Nkuko twabisangiye kuri Spotify Advance mu ntangiriro zuyu mwaka , turimo guhinduranya urubuga rwamamaza kugirango abamamaza bashobore kugura byoroshye, gukora, no gupima amatangazo kuri Spotify. Kuva twatangiza Spotify Ad Exchange (SAX) muri Mata, twabonye ubwiyongere bwa 142% mu mubare wamamaza usanzwe ukoresha SAX.¹
Uyu munsi turimo kumenyekanisha kurushaho guhinduka no kugenzura muri Spotify Ad Exchange kubamamaza kandi, kunshuro yambere, dutanga abamamaji bakiriye kuri Megaphone uburyo bwo kugurisha ubukangurambaga bwabo bwa podcast muri Spotify Ad Exchange.
Amakuru:
Guhinduranya Kwamamaza : Guhera uyumunsi, twagura uburyo bwo kubara no kunoza intego kubaguzi ba programme binyuze mubufatanye bushya, ndetse no kumenyekanisha iterambere kugirango dufashe abamamaza podcast gufungura amahirwe menshi yo kwinjiza.
- Amazon : Ku nshuro yambere, abamamaza bakoresha Amazone DSP bazashobora kubona amajwi n'amashusho ya Spotify.
- Spotify Ad Guhana kubamamaza : Umwaka utaha, tuzagura uburyo bwo Guhana amakuru kuri Spotify Ad Exchange kubamamaji bakiriwe kuri Megaphone, tubemerera guhagarika amasezerano kumasoko yigenga (PMPs). Ibi bizabafasha gushyiraho amasezerano adasezeranijwe numwamamaza umwe cyangwa benshi, bafungura amahirwe mashya yo kwinjiza.
Umuyobozi wa Amazone DSP muri Amazone Ads, Meredith Goldman yagize ati: "Muguhuza abantu batandukanye ba Amazone n'ibimenyetso by'ishyaka rya mbere hamwe na Spotify yo mu rwego rwo hejuru kandi ifite abafana basezeranye, turimo gushiraho uburyo bushya kandi bufatika ku bamamaza kwagura ingamba zabo zose, dukoresha urwego rwimbitse rw'ubushishozi buboneka binyuze kuri Amazon DSP gusa" . Ati: “Amazon DSP ubu ifite igipimo kitigeze kibaho mu bubiko bw'amajwi bwite bwa Amazone (O&O) na interineti ifunguye, bituma dushobora gushyiraho amahame mashya yo gutegura gahunda yo kwiyamamaza no kuyishyira mu bikorwa - byose hamwe.”
Spotify Ads Manager: Turakomeza kandi guhanga udushya muri Manager wa Ads, hamwe nibikoresho bishya nubufatanye bifasha abamamaza ubunini bwose gukora, gukora neza, no gupima ibikorwa byabo bya Spotify.
- Ubufatanye na Smartly : Turimo guhuza Spotify Ads Manager hamwe na Smartly, bizafasha abamamaza benshi kubona amajwi yacu, kwerekana, na videwo y'ibikoresho, bikoreshwa na Smartly yo guhanga AI, guhanga, no gupima.
- Gutangiza Ikizamini cyo Gutandukanya : Tuzahita dutangiza igikoresho gishya cya A / B kizagufasha kugerageza nibintu bitandukanye byo guhanga no kuvumbura icyumvikana cyane nabakumva. Abamamaza bazashobora gupima KPI nkibipimo byuzuye, CTR, CPC, nigiciro kuri buri gihinduka.
- Ibi byose byiyongera kuri suite yacu yo gutezimbere isanzwe itanga ibisubizo bikomeye kubamamaza kwamamaza, harimo igipimo cya 103% cyo hejuru cyo kureba ku bukangurambaga hagamijwe ko hajyaho Urubuga rwa interineti (ubukangurambaga bwo kumenyekanisha ibicuruzwa) hamwe n’igipimo 4.3x cyo kwishyiriraho ubukangurambaga hagamijwe kwishyiriraho porogaramu ( v .
Ati: "Twakomeje gukora cyane kugira ngo tunoze imiyoboro yacu yo kugura mu buryo bwikora kandi byorohereze abamamaza kugura, gukora, no gupima kuri Spotify. Hamwe n'aya makuru agezweho, turatanga uburyo bworoshye kandi bugenzura, tubemerera kugera ku bakunzi bacu ku isi hose kandi bikagira ingaruka ku bukangurambaga bwabo." - Brian Berner, Umuyobozi mukuru wamamaza kugurisha & Ubufatanye
Hamwe 90% byabantu bakoresha Spotify mubice byabo bya buri munsi kandi bamara impuzandengo yamasaha arenze abiri kumunsi kurubuga, become twabaye inshuti yingenzi kubafana babarirwa muri za miriyoni. Mwisi yisi idahwema kurangara, Spotify itanga ikindi kintu gitandukanye - niyo mpamvu turi porogaramu # 1 kuri ecran y'urugo.⁴ Niba ari ukwiga ikintu gishya cyangwa kuruhuka hamwe nurutonde, abakoresha baza kuri Spotify bashaka isano nyayo nagaciro nyako.
Kubamamaza, ibi bivuze gukurura abumva ahantu heza, bihebuje, kandi biranga umutekano. Mubyukuri, 65% bavuga ko igihe cyakoreshejwe kuri Spotify ari cyiza kuruta igihe cyakoreshejwe ku mbuga nkoranyambaga.⁵ Niyo mpamvu amatangazo kuri Spotify agira ingaruka zitandukanye kandi yumvikana cyane nabayumva. Nkahantu heza ho kuba abafana, dukomeje kwiyemeza kubaka urubuga rwo kwamamaza rufasha abamamaza ubunini bwose kugera kubabumva no gutwara ibisubizo, tutitaye kubyo bagamije.
Urashaka kuvuga iyi nkuru cyangwa kuvugana numuvugizi wa Spotify? Bashobora gusangira byinshi byimbitse kuri:
- Impamvu Spotify ihitamo cyane kumiyoboro yayo yo kugura byikora.
- Niki gitandukanya Spotify itandukanye nizindi mbuga?
- Ibisubizo byambere nibirango bibona.
Turahari kugirango dutegure ikiganiro niba ubishaka. Menyesha! Hano urashobora kubona amashusho kubanyamakuru.
Inkomoko
- Imbere muri Spotify imbere, 2025
- Kwiga ku isi hose, Kamena 2024
- Hub Imyidagaduro Ubushakashatsi, kwisi, 2024
- GWI Igihe cyakoreshejwe / Ubushakashatsi bwintungamubiri - igihembwe cya 1 2025
