Politiki ya kuki - Kuvugurura E-Ubucuruzi | Kuvugurura E-Ubucuruzi | Amakuru ya e-ubucuruzi muri Berezile

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Urupapuro 621

Raporo ivuga ko amasoko yo muri Burezili yiyandikishije muri miliyari 1.12 muri Gicurasi.

Shimangira
Amakuru
Ubushakashatsi

Kuvugurura E-Ubucuruzi

24/06/2024

Raporo ivuga ko amasoko yo muri Burezili yiyandikishije muri miliyari 1.12 muri Gicurasi.

Ukwezi kwa Gicurasi kwandikishije umubare wa kabiri w’abantu benshi bagera ku masoko muri Burezili muri uyu mwaka, nk’uko raporo y’inzego z’ubucuruzi muri Burezili zibitangaza, yakozwe na Conversion. Ukwezi kwose, Abanyaburezili binjiye ku mbuga nka Mercado Livre, Shopee, na Amazone inshuro 1,12, nyuma ya kabiri nyuma ya Mutarama, igihe habonetse miliyari 1.17, ziyobowe n'umunsi w'ababyeyi.

Mercado Libre iyoboye hamwe no gusurwa miliyoni 363, ikurikirwa na Shopee na Amazone Berezile.

Mercado Libre yakomeje kuyobora mu masoko yinjizwa cyane, yiyandikisha muri miliyoni 363 muri Gicurasi, yiyongereyeho 6,6% ugereranije na Mata. Umucuruzi yaje ku mwanya wa kabiri, asurwa miliyoni 201, yerekana ubwiyongere bwa 10.8% ugereranije n’ukwezi gushize. Ku nshuro ya mbere, Shopee yarenze Amazone yo muri Berezile mu mubare w’abasuye, yaje ku mwanya wa gatatu n’abasuye miliyoni 195, yiyongereyeho 3,4% ugereranije na Mata.

Amafaranga yinjira mu bucuruzi akomeza iterambere muri Gicurasi.

Usibye kubona amakuru, raporo irerekana kandi amakuru yerekeye e-ubucuruzi bwinjira, bwabonetse na Conversion kuva muri Venda Válida. Muri Gicurasi, amafaranga yinjiye yakomeje kwiyongera, kimwe n’umubare w’abinjira, yiyandikisha 7.2% kandi akomeza inzira yatangiye muri Werurwe, ayobowe n’umunsi w’abagore.

Icyerekezo cyiza cya Kamena na Nyakanga, hamwe n'umunsi w'abakundana n'ikiruhuko cy'itumba.

Ibiteganijwe ni uko iyi nzira yo kwiyongera izakomeza muri Kamena, hamwe n’umunsi w’abakundana, kandi birashoboka ko uzagera muri Nyakanga, hamwe no kugurisha ibiruhuko by’itumba mu bice byinshi by’igihugu. Amasoko yo muri Berezile yerekana imikorere ihamye kandi ihamye, yerekana uburyo abakoresha ba e-bucuruzi bagenda biyongera.

Betminds itangiza igihembwe cya mbere cya "Ubucuruzi bwa Digital - Podcast"

Ibisohoka bishya

Kuvugurura E-Ubucuruzi

23/06/2024

Betminds itangiza igihembwe cya mbere cya "Ubucuruzi bwa Digital - Podcast"

Betminds, ikigo gishinzwe kwamamaza no kwihutisha ubucuruzi bwa digitale yibanze kuri e-ubucuruzi, yatangaje ko hatangijwe igihembwe cya mbere cya "Digital Commerce - Podcast". Umushinga mushya uzahuza abanyamwuga baturutse ku bicuruzwa byamamaye muri Curitiba kugira ngo baganire, mu buryo bwisanzuye, ingingo zingirakamaro ku isi ya e-ubucuruzi, nko kwamamaza ibicuruzwa, imicungire, ibikoresho, inganda n’ubucuruzi, ndetse n’ibigezweho muri urwo rwego.

Intego ni uguteza imbere umubano no gusangira ubushishozi.

Tk Santos, CMO wa Betminds akaba n'umuyobozi wa podcast, yagaragaje ko intego nyamukuru y'uyu mushinga ari "guteza imbere umubano hagati y'abakorana na e-ubucuruzi muri Curitiba, bagaragaza ubushakashatsi bukomeye bwakozwe mu mujyi." Byongeye kandi, podcast igamije "gutanga ubushishozi ninzira kubayobozi kugirango ibikorwa byabo birusheho kugenda neza."

Rafael Dittrich, umuyobozi mukuru wa Betminds akaba anakiriye podcast, yongeyeho ati: “Mu bikorwa bya buri munsi bya e-ubucuruzi, turangiza twibanda gusa ku bikorwa, kandi igitekerezo cya podcast ni ukuzana iyi myumvire y'ibyo abayobozi bakora mu byo bakora buri munsi, bikaba igisubizo ku bindi bucuruzi.”

Igice cya mbere kivuga ku buryo bwa e-ubucuruzi hamwe n’ingamba zo ku isoko.

Igice cya mbere cya "Ubucuruzi bwa Digital - Podcast" cyagaragayemo abashyitsi badasanzwe Ricardo de Antônio, Umuhuzabikorwa w’Ubucuruzi n’Imikorere muri MadeiraMadeira, na Maurício Grabowski, Umuyobozi wa E-ubucuruzi muri Balaroti. Ingingo yaganiriweho ni "Hybrid E-ubucuruzi hamwe n’isoko ryiza ku isoko," aho abashyitsi baganiriye ku mbogamizi nyamukuru zo gukora isoko ryihariye hamwe n’ububiko gakondo bwo kuri interineti, ndetse n’igihe cyiza cyo gukora iyi nzibacyuho mu bucuruzi.

Ibihe bizaza bizagaragaramo uruhare rwinzobere mu nganda.

Mu bice biri imbere, uruhare rwa Luciano Xavier de Miranda, umuyobozi wa E-ubucuruzi Logistics Umuyobozi wa Grupo Boticário, Evander Cássio, Umuyobozi mukuru ushinzwe ibikoresho muri Balaroti, Rafael Hortz, Umuyobozi wa E-ubucuruzi muri Vitao Alimentos, na Liza Rivatto Schefer, umuyobozi ushinzwe kwamamaza no guhanga udushya muri Vapza Alimentos.

Ababyifuza barashobora kureba igice cya mbere cy "Ubucuruzi bwa Digital - Podcast" kuri Spotify na YouTube.

Impuguke zivuga ko amaduka yo kuri interineti agomba gushora imari muri ERP.

Shimangira
Inama

Kuvugurura E-Ubucuruzi

21/06/2024

Impuguke zivuga ko amaduka yo kuri interineti agomba gushora imari muri ERP.

Isesengura ryakozwe n’ishyirahamwe ry’ubucuruzi bw’ikoranabuhanga rya Berezile (ABComm), biteganijwe ko ubucuruzi bwa e-bucuruzi bwo muri Berezile buzagera kuri miliyari 91.5 z’amadolari y’Amerika mu gice cya kabiri cy’umwaka wa 2023.

Mateus Toledo, umuyobozi mukuru wa MT Soluções, isosiyete itanga ibisubizo bya e-ubucuruzi, yizera ko kwiyongera kw’ubucuruzi bwo kuri interineti n’Abanyaburezili bizamura ubucuruzi muri urwo rwego. Ni muri urwo rwego, nk'uko Toledo abivuga, sisitemu ya ERP (Enterprises Resource Planning) ni kimwe mu bintu bishobora gufasha mu bucuruzi bwa e-bucuruzi.

Toledo agira ati: “Sisitemu nziza ya ERP irashobora gufasha mu micungire rusange y’ubucuruzi, gutunganya amakuru n’amakuru ari ngombwa mu mirimo ya buri munsi y’umuyobozi.” Yongeraho ati: "ERP ifasha mu kugenzura ibarura, gucunga imari, gutanga inyemezabuguzi n'impapuro zo kwishyura, kwandikisha abakiriya n'ibicuruzwa, n'ibindi."

Ibikoresho bya ERP ningamba bihora bitera imbere.

Nk’uko byatangajwe n'umuyobozi mukuru wa MT Soluções, ibikoresho n'ingamba za ERP byahindutse mu myaka yashize, bashaka gushyira igenzura ry'ibigo byose muri gahunda imwe ihuriweho n'imiyoborere. Toledo agira ati: "Mu ntambwe zizakurikiraho kugira ngo tunonosore, urubuga rwa ERP rwashatse kuzamura ikoranabuhanga ryabo no gutega amatwi 'abafite akamaro,' ari bo bacuruzi."

Impuguke isoza igira iti: "Ibihamya ni uko amashyirahamwe yazanye amatsinda y’ibicuruzwa mu birori bitatu bikomeye bya e-bucuruzi byabereye muri Burezili muri uyu mwaka. Ibi birerekana ko abantu bafungura kandi bubaha ba rwiyemezamirimo bo muri Berezile, bigatuma hagaragara ibintu bishya ndetse n’iterambere kuri izi mbuga mu gihe gito."

Impuguke ivuga ko kureka amagare yo guhaha byangiza kandi bigomba guhinduka.

Shimangira
Inama
Amakuru

Kuvugurura E-Ubucuruzi

21/06/2024

Impuguke ivuga ko kureka amagare yo guhaha byangiza kandi bigomba guhinduka.

Ubushakashatsi bwakozwe na Opinion Box, bwiswe "Guhaha Ikarita yo Guhaha 2022," hamwe n’abaguzi barenga 2000, bwerekanye ko 78% by’ababajijwe bafite ingeso yo kureka kugura iyo bageze ku cyiciro cya nyuma, amafaranga yo kohereza akaba ari yo nyirabayazana w’iki gikorwa kizwi nko guta amagare.

Ricardo Nazar, inzobere mu Gukura, yerekana ko guta amagare yo guhaha ari ibintu byangiza cyane ku bucuruzi. "Ni ngombwa kumenya ubwoko bw'imyitwarire kugira ngo ingamba zisobanuwe neza zishobore gutezwa imbere, erega, umukiriya yanyuze mu byiciro byose by'ubuguzi ntiyabirangiza. Ni iki gishobora kuba cyarateye ibi?" asobanura Nazar.

Ubushakashatsi bwerekanye kandi izindi mpamvu zitera guta amagare yo kugura, nkibicuruzwa bihendutse ku zindi mbuga (38%), ama coupons yagabanutse adakora (35%), amafaranga kuri serivisi zitunguranye cyangwa amafaranga (32%), nigihe kinini cyo gutanga (29%).

Nazar atanga igitekerezo ko tekinike nziza yo kugerageza kugarura abakiriya ari uguhuza. Impuguke igira iti: "Haba kuri imeri, WhatsApp, cyangwa SMS, gutanga igabanywa cyangwa inyungu byongera cyane amahirwe yo kurangiza kugura". Izi ngamba zishimangirwa n’imibare y’ubushakashatsi, zerekana ko 33% by’ababajijwe batekereza ko amahirwe yo kurangiza kugura ibintu byasizwe "bishoboka cyane" iyo bahuye n’igitekerezo cyatanzwe n’ububiko.

Ubushakashatsi kandi bwakoze iperereza ku bintu bigira uruhare mu gufata icyemezo cyo kugura e-ubucuruzi. Ubwoba bukomeye mu baguzi ni ukugirirwa nabi n’uburiganya, aho 56% by’ababajijwe bashyira imbere kwizerwa ryurubuga. Ibindi bintu byingenzi ni ibiciro biri hasi (52%), kuzamurwa no gutanga (51%), uburambe bwubuguzi bwambere (21%), koroshya inzira (21%), nuburyo butandukanye bwo kwishyura (21%).