaigaluega e mana'omia, e ofoina atu foliga fa'apitoa e sili atu nai lo le teuina o fa'amatalaga fa'afeso'ota'i.
Advanced CRM mo e-fefaʻatauaʻiga e tuʻufaʻatasia tekinolosi faʻapitoa e pei o le atamai faʻapitoa (AI), masini aʻoaʻoga, ma suʻesuʻega vaʻai e maua ai se malamalamaga loloto ma sili atu le malosi o amioga a tagata faatau. O nei meafaigaluega e mafai ai e kamupani ona le gata ina tali atu i manaoga o tagata faatau ae ia faʻamoemoe foi i latou manaʻoga ma faʻatauga masani.
O se tasi o faʻamanuiaga sili o le CRM maualuga o le mafai lea ona ofoina atu se vaaiga 360-tikeri o le tagata faʻatau. O lona uiga o fesoʻotaʻiga uma - mai fesoʻotaʻiga faʻasalalauga lautele e faʻatau ai tala faʻasolopito ma auaunaga a tagata faʻatau - ua tuʻufaʻatasia i totonu o se faʻavae e tasi. O lenei va'aiga fa'apitoa e mafai ai e kamupani ona fa'avasega a latou faiga fa'atauga ma fa'atauga sili atu ona lelei.
O le vaeluaga o tagata faatau o se isi vaega mamana o loʻo ofoina mai e faiga faʻaonaponei CRM. I le faʻaaogaina o algorithms faʻapitoa, e mafai e kamupani ona vaevaeina a latou tagata faʻatau i ni vaega faʻapitoa, faʻavae e le gata i luga o faʻataʻitaʻiga ae faʻapea foʻi i luga o amioga suʻesuʻe, faʻatau talaʻaga, ma mea e fiafia i ai. O lenei mea e mafai ai ona fausia ni faʻasalalauga faʻatauvaʻa maualuga ma talafeagai.
E le gata i lea, o le CRM faʻalauteleina o loʻo faʻapipiʻiina ai faʻamatalaga otometi maketi e mafai ona faʻafouina le auala e fesoʻotaʻi ai kamupani e-pisinisi ma a latou tagata faʻatau. Fa'asalalauga imeli fa'apitoa, fa'asalalauga tu'i, ma fa'atonuga o oloa e mafai ona fa'atosina ma fa'aoso e fa'atatau i amioga fa'apitoa a tagata fa'atau, fa'ateleina le fa'auluina ma fua faatatau o le liua.
O su'esu'ega fa'anatinati o se isi vaega taua ole CRM maualuga. I le fa'aogaina o metotia fa'aa'oa'oga, e mafai e nei mea faigaluega ona va'ai i amioga a tagata fa'atau i le lumana'i, e pei o le fa'amoemoe o se fa'atauga, o le lamatiaga o le fa'alavelave, po'o le talia o nisi ituaiga ofo. Ole mea lea e mafai ai e kamupani ona fa'agaoioia ile latou fa'atumauina ma le fa'atauina o ta'iala.
O lo'o fa'asilisiliina fo'i le auaunaga a tagata fa'atau i le CRM maualuga. AI-powered chatbots e mafai ona faʻatautaia suʻesuʻega masani a tagata faʻatau 24/7, aʻo maua e sui o tagata faʻamatalaga auʻiliʻili e uiga i le talaʻaga o le tagata faʻatau, faʻatagaina mo le sili atu ona faʻapitoa ma lelei auaunaga mo faʻafitauli faigata.
O le isi vaega taua o le tuʻufaʻatasia ma faʻasalalauga faʻasalalauga lautele. O lenei mea e mafai ai e kamupani ona mataʻituina ma tali atu i igoa o igoa i le taimi moni, faʻapea foʻi ma le siakiina o lagona o tagata faʻatau i le ituaiga. O lenei tomai e faʻalogo ma faʻafesoʻotaʻi ma tagata faʻatau i mea latou te i ai e taua tele mo le fausiaina o mafutaga tumau i le lalolagi numera.
O lo'o ofoina atu fo'i e le Advanced CRM ni au'ili'iliga lelei ma le mafai ona lipotia. O laupapa fa'apitoa fa'apitoa ma lipoti o taimi moni e maua ai fa'amatalaga taua i fa'atauga fa'atau, fa'atauga fa'atauga lelei, ma le fa'amalieina o tagata fa'atau. O lenei mea e mafai ai e kamupani ona faia faʻamaumauga faʻamaumauga ma vave fetuunai a latou fuafuaga i le tali atu i suiga o maketi.
Ae ui i lea, e taua le maitauina o le faʻatinoina manuia o se faiga CRM maualuga e manaʻomia ai le sili atu nai lo na o tekinolosi. E mana'omia ai se fa'alapotopotoga fa'apitoa i le fa'atauaina o tagata fa'atau, lava a'oa'oga a le aufaigaluega, ma se aganu'u e fa'atatau i fa'amaumauga.
E le gata i lea, faʻatasi ai ma le faʻalauteleina o le faʻalauiloaina o faʻamatalaga faʻalilolilo, e tatau i kamupani ona faʻamautinoa o latou faiga CRM e tausisia tulafono faatonutonu e pei ole GDPR ma LGPD. O le manino e uiga i le auala e aoina ma faʻaogaina faʻamatalaga a tagata faʻatau e taua tele i le faʻamautuina o le faʻatuatuaina o tagata faʻatau. I le faaiuga, o le CRM maualuga o loʻo faʻatusalia se suiga taua i le pulega o sootaga a tagata faatau i le e-commerce. E ala i le ofoina atu o se malamalama loloto ma sili atu le malosi o le tagata faʻatau, masini atamai, ma faʻamatalaga vaʻai, o nei meafaigaluega e mafai ai e kamupani ona fatuina faʻamatalaga patino ma aʻafia tagata faʻatau. I totonu o se maketi o lo'o fa'atupula'ia ai le fa'amaoni o tagata fa'atau, e mafai ona avea le CRM maualuga ma ki i le fausiaina o so'otaga tumau ma fa'ateleina le tuputupu a'e gafataulimaina i le e-commerce.
