Upstream, impuguke mu bijyanye no kwamamaza kuri telefoni zigendanwa, yigaragaje cyane binyuze mu buryo bushya, ihindura y’ubucuruzi kuri interineti nama y’ubucuruzi kuri interineti , iyi sosiyete yagaragaje uruhare rwayo muri uru rwego, bitewe n’ingamba zibanda ku kohereza ubutumwa kuri telefoni zigendanwa, harimo SMS, RCS, na WhatsApp. Kuva mu 2022, iyi sosiyete yaguze cyane ibikorwa byayo mu ikoranabuhanga rya interineti ku isi yose. Muri Brezili, iyi sosiyete ikomoka mu Bugereki yigaragaje nk’umufatanyabikorwa w’amasosiyete akomeye mu rwego rw’ubucuruzi kuri interineti kandi yabaye ingenzi mu kunoza imikorere y’ubucuruzi bwa interineti muri Brezili, ifasha abacuruzi kunoza uburyo bakoresha ibicuruzwa byabo, kongera amafaranga binjiza, kuzamura igipimo cyo guhindura ibicuruzwa, no kugaruza amakarita yo guhaha yasigaye binyuze kuri platform ya Grow .
Uretse kongera imbaraga zayo ku ry’ubucuruzi bwo kuri interineti , Upstream yigaragaje binyuze mu bisubizo byayo bishya birenga itumanaho ryoroshye. Mu nama y’ubucuruzi bwo kuri interineti muri Brazil, iyi sosiyete yagaragaje zimwe mu ngamba nziza zo gukurura no guhindura abakoresha, hibandwa cyane ku gukina imikino nk'igikoresho gikomeye cyo kongera umubare w’abakiriya no gukomeza umubano n’abakiriya.
Udushya mu gushakisha no guhindura abakinnyi mu buryo bwo guhitamo
Patrick Marquart, Umuyobozi w’Ishami rishinzwe Ubucuruzi muri Upstream, yasangije ibitekerezo ku buryo bwo kongera umubare w’abakiriya bitabira serivisi binyuze mu buryo bwa mudasobwa. Yagize ati: “Kubaka abakiriya bakora si ikibazo cyoroshye, ariko dufite igisubizo cyabyo.” Yasobanuye ati: “Abakiriya bacu muri iki gihe, dukoresheje uburyo bwacu, bahindura hagati ya 5% na 6% by’abasura buri kwezi mu rubuga rwabo rw’ubucuruzi, blog, cyangwa ipaji y’ibirimo.”
Gukoresha uburyo bwo gushakisha amakuru kuri interineti ni imwe mu ngamba nziza za Upstream, yikuba kabiri umubare w’abakoresha bahindura amakuru binyuze mu gukurura abantu mu buryo bushimishije kandi butuma abantu baganira. Marquart yagize ati: "Uburyo bwacu bufite udukuru duto dushobora gushyirwa kuri interineti ndetse tugashyirwa mu byiciro ku buryo umukiriya afite ingamba zidasanzwe zo gufata abakoresha bashya mu buryo bwiza bushoboka ku rubuga.".
Ibikoresho byo gukina neza
Muri moderi zatsinze cyane harimo roulette, amakarita yo gushwanyaguza, n'udusanduku tw'ibitangaza. Marquart yasobanuye ati: “Modeli ya mbere ihinduka neza cyane ni roulette. Umukoresha yiyandikisha, kandi kugira ngo azunguruke ipine, agomba kuduha nimero ya telefoni na telefoni igendanwa. Iyo yiyandikishije, ashobora kuzunguza ipine kandi bizabaha coupon yo kugabanyirizwa ibiciro, kohereza ubuntu, cyangwa ikindi kintu gishobora kubaha akamaro no kugurisha byinshi.”.
Impinduka mu bucuruzi bw'ikoranabuhanga hamwe na Upstream
Kimwe mu bintu bibabaza cyane ubucuruzi bwo kuri interineti ni ukureka kugura ibintu mu modoka. Michely Ramos, umusesenguzi w’imikorere ya CRM muri ZZ MALL, avuga uburyo Upstream yafashije muri iki gikorwa.
"Twahuye na Upstream mu bihe bigoye: urugendo n'isigara ry'imodoka zo guhaha. Twashyizeho ingamba zo gutumanaho mbere na nyuma yo gutereranwa, hamwe n'ibikorwa bibiri binyuze kuri SMS mu ntambwe ebyiri, hiyongereyeho ubutumwa bwa WhatsApp. Upstream yadufashije gusobanukirwa ingingo zo guhuza abakiriya mu rugendo rwabo, tukamenya impamvu zo gutereranwa n'uburyo bwo kuzigarura. Abakiriya bagera ku rubuga rwacu bavuye ahantu hatandukanye, harimo n'itangazamakuru ryishyurwa, agace nkoreramo, kandi akenshi bareka gukoresha uburyo bwo kureba urupapuro rw'ibanze ubwarwo.".
Michely agaragaza ko Upstream yafashe ingamba zo gushishikariza gukusanya amakuru y'abakiriya, ikuraho kumenyekana kw'abantu, ibyo bikaba ari ingenzi cyane bitewe na LGPD (Itegeko Rusange ryo Kurengera Amakuru rya Brezili) no kurengera amakuru.
“Mbere, twishyuraga abakiriya batigeze binjira mu ikoranabuhanga. Kubera Upstream, twagabanyije igipimo cyo gutakaza ikarita yacu ku kigero cya 20%, twongera hafi 16% by’imiyoboro ya CRM kuva muri Werurwe. Twashoboye gushyira hamwe amabaruwa na SMS kugira ngo duhuze abakiriya bashobora kuba abakiriya no kohereza ingendo zihariye. Dufata Upstream nk'umufatanyabikorwa w'ingenzi mu gutegura uru rugendo rwa 360°, dusobanukirwa urwego rw'umukiriya, haba mu cyiciro cyo kugura cyangwa kugumana. Ibi bizana ubwenge bwinshi mu bucuruzi bwacu kandi bidukomeza kuba mu buzima bw'umukoresha. Tutabona, tutibuka, bityo tugomba kuba ahantu hose, tugahana amakuru buri gihe ku mbuga nkoranyambaga n'imiyoboro yihariye,” nk'uko bishimangirwa n'umusesenguzi.
Caio Velasco, wo mu itsinda rya CRM rya Granado, abona ko ubufatanye na Upstream ari ingenzi kugira ngo abantu basobanukirwe neza abakiriya kandi banoze itumanaho mu buryo butandukanye.
“Tumaze imyaka irenga 150 dukorera muri Brezili, dufite amaduka arenga 100 mu gihugu hose, ndetse tunagaragara mu Burayi no muri Leta Zunze Ubumwe za Amerika. Mu nshingano zanjye nka CRM, nkorana n'aya maduka ndetse n'imbuga za interineti za B2C na B2B, harimo n'urubuga mpuzamahanga rukorera mu Burayi bwose na Amerika. Vuba aha, mu 2024, twatangiye kuganira na Upstream ku kibazo twari duhanganye nacyo: kubona no guhindura abakiriya neza. Nubwo twageraga ku bantu benshi, umubare wacu wo guhindura abakiriya ntabwo wari ushimishije. Upstream ni wo musozo twari dukeneye, uzana impinduka zikomeye. Badufashije gusobanukirwa abakiriya bacu n'uburyo bwo kubagiraho ingaruka mu gihe gikwiye no binyuze mu nzira ikwiye.”.
Yongeraho ko binyuze mu ngamba zashyizwe mu bikorwa na Upstream, byashobotse kongera umubare w’abakiriya bashya no kumenya neza abo bakiriya kugira ngo hatezwe imbere ingamba zo kugura ibikoresho.
Yagize ati: “Upstream yaduhaye ishusho yuzuye y’ibikorwa, kuva ku kugura kugeza ku kuba indahemuka, ihindura abakiriya bacu bakaba abayoboke b’indahemuka bakurikirana amakuru yacu yose n’ibikorwa byacu byo kwamamaza. Ubufatanye na Upstream bwabaye ingenzi, cyane cyane ku bijyanye n’imodoka zo guhaha zasigaye, aho tumaze igihe dukorana. Twizera ko hari amahirwe menshi yo gukomeza guteza imbere no kongera imishinga yacu tubifashijwemo nabo, twifashishije amahirwe yose mashya n’udushya bazanye muri Granado.”.
Ingaruka ku isoko no kwitabira ibikorwa
Upstream yitabiriye ibiganiro bitatu bya E-commerce Brazil Forum ndetse no muri VTEX Day, igaragara nk'ikigo gishya gikorera abakiriya b'ibigo, kikibanda ku iterambere rishya n'iterambere rishya. Marquart yasoje agira ati: "Gamification irimo guhindura imikorere; turimo guhindura abakoresha benshi, kandi ibi birimo kwinjiza amafaranga menshi ku bacuruzi.".
