Nk’uko CNC (National Confederation of Commerce) ibitangaza, abadandaza bo muri Berezile bafite icyizere ku wa gatanu w’umukara, biteganijwe ko uzinjiza amadolari arenga miliyari 5. Nyamara, 2025 igomba gushimangira icyerekezo kimaze kugaragara: ikwirakwizwa ry’abaguzi mu cyumweru cyose, hamwe na Cyber Ku wa mbere - ku wa mbere ukurikira icyumweru cyatanzwe, ku ya 1 Ukuboza - kimaze kwerekana agaciro ko kugurisha kuri e-bucuruzi kuruta ku wa gatanu umunsi wizihizwa ku mugaragaro, ku ya 28 Ugushyingo.
Uyu ni umwe mu myanzuro y’ubushakashatsi bwasesenguye uburyo bwo gukoresha hamwe n’ibicuruzwa birenga 700.000 byashyizwe ku mbuga za interineti zo muri Berezile mu cyumweru cy’umukara. Ubushakashatsi bwakozwe na Admitad, isosiyete ikora ibijyanye n’isoko n’ikoranabuhanga ku isi, ku bufatanye na Flowwow, isoko mpuzamahanga ry’impano n’indabyo.
Ibintu bibiri byingenzi bisobanura uru rugendo. Umwe muri bo yerekeye imyitwarire y’urwego rw’ubucuruzi ubwayo, nk'uko byatangajwe na Mikhail Liu-i-Tian, umuyobozi mukuru wa Flowwow muri Berezile. Agira ati: "Amaduka yo kuri interineti agenda akwirakwiza ibyifuzo mu cyumweru cyose, hamwe n'iminsi imwe, nko ku wa kane, ndetse ikarenza ku wa gatanu ku bakinnyi benshi. Iyi moderi ituma abadandaza bakomeza guhora kandi bagahuza abantu batandukanye, aho kwibanda ku mbaraga imwe yo kugurisha."
Igishimishije ni uko umwaka ushize Cyber Ku wa mbere yamaze kurenga ku wa gatanu w’umukara ku giciro cyo kugurisha, kandi biteganijwe ko uyu mwaka uzongera kwisubiramo, nk'uko byatangajwe na Anna Gidirim, umuyobozi mukuru wa Admitad. .
Ibyatanzwe
Ikigaragara ni uko kugurisha mu cyumweru cyo ku wa gatanu w’icyumweru 2025 bizagaragaza ko izamuka ry’ibicuruzwa bigera kuri 9% na 10% by’agaciro - itandukaniro ryanditswe mu mwaka ushize, nk'uko Admitad, ushinzwe gukusanya amakuru y’ubushakashatsi abitangaza.
Kimwe mu bintu by'ingenzi bizagaragazwa ni amasoko, ahuza ibyifuzo bikaze kandi biteganijwe ko azajya arenga 70% by'ibicuruzwa byo kuri interineti muri uyu mwaka. Umuyobozi mukuru wa Flowwow muri Berezile agira ati: "Ubwiganze bw'amasoko burimo kuba haba mu bacuruzi benshi ndetse no ku mbuga ntoya, zihariye." Ati: "Usibye igipimo, amasoko meza afite ikintu abaguzi bo muri Berezile baha agaciro cyane: kumva ko ari umuntu ku giti cye ndetse n’umubano n’umugurisha. Ibi bikomeza korohereza umuntu utabuze icyo ukoraho, ikintu kigoye kwigana mu bikorwa binini kandi bishyize hamwe."
Ibyuma bya elegitoroniki (28%) hamwe nimyambarire (26%) biteganijwe ko byerekana ibyaguzwe byingenzi byakozwe muriki gihe, bigakurikirwa nicyiciro cyurugo nubusitani (13%), ibikinisho n imyidagaduro (8%), ubwiza (6%) na siporo (5%).
Imyitwarire yo kugura irerekana kandi ko abaguzi bitondera ibyiza byinyongera byitariki. Hafi ya 20% bakoresheje ama coupons cyangwa kode yamamaza, abarenga 25% bahisemo ibicuruzwa bifite amafaranga yagaruwe, 7% bakururwa nimbuga nkoranyambaga, abarenga 13% bafata ibyemezo byubuguzi nyuma yo gushakisha ububiko bwamaduka no gutoranya ibintu byatoranijwe mububiko bufatanije, mugihe 18% byatewe nibitangazamakuru hamwe nurubuga rwibirimo.
Amatangazo ya digitale yari agifite ingaruka zikomeye: 5% byubuguzi byaturutse kumatangazo muri porogaramu zigendanwa naho 7% byayobowe niyamamaza muri moteri zishakisha.
Hamwe nuburyo bunoze bwo kugura no gutanga ibitekerezo bikwirakwira muminsi myinshi, abaguzi bo muri Berezile bakunda gushimangira "Icyumweru cyumukara wicyumweru" nkicyitegererezo cyuzuye - kandi atari kuwagatanu gusa - guhindura Cyber kuwa mbere inyenyeri nshya ya kalendari yamamaza, hamwe no gusaba kworohereza, kwimenyekanisha, no kugabanyirizwa.
