Ubushakashatsi buherutse gukorwa na Dito CRM na Opinion Box bugaragaza ko 55% byabaguzi basanzwe bazi icyo bashaka kugura kuwa gatanu wumukara, rimwe mumatariki yingenzi mugucuruza. Mu bushakashatsi, 43% by'abantu bavuga ko bafite umugambi wo gukoresha amafaranga arenze umwaka ushize. Ku bwabo, e-ubucuruzi ni urubuga rukunzwe cyane, aho 43% by'abantu babukoresha mu 2023. Icyakora, nubwo iyi mibare itera inkunga, abadandaza bakeneye kwitonda. Kuberako hariho uburyo bwinshi bwo kwishyura buboneka kumasoko, abakiriya barashobora guhindukirira umunywanyi niba batabonye amahitamo bahisemo.
Ubushakashatsi bwakozwe na Adobe ku bufatanye na PYMNTS bwerekana ko 70% by'abaguzi babajijwe bavuga ko uburyo bwo kwishyura bugira uruhare runini mu guhitamo ububiko bwa interineti bwo kugura. Umuyobozi mukuru wa Yuno, umuyobozi mukuru wa Yuno, umuyobozi mukuru wa Yuno, abisobanura agira ati: "Ibi birashobora gutuma habaho imwe mu nzozi zikomeye ku bacuruzi: guta amagare yo guhaha muri e-ubucuruzi. Muri iki gihe, umuguzi ahitamo ibicuruzwa bashimishijwe, akabishyira mu igare ryabo, ariko nyuma akareka kugura kuri konti." Ubushakashatsi bwakozwe na E-ubucuruzi Radar bwerekana ko iki gipimo kigera kuri 82% muri Berezile.
Byongeye kandi, amakuru aturuka muri Yampi yerekana ko imwe mu mpamvu zingenzi zituma ugura amagare yo kugura ari igihe umukiriya yiteguye kuzuza ibicuruzwa ariko ntashobora kubona uburyo bwo kwishyura bahisemo. Walter Campos abisobanura agira ati: “Mu gihombo ibi bitera, turashobora kwerekana igihombo cyinjira mu buryo butaziguye, kugabanya igipimo cyo guhindura ibintu, ingaruka ku kumenyekanisha ibicuruzwa, no guhungabanya guhangana.” Umuyobozi mukuru yerekana kandi ikindi kibazo kibangamiye kugurisha kumurongo: kwanga kugura, cyane cyane mubihe umuguzi yizewe. Nk’uko byatangajwe na Signifyd, hafi 52% by'Abanyaburezili bahuye n'iki kibazo.
Kugira ngo ibyo bibazo bikemuke, Walter Campos akurura ibitekerezo ku ikoranabuhanga rishya riboneka ku isoko: orchestre yo kwishyura. Hamwe nogukurura kwisi yose, abadandaza barashobora kuyikoresha muguhitamo uburyo bwo kwishyura bifuza guha abakiriya babo kuri ecran imwe, byose ukanze rimwe gusa. Umunyamwuga asobanura agira ati: "Izi mbuga nazo zikoresha inzira zigenda zikoreshwa, ikoranabuhanga rihitamo inzira nziza zo kugura ibintu. Rero, niba kugura byanze n'umuntu utanga isoko, sisitemu igerageza mu buryo bwikora, byongera amahirwe yo kwemererwa."
Hamwe nibi, abaguzi bafite uburambe bunoze kurubuga, kuko basanga uburyo bakunda kwishyura aho kandi, nka bonus, bafite igipimo kinini cyo kugura cyemewe. Ibi birashobora kubatera kuba abakiriya basanzwe kandi bagasiga ibitekerezo byiza, nkuko ubushakashatsi bwakozwe na Opinion Box na Dito bubitangaza, kuwa gatanu wumukara, kubera ko 59% byabantu bashakisha ibitekerezo bishimishije kuri Google mbere yo kugura ibicuruzwa. Walter asoza agira ati: "Byongeye kandi, orchestre yo kwishyura ituma umucuruzi runaka yaguka ku masoko mashya, bigatuma uburyo bwo kwishyura mpuzamahanga buboneka ndetse n’uburyo bufatwa nk'ubundi buryo. Ibi bigira uruhare ku isoko rya demokarasi kurushaho."
