Home Articles E-commerce apps: a'oa'o pe fa'apefea ona atia'e, fa'alauiloa ma tausia

E-pisinisi polokalame: aʻoaʻo pe faʻapefea ona atiaʻe, faʻalauiloa, ma tausia

maketi e-pisinisi i Pasila o loʻo faʻateleina, faʻamalosia e le faʻateleina o tagata faʻatau fesoʻotaʻi o loʻo atamamai i faʻatauga e ala i telefoni feaveaʻi. E tusa ai ma faʻamatalaga mai le Brazilian Electronic Commerce Association (ABComm), o tupe maua a le vaega na oʻo i le R $ 185.7 piliona i le 2023; o le vaʻaiga mo le 2025 o le R $ 224.7 piliona. I se tulaga faʻatauvaʻa, o le teu faʻafaigaluegaina i telefoni feaveaʻi o le taʻiala lea e mafai ona faʻaeseese ai kamupani, ofoina atu le faigofie ma faʻapitoa faʻapitoa i tagata faʻatau. Ae ui i lea, o le fatuina, faʻalauiloaina, ma le puleaina o se polokalama aoga e manaʻomia ai fuafuaga ma filifiliga taua.

Atina'e: avanoa avanoa

  • I totonu o le fale (au i totonu): O lenei faʻataʻitaʻiga e manaʻomia ai le faʻafaigaluegaina poʻo le tausia o se 'au tuʻufaʻatasia i totonu o le kamupani, faʻatasi ai ma atinaʻe poto masani ma taʻitaʻi faʻapitoa faʻapitoa, e pei o le CTO. O le lelei o le pulea atoatoa o le poloketi, faʻapea foʻi ma le tuʻufaʻatasia ma aganuu a le kamupani. Ae ui i lea, o tau e maualuga, ma o le lavelave o le puleaina o tagata ma tekinolosi e taua tele.
  • Outsourcing: E ​​mafai e Kamupani ona filifili e faʻafaigaluegaina lala sooupu faʻapitoa poʻo ni freelancers e fai le app. O lenei faiga e fetaui lelei mo galuega faatino e tasi ma maua ai le agility ma tomai i fafo. Ae ui i lea, e taua tele le filifilia o paaga faʻalagolago ma faʻamautu se konekarate e aofia ai le lagolago faifaipea, aua o le tausiga ma le faʻaleleia e mafai ona taugata pe a le toe ausia e le tagata faʻatau muamua mea faʻamoemoeina.
  • Tapuni SaaS fofo: Mo pisinisi i luga o se paketi, faʻapipiʻi faʻasalalauga e ofoina atu se suiga vave ma taugofie. O nei fofo e mafai ai ona faʻavasegaina lanu, fuʻa, ma oloa, ae faʻatapulaʻa le faʻaogaina o gaioiga, e maua ai faʻataʻitaʻiga faʻataʻitaʻiga atonu e le mafai ona ausia atoatoa manaʻoga o le kamupani.
  • Fofo fa'apitoa SaaS: O lenei filifiliga e tu'ufa'atasia ai le gaioi ma le fa'avasegaina. O nisi faʻavae e ofoina atu faʻaoga faʻapitoa, faʻatagaina mo fetuunaiga faʻapitoa ma le aʻafia o tagata faʻatau eseese, faʻateleina le tauvaga ma faʻaitiitia tau. Ose filifiliga talafeagai mo i latou o loʻo sailia se paleni i le va o fetuutuunai ma le faʻatinoina.

Fa'alauiloa: Fuafuaga mo Maketi Manuia

A'o le'i fa'aavanoaina le app mo tagata lautele, e mana'omia le fa'atinoina o su'esu'ega malosi e iloa ai mea sese ma fa'amautinoa e sa'o lelei i le tele o masini ma faiga fa'aoga. O le fa'amaoniaina o itu e pei o le fa'aogaina o le fa'aogaina ma le manino o ofo e taua tele i le tu'uina atu o se poto masani fa'amalieina. E le gata i lea, o le faʻalauiloaina e tatau ona faʻatasi ma faʻasalalauga faʻatau numera aoga, e aofia ai faʻasalalauga i luga o Google Ads, faʻasalalauga faʻasalalau, ma mea faʻalauiloa e faʻamalosia ai le downloadina o app itulau e tulaʻi mai i luga o le upega tafaʻilagi a lau kamupani e mafai ona avea ma se fuafuaga sili e faʻamaonia ai le app, ona foliga, ma faʻamanuiaga e ofoina mai. Ina ia faʻateleina faʻatasi, o se manatu lelei foʻi le ofoina atu o faʻamalosiga faʻapitoa, e pei o faʻaitiitiga faʻaitiitiga, cashback , ma faʻasalalauga faʻapitoa. O nei taʻiala e faʻamalosia ai le faʻaauau pea o le faʻaogaina o le tulaga, fesoasoani e faʻatumauina tagata faʻaoga.

Feso'ota'iga fefa'ataua'iga, e pei o imeli, tu'i , ma fe'au i-app, e iai fo'i se sao taua i lenei faiga. E tatau ona manino ma faʻamoemoe, faʻamalosia le talitonuina o tagata faʻatau pe a suʻeina poloaiga, tulituliloa tiliva, poʻo le mauaina o faʻasalalauga, faʻamautinoaina se poto masani faʻapitoa ma lelei.

Mataʻituina: mataʻituina pea ma faʻaleleia

E mana'omia le mata'ituina pea ina ia mautinoa le manuia mo se taimi umi. Fuafuaga mata'ituina e pei ole numera o la'u mai , tagata fa'agaioiga (i aso ta'itasi, vaiaso, ma masina), fa'aliliuga ma fa'atumauina fua, ma averesi tau oka (AOV) e taua tele i le malamalama i le fa'atinoga o lau app. O nei fa'amaumauga e fesoasoani e iloa ai avanoa mo le fa'aleleia atili ma fa'aoga le app ma fa'amoemoega ma mana'oga o tagata. Ina ia au'ili'ili nei fua, o fa'avae e pei o Google Analytics ma Firebase o ni mea faigaluega e mana'omia, a'o latou ofoina atu fa'amatalaga au'ili'ili ile amio a tagata fa'aoga. Faatasi ai ma lenei faʻamatalaga, e mafai e kamupani ona faʻatinoina faʻafouga ma foliga fou. O le fa'atumauina o tagata e mafai ona fa'alauiloa e ala i fa'amatalaga fa'apitoa ma vaega fa'apitoa, e pei o le faia o fa'asologa fa'apitoa.

O le atinaʻeina, faʻalauiloaina, ma le puleaina o se e-commerce app o se faiga faʻavae e tuʻufaʻatasia ai fuafuaga faʻapitoa, faʻatauga tau maketi, ma le mataʻituina pea. Kamupani o loʻo teu faʻafaigaluega i polokalama faʻatulagaina lelei e mafai ona ofoina atu se faʻamatalaga faʻapitoa tagata faʻaoga ma faʻateleina le faʻamaoni, faʻapea ona tu i fafo i se maketi faatauva. Faatasi ai ma punaoa sa'o ma faiga masani, o fefaʻatauaʻiga feaveaʻi e avea ma meafaigaluega mamana mo le faʻaleleia o pisinisi.

Guilherme Martins
Guilherme Martinshttps://abcomm.org/
Guilherme Martins o le faatonu o mataupu faaletulafono i ABComm.
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