Ubucuruzi bwa digitale burigihe bwagiye butera imbere. Amasoko, uburyo bwo kwishyura bwa digitale, kwimenyekanisha, hamwe no kwikora byerekanaga ibyiciro bitandukanye, ariko ubu urwego rushya rwimpinduka ruragaragara. Intelligence artificiels ntabwo ikora imirimo gusa ahubwo inatangiza uburyo bukomeza, bwigenga, nibisubizo-bishingiye kubikorwa. Bitandukanye nibikoresho bishingiye kumategeko yabantu, sisitemu ikora nkabafatanyabikorwa basanzwe biga, bahitamo, kandi bakora mugihe nyacyo, amasaha 24 kumunsi, guhuza amakuru, imiterere, nintego zubucuruzi mugihe cyiterambere ryama.
Igituma abakozi bahinduramatwara mubyukuri ubwigenge bwabo. Ntibategereza amabwiriza, ariko barashobora kumenya imiterere yimyitwarire yabaguzi, gusuzuma ibarura, guhindura ibiciro, gusuzuma ibikorwa byo kwamamaza, ndetse no gutanga inzira nziza yo gutanga ibikoresho. Inzira ikubiyemo ibikorwa bine bifitanye isano: gusobanura intego, gusobanura ibyabaye, gukora ibikorwa, no kwigira kubisubizo. Uru ruzinduko ruhoraho ruhindura e-ubucuruzi mubikorwa byubwenge, byitabirwa cyane, kandi binini - ikintu cyasaga nkaho kibujijwe muri laboratwari zo guhanga udushya, ariko ubu kikaba kigaragara ko ari kinini ku rugero runini.
Ingaruka zifatika zisobanura impamvu kurera byihuta. McKinsey avuga ko AI itanga umusaruro ushobora kwiyongera kugera kuri tiriyari 4.4 z'amadolari ya Amerika buri mwaka mu bukungu bw'isi, hamwe no kugurisha hakoreshejwe ikoranabuhanga mu nzego zunguka byinshi. Amazone, kurugero, ikoresha ibiciro byoguhindura ibiciro buri munota, bikarinda imipaka no guhangana. Zalando ikora umufasha wimyambarire ushoboye guteranya imyambaro yuzuye, kongera impuzandengo yagaciro hamwe nubudahemuka bwabakiriya. Izi ngero zerekana ko ibi biterekeranye nubushakashatsi, ahubwo ni logique nshya yimikorere isanzwe itanga miliyari.
Indi mpamvu ishimangira imiterere yimpinduramatwara yabakozi iri muburyo bwo guhindura umubano hagati yamasosiyete nikoranabuhanga. Google isanzwe itegura ibintu aho imikoranire itazabaho gusa hagati yabantu nimashini, ahubwo no hagati yabakozi bafite ubwenge mubikorwa bitaziguye, muburyo bwa Machine-to-Machine na Agent-to-Agent. Ibi bivuze ko igice kinini cyibiganiro bya digitale bishobora kugaragara bitagaragara kubakoresha, kumuvuduko nigipimo kidashoboka kumurwi uwo ariwo wose wabantu. Kwitegurira uyu mutwe birenze inyungu zo guhatanira; nibisabwa kugirango umuntu abeho ku isoko.
Guhinduka, ariko, ntabwo bihita bibaho. Inzira yibikorwa itangirana no kumenya neza ububabare bwibikorwa byubucuruzi, gushyira mubikorwa umukozi uharanira gukemura icyo kibazo, no gukurikiranira hafi ibisubizo. Gushiraho komite zo muri AI imbere no gushyiraho imiyoborere kubikoresha nabyo ni intambwe yibanze. Ingingo nyamukuru ni ukumva ko abakozi badasimbuza abantu, ahubwo bakagura ubushobozi bwamakipe, bakabohora imirimo isubiramo kugirango bashobore kwitangira ibyemezo bikomeye kandi bihanga.
Abakozi ba AI bahindura ubucuruzi bwa digitale kuko bazamura urwego rwubwenge bukora, bagashyiraho ubwigenge bunini, kandi bakavugurura uburyo ibicuruzwa bikorana nabaguzi, abanywanyi, ndetse nibikorwa remezo ubwabyo. Twinjiye mubihe bya AI-Bwa mbere, aho ubucuruzi bwakira iri hinduka butazabona umusaruro gusa, ahubwo nuburyo bushya bwo guhatanira ibintu byihuta cyane, bigoye, kandi bisaba ibidukikije.
