Isoko ryo gutanga muri Berezile kuri ubu ririmo guhinduka muburyo burenze kure iyinjira rya porogaramu nshya cyangwa kugaruka kwa platform. Ibibaho ni uguhinduka kwimbitse muburyo bwo guhatana, ikoranabuhanga, hamwe nimyitwarire, gutangiza icyo twakwita ibihe by "byongerewe imbaraga-byoroshye."
Iterambere ryuyu muyoboro rifite icyerekezo gishya kandi kidasanzwe kubera guhuza ibintu byagenwe nugushika kwa Keeta, kwihuta kwa 99, hamwe nigisubizo cya iFood.
Byahindutse imbwa nini, hamwe ningaruka zayo zirenze kure ibiryo cyangwa serivisi zita ku biribwa, kubera ko uburambe bwigice, umuyoboro, cyangwa icyiciro bifasha guhindura imyitwarire yabaguzi, ibyifuzo, nibiteganijwe muburyo bwagutse.
Ubushakashatsi bwakozwe na Crest ukomoka muri Gouvêa Inteligência bwerekana ko mu mezi 9 ya mbere ya 2025, itangwa ryagaragaje 18% by’igurishwa ry’ibiribwa byose muri Burezili, byose hamwe bikaba miliyari 30.5 by’amadolari yakoreshejwe n’abaguzi, aho byiyongereyeho 8% ugereranije n’icyo gihe cyo mu 2024, ubwiyongere bukabije mu miyoboro muri uru rwego.
Ukurikije ubwiyongere bw'umwaka ugereranije, kuva 2019 itangwa ryagutse ku kigereranyo cya 12%, mugihe serivise y'ibiribwa muri rusange yazamutseho 1% buri mwaka. Umuyoboro wo gutanga usanzwe uhagarariye 17% by'amafaranga yose akoreshwa mu biribwa mu gihugu, hamwe na miliyari 1.7 zakozwe mu 2024, mu gihe muri Amerika, ugereranije, umugabane wacyo ni 15%. Itandukaniro risobanurwa igice nimbaraga zo gufata hagati yamasoko yombi, iri hejuru cyane muri Amerika.
Imyaka myinshi, umurenge wahuye naya marushanwa nyayo nubundi buryo buke. Ibi byatumye habaho icyitegererezo gikora kuri bamwe kandi kigarukira kuri benshi, aho kwibanda hamwe na iFood bishobora kugereranywa hagati ya 85 na 92%, ibyo bikaba bivuguruza logique kumasoko akuze. Igisubizo hamwe nibyiza biranga iFood.
Yashinzwe mu mwaka wa 2011 nk'itangira ryo gutanga, iFood ni igice cya Movile kandi ihuza ikoranabuhanga n'ubucuruzi muri porogaramu, ibikoresho, na fintech. Uyu munsi, iFood yabaye urubuga runini rwo gutanga ibiribwa muri Amerika y'Epfo kandi yagutse irenze intego yari ifite mbere, ihuza supermarket, farumasi, amaduka y’amatungo, n’indi miyoboro, ikora nk'isoko ryorohereza kandi muri rusange, nk'ibidukikije, kubera ko ririmo na serivisi z’imari.
Bavuga miliyoni 55 zabakiriya bakora hamwe nibigo 380.000 byabafatanyabikorwa (resitora, amasoko, farumasi, nibindi) hamwe nabashoferi 360,000 biyandikishije. Kandi ngo barenze miliyoni 180 zateganijwe buri kwezi. Iki ni ikintu gikomeye.
99 yatangiye ibikorwa byayo nka porogaramu yo gutwara abantu kandi yaguzwe mu 2018 na Didi, imwe mu miterere nini y’ibinyabuzima mu Bushinwa, nayo ikorera mu rwego rwa porogaramu yo gutwara abantu. Yahagaritse ibikorwa bya 99Food mu 2023 none yagarutse muri Mata 2025 afite gahunda nini yo gushora imari no gushaka abakozi, itanga uburenganzira bwo kwishyurwa na komisiyo, kuzamurwa mu ntera nyinshi, n’amafaranga make kugirango byihute.
Ubu dufite kandi ukuza kwa Meituan / Keeta, urusobe rw'ibinyabuzima rukomoka mu Bushinwa rukorera mu bihugu byinshi byo muri Aziya no mu Burasirazuba bwo Hagati kandi rukaba rutanga raporo ku bakiriya bagera kuri miliyoni 770 mu Bushinwa, hamwe na miliyoni 98 zitangwa buri munsi. Isosiyete imaze gutangaza ishoramari rya miliyari imwe y’amadolari y’Amerika mu bikorwa byo kwagura isoko muri Berezile.
Hamwe na Meituan / Keeta haje, kugaruka kwa 99Food, kandi nta gushidikanya ko reaction ya iFood, usibye kugenda kwabandi bakinnyi basanzwe bakora, ibintu birahinduka cyane muburyo.
Muri iki gihe, umurenge urimo guhura n’icyiciro cy’irushanwa ryuzuye, hamwe n’ishoramari, umutungo, ikoranabuhanga, ndetse n’icyifuzo ku gipimo gihagije cyo guhindura umukino wose no kugira ingaruka ku zindi nzego z’ubukungu ndetse n’imyitwarire y’abaguzi ubwayo.
Uku guhinduka kubyara ingaruka enye zitaziguye kandi zihuse:
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- Kugwiza ubundi buryo - Porogaramu nyinshi, abakinyi, n'amahitamo bisobanura amaresitora menshi, ibyiciro byinshi, inzira nyinshi zo gutanga, nibindi byinshi bitanga. Nibishoboka byinshi, kuzamurwa mu ntera, no gutanga, niko kwakirwa, kwagura ingano yisoko ubwaryo.
- Kwihutisha udushya - Kwinjira kwa Keeta / Meituan guhatana na iFood na 99 bizana logique ya "Chinese super app" hamwe na algorithmic ikora neza, umuvuduko wibikorwa, hamwe nicyerekezo rusange cya serivisi zaho. Ibi bizahatira umurenge wose kwisubiraho ubwawo.
- Kwiyongera kw'ibicuruzwa biganisha ku byifuzo byinshi - Hamwe no kongera ibicuruzwa, ibisabwa bizagenda byiyongera, bitezimbere iterambere ryimiterere ya hyper-yoroshye.
Ingingo nyamukuru hano iroroshye kandi yamaze kugaragara mumasoko atandukanye: mugihe habaye ubwiyongere bugaragara mubitangwa byoroshye kandi nibiciro birushanwe, isoko rirakura, ryaguka, kandi ritanga ingaruka nziza kandi mbi kuri buri wese. Ariko hariho ubwiyongere busanzwe kandi bwagaragaye mubwiza bwurwego. Kandi ifite byinshi byo gukora hamwe ningaruka zo kugwiza byoroshye.
- Amahitamo menshi hamwe no kuzamurwa hamwe nibisabwa kenshi.
- Ibiciro byo hasi hamwe nibihe byinshi byo gukoresha.
- Ibyiciro byinshi hamwe no kwagura ibicuruzwa.
- ibikoresho bishya bya logistique bifite umuvuduko mwinshi kandi uteganijwe
Uru rutonde rwibintu bigena ibiranga iki gihe cyongerewe hyper-yoroshye ku isoko rya Berezile, aho abaguzi bavumbuye ko bashobora gukemura byinshi mubuzima bwabo bwa buri munsi binyuze muburyo bwa digitale. Kandi ntabwo ari ibiryo gusa, ahubwo kwaguka mubindi byiciro nkibinyobwa, imiti, ubuzima, kwita kumuntu, amatungo, nibindi byinshi.
Kandi iyo ibyoroshye bigeze kuri urwo rwego, imyitwarire irahinduka. Gutanga bireka kuba akamenyero kandi bigahinduka akamenyero. Kandi gahunda nshya itanga isoko rishya, rinini kandi rifite imbaraga, irushanwa kandi rishobora kubyara inyungu abazi kubyaza umusaruro.
Abakoresha bungukirwa nubwisanzure bwo guhitamo nuburyo bushya.
Mu gihe amaresitora n’abakora kuva kera binubira ko biterwa na porogaramu imwe yiganje, ubu imiterere irahinduka. Uku guhindurwa guhatana kuzazana abafatanyabikorwa benshi bafite amasezerano yubucuruzi yumvikanyweho, komisiyo ziringaniye, kuzamurwa mu ntera no gutanga, hamwe n’abakiriya bagutse.
Kurenga kuri izi ngingo, igitutu cyo guhatana kirihutisha ihindagurika ryimikorere yabakoresha hamwe na menus nziza, gupakira neza, ibikoresho bishya, hamwe nuburyo bushya bwibikoni byijimye, gufata, hamwe nibikorwa bya Hybrid. Ariko ikibazo kirimo n'abashoferi batanga.
Ikiganiro mbwirwaruhame gikunze kubona abakozi bashinzwe gutanga binyuze mumurongo wakazi utoroshye, ariko hariho imbaraga zingenzi zubukungu zikinishwa, kuko iki kintu gitanga akazi keza hamwe numubare munini wabanyamwuga bagize uruhare mubikorwa.
Hamwe na porogaramu nyinshi n'ibirango bihatanira umwanya, byanze bikunze hazabaho kwiyongera k'umubare wabatumije, ubundi buryo bwa platform, ubundi buryo bwo gushimangira, hamwe nibi byose bizamura umushahara wumuntu ku giti cye.
Hamwe nisoko rizavugururwa namarushanwa hagati yabakinnyi bafite imiterere myiza, hazabaho kwihutisha iki gikorwa cyose kirimo abadandaza, resitora, serivisi zitangwa, fintechs, abatanga ibikoresho, hamwe nibikorwa bya Hybrid, hamwe na serivisi zimari.
Muri ubu buryo bwagutse, hyper-yorohereza kureka kuba inzira kandi ihinduka icyitegererezo gishya ku isoko, kucyongera.
Gutanga bitangiza muburyo buringaniye, butandukanye, kandi bwubwenge kubakozi bose murwego rwo gutanga amasoko, hamwe nabaguzi bunguka amahitamo menshi, ibiciro birushanwe, gukora neza, umuvuduko, nuburyo bwo guhitamo.
Abakoresha bunguka amahitamo menshi, ibisubizo byiza, no kwaguka shingiro, mugihe abashoferi batanga batanga ibyifuzo byinshi, ubundi buryo, hamwe nandi marushanwa meza hagati ya porogaramu, bigatuma isoko ryaguka muri rusange.
Ngiyo ishingiro ryibihe byoroheje-byorohereza, byongerewe urusobe rwibinyabuzima hamwe nabakinnyi benshi, ibisubizo byinshi, nagaciro gakomeye karimo, kugena kwaguka no gutunganya isoko ubwaryo.
Umuntu wese ufata umwanya muremure kugirango yumve urugero, ingano, ubujyakuzimu, n'umuvuduko w'iri hinduka murwego rwo gutanga azasigara inyuma!
Marcos Gouvêa de Souza ni we washinze Gouvêa Ecosystem, akaba n'umuyobozi mukuru wa ecosystem y’ibigo ngishwanama, ibisubizo, na serivisi bikorera mu nzego zose z’ibicuruzwa, gucuruza, no kubikwirakwiza. Yashinzwe mu 1988, ni igipimo muri Berezile ndetse no ku isi hose kubera icyerekezo cyayo, uburyo bufatika, no gusobanukirwa byimbitse. Wige byinshi kuri: https://gouveaecosystem.com
