Iriburiro:

Umuyoboro wo kugurisha, uzwi kandi ku izina rya Conversion Funnel cyangwa Umuyoboro wo kugurisha, ni igitekerezo cyibanze mu kwamamaza no kugurisha. Irerekana muburyo bugaragara abakiriya bashobora kunyuramo, kuva babonana bwa mbere nisosiyete cyangwa ibicuruzwa kugeza barangije kugura. Iyi moderi ifasha amashyirahamwe gusobanukirwa no kunoza urugendo rwabakiriya, akamenya aho atezimbere noguhindura amahirwe kuri buri cyiciro cyibikorwa.

1. Ibisobanuro n'igitekerezo:

Igurisha rya Funnel ni ikigereranyo cyerekana inzira umukiriya ashobora kunyuramo uhereye igihe bamenyeye ibicuruzwa cyangwa serivisi kugeza igihe biguzwe. Imiterere ya funnel ikoreshwa kuko, mubisanzwe, umubare wabantu ugabanuka uko bagenda banyura mubyiciro byo kugura.

2. Imiterere yibanze yumurongo wo kugurisha:

2.1. Hejuru ya Funnel (ToFu - Hejuru ya Funnel):

- Kumenya: Kuri iki cyiciro, intego ni ugukurura ibitekerezo byabakiriya benshi bashoboka.

Ingamba: Kwamamaza ibirimo, kwamamaza, imbuga nkoranyambaga, SEO.

2.2. Hagati ya Funnel (MoFu - Hagati ya Funnel):

- Gutekereza: Kuyobora bitangira gusuzuma amahitamo aboneka ku isoko.

Ingamba: Kwamamaza imeri, imbuga za interineti, ubushakashatsi bwakozwe, kwerekana ibicuruzwa.

2.3. Hasi ya Funnel (BoFu):

- Icyemezo: Umukiriya ashobora kuba yiteguye guhitamo.

Ingamba: Gutanga kugiti cyawe, kugerageza kubuntu, kugisha inama kugiti cyawe.

3. Akamaro ko kugurisha:

3.1. Gushushanya Ikarita: Ifasha kwiyumvisha no gusobanukirwa buri ntambwe yurugendo rwabakiriya.

3.2. Kumenya Bottlenecks: Emerera kumenya aho ayobora areka inzira.

3.3. Gukwirakwiza ibikoresho: Korohereza igabanywa ryiza ryo kwamamaza no kugurisha.

3.4. Iteganyagihe ryo kugurisha: Ifasha mukumenyesha amafaranga azaza ashingiye kumurongo wambere.

4. Ibipimo by'ingenzi:

4.1. Igipimo cyo Guhindura: Ijanisha ryibiyobora bitera imbere kuva murwego rumwe ujya mubindi.

4.2. Igihe cyo kugurisha Igihe: Impuzandengo yigihe cyibikorwa kuva kubanza guhura kugeza kugurisha.

4.3. Igiciro kuri Isonga: Ishoramari risabwa gukurura buri mukiriya.

4.4. Impuzandengo yo kugurisha agaciro: Impuzandengo yinjiza yatanzwe na buri mukiriya wahinduwe.

5. Ubwihindurize bw'igitekerezo:

5.1. Gakondo na kugurisha bigezweho:

- Gakondo: Umurongo kandi uterekejwe.

- Ibigezweho: Ntabwo ari umurongo, urebye ingingo nyinshi zo guhuza no gukorana.

5.2. Umuyoboro wo kugurisha Omnichannel:

Ihuza imiyoboro itandukanye yo kugurisha no kugurisha, itanga uburambe bwabakiriya.

6. Ingamba zo Gukwirakwiza Imiyoboro:

6.1. Igice cy'abumva: Guhitamo uburyo bwo kwerekana imyirondoro itandukanye y'abakiriya.

6.2. Kurera Kurongora: Gutezimbere umubano hamwe nibirimo bijyanye nigihe.

6.3. Kwamamaza Kwamamaza: Gukoresha ibikoresho kugirango uhuze imikoranire no gukurikirana.

6.4. Isesengura ryamakuru: Gukoresha ubushishozi bushingiye kumakuru kugirango tunonosore ingamba.

7. Ibibazo rusange:

7.1. Guhuza Kwamamaza no kugurisha: Menya neza ko amakipe yombi akora mugihe kimwe.

7.2. Impamyabumenyi Yambere: Kumenya neza icyerekezo gishobora guhinduka.

7.3. Kwishyira ukizana kuri Scale: Gutanga uburambe bwihariye kumubare munini w'icyerekezo.

7.4. Guhuza nimpinduka mumyitwarire yabaguzi: Komeza umuyoboro ugezweho ukurikije imigendekere yisoko.

8. Umuyoboro wo kugurisha muburyo bwa Digital:

8.1. Kwamamaza Kwinjira: Kureshya abakiriya binyuze mubintu bifatika kandi bitinjira.

8.2. Gusubira inyuma: Guhuza nabayobozi berekanye mbere inyungu.

8.3. Kugurisha Imibereho: Gukoresha imbuga nkoranyambaga kubaka umubano no kubyara ibicuruzwa.

9. Ibikoresho n'ikoranabuhanga:

9.1. CRM (Imicungire yimikoranire yabakiriya): Sisitemu yo gucunga imikoranire nabakiriya.

9.2. Kwamamaza Kwamamaza Kwamamaza: Ibikoresho byo gutangiza ubukangurambaga no kuyobora kurera.

9.3. Isesengura: Ibisubizo byo gusesengura amakuru no kubyara ubushishozi.

10. Ibizaza:

10.1. Kwiga AI na Machine: Gukoresha ubwenge bwubuhanga kugirango uhanure imyitwarire no kwihererana imikoranire.

10.2. Byukuri kandi Byukuri: Ubunararibonye bwibikorwa byabakiriya.

10.3. Hyperpersonalisation: Gutanga uburambe bwihariye bushingiye kumakuru arambuye yabakiriya.

Umwanzuro:

Igicuruzwa cyo kugurisha nigikoresho cyingenzi kubigo bishaka kumva no kunoza imikorere yabakiriya. Mugushushanya urugendo rwabakiriya no kumenya amahirwe yo gutera imbere kuri buri cyiciro, amashyirahamwe arashobora kongera cyane igipimo cyabyo cyo guhindura no kunoza uburambe bwabakiriya.

11. Ishyirwa mubikorwa rya feri yo kugurisha:

11.1. Gushushanya Ikigezweho:

- Menya intambwe zose zigira uruhare mubikorwa byo kugurisha.

- Gusesengura aho abakiriya bakorera kuri buri cyiciro.

11.2. Gusobanura Intego:

- Shiraho intego zisobanutse kuri buri cyiciro cya funnel.

- Kugaragaza KPI bijyanye (Ibipimo ngenderwaho byingenzi).

11.3. Kurema ibintu byihariye:

- Tegura ibikoresho bikwiye kuri buri cyiciro cya funnel.

- Huza ibikubiyemo nibibazo nibibazo byabakiriya kuri buri cyiciro.

11.4. Ishyirwa mu bikorwa rya sisitemu yo gukurikirana:

- Koresha ibikoresho bya CRM kugirango ukurikirane iterambere riyobora.

- Shiraho sisitemu yo kumenyesha kuyobora isaba kwitabwaho.

12. Uruhare rwa psychologiya y'abaguzi muri feri yo kugurisha:

12.1. Amarangamutima Amarangamutima:

- Koresha ibintu bikurura amarangamutima yabaguzi mubyiciro bitandukanye.

- Gusobanukirwa nimpamvu zitera kugura ibyemezo.

12.2. Ihame ry'ubuke:

- Koresha amayeri atera kumva ko ibintu byihutirwa kandi bidasanzwe.

12.3. Icyemezo cy'imibereho:

- Shyiramo ubuhamya, gusubiramo, ninkuru zitsinzi mugice cyo kugurisha.

13. Umuyoboro wo kugurisha muburyo butandukanye bwubucuruzi:

13.1. E-ubucuruzi:

- Wibande ku guta amagare no kongera gusezerana.

- Gukoresha amagambo kugirango utsindire abashyitsi.

13.2. B2B (Ubucuruzi-Kuri-Ubucuruzi):

Inzira ndende kandi igoye yo kugurisha.

Shimangira kubaka umubano no kwerekana agaciro karambye.

13.3. SaaS (Porogaramu nka serivisi):

- Gukoresha ibigeragezo byubusa na demo nkigice cyingenzi cya funnel.

- Wibande ku kibaho cyiza no kugumana abakiriya.

14. Guhuza umuyoboro wo kugurisha na nyuma yo kugurisha:

14.1. Intsinzi y'abakiriya:

- Kwemeza abakiriya kunyurwa nyuma yo kugura.

- Menya amahirwe yo kugurisha no kugurisha amahirwe.

14.2. Gahunda Zubudahemuka:

- Shyira mu bikorwa ingamba zo gukomeza abakiriya no kuba abizerwa.

14.3. Ibitekerezo byatanzwe:

- Koresha ubushishozi nyuma yo kugurisha kugirango utezimbere ibyiciro byambere bya funnel.

15. Ibipimo Byambere hamwe nisesengura ryamakuru:

15.1. Agaciro k'ubuzima bwose (LTV):

- Kubara agaciro kose umukiriya atanga mumibanire yabo na sosiyete.

15.2. Igipimo cya Churn:

- Kurikirana ibiciro byabakiriya no kumenya imiterere.

15.3. Isesengura rya Cohort:

- Guteranya abakiriya bishingiye kubiranga rusange kugirango hasesengurwe neza.

16. Ibibazo byimyitwarire n’ibanga:

16.1. Kubahiriza Amabwiriza:

- Hindura ingamba zo kubahiriza amategeko nka GDPR, CCPA, na LGPD.

16.2. Gukorera mu mucyo:

- Sobanura neza uburyo amakuru yabakiriya akusanywa kandi akoreshwa.

16.3. Opt-in na Opt-out:

- Guha abakiriya kugenzura amakuru yabo nibyifuzo byabo.

Umwanzuro wanyuma:

Igicuruzwa cyo kugurisha kirenze cyane ibintu byoroshye byerekana uburyo bwo kugurisha. Nibikoresho byingenzi, iyo bishyizwe mubikorwa kandi bigashyirwa mubikorwa neza, bishobora guhindura cyane ibisubizo byikigo. Mugusobanukirwa byimazeyo buri cyiciro cya enterineti, amashyirahamwe arashobora gukora ubunararibonye kandi bufite akamaro kubakiriya babo bashobora, byongera amahirwe yo guhinduka no kubaka umubano urambye.

Mugihe imyitwarire yabaguzi igenda ihinduka hamwe nubuhanga bushya bugaragara, igitekerezo cyo kugurisha Funnel kizakomeza kumenyera. Ibigo bikomeje gukora cyane, byibanda kubakiriya, kandi bifuza guhanga udushya muburyo bwo kugurisha no kwamamaza ibicuruzwa bizahagarara neza kugirango bigere ku ntsinzi ku isoko ryapiganwa ryumunsi.

Ubwanyuma, kugurisha Funnel ntabwo ari uguhindura gusa abakiriya, ahubwo ni ugushiraho urugendo rwuzuye, rutanga amakuru, kandi rushimishije rwabakiriya rugirira akamaro ikigo ndetse nabaguzi. Mugushira mubikorwa ingamba, ibikoresho, nubushishozi byaganiriweho muriyi ngingo, amashyirahamwe arashobora gushyiraho uburyo bwiza bwo kugurisha butanga umusaruro gusa ahubwo binubaka urufatiro rukomeye rwiterambere rirambye niterambere rirambye.

Iriburiro:

Kwambukiranya imipaka ni ingamba zigezweho zo gutanga ibikoresho zagize akamaro mu bucuruzi, cyane cyane mu nzego zishingiye ku buryo bworoshye kandi butangwa. Ubu buhanga bugamije kugabanya igihe cyakoreshejwe mu kubika no gutunganya ibicuruzwa, kwihutisha uburyo bwo kugabura no kugabanya ibiciro byo gukora. Muri iki kiganiro, tuzasesengura mu buryo burambuye igitekerezo cyo guhuza imipaka, kuyishyira mu bikorwa, inyungu, imbogamizi, n'ingaruka ku bikoresho bigezweho.

1. Ibisobanuro bya Docking Umusaraba:

Kwambukiranya imipaka ni imyitozo y'ibikoresho aho ibicuruzwa byakiriwe mu kigo cyo kugabura cyangwa mu bubiko bihita byimurirwa mu binyabiziga bisohoka, hamwe n'umwanya muto wo kubika hagati. Intego nyamukuru ni ukugabanya igihe ibicuruzwa bimara mubikoresho, guhuza ibicuruzwa biva aho biva.

2. Amateka n'Ubwihindurize:

2.1. Inkomoko:

Igitekerezo cyo kwambukiranya imipaka cyatangijwe bwa mbere n’inganda zitwara gari ya moshi muri Amerika mu ntangiriro z'ikinyejana cya 20.

2.2. Kwamamara:

Yamenyekanye cyane mu myaka ya za 1980 ubwo Walmart yashyiraga mu bikorwa tekinike mu itangwa ryayo, ihindura imikorere yayo.

2.3. Ubwihindurize mu ikoranabuhanga:

Hamwe nogukoresha tekinoroji yo gukurikirana hamwe na sisitemu yo gucunga ububiko, cross-docking yarushijeho kuba nziza kandi neza.

3. Ubwoko bwa Docking:

3.1. Docking itaziguye:

Ibicuruzwa byimurwa biturutse ku kinyabiziga cyinjira mu modoka igenda, nta buryo bunoze bwo hagati.

3.2. Docking itaziguye:

Ibicuruzwa bigenda muburyo bumwe bwo gukora (nko gutondeka cyangwa gusubiramo) mbere yo gupakirwa mumodoka zisohoka.

3.3. Amahirwe yo Kwambuka Umusaraba:

Byakoreshejwe mugihe habonetse amahirwe atateganijwe yo kohereza ibicuruzwa aho bijya.

4. Gahunda yo Gushyira mu bikorwa:

4.1. Igenamigambi:

Isesengura rirambuye ryibicuruzwa bitemba, ingano, nibisabwa mubucuruzi byihariye.

4.2. Igishushanyo mbonera:

Gukora uburyo bwiza bwo koroshya ibicuruzwa byihuta.

4.3. Ikoranabuhanga:

Gushyira mubikorwa sisitemu yo gucunga ububiko (WMS) hamwe nikoranabuhanga ryo gukurikirana.

4.4. Amahugurwa:

Guhugura itsinda gukora neza muri sisitemu nshya.

4.5. Kwishyira hamwe nabaguzi hamwe nabakiriya:

Gushiraho protocole y'itumanaho no gupakira / kuranga ibipimo.

5. Inyungu zo gufunga umusaraba:

5.1. Kugabanya ibiciro:

Igabanya amafaranga ajyanye no kubika no gutunganya ibicuruzwa.

5.2. Kongera Umuvuduko:

Byihutisha igihe cyo gutambutsa ibicuruzwa kuva kubitanga kugeza kubakiriya.

5.3. Gutezimbere mu micungire y'ibarura:

Igabanya gukenera kubika ibarura rinini.

5.4. Ibicuruzwa bishya:

Byumwihariko byingirakamaro kubicuruzwa byangirika cyangwa abafite ubuzima bwigihe gito.

5.5. Guhinduka:

Iremera igisubizo cyihuse kumpinduka zikenewe ku isoko.

5.6. Kugabanya ingaruka:

Gucunga bike bisobanura amahirwe make yo kwangirika kubicuruzwa.

6. Ibibazo n'ibitekerezo:

6.1. Guhuza ibintu bigoye:

Birasaba guhuza neza hagati yabatanga, abatwara, nabakiriya.

6.2. Ishoramari ryambere:

Irashobora gusaba ishoramari rikomeye mubikorwa remezo n'ikoranabuhanga.

6.3. Kwishingikiriza kubatanga isoko:

Intsinzi iterwa no kwizerwa no kubahiriza igihe cyabatanga.

6.4. Imipaka ntarengwa:

Ntabwo ubwoko bwibicuruzwa byose bubereye guhuza.

6.5. Ibikorwa bigoye:

Birasaba urwego rwo hejuru rwumuteguro no gukora neza.

7. Tekinoroji Yifatanije na Cross Docking:

7.1. Sisitemu yo gucunga ububiko (WMS):

Porogaramu yo kugenzura no kunoza imikorere yububiko.

7.2. Kumenyekanisha Umuyoboro wa Radio (RFID):

Ikoranabuhanga ryo gukurikirana ibicuruzwa byikora.

7.3. Barcode:

Borohereza kumenyekanisha byihuse kandi neza ibicuruzwa.

7.4. Sisitemu yo gutwara abantu mu buryo bwikora:

Imikandara ya convoyeur hamwe na sisitemu zo gutondekanya zikoresha neza ibicuruzwa neza.

7.5. Interineti yibintu (IoT):

Sensor hamwe nibikoresho byahujwe kugirango bikurikirane igihe.

8. Imirenge yunguka byinshi:

8.1. Gucuruza:

Cyane cyane muminyururu ya supermarket no mububiko bwishami.

8.2. E-ubucuruzi:

Kugirango uhuze icyifuzo cyo gutanga byihuse.

8.3. Inganda zitwara ibinyabiziga:

Mu micungire y'ibice n'ibigize.

8.4. Inganda zikora ibiribwa:

Kubicuruzwa bishya kandi byangirika.

8.5. Inganda zimiti:

Gukwirakwiza neza imiti.

9. Ibizaza:

9.1. Ubwenge bwa artificiel hamwe no kwiga imashini:

Gushyira mubikorwa AI na ML kugirango uhindure inzira, utegure ibisabwa, kandi uhitemo ibyemezo byambukiranya imipaka.

9.2. Gukoresha robot:

Kongera imikoreshereze yimashini n’ibinyabiziga byigenga mu kwimura ibicuruzwa mu bigo byambukiranya imipaka.

9.3. Docking ya Virtual:

Gukoresha urubuga rwa sisitemu kugirango uhuze ihererekanyabubasha bidakenewe umwanya ufatika.

9.4. Kwishyira hamwe hamwe na Blockchain:

Gutezimbere umutekano numutekano mubikorwa murwego rwo gutanga.

9.5. Kuramba:

Wibande kubikorwa byambukiranya imipaka bigabanya ikirenge cya karubone kandi biteza imbere ingufu.

10. Ibitekerezo bya nyuma:

Kwambukiranya imipaka byerekana ubwihindurize bugaragara mu bikoresho bigezweho, bitanga igisubizo cyiza ku bibazo byo gukwirakwiza byihuse kandi neza. Nubwo itanga ingorabahizi mu ishyirwa mu bikorwa ryayo, inyungu zishobora kubaho mu bijyanye no kugabanya ibiciro, kongera umuvuduko, no gucunga neza ibarura ni byinshi.

Mugihe tekinoloji igenda itera imbere hamwe nibisabwa ku isoko bikomeje kugenda bitera imbere, guhuza imipaka birashoboka cyane kurushaho kuba byinshi kandi byinjizwa mu bikorwa byo ku isi. Isosiyete ifata ingamba zihamye zirashobora kunguka inyungu zipiganwa, cyane cyane mubice aho umuvuduko nuburyo bwiza murwego rwo gutanga ari ngombwa.

Ariko, ni ngombwa gushimangira ko kwambukiranya imipaka atari igisubizo kimwe. Ishyirwa mu bikorwa ryayo risaba gusesengura neza ibikenewe mu bucuruzi, ishoramari mu bikorwa remezo n’ikoranabuhanga bikwiye, n'umuco wo gutunganya uteza imbere ubworoherane no guhuza n'imihindagurikire.

Mu gusoza, kwambukiranya ibirenze ntabwo ari ibikoresho bya logistique gusa; ni ingamba zifatika, iyo zishyizwe mubikorwa neza, zishobora guhindura imikorere yikigo nubushobozi bwayo kugirango ishobore kubona isoko rya kijyambere. Mugihe ubucuruzi bwisi yose bukomeje kwaguka kandi ibyifuzo byabaguzi kubitangwa byihuse byiyongera, uruhare rwambukiranya imipaka mugutezimbere amasoko rugiye kwiyongera mubyingenzi.

Umunsi wa gatanu wumukara nikintu cyo kugurisha cyabaye ikirangantego kuri kalendari yubucuruzi ku isi. Ukomoka muri Amerika, iyi tariki yo kwamamaza imaze kwiyongera ku rwego mpuzamahanga, ikurura abaguzi bashishikajwe no kugabanywa no gutangwa bitemewe. Muri iki kiganiro, tuzasesengura mu buryo burambuye icyo ku wa gatanu w’umukara icyo aricyo, amateka yacyo, ingaruka z’ubukungu, ingamba zo kwamamaza zirimo, n’uburyo yahujwe n’imiterere ya sisitemu.

1. Ibisobanuro:

Umunsi wa gatanu wumukara usanzwe uba kuwa gatanu ukurikira Thanksgiving muri Amerika, bikaba bitangiye kumugaragaro igihe cyo guhaha Noheri. Irangwa nigabanuka rikomeye ritangwa nabacuruzi ku bicuruzwa bitandukanye, kuva kuri elegitoroniki kugeza imyenda n'ibicuruzwa byo murugo.

2. Inkomoko yamateka:

2.1. Inyandiko za mbere:

Ijambo "vendredi y'umukara" rifite inkomoko itavugwaho rumwe. Igitekerezo kimwe cyerekana ko cyerekeza ku munsi abadandaza amaherezo bava kuri "umutuku" (igihombo) bajya "umukara" (inyungu) muri raporo zabo.

2.2. Ubwihindurize muri Amerika:

Ku ikubitiro ibirori byumunsi umwe, vendredi yumukara yagutse buhoro buhoro, hamwe namaduka amwe afungura kumugoroba wo kuwa kane nimugoroba kandi amasezerano azakomeza muri wikendi.

2.3. Kuba isi ihinduka:

Guhera mu myaka ya za 2000, igitekerezo cyakwirakwiriye ku isi yose, cyemezwa n’ibihugu bitandukanye, buri gihugu gihuza n’ubucuruzi n’umuco.

3. Ingaruka mu bukungu:

3.1. Ibikorwa byubukungu:

Umunsi wa gatanu wumukara winjiza miriyari mugurisha buri mwaka, byerekana igice kinini cyinjiza buri mwaka kubacuruzi benshi.

3.2. Guhanga imirimo y'agateganyo:

Kugira ngo ibyifuzo bishoboke, ibigo byinshi biha akazi abakozi b'igihe gito, bigira ingaruka nziza ku isoko ry'umurimo.

3.3. Gushimangira ubukungu:

Ibirori bitera inkunga kandi birashobora kuba ibipimo byubuzima bwubukungu nicyizere cyabaguzi.

4. Ingamba zo Kwamamaza:

4.1. Gutegereza no Kwagura:

Ibigo byinshi bitangira kumenyekanisha amasezerano yo kuwa gatanu wumukara ibyumweru mbere kandi bikongerera kuzamurwa muminsi cyangwa ibyumweru nyuma yitariki yemewe.

4.2. Ubukangurambaga Biteganijwe:

Gukora ubukangurambaga butanga ibyifuzo no kwishima mubaguzi, kubashishikariza kwitondera ibyifuzo.

4.3. Ibitekerezo byihariye kandi bigarukira:

Ingamba nka "mugihe ibikoresho byanyuma" cyangwa "bitanga agaciro kumasaha yambere gusa" bikoreshwa muburyo bwo kumva ko byihutirwa.

4.4. Kwamamaza ibicuruzwa byinshi:

Gukoresha hamwe uburyo butandukanye bwitumanaho, harimo TV, radio, imbuga nkoranyambaga, no kwamamaza imeri.

5. Ku wa gatanu wumukara mubidukikije bya Digital:

5.1. E-ubucuruzi:

Ubwiyongere bwibicuruzwa kumurongo byahinduye vendredi yumukara mubintu bikomeye cyane mubidukikije.

5.2. Cyber ​​Kuwa mbere:

Byakozwe nkiyagurwa kumurongo wumukara wa gatanu, yibanze cyane cyane kubicuruzwa bya elegitoroniki.

5.3. Porogaramu n'ikoranabuhanga:

Gutezimbere porogaramu byumwihariko kuwa gatanu wumukara, gutanga igereranya ryibiciro no kumenyesha igihe-nyacyo.

6. Ibibazo n'impaka:

6.1. Ubucucike n'umutekano:

Ibintu by’imvururu n’urugomo mu maduka y’umubiri byateje impungenge z’umutekano w’abaguzi n’abakozi.

6.2. Ibikorwa byo kubeshya:

Ibirego by'ifaranga ry'ibiciro mbere yo kugabanywa cyangwa gutanga ibinyoma birasanzwe muri iki gihe.

6.3. Ingaruka ku bidukikije:

Kunegura abaguzi birenze urugero n'ingaruka z’ibidukikije byiyongereye mu myaka yashize.

7. Kurwanya Isi:

7.1. Guhindura imico:

Ibihugu bitandukanye byahinduye umunsi wa gatanu wumukara nukuri kwabyo, nka "Umunsi wubuseribateri" mubushinwa cyangwa "vendredi yera" mubihugu bimwe byabarabu.

7.2. Amabwiriza:

Ibihugu bimwe byashyize mu bikorwa amabwiriza yihariye yo kurengera abaguzi muri iki gihe cyo kugurisha cyane.

8. Ibizaza:

8.1. Guhitamo:

Kongera imikoreshereze ya AI hamwe namakuru manini yo gutanga kugabanywa kugiti cyawe ukurikije amateka yo kugura abaguzi nibyo ukunda.

8.2. Inararibonye:

Kwinjizamo ibintu bifatika kandi byongerewe ukuri kunoza uburambe bwo kugura kumurongo.

8.3. Kuramba:

Kongera itangwa ryibicuruzwa birambye hamwe nibikorwa byimibereho myiza yabaturage.

Umwanzuro:

Umunsi wa gatanu wumukara wavuye mubikorwa byo kugurisha byaho muri Reta zunzubumwe zamerika bihinduka ibintu byabaguzi ku isi. Ingaruka zayo ntizirenze ibicuruzwa, bigira ingaruka mubukungu, imyitwarire yabaguzi, hamwe ningamba zo kwamamaza ku isi. Nubwo gukomeza guhuza n’imihindagurikire y’ikoranabuhanga hamwe n’ibisabwa n’abaguzi, vendredi yirabura ikomeje kuba kimwe mu bintu byateganijwe mu mwaka by’umwaka, bigasaba ibigo guhora bishya mu buryo bwabo no gutanga.

Intangiriro

Kwamamaza ibicuruzwa ni igitekerezo cyarushijeho kwiyongera mubucuruzi bugezweho. Mw'isi aho imikorere no kwimenyekanisha ari ingenzi cyane kugirango intsinzi yubucuruzi igerweho, automatisation igaragara nkigikoresho gikomeye cyo guhindura inzira, kunoza imikoranire yabakiriya, no kongera inyungu kubushoramari (ROI) bwo kwamamaza.

Ibisobanuro

Kwamamaza ibicuruzwa bivuga gukoresha ikoreshwa rya software hamwe nikoranabuhanga kugirango uhindure imirimo yo gusubiramo inshuro nyinshi, ibikorwa byo kwamamaza, no gupima ibikorwa byo kwiyamamaza. Ubu buryo butuma ibigo bitanga ubutumwa bwihariye kandi bufite akamaro kubakiriya babo hamwe nibyifuzo byabo mumiyoboro myinshi muburyo bwikora, bushingiye kumyitwarire, ibyo ukunda, nubufatanye bwabanje.

Ibyingenzi byingenzi byo kwamamaza

1. Kwamamaza imeri byikora

- Imeri ikurikirana ikururwa hashingiwe kubikorwa byihariye byabakoresha

- Kwiyamamaza kuyobora kurera

Imeri yimikorere yimikorere (kwemeza ibyemezo, kwibutsa, nibindi)

2. Kuyobora amanota no kuzuza ibisabwa

- Automatic assignment yamanota yo kuyobora ashingiye kumyitwarire nibiranga.

- Automatic lead qualification yo gushyira imbere imbaraga zo kugurisha.

3. Igice cy'abumva

- Igabana ryikora ryimibare yububiko mumatsinda ukurikije ibipimo byihariye.

- Kwishyira ukizana kwibirimo no gutanga kubice bitandukanye

4. Kwishyira hamwe kwa CRM

- Guhuza amakuru mu buryo bwikora hagati yubucuruzi na sisitemu ya CRM.

- Abakiriya bahurijwe hamwe kubucuruzi no kugurisha

5. Urupapuro rwurupapuro

- Kurema no gutezimbere urupapuro rwurupapuro rwo gufata.

- Ifishi yubwenge ihuza ishingiye kumateka yabashyitsi.

6. Kwamamaza imbuga nkoranyambaga

- Guteganya byikora byimbuga nkoranyambaga

- Gukurikirana no gusesengura ibikorwa byimbuga nkoranyambaga

7. Isesengura na Raporo

Automatic generation ya raporo yimikorere yo kwiyamamaza.

Ikibaho-nyacyo kumwanya wingenzi wo kwamamaza.

Inyungu zo Kwamamaza Kwikora

1. Gukora neza

- Kugabanya imirimo yintoki no gusubiramo

- Kubohora umwanya wikipe kubikorwa byingenzi.

2. Guhindura Igipimo

- Gutanga ibikenewe kuri buri mukiriya cyangwa ibyifuzo.

- Kunoza ubunararibonye bwabakiriya binyuze mubikorwa byihariye

3. Kongera ROI

- Kwamamaza ibikorwa neza bishingiye ku makuru n'imikorere.

- Gutanga neza ibikoresho byo kwamamaza

4. Guhuza ibicuruzwa no kugurisha

- Kunoza impamyabumenyi yo kuyobora no gushyira imbere itsinda ryabacuruzi.

- Kurebera hamwe kumurongo wo kugurisha

5. Ubushishozi bwamakuru

- Gukusanya byikora no gusesengura amakuru yimyitwarire yabakiriya.

- Ibisobanuro byinshi kandi bifata ibyemezo

6. Guhuriza hamwe mu itumanaho

- Gukomeza ubutumwa buhoraho mumihanda yose yo kwamamaza.

- Kwemeza ko nta buyobozi cyangwa umukiriya birengagijwe.

Ibibazo n'ibitekerezo

1. Kwishyira hamwe kwa sisitemu

- Gukenera guhuza ibikoresho bitandukanye

- Ibishobora guhuzwa nibibazo byo guhuza amakuru

2. Kwiga umurongo

- Amahugurwa arakenewe kugirango amakipe akoreshe neza ibikoresho byikora.

- Igihe cyo guhindura no gutezimbere ibikorwa byikora

3. Ubwiza bwamakuru

Akamaro ko kubungabunga amakuru asukuye kandi agezweho kugirango yikora neza.

- Gukenera uburyo busanzwe bwo guhanagura no gutunganya ibintu.

4. Kuringaniza hagati ya Automation no Gukoraho Umuntu

- Ibyago byo kugaragara nkumuntu cyangwa robot niba bidashyizwe mubikorwa neza.

- Akamaro ko gukomeza ibintu byimikoranire yabantu mugihe gikomeye.

5. Kubahiriza Amabwiriza

- Gukenera kubahiriza amategeko arengera amakuru nka GDPR, CCPA, na LGPD.

- Gucunga ibyifuzo byitumanaho no guhitamo

Imyitozo myiza yo gushyira mubikorwa

1. Ibisobanuro bisobanutse neza

- Shiraho intego zihariye kandi zapimwe kubikorwa byo gutangiza.

- Huza intego zo gutangiza hamwe ningamba rusange zubucuruzi.

2. Ikarita y'urugendo rw'abakiriya

- Gusobanukirwa ibyiciro bitandukanye byurugendo rwabakiriya

- Menya ibintu by'ingenzi bikora kuri automatike

3. Gutandukanya neza

- Kora ibice byabateze amatwi bishingiye ku mibare y’abaturage, imyitwarire, na psychographic.

- Hindura ibirimo n'ubutumwa kuri buri gice

4. Gukomeza Kwipimisha no Gukwirakwiza

Shyira mubikorwa A / B kunonosora ubukangurambaga bwikora.

- Kurikirana KPI buri gihe kandi uhindure ingamba nkuko bikenewe.

5. Wibande ku bwiza bufite

- Teza imbere ibintu bifatika kandi bifite agaciro kuri buri cyiciro cya funnel.

- Menya neza ko ibintu byikora bikomeza ijwi ryihariye kandi ryukuri.

6. Amahugurwa yitsinda hamwe niterambere

Shora mumahugurwa kugirango wongere gukoresha ibikoresho byikora.

- Guteza imbere umuco wo kwiga no guhuza n'imihindagurikire.

Ibizaza mu Kwamamaza Kwikora

1. Ubwenge bwa artificiel hamwe no kwiga imashini

Gushyira mubikorwa AI algorithms yo guhanura imyitwarire yabakiriya.

- Gukoresha imashini yiga gahunda yo gukomeza kwiyamamaza

Ibindi biganiro bigezweho hamwe nabafasha muburyo bwa serivisi zabakiriya.

2. Gukoresha abantu

- Gukoresha amakuru nyayo yo kwimenyekanisha cyane.

- Ibintu bidafite imbaraga bihita bihuza n'imiterere y'abakoresha.

Ibicuruzwa bishingiye kuri AI / ibyifuzo bya serivisi

3. Kwiyamamaza kwa Omnichannel

Kwishyira hamwe bidasubirwaho hagati yumurongo wa interineti nu murongo wa interineti.

Ibyabaye bihoraho kandi byihariye muburyo bwose bwo gukoraho.

Iterambere ryambere hamwe ninshingano kubireba byose byurugendo rwabakiriya.

4. Kwiyubaka

- Gukora ibintu byikora ukoresheje AI

- Gutunganya byikora no gukwirakwiza ibintu bijyanye

Igihe-nyacyo, imikorere-ishingiye kubikorwa

5. Kwamamaza amajwi

Kwishyira hamwe hamwe nabafasha amajwi nka Alexa na Assistant wa Google.

- Kwamamaza ibicuruzwa bikoresha amajwi

Isesengura ryimyumvire yijwi kubushishozi bwimbitse.

6. Kwiyemeza guteganya

Gutegereza ibyo umukiriya akeneye na mbere yo kubigaragaza.

Ibikorwa bifatika bishingiye kubisesengura.

- Kunoza igihe cyo gutanga ubutumwa bwo kwamamaza.

7. Kwamamaza Kwamamaza hamwe na Augmented and Virtual Reality

Ubunararibonye bwibicuruzwa byikora

- Kwamamaza ibikorwa byihariye byo kwamamaza

- Amahugurwa y'abakiriya no kumurongo ukoresheje AR / VR

Umwanzuro

Kwamamaza ibicuruzwa bikomeje gutera imbere byihuse, bihindura uburyo ibigo bikorana nabakiriya babo hamwe nicyizere. Mugihe ikoranabuhanga rigenda ritera imbere, amahirwe yo kwimenyekanisha, gukora neza, no gusesengura amakuru araguka, bitanga amahirwe atigeze abaho mumiryango izi gukoresha ubushobozi bwuzuye bwibikoresho.

Ariko, ni ngombwa kwibuka ko kwamamaza ibicuruzwa atari amasasu. Intsinzi yayo iterwa ningamba zateguwe neza, ibirimo ubuziranenge, amakuru yukuri, kandi ikiruta byose, gusobanukirwa byimbitse kubyo abakiriya bakeneye nibyo bakunda. Ibigo bishoboye kuringaniza imbaraga zo kwikorana no gukorakora kwabantu bikenewe kugirango twubake umubano wukuri nibyo bizungukira byinshi muriyi mpinduramatwara yo kwamamaza.

Mugihe tugenda tugana ahazaza hifashishijwe imibare kandi ihuza ejo hazaza, gukoresha ibicuruzwa ntibizahinduka inyungu zo guhatanira gusa, ahubwo bizaba nkenerwa kubisosiyete ishaka gukomeza kuba ingirakamaro kandi ikora neza mubikorwa byo guhuza abakiriya. Ikibazo n'amahirwe biri mugukoresha ibi bikoresho muburyo bwiza, guhanga, hamwe nuburyo bushingiye kubakiriya, burigihe bugamije gutanga agaciro nyako nuburambe bufite ireme.

Mwisi yisi yose, ibikorwa byikigo bikunze kugabanywamo ibyiciro bibiri byingenzi: ibiro byimbere nibiro byinyuma. Iri tandukaniro ni ingenzi mu gusobanukirwa uburyo amashyirahamwe atunganya ibikorwa byayo, agabura umutungo, kandi akorana nabakiriya nabafatanyabikorwa. Iyi ngingo irasobanura mu buryo burambuye imyumvire y'ibiro by'imbere n'ibiro by'inyuma, imikorere yabyo, akamaro, n'uburyo byuzuzanya kugira ngo isosiyete igende neza kandi ikore neza.

1. Ibiro byimbere: Isura igaragara yisosiyete

1.1 Ibisobanuro

Ibiro byimbere bivuga ibice byisosiyete ikorana nabakiriya. Ni "umurongo wambere" wumuryango, ushinzwe kwinjiza amafaranga no gucunga umubano wabakiriya.

1.2 Imikorere y'ingenzi

- Serivise y'abakiriya: Gusubiza ibibazo, gukemura ibibazo, no gutanga inkunga.

- Igurisha: Gutegereza abakiriya bashya no gusoza amasezerano.

- Kwamamaza: Gushiraho no gushyira mubikorwa ingamba zo gukurura no kugumana abakiriya.

- Gucunga umubano wabakiriya (CRM): Kubungabunga no kunoza umubano nabakiriya basanzwe.

1.3 Ibiranga Ibiro byimbere

- Kwibanda kubakiriya: Bishyira imbere kunyurwa kwabakiriya nuburambe.

- Ubuhanga bwa muntu: Bisaba itumanaho rikomeye nubuhanga bwo kuganira.

- Kugaragara: Yerekana isura rusange yikigo.

- Dynamism: Ikorera muburyo bwihuse, ibisubizo-bishingiye kubidukikije.

1.4 Ikoranabuhanga ryakoreshejwe

Sisitemu ya CRM

Ibikoresho byo kwamamaza

Urubuga rwa serivisi zabakiriya

Porogaramu yo kugurisha

2. Ibiro byinyuma: Umutima ukora wa sosiyete

2.1 Ibisobanuro

Ibiro byinyuma bigizwe nimirimo nishami ridahuza neza nabakiriya, ariko nibyingenzi mubikorwa byikigo. Irashinzwe infashanyo yubuyobozi nigikorwa.

2.2 Imikorere nyamukuru

- Abakozi: Gushaka abakozi, amahugurwa, no gucunga abakozi.

- Imari n'icungamari: Gucunga imari, gutanga raporo, no kubahiriza imisoro.

- IT: Kubungabunga sisitemu, umutekano wamakuru, ninkunga ya tekiniki.

Ibikoresho n'ibikorwa: Gucunga ibarura, urunigi rwo gutanga, n'umusaruro.

Amategeko: kubahiriza amategeko no gucunga amasezerano.

2.3 Inyuma Ibiranga Ibiro

- Icyerekezo cyibikorwa: Wibande kubikorwa no kugenderwaho.

- Isesengura n'Ibisobanuro: Bisaba kwitondera amakuru arambuye n'ubuhanga bwo gusesengura.

Inkunga ikomeye: Itanga ibikorwa remezo bikenewe kubikorwa byimbere.

Kugaragara gake: Ikorera inyuma yinyuma, hamwe nubufatanye buke butaziguye nabakiriya.

2.4 Ikoranabuhanga ryakoreshejwe

- Sisitemu ya ERP (Igenamigambi ryumushinga)

Porogaramu yo gucunga abakozi

Ibikoresho byo gusesengura imari

Sisitemu yo gucunga inyandiko

3. Kwishyira hamwe hagati y'ibiro by'imbere n'ibiro by'inyuma

3.1 Akamaro ko Kwishyira hamwe

Gukorana hagati y'ibiro byimbere n'ibiro by'inyuma ni ngombwa kugirango intsinzi igerweho. Kwishyira hamwe neza biremera:

Gukomeza amakuru

Ibindi bisobanuro bifata ibyemezo

- Uburambe bwiza bwabakiriya

Gukora neza

3.2 Inzitizi mu Kwishyira hamwe

- Amakuru ya silos: Amakuru yihariye mumashami atandukanye.

- Itandukaniro ryumuco: Imitekerereze itandukanye hagati yimiryango yimbere ninyuma yinyuma.

- Tekinoroji idahuye: Sisitemu idashyikirana neza.

3.3 Ingamba zo Kwishyira hamwe neza

- Gushyira mubikorwa sisitemu ihuriweho: Gukoresha urubuga ruhuza ibice byose byikigo.

- Umuco wo gutunganya ibikorwa: Guteza imbere itumanaho nubufatanye hagati yinzego.

- Kwambukiranya amahugurwa: Kumenyera abakozi n'ibikorwa by'uturere twombi.

- Gutunganya Automation: Gukoresha tekinoroji kugirango wihutishe ihererekanyamakuru.

4. Ibihe bizaza mubiro byimbere hamwe nu biro byinyuma

4.1 Automation hamwe nubwenge bwubuhanga

Chatbots hamwe nabafasha basanzwe mubiro byimbere.

- Automation yuburyo bwisubiramo inyuma-biro

4.2 Isesengura ryamakuru hamwe nubwenge bwubucuruzi

- Gukoresha amakuru manini yo kwimenyekanisha mubiro byimbere

Isesengura riteganijwe kugirango utezimbere ibikorwa byinyuma.

4.3 Akazi ka kure kandi kagabanijwe

Uburyo bushya bwo guhura nabakiriya mubiro byimbere.

- Gucunga amakipe yibiro mubiro byinyuma

4.4 Wibande kuburambe bw'abakiriya

- Omnichannel mubiro byimbere

- Guhuza amakuru kuri 360 ° kureba abakiriya.

Umwanzuro

Mugihe ibigo bikomeje kugenda bitera imbere mubidukikije, itandukanyirizo ryibiro byimbere n’ibiro by’inyuma birashobora kutagaragara neza, hamwe n’ikoranabuhanga rituma habaho guhuza byimbitse kandi bidafite aho bihuriye n’ibice byombi. Nyamara, gusobanukirwa kwingenzi uruhare rwa buri rwego ninshingano bikomeza kuba ingenzi kugirango intsinzi igerweho.

Ejo hazaza h'ibiro byimbere ninyuma bizarangwa no guhuza kwinshi, guterwa niterambere ryikoranabuhanga nkubwenge bwubuhanga, automatike, hamwe nisesengura ryigihe-nyacyo. Ihindagurika rizemerera ibigo gutanga ubunararibonye bwabakiriya bwihariye kandi bunoze mugutezimbere ibikorwa byimbere.

Amashyirahamwe ashobora guhuza neza ibikorwa byimbere nu biro byinyuma, gukoresha imikoranire hagati yibi byombi, bizahagarara neza kugirango duhangane n’ibibazo by’isoko ry’isi yose hamwe na sisitemu. Ibi ntibikubiyemo gukoresha tekinoroji igezweho gusa, ahubwo binateza imbere umuco wubuyobozi uha agaciro indashyikirwa muri serivisi zabakiriya no gukora neza.

Ubwanyuma, isosiyete ikora neza biterwa nubwumvikane hagati yibiro byimbere nibiro byinyuma. Mugihe ibiro byimbere bikomeje kuba isura igaragara yisosiyete, kubaka umubano no kwinjiza amafaranga, ibiro byinyuma bikomeza kuba inkingi yimikorere, byemeza ko isosiyete ishobora gusohoza amasezerano yayo kandi igakora neza kandi neza.

Mugihe tugenda tugana ahazaza hifashishijwe imibare kandi ihuzwa nigihe kizaza, ubushobozi bwumuryango guhuza ibikorwa byimbere ninyuma yibiro ntibizaba inyungu zipiganwa gusa ahubwo bizakenerwa kubaho no kuzamuka kumasoko yisi yose.

Mu gusoza, gusobanukirwa, guha agaciro, no gutezimbere ibiro byimbere hamwe nu biro byinyuma ni ngombwa kuri sosiyete iyo ari yo yose ishaka kugera no gukomeza gutsinda mu bucuruzi bukomeye kandi butoroshye bwo mu kinyejana cya 21. Amashyirahamwe ashoboye gukora imikoranire myiza hagati yibi bice byombi azahagarara neza kugirango atange agaciro kadasanzwe kubakiriya babo, akorana nubushobozi buhebuje, kandi ahuze vuba nimpinduka zamasoko.

Ibisobanuro

ERP, ngufi kuri Enterprises Resource Planning, ni sisitemu yuzuye ya software ikoreshwa namasosiyete gucunga no guhuza ibikorwa byingenzi byubucuruzi. ERP ihuza amakuru n'ibikorwa biva mu mashami atandukanye kurubuga rumwe, itanga uburyo bwuzuye, burigihe-bwo kureba ubucuruzi.

Amateka n'Ubwihindurize

1. Inkomoko: Igitekerezo cya ERP cyavuye muri sisitemu ya MRP (Material Requirements Planning) yo mu myaka ya za 1960, yibanze cyane cyane ku gucunga ibarura.

2. 1990: Ijambo "ERP" ryahimbwe nitsinda rya Gartner, ryerekana kwaguka kwizi sisitemu zirenze inganda zirimo imari, abakozi, nibindi bice.

3.

Ibice byingenzi bigize ERP

1. Imari n'icungamari: Gucunga konti zishyuwe kandi zishobora kwishyurwa, igitabo rusange, ingengo yimari.

2. Abakozi: Umushahara, gushaka, amahugurwa, gusuzuma imikorere.

3. Gukora: Gutegura umusaruro, gucunga neza, kubungabunga.

4. Gutanga Urunigi: Kugura, gucunga ibarura, ibikoresho.

5. Kugurisha no Kwamamaza: CRM, gucunga ibicuruzwa, guteganya ibicuruzwa.

6. Gucunga imishinga: Igenamigambi, kugabura umutungo, gukurikirana.

7. Ubwenge bwubucuruzi: Raporo, isesengura, ikibaho.

Inyungu za ERP

1. Guhuza Data: Kurandura amakuru silos, itanga icyerekezo kimwe cyubucuruzi.

2. Gukora neza: Gukora inzira zisubiramo kandi bigabanya amakosa yintoki.

3. Gufata ibyemezo Byongerewe: Gutanga ubushishozi-nyabwo kubyemezo byinshi bisobanutse.

4. Kubahiriza no kugenzura: Korohereza kubahiriza amabwiriza ninganda.

5. Ubunini: Guhuza iterambere ryikigo nibikenerwa mubucuruzi bushya.

6. Ubufatanye bunoze: Korohereza itumanaho no guhana amakuru hagati yinzego.

7. Kugabanya ibiciro: Mugihe kirekire, birashobora kugabanya ibiciro byakazi na IT.

Inzitizi mu ishyirwa mu bikorwa rya ERP

1. Igiciro cyambere: Gushyira mubikorwa sisitemu ya ERP birashobora kuba ishoramari rikomeye.

2. Biragoye: Bisaba igenamigambi ryitondewe kandi birashobora kuba inzira itwara igihe.

3. Kurwanya Guhinduka: Abakozi barashobora kwanga gufata inzira na sisitemu nshya.

4.

5. Amahugurwa: Amahugurwa yagutse arakenewe kubakoresha mu nzego zose.

6. Kwimura Data: Kohereza amakuru muri sisitemu yumurage birashobora kugorana.

Ubwoko bwa ERP Gushyira mubikorwa

1. Kuri-Ikibanza: Porogaramu yashyizweho kandi ikora kuri seriveri yonyine.

2. Igicu gishingiye (SaaS): Porogaramu igerwaho hifashishijwe interineti kandi igacungwa nuwabitanze.

3. Hybrid: Ihuza ibintu byibanze-bishyirwa mubikorwa.

Ibigezweho muri ERP

1. Ubwenge bwa artificiel hamwe no Kwiga Imashini: Kubijyanye no gukoresha mudasobwa no gushishoza.

2. Interineti yibintu (IoT): Kwishyira hamwe nibikoresho bihujwe mugukusanya amakuru nyayo.

3. ERP igendanwa: Kugera kubikorwa bya ERP ukoresheje ibikoresho bigendanwa.

4. Ubunararibonye bwabakoresha (UX): Wibande kumurongo wimbitse kandi ukoresha inshuti.

5. Kwiyoroshya byoroheje: Ibikoresho-bito / nta-code ibikoresho kugirango byoroshye kwihitiramo.

6. Isesengura ryambere: Kongera ubwenge mubucuruzi nubushobozi bwo gusesengura.

Guhitamo Sisitemu ya ERP

Muguhitamo sisitemu ya ERP, ibigo bigomba gutekereza:

1. Ibisabwa byihariye byubucuruzi

2. Ubunini bwa sisitemu no guhinduka

3. Igiciro cyose cya nyirubwite (TCO)

4. Kuborohereza gukoresha no kwakirwa nabakoresha

5. Inkunga no kubungabunga bitangwa nuwabitanze.

6. Kwishyira hamwe na sisitemu zihari

7. Umutekano no kubahiriza amabwiriza

Gushyira mu bikorwa neza

Kugirango ishyirwa mubikorwa rya ERP, ni ngombwa kuri:

1. Shaka inkunga kubuyobozi bukuru.

2. Sobanura intego zisobanutse kandi zapimwe.

3. Shiraho itsinda ryimishinga itandukanye.

4. Witondere witonze amakuru yimuka.

5. Gushora mumahugurwa yuzuye.

6. Gucunga impinduka zubuyobozi

7. Komeza ukurikirane kandi uhindure nyuma yo kubishyira mubikorwa.

Umwanzuro

ERP nigikoresho gikomeye gishobora guhindura uburyo sosiyete ikora. Muguhuza inzira namakuru muburyo bumwe, ERP itanga icyerekezo kimwe cyubucuruzi, kunoza imikorere, gufata ibyemezo, no guhangana. Mugihe ishyirwa mubikorwa rishobora kuba ingorabahizi, inyungu ndende za sisitemu ya ERP yashyizwe mubikorwa neza irashobora kuba myinshi.

Kwamamaza ibicuruzwa ni uburyo bwo kwamamaza bushingiye kumikorere aho ubucuruzi buhemba amashami imwe cyangwa menshi kuri buri mushyitsi cyangwa umukiriya yazanywe mubikorwa byo kwamamaza. Nuburyo bukunzwe kandi bunoze kwisi yubucuruzi bwa digitale, butanga inyungu kubucuruzi ndetse no mubufatanye.

Ibisobanuro n'imikorere

Mu kwamamaza kwishamikiyeho, ishirahamwe ritezimbere ibicuruzwa cyangwa serivisi byisosiyete muguhana komisiyo kuri buri kugurisha, kuyobora, cyangwa gukanda byakozwe binyuze mubikorwa byabo byo kwamamaza. Inzira muri rusange ikora kuburyo bukurikira:

1. Isosiyete (iyamamaza) ikora gahunda yibikorwa.

2. Umuntu ku giti cye cyangwa andi masosiyete (amashirahamwe) yiyandikisha kuri gahunda.

3. Abashoramari bakira amahuza yihariye cyangwa kode yo gukurikirana.

4. Amashirahamwe azamura ibicuruzwa cyangwa serivisi ukoresheje iyi miyoboro.

5. Iyo umukiriya aguze ibicuruzwa akoresheje umurongo w’ishami, ishami ryakira komisiyo.

Ubwoko bwa Komite

Hariho uburyo bwinshi bwa komisiyo mubucuruzi bwishamikiyeho:

1. Kwishura kugurisha (PPS): Ishami ryakira ijanisha rya buri kugurisha.

2. Kwishura kuri buriyobora (PPL): Ishyirahamwe ryishyuwe kuri buri cyiciro cyujuje ibyangombwa.

3. Kwishura Kanda (PPC): Ishyirahamwe ryakira ubwishyu kuri buri kanda kumurongo uhuza.

4. Kwishura kuri buri kintu (PPI): Komisiyo yishyuye buri kwishyiriraho porogaramu.

Imiyoboro Yamamaza

Amashirahamwe arashobora guteza imbere ibicuruzwa na serivisi binyuze munzira zitandukanye:

1. Blog n'imbuga

2. Imiyoboro rusange

3. Kwamamaza imeri

4. Amashusho ya YouTube

5. Podcast

6. Amatangazo yishyuwe

Inyungu ku masosiyete

1.Ibiciro-inyungu: Ibigo byishyura gusa iyo hari ibisubizo.

2. Kwaguka kwagutse: Kugera kubantu bashya binyuze mumashirahamwe.

3. Ibyago bike: Gushora imari yambere mubucuruzi.

4. Kongera ibicuruzwa bigaragara: Abantu benshi bamenya ikirango.

Inyungu kubufatanye

1. Amafaranga yinjiza gusa: Birashoboka kubona amafaranga 24/7.

2. Ishoramari rito ryambere: Ntibikenewe ko ukora ibicuruzwa byawe.

3. Guhinduka: Kora aho uri hose, igihe icyo aricyo cyose.

4. Gutandukana: Ibishoboka byo kuzamura ibicuruzwa byinshi.

Ibibazo n'ibitekerezo

1. Irushanwa: Isoko ryo kwamamaza rishamikiyeho rirashobora guhatanwa cyane.

2. Icyizere cyabaguzi: Kugumana ikizere mugihe utanga ibicuruzwa nibyingenzi.

3. Impinduka muri algorithms: Ihuriro nka Google rishobora kugira ingaruka kumuhanda.

4. Komisiyo zitandukanye: Ibigo bimwe bishobora kugabanya ibiciro bya komisiyo.

Imyitozo myiza

1. Hitamo ibicuruzwa bifitanye isano nabakumva.

2. Gira umucyo kubyerekeye isano yawe.

3. Kora ibintu bifite agaciro, ntabwo kuzamurwa gusa.

4. Gerageza ingamba zitandukanye kandi uhore ubitezimbere.

5. Kubaka umubano muremure hamwe nabakumva.

Amabwiriza n'imyitwarire

Kwamamaza ibicuruzwa bikurikiza amabwiriza mubihugu byinshi. Muri Amerika, nk'urugero, Komisiyo ishinzwe ubucuruzi (FTC) isaba amashami kwerekana neza umubano wabo n'abamamaza. Gukurikiza umurongo ngenderwaho n’amategeko ni ngombwa kugirango abantu bagirire ikizere kandi birinde ibihano.

Ibikoresho na platform

Hariho ibikoresho byinshi hamwe na platform byorohereza kwamamaza ibicuruzwa:

1. Imiyoboro ifatanya (urugero, Amazone Associates, KandaBank)

2. Gukurikirana urubuga (urugero, Post Affiliate Pro, Everflow)

3. Ibikoresho bya SEO nisesengura ryibanze

4. Amacomeka ya WordPress hamwe nizindi mbuga za blog

Ibizaza

Kwamamaza ibicuruzwa bikomeje gutera imbere. Inzira zimwe zirimo:

1. Kwibanda cyane kuri micro na nano

2. Kongera imikoreshereze ya AI no kwiga imashini

3. Kongera ibicuruzwa bishamikiye kuri videwo n'amajwi.

4. Kwibanda cyane kumuntu no gutandukanya.

Umwanzuro

Kwamamaza ibicuruzwa ni ingamba zikomeye muri arsenal yo kwamamaza bigezweho. Itanga amahirwe akomeye kubucuruzi n'abantu ku giti cyabo, byemerera ubufatanye bwunguka. Ariko, nkuburyo ubwo aribwo bwose bwo kwamamaza, bisaba gutegura neza, kubahiriza imyitwarire, no guhuza n'imihindagurikire y'isoko. Iyo bishyizwe mubikorwa neza, kwamamaza ibicuruzwa birashobora kuba isoko yingenzi yinjiza niterambere kumpande zose zirimo.

Igisobanuro cyubwenge bwubuhanga:

Ubuhanga bwa artificiel (AI) nishami rya siyanse ya mudasobwa yibanda ku gukora sisitemu n'imashini zishobora gukora imirimo isanzwe isaba ubwenge bwa muntu. Ibi birimo kwiga, gukemura ibibazo, kumenyekanisha imiterere, kumva ururimi karemano, no gufata ibyemezo. AI ntabwo ishaka kwigana imyitwarire yumuntu gusa ahubwo inashaka kunoza no kurenga ubushobozi bwabantu mubikorwa bimwe.

Amateka ya AI:

Igitekerezo cya AI cyabayeho kuva mu myaka ya za 1950, hamwe n’igikorwa cyambere cy’abahanga nka Alan Turing na John McCarthy. Mu myaka ibarirwa muri za mirongo, AI yanyuze mubyiciro byinshi byicyizere n "" imbeho, "ibihe byinyungu nke ninkunga. Ariko, mumyaka yashize, kubera iterambere ryimbaraga zo kubara, kuboneka kwamakuru, hamwe na algorithms zinonosoye, AI yahuye nubuzima bushya.

Ubwoko bwa AI:

1. Intege nke (cyangwa Ubunini) AI: Yashizweho kugirango ikore umurimo wihariye.

2. AI ikomeye (cyangwa AI rusange): Irashobora gukora umurimo wubwenge icyo aricyo cyose umuntu ashobora gukora.

3. Super AI: AI hypothetique AI irenze ubwenge bwabantu muri byose.

Ubuhanga bwa AI hamwe nubutaka:

1. Kwiga Imashini: Sisitemu yigira kumakuru atabanje gutegurwa neza.

2. Kwiga Byimbitse: Uburyo bugezweho bwo kwiga imashini ukoresheje imiyoboro yubukorikori.

3. Gutunganya Ururimi Kamere (NLP): Ifasha imashini gusobanukirwa no gukorana ukoresheje ururimi rwabantu.

4. Icyerekezo cya mudasobwa: Ifasha imashini gusobanura no gutunganya amakuru agaragara.

5. Imashini za robo: Ihuza AI nubuhanga bwubukanishi kugirango ikore imashini yigenga.

Ubwenge bwa artificiel bukoreshwa kuri E-ubucuruzi:

E-ubucuruzi, cyangwa ubucuruzi bwa elegitoronike, bivuga kugura no kugurisha ibicuruzwa na serivisi kurubuga rwa interineti. Ikoreshwa rya AI muri e-ubucuruzi ryahinduye uburyo ubucuruzi bwo kumurongo bukora no gukorana nabakiriya babo. Reka dusuzume bimwe mubikorwa byingenzi:

1. Guhitamo no gusaba:

AI isesengura imyitwarire yo gushakisha, amateka yubuguzi, hamwe nibyifuzo byabakoresha kugirango batange ibyifuzo byibicuruzwa byihariye. Ibi ntabwo bitezimbere abakiriya gusa ahubwo binongera amahirwe yo kugurisha no kugurisha.

Urugero: Sisitemu yo gutanga ibyifuzo bya Amazone, yerekana ibicuruzwa bishingiye kumateka yubuguzi bwabakoresha no kureba amateka.

2. Ibiganiro hamwe nabafasha ba Virtual:

Ibiganiro bikoresha AI birashobora gutanga ubufasha bwabakiriya 24/7, gusubiza ibibazo bikunze kubazwa, gufasha kugendana urubuga, ndetse no gutunganya ibicuruzwa. Bashobora kumva imvugo karemano kandi bagahora batezimbere ibisubizo byabo bishingiye kumikoranire.

Urugero: Umufasha wa Sephora wungirije, ufasha abakiriya guhitamo ibicuruzwa byiza kandi bitanga ibyifuzo byihariye.

3. Gusaba Guteganya no Gucunga Ibarura:

AI algorithms irashobora gusesengura amateka yo kugurisha amateka, ibihe byigihe, nibintu byo hanze kugirango hamenyekane icyifuzo kizaza hamwe nukuri. Ibi bifasha ibigo kunonosora urwego rwibarura, kugabanya ibiciro no kwirinda ibicuruzwa bisagutse cyangwa ibura.

4. Igiciro gihamye:

AI irashobora guhindura ibiciro mugihe nyacyo hashingiwe kubisabwa, irushanwa, kubara kuboneka, nibindi bintu, byinjiza amafaranga menshi kandi arushanwe.

Urugero: Indege zikoresha AI kugirango zihore zihindura ibiciro byitike zishingiye kubintu bitandukanye.

5. Kumenya uburiganya:

Sisitemu ya AI irashobora kwerekana uburyo buteye amakenga mubikorwa, bifasha gukumira uburiganya no kurinda abakiriya nubucuruzi.

6. Igice cy'abakiriya:

AI irashobora gusesengura umubare munini wamakuru wabakiriya kugirango imenye ibice byingenzi, itume ingamba zifatika zo kwamamaza no gukora neza.

7. Shakisha moteri yo gushakisha:

AI algorithms itezimbere imikorere yishakisha kurubuga rwa e-ubucuruzi wunvise neza ibyifuzo byabakoresha no gutanga ibisubizo bifatika.

8. Ukuri kwagutse (AR) nukuri kwukuri (VR):

AI ihujwe na AR na VR irashobora gukora ubunararibonye bwo guhaha, bigatuma abakiriya "bagerageza" ibicuruzwa mbere yo kugura.

Urugero: Porogaramu IKEA Place, yemerera abakoresha kwiyumvisha uko ibikoresho byasa mumazu yabo ukoresheje AR.

9. Isesengura ry'imyumvire:

AI irashobora gusesengura ibitekerezo byabakiriya nibisubirwamo kugirango yumve amarangamutima n'ibitekerezo, ifasha ibigo kunoza ibicuruzwa na serivisi.

10. Ibikoresho no gutanga:

AI irashobora guhindura inzira zo gutanga, guhanura ibihe byo gutanga, ndetse ikanafasha mugutezimbere tekinoroji yo gutanga.

Inzitizi n'ibitekerezo byimyitwarire:

Mugihe AI ​​itanga inyungu nyinshi kuri e-ubucuruzi, iratanga kandi ibibazo:

1. Ibanga ryamakuru: Gukusanya no gukoresha amakuru yihariye muguhindura abantu bitera impungenge.

2. Kubogama kwa Algorithmic: Algorithmic ya AI irashobora gukomeza kubishaka cyangwa kongera kubogama kubiriho, biganisha kumpanuro cyangwa ibyemezo bidakwiye.

3. Gukorera mu mucyo: Ingorabahizi za sisitemu ya AI irashobora kugorana gusobanura uburyo ibyemezo bimwe na bimwe bifatwa, bishobora kuba ikibazo mubijyanye no kwizerana kwabaguzi no kubahiriza amabwiriza.

4. Kwishingikiriza ku ikoranabuhanga: Mugihe ibigo bigenda byishingikiriza kuri sisitemu ya AI, intege nke zishobora kuvuka mugihe habaye kunanirwa tekinike cyangwa kugaba ibitero kuri interineti.

5. Ingaruka ku kazi: Automation binyuze muri AI irashobora gutuma igabanuka ryinshingano zimwe na zimwe murwego rwa e-ubucuruzi, nubwo bishobora no guhanga ubwoko bushya bwimirimo.

Kazoza ka AI muri E-ubucuruzi:

1.

2.

3. Ibikoresho byateganijwe: Sisitemu iteganya ibyo umukiriya akeneye nibicuruzwa byabanjirije umwanya wo gutanga byihuse.

4. Kwishyira hamwe na IoT (Internet yibintu): Ibikoresho byurugo byubwenge bihita bitanga ibicuruzwa mugihe ibikoresho ari bike.

5. Kugura amajwi n'amashusho: tekinoroji yo gutezimbere amajwi no kumenyekanisha amashusho kugirango byorohereze kugura binyuze mumabwiriza yijwi cyangwa kohereza amafoto.

Umwanzuro:

Ubwenge bwa artificiel burahindura cyane imiterere ya e-ubucuruzi, butanga amahirwe atigeze abaho yo kunoza uburambe bwabakiriya, kunoza imikorere, no guteza imbere ubucuruzi. Mugihe ikoranabuhanga rikomeje gutera imbere, turashobora kwitega no guhanga udushya twinshi tuzasobanura uburyo tugura no kugurisha kumurongo.

Icyakora, ni ngombwa ko amasosiyete ya e-ubucuruzi ashyira mu bikorwa ibisubizo bya AI mu myitwarire kandi ashinzwe, ahuza inyungu z’ikoranabuhanga mu kurinda ubuzima bwite bw’umuguzi no kubahiriza imikorere iboneye kandi ikorera mu mucyo. Intsinzi y'ejo hazaza muri e-ubucuruzi ntabwo izaterwa gusa no gukoresha ikoranabuhanga rigezweho rya AI, ahubwo bizaterwa n'ubushobozi bwo kuyikoresha muburyo bwubaka abakiriya igihe kirekire n'ubudahemuka.

Mugihe tugenda dutera imbere, kwinjiza AI mubucuruzi bwa e-bizakomeza guhuza umurongo hagati yubucuruzi bwo kumurongo no kumurongo wa interineti, bigatuma habaho ubunararibonye bwo guhaha. Ibigo bishobora gukoresha neza imbaraga za AI mugihe bigenda byitondewe bikemura ibibazo bijyanye nimyitwarire nibikorwa bifatika bizahagarara neza kugirango bayobore ibihe bizakurikiraho bya e-bucuruzi.