I le lalolagi malosi o le SEO, o faʻamatalaga uma e taua e faʻaleleia atili ai le vaʻaia o lau 'upega tafaʻilagi ma faʻatinoga i masini suʻesuʻe. O se tasi o meafaigaluega sili ona mamana ma masani ona faʻaaogaina ole Schema Markup. O lenei tusiga o loʻo suʻesuʻeina poʻo le a le Schema Markup, faʻafefea ona galue, ma pe faʻapefea ona faʻatinoina e faʻamalieina lau SEO.
Ole a le Schema Markup?
Schema Markup o le code lea e te fa'aopoopo i lau 'upega tafa'ilagi e fesoasoani ai i masini su'esu'e e malamalama atili i mea o lau itulau. Atina'e e Schema.org, o le galulue fa'atasi i le va o Google, Bing, Yahoo, ma Yandex, Schema Markup e fa'aogaina ai se gagana fa'atulagaina fa'amaumauga e maua ai fa'amatalaga fa'aopoopo e uiga i mea o lau 'upega tafa'ilagi.
E fa'afefea ona galue Schema Markup?
Schema Markup e galue o se faʻamatalaga mo masini suʻesuʻe, tuʻuina atu faʻamatalaga patino e uiga i mea o le itulau. Mo se fa'ata'ita'iga, afai e iai sau itulau e uiga i se mea na tupu, e ono aofia ai fa'amatalaga fa'amatalaga e pei o le aso, taimi, nofoaga, ma le fa'atulagaina o mea. O nei faʻamaumauga faʻatulagaina e fesoasoani i masini suʻesuʻe e faʻaalia atili faʻamatalaga saʻo ma sili atu i faʻamatalaga suʻesuʻega, e pei o snippets mauoa ma kalafi malamalama.
Fa'amanuiaga ole Schema Markup mo SEO
a. Fa'aleleia le Va'aia i I'uga Su'esu'e
O le fa'aogaina o le Fa'ailoga Fa'ailoga e mafai ona maua mai ai ni fa'amatalaga mauoa, lea e fa'aleleia atili ai su'esu'ega fa'atasi ma fa'amatalaga fa'aopoopo e pei o fa'ailoga, tau, ma itula. O snippets sili atu au'ili'ili e mafai ona fa'atuputeleina ai fua o le kiliki (CTR) ma fa'aleleia atili le va'aia o lau 'upega tafa'ilagi.
e. Fa'atuputeleina le Fa'atatauga o Mataupu
E ala i le tu'uina atu o fa'amatalaga fa'aopoopo e uiga i mea o lau itulau, e fesoasoani le Schema Markup i masini su'esu'e ia malamalama atili i le talafeagai o au mea i fa'amatalaga su'esu'e. E mafai ona fa'aleleia lou fa'avasegaina i fa'ai'uga su'esu'e.
i. Fa'aleleia le Aafiaga o Tagata Fa'aoga
O snippets mauoa ma isi ituaiga o faʻamatalaga faʻatamaoaigaina e maua ai e tagata faʻaoga faʻamatalaga sili atu ona aoga ma auʻiliʻili, faʻaleleia atili o le suʻesuʻega ma faʻateleina le avanoa o tagata e kiliki i luga o lau soʻotaga.
Ituaiga masani ole Fa'ailoga Fa'ailoga
a. Mataupu
Mo blogs ma talafou upega tafaʻilagi, Schema Markup e mafai ona aofia ai faʻamatalaga e pei o le ulutala tusiga, tusitala, aso faʻasalalau, ma ata faʻaalia.
e. Mea na tutupu
Mo 'upega tafaʻilagi e faʻalauiloa mea tutupu, Schema Markup e mafai ona aofia ai faʻamatalaga e pei o le aso, taimi, nofoaga, tau o pepa, ma faʻamatalaga o mea na tupu.
i. Oloa
Mo 'upega tafaʻilagi e-commerce, Schema Markup e mafai ona aofia ai faʻamatalaga o oloa e pei o le tau, avanoa, iloiloga, ma ata.
o. Resepi
Mo 'upega tafaʻilagi kuka, Schema Markup e mafai ona aofia ai faʻamatalaga e pei o mea aoga, taimi sauniuni, faʻatonuga, ma le tau o meaʻai.
u. Pisinisi Fa'alotoifale
Mo pisinisi fa'apitonu'u, Schema Markup e mafai ona aofia ai fa'amatalaga e pei o le tuatusi, numera o le telefoni, itula o fa'agaioiga, ma iloiloga.
Auala e Fa'atino ai le Fa'ailoga Fa'ailoga
a. Filifili le Ituaiga Fa'ailoga Sa'o
Fa'ailoa le ituaiga Fa'ailoga Fa'ailoga e sili ona fetaui i lau itulau itulau. E mafai ona e fa'afeso'ota'i le faletusi o ituaiga fa'amaumauga o lo'o avanoa ile upegatafa'ilagi a Schema.org.
e. Fausia le Fa'ailoga Fa'ailoga
Fa'aoga mea faigaluega e pei ole Google Structured Data Markup Helper po'o Schema Markup Generator e fai ai fa'amaumauga fa'atulagaina.
i. Fa'aopoopo le Code i lau Upega Tafa'ilagi
Fa'aofi le fa'ailoga Fa'ailoga Fa'ailoga i totonu ole HTML o lau itulau. E mafai ona faia ma le lima poʻo le faʻaogaina o SEO plugins i luga o faʻasalalauga pei o WordPress.
o. Fa'amaonia le Fa'ailoga
Fa'aoga le Google's Structured Data Testing tool e fa'amaonia ai ua sa'o le fa'atinoina o le Fa'ailoga Fa'ailoga ma e leai se mea sese.
Fa'ai'uga
Schema Markup ose meafaigaluega mamana mo le fa'amalieina o lau SEO, tu'uina atu fa'amatalaga fa'aopoopo e fesoasoani i masini su'esu'e ia malamalama atili i mea o lau 'upega tafa'ilagi. E ala i le faʻatinoina o faʻamaumauga faʻatulagaina, e mafai ona e faʻaleleia atili le vaʻaia i taunuʻuga o suʻesuʻega, faʻateleina le taua o au mea, ma tuʻuina atu se poto masani faʻaoga. I le fa'atupula'ia fa'atauva'a fa'afuainumera fa'akomepiuta, o le fa'aogaina lelei o le Schema Markup e mafai ona avea ma mea fa'aeseese e tu'u ai lau 'upega tafa'ilagi i luma o le tauvaga.
