Ucwaningo olwenziwe nguNuvei, inkampani yaseCanada ye-fintech esebenza ngezixazululo zokukhokha, lukhombisa ukuthi i-e-commerce yaseBrazil kulindeleke ukuthi ifinyelele ku-$585.6 billion ekuthengisweni ngo-2027, okuwukunyuka okungama-70% uma kuqhathaniswa nomphumela otholwe ngo-2024.
Umbono ulungile futhi ukhombisa ukuthi imakethe inamandla amakhulu okukhula. Yebo, lokhu kusho futhi ukuthi kungenzeka ukuthuthukisa lokho osekwenziwe kakade. Phela, enye yezinhloso eziyinhloko phakathi kwabaphathi bezitolo eziku-inthanethi ukukhulisa izinga lokuguqulwa kokuthengisa.
Kubalulekile ukukhomba izici ezivimbela lokhu kukhuphuka kokuguqulwa. Izinkinga eziningi zisukela ezintweni eziyisisekelo, ezinjengobunzima bokuzulazula esitolo se-inthanethi, izinkinga zokusebenziseka, nokunye. Uma lokhu sekulungisiwe, izici ezihlobene nokuziphatha kokuthenga kwabathengi zihlala. Kulezi zimo, kunezixazululo ezizenzakalelayo ezingasiza.
Ngokungeza ubuchwepheshe obusha ekusebenzeni kwesitolo se-inthanethi, ngaphezu kokonga isikhathi, umthengisi uphinde azuze ukusebenza kahle okukhulu nokuqina kwezokuxhumana, kuyilapho enikeza ubunikazi bakhe nobuntu emilayezweni ethunyelwa kumakhasimende ezigabeni ezihlukahlukene zenqubo yokuthenga - noma lapho enquma ukungayithengi imikhiqizo efunwayo.
Lawa mathuluzi wokumaketha ezishintshayo adinga ukusetshenziswa ngobuchule. Isimo esisodwa lapho ubuchwepheshe busebenza kahle sihlanganisa ukubuyisela amakhasimende agcwalisa inqola yawo yokuthenga kodwa, ngesizathu esithile, angaqedi ukuthenga. Kulezi zimo, isu elihle ukusebenzisa ithuluzi lokuthola inqola elahliwe, elikuvumela ukuthi uxhumane nekhasimende nge-imeyili ebhaliswe ngaphambilini, ulikhumbuze ngezinto eselivele lizikhethile futhi ulikhuthaze ukuthi liqedele ukuthenga ngekhuphoni lesaphulelo, ukuthunyelwa kwamahhala, noma okunye ukunikezwa okukhethekile.
Kumakhasimende angakangezi ngisho izinto ekalishini lawo lokuthenga, isincomo ukusebenzisa amathuluzi akhomba ngokuzenzakalelayo futhi alandelele ukuphequlula kwabathengi besitolo se-inthanethi. Lezi zixazululo zinquma ukuthi iyiphi into ebithakaselwa futhi ziqala uhambo lokumaketha oluzenzakalelayo, lapho imikhiqizo iphakanyiswa kulelo khasimende nge-imeyili, i-SMS, i-WhatsApp, nezinye izindlela.
Eminye imiphumela ethokozisayo ingatholwa kusetshenziswa amathuluzi aqala ukuthengwa nobuchwepheshe obuvumela ukuthengwa kabusha kwemikhiqizo esetshenziswa njalo. Eyokuqala yethula okuqukethwe okwenziwe ngendlela oyifisayo kumthengi, ngokusekelwe kulokho abakuthakaselayo kwangaphambilini. Eyesibili, yona, ilinganisa isikhathi esimaphakathi sokusetshenziswa komkhiqizo ngamunye, ngokusekelwe esikhawulweni sesikhathi phakathi kokuthengwa kwento efanayo ngochungechunge lwamakhasimende, ngaphezu kwama-algorithms.
Iqiniso liwukuthi ukuba nenkundla eyenza ukumaketha kwezitolo eziku-inthanethi ngokuzenzakalelayo kungasiza amabhizinisi e-commerce akhuphule umthamo wokuthengisa aze afike ku-50%. Ngamanye amazwi, lokhu ukutshalwa kwezimali okuletha imiphumela ngempumelelo futhi kwenza umehluko uma kuziwa ekuthuthukiseni ukuthengisa, kungakhathaliseki ukuthi yisiphi isikhathi sonyaka. Ngakho-ke, hlola lezi zinketho futhi, uma kungenzeka, zisebenzise ohlelweni lwakho lokuthengisa lwedijithali. Lokhu kungaletha izinzuzo ezinkulu futhi kwenze wonke umehluko ekusebenzeni ibhizinisi lakho le-e-commerce elizokufeza kulo nyaka.
