Igisobanuro:

RTB, cyangwa Isoko Ryukuri-Igihe, nuburyo bwo kugura no kugurisha umwanya wo kwamamaza kumurongo mugihe nyacyo, binyuze muburyo bwo guteza cyamunara. Sisitemu yemerera abamamaza guhatanira kwamamaza kumuntu kugiti cye mugihe nyacyo page y'urubuga irimo gutwarwa numukoresha.

Uburyo RTB ikora:

1. Icyifuzo cyo kwamamaza:

   Umukoresha yinjira kurupapuro rwumwanya wo kwamamaza urahari.

2. cyamunara yatangiye:

   Icyifuzo cyo kwamamaza cyoherejwe kumurongo wo gucunga ibyifuzo (DSP).

3. Isesengura ryamakuru:

   - Amakuru yerekeye umukoresha n'imiterere y'urupapuro birasesengurwa.

4. Amasoko:

   Abamamaza batanga isoko bashingiye ku kamaro k'umukoresha mu kwiyamamaza kwabo.

5. Guhitamo uwatsinze:

   Uwegukanye isoko kurusha abandi yatsindiye uburenganzira bwo kwerekana iyamamaza.

6. Kwamamaza:

   Amatangazo yatsindiye ashyirwa kurupapuro rwumukoresha.

Iyi nzira yose ibera muri milisegonda mugihe page irimo gupakira.

Ibice byingenzi bigize urusobe rwibinyabuzima bya RTB:

1. Isoko ryo gutanga-Uruhande (SSP):

   - Yerekana abamamaza, batanga ibarura ryamamaza.

2. Ihuriro ryibisabwa (DSP):

   - Ihagarariye abamamaza, ibemerera gupiganira ibitekerezo.

3. Guhana amakuru:

   - Isoko rya Virtual isoko aho cyamunara ibera

4. Ihuriro ryo gucunga amakuru (DMP):

   - Kubika no gusesengura amakuru yo gutandukanya abumva.

5. Seriveri yamamaza:

   - Gutanga no gukurikirana amatangazo

Inyungu za RTB:

1. Gukora neza:

   - Kwiyamamaza kwikora-igihe nyacyo cyo kwiyamamaza

2. Igice gisobanutse neza:

   - Intego ishingiye ku makuru arambuye y'abakoresha

3. Inyungu nyinshi ku ishoramari (ROI):

   - Kugabanya gusesagura ubusa, gucapa bidafite akamaro.

4. Gukorera mu mucyo:

   Kugaragara bijyanye niyamamaza ryerekanwa nigiciro ki.

5. Guhinduka:

   - Guhindura byihuse ingamba zo kwiyamamaza

6. Igipimo:

   - Kugera kumurongo munini wamamaza kurubuga rutandukanye

Inzitizi n'ibitekerezo:

1. Ibanga ry'abakoresha:

   Impungenge zijyanye no gukoresha amakuru yihariye kugenewe intego.

2. Kwamamaza uburiganya:

   Ibyago byo gucapa cyangwa gukanda

3. Ubuhanga bugoye:

   - Gukenera ubumenyi n'ibikorwa remezo by'ikoranabuhanga

4. Umutekano wibicuruzwa:

   - Menya neza ko amatangazo atagaragara mu bihe bidakwiye.

5. Umuvuduko wo gutunganya:

   - Ibisabwa kuri sisitemu ishoboye gukora muri milisegonda

Ubwoko bwamakuru yakoreshejwe muri RTB:

1. Amakuru y’imibare:

   Imyaka, igitsina, ahantu, nibindi

2. Amakuru yimyitwarire:

   - Gushakisha amateka, inyungu, nibindi.

3. Amakuru akubiyemo:

   Ibirimo kurupapuro, ijambo ryibanze, nibindi.

4. Amakuru yishyaka ryambere:

   - Byegeranijwe bitaziguye n'abamamaza cyangwa abamamaza

5. Amakuru y’abandi bantu:

   - Yaguzwe kubatanga inzobere mu makuru

Ibipimo by'ingenzi muri RTB:

1. CPM (Igiciro kuri Impression igihumbi):

   - Igiciro cyo kwerekana amatangazo inshuro igihumbi

2. CTR (Kanda-Binyuze ku gipimo):

   - Ijanisha ryo gukanda bijyanye nibitekerezo

3. Igipimo cyo Guhindura:

   - Ijanisha ryabakoresha bakora ibikorwa bifuza

4. Kugaragara:

   - Ijanisha ryibitekerezo bigaragara mubyukuri

5. Inshuro:

   - Inshuro umukoresha abona iyamamaza rimwe.

Ibizaza muri RTB:

1. Ubwenge bwa artificiel hamwe no kwiga imashini:

   - Kurushaho kunoza amasoko no guhitamo

2. Porogaramu ya TV:

   - Kwagura RTB yo kwamamaza kuri tereviziyo

3. Terefone-yambere:

   - Gukura kwibanda kuri cyamunara kubikoresho bigendanwa

4. Guhagarika:

   Gukorera mu mucyo n'umutekano mwinshi mubikorwa.

5. Amabwiriza yerekeye ubuzima bwite:

   - Guhuza n'amategeko mashya yo kurinda amakuru nubuyobozi

6. Amajwi ya porogaramu:

   - RTB yamamaza kumurongo wamajwi na podcasts

Umwanzuro:

Amasoko nyayo (RTB) yahinduye uburyo iyamamaza rya digitale rigurwa kandi rigurishwa, ritanga urwego rutigeze rubaho rwo gukora no kwimenyekanisha. Nubwo itanga imbogamizi, cyane cyane mubijyanye n’ibanga n’ibikorwa bya tekiniki, RTB ikomeje gutera imbere, ikubiyemo ikoranabuhanga rishya kandi ihuza n’imihindagurikire y’imiterere. Mugihe iyamamaza rigenda rirushaho gukoreshwa namakuru, RTB ikomeje kuba igikoresho cyibanze kubamamaza n'abamamaza bashaka kwerekana agaciro kamamaza kabo no kubara ibicuruzwa.

Igisobanuro:

Amasezerano ya SLA, cyangwa Amasezerano yo murwego rwa serivisi, ni amasezerano asanzwe hagati yabatanga serivisi nabakiriya bayo asobanura ingingo zihariye za serivisi, harimo urugero, ubwiza, inshingano, hamwe ningwate. Iyi nyandiko ishyiraho ibyifuzo byumvikana kandi byapimwe kubyerekeranye nibikorwa bya serivisi, hamwe ningaruka niba ibyo bitezwe bitujujwe.

Ibyingenzi byingenzi bigize SLA:

1. Ibisobanuro bya serivisi:

   - Ibisobanuro birambuye bya serivisi zitangwa

   Ingano n'imbibi za serivisi

2. Ibipimo by'imikorere:

   Ibipimo ngenderwaho by'ingenzi (KPIs)

   Uburyo bwo gupima na raporo

3. Urwego rwa serivisi:

   Ibipimo ngenderwaho biteganijwe

   Igihe cyo gusubiza no gukemura

4. Inshingano:

   - Inshingano zitanga serivisi

   Inshingano zabakiriya

5. Ingwate n'ibihano:

   Urwego rwa serivisi

   Ingaruka zo kutubahiriza

6. Uburyo bwo gutumanaho:

   Imiyoboro

   - Escalation protocole

7. Guhindura imiyoborere:

   - Inzira zo guhindura serivisi

   Kuvugurura imenyesha

8. Umutekano no kubahiriza:

   Ingamba zo kurinda amakuru

   Ibisabwa

9. Guhagarika no kuvugurura:

   - Ibisabwa kugirango amasezerano arangire

   - Kuvugurura inzira

Akamaro ka SLA:

1. Guhuza ibiteganijwe:

   - Kugaragaza neza icyo ugomba gutegereza muri serivisi

   - Kwirinda kutumvikana

2. Ubwishingizi bufite ireme:

   - Gushiraho ibipimo byapimwe

   - Gushishikariza gutera imbere guhoraho

3. Gucunga ibyago:

   - Gusobanura inshingano

   - Kugabanya amakimbirane ashobora guterwa

4. Gukorera mu mucyo:

   - Itumanaho risobanutse ryerekeye imikorere ya serivisi.

   - Shingiro ryo gusuzuma ibintu bifatika

5. Icyizere cy'abakiriya:

   Kwerekana ubwitange ku bwiza.

   Gushimangira umubano w’ubucuruzi

Ubwoko busanzwe bwa SLAs:

1. SLA ishingiye kubakiriya:

   Guhitamo umukiriya runaka.

2. SLA ishingiye kuri serivisi:

   - Bikoreshwa kubakiriya bose ba serivisi runaka.

3. Inzego nyinshi SLA:

   - Guhuza inzego zitandukanye zamasezerano

4. SLA y'imbere:

   - Hagati yishami riri mumuryango umwe

Uburyo bwiza bwo gukora SLAs:

1. Sobanura neza kandi upimwa:

   - Koresha ibipimo bisobanutse kandi byuzuye.

2. Sobanura amagambo afatika:

   - Ishyirireho intego zishobora kugerwaho

3. Shyiramo ingingo zisubiramo:

   - Emerera guhinduka

4. Reba ibintu byo hanze:

   - Guteganya ibihe birenze ubushobozi bwamashyaka.

5. Uruhare rw'abafatanyabikorwa bose:

   - Shaka ibitekerezo biva mubice bitandukanye

6. Inzira zo gukemura amakimbirane:

   - Gushiraho uburyo bwo gukemura ibyo mutumvikanaho.

7. Komeza imvugo isobanutse kandi isobanutse:

   Irinde jargon n'ibidasobanutse.

Inzitizi mu gushyira mu bikorwa SLAs:

1. Gusobanura ibipimo bikwiye:

   - Hitamo KPI zingirakamaro kandi zipimwa

2. Kuringaniza guhinduka no gukomera:

   Kumenyera guhinduka mugihe ukomeje ibyo wiyemeje

3. Gucunga ibiteganijwe:

   - Guhuza imyumvire yubuziranenge hagati yamashyaka

4. Gukurikirana buri gihe:

   - Gushyira mu bikorwa uburyo bunoze bwo gukurikirana

5. Gukemura ibibazo bya SLA:

   - Gukoresha ibihano muburyo buboneye kandi bwubaka.

Ibizaza muri SLAs:

1. SLAs ishingiye kuri AI:

   - Gukoresha ubwenge bwubuhanga mugutezimbere no guhanura

2. Imikorere idasanzwe:

   Guhindura byikora bishingiye kumiterere-nyayo.

3. Kwishyira hamwe hamwe na blocain:

   Gukorera mu mucyo no gutangiza amasezerano.

4. Wibande ku bunararibonye bw'abakoresha:

   - Harimo ibipimo byo guhaza abakiriya

5. SLAs kuri serivisi zicu:

   Guhuza n'imihindagurikire y'ibidukikije

Umwanzuro:

Amasezerano yo murwego rwa serivisi (SLAs) nibikoresho byingenzi mugushiraho ibiteganijwe neza kandi bipimwa mubikorwa byo gutanga serivisi. Mugusobanura ubuziranenge, inshingano, ningaruka, SLAs iteza imbere gukorera mu mucyo, kwizerana, no gukora neza mubikorwa byubucuruzi. Hamwe niterambere ryikoranabuhanga, SLAs ziteganijwe kurushaho kuba imbaraga kandi zishyizwe hamwe, byerekana impinduka zihuse mubucuruzi nikoranabuhanga.

Igisobanuro:

Gusubira inyuma, bizwi kandi nko gutangaza, ni tekinike yo kwamamaza hakoreshejwe uburyo bugamije guhuza abakoresha bamaze gukorana nikirangantego, urubuga, cyangwa porogaramu ariko ntibarangize ibikorwa bifuza, nko kugura. Izi ngamba zirimo kwerekana amatangazo yihariye kubakoresha ku zindi mbuga n'imbuga basura nyuma.

Igitekerezo nyamukuru:

Intego yo gusubira inyuma ni ugukomeza kuranga ibitekerezo-kubakoresha, kubashishikariza gutaha no kurangiza ibikorwa bifuza, bityo bikongerera amahirwe yo guhinduka.

Uburyo ikora:

1. Gukurikirana:

   Kode (pigiseli) yashyizwe kurubuga kugirango ikurikirane abashyitsi.

2. Kumenyekanisha:

   Abakoresha bakora ibikorwa byihariye barashizweho.

3. Igice:

   Urutonde rwabumva rwakozwe rushingiye kubikorwa byabakoresha.

4. Kwerekana Amatangazo:

   - Amatangazo yihariye yerekanwa kubakoresha kugenewe izindi mbuga.

Ubwoko bwo Kwisubiraho:

1. Pixel ishingiye kuri Retargeting:

   - Koresha kuki mugukurikirana abakoresha kurubuga rutandukanye.

2. Gusubira inyuma kurutonde:

   - Koresha urutonde rwa imeri cyangwa indangamuntu zabakiriya kubice.

3. Gusubiramo imbaraga:

   - Yerekana amatangazo yerekana ibicuruzwa cyangwa serivisi byihariye bireba umukoresha.

4. Kwisubiraho kurubuga rusange:

   - Yerekana amatangazo kurubuga nka Facebook na Instagram.

5. Gusubiramo amashusho:

   - Intego yamamaza kubakoresha barebye amashusho yikimenyetso.

Amahuriro rusange:

1. Amatangazo ya Google:

   Google Yerekana Umuyoboro wamamaza kurubuga rwabafatanyabikorwa.

2. Amatangazo ya Facebook:

   Gusubira kurubuga rwa Facebook na Instagram.

3. AdRoll:

   - Ihuriro ryihariye muburyo bwo kwambukiranya imipaka.

4. Criteo:

   - Yibanze ku gusubira inyuma kuri e-ubucuruzi.

5. Amatangazo ya LinkedIn:

   Gusubira inyuma kubantu B2B.

Inyungu:

1. Kongera impinduka:

   - Birashoboka cyane ko uhindura abakoresha bashimishijwe.

2. Guhitamo:

   Amatangazo yingirakamaro ashingiye kumyitwarire y'abakoresha.

3. Ikiguzi-cyiza:

   - Mubisanzwe itanga ROI ihanitse kuruta ubundi bwoko bwo kwamamaza.

4. Gushimangira ikirango:

   - Komeza ikirango kigaragara kubagenewe intego.

5. Kugarura Amagare Yaguzwe Yataye:

   Nibyiza kwibutsa abakoresha kugura kutuzuye.

Ingamba zo Gushyira mu bikorwa:

1. Igice gisobanutse neza:

   - Kora urutonde rwabumva rushingiye ku myitwarire yihariye.

2. Kugenzura inshuro:

   - Irinde kwiyuzuza ugabanya inshuro zerekana amatangazo.

3. Ibirimo bijyanye:

   - Kora amatangazo yihariye ashingiye kumikoranire yabanjirije.

4. Ibitekerezo byihariye:

   - Shyiramo uburyo budasanzwe bwo gushishikariza gutaha.

5. Ikizamini cya A / B.

   - Iperereza hamwe nibikorwa bitandukanye n'ubutumwa bwo gukora neza.

Inzitizi n'ibitekerezo:

1. Ibanga ry'abakoresha:

   - Kubahiriza amabwiriza nka GDPR na CCPA.

2. Umunaniro wo kwamamaza:

   - Ingaruka zo kurakaza abakoresha hamwe no gukabya gukabije.

3. Abahagarika kwamamaza:

   Abakoresha bamwe barashobora guhagarika iyamamaza risubira inyuma.

4. Ubuhanga bwa tekinike:

   - Irasaba ubumenyi bwo gushyira mubikorwa neza no gutezimbere.

5. Umukoro:

   - Ingorane zo gupima ingaruka nyazo zo gusubira inyuma mubihinduka.

Imyitozo myiza:

1. Sobanura intego zisobanutse:

   - Shiraho intego zihariye zo kwiyamamaza.

2. Igice cyubwenge:

   - Kora ibice bishingiye kubushake nicyiciro cya sale yo kugurisha.

3. Guhanga mu kwamamaza:

   - Teza imbere iyamamaza rishimishije kandi rifite akamaro.

4. Igihe ntarengwa:

   - Shiraho igihe ntarengwa cyo gusubira inyuma nyuma yimikoranire yambere.

5. Kwishyira hamwe nizindi ngamba:

   Huza retargeting hamwe nubundi buryo bwo kwamamaza bwa digitale.

Ibizaza:

1. Kwisubiramo bishingiye kuri AI:

   - Gukoresha ubwenge bwa artificiel optimizasiyo.

2. Gusubiramo ibikoresho-Kwambukiranya ibikoresho:

   - Kugera kubakoresha mubikoresho bitandukanye muburyo bwuzuye.

3. Kwisubiraho mubyukuri byukuri:

   - Amatangazo yihariye muburambe bwa AR.

4. Kwishyira hamwe kwa CRM:

   Ibisobanuro birambuye byukuri bishingiye kumibare ya CRM.

5. Kumenyekanisha neza:

   - Urwego rwohejuru rwo kwihitiramo rushingiye ku ngingo nyinshi zamakuru.

Gusubira inyuma nigikoresho gikomeye muri arsenal yo kwamamaza bigezweho. Mu kwemerera ibirango guhura nabakoresha bamaze kwerekana inyungu, ubu buhanga butanga uburyo bwiza bwo kongera impinduka no gushimangira umubano nabakiriya bawe. Ariko, ni ngombwa kubishyira mubikorwa witonze kandi muburyo bwiza.

Kugirango arusheho gukora neza, ibigo bigomba kuringaniza inshuro ningirakamaro byamamaza, buri gihe byubahiriza ubuzima bwite bwabakoresha. Ni ngombwa kwibuka ko guhura cyane bishobora gutera umunaniro wamamaza, bishobora kwangiza ishusho yikimenyetso.

Mugihe ikoranabuhanga rigenda ryiyongera, gusubira inyuma bizakomeza gutera imbere, bikubiyemo ubwenge bwubukorikori, kwiga imashini, hamwe nisesengura ryinshi ryamakuru. Ibi bizemerera ndetse no kurushaho kwimenyekanisha no kumenya neza intego, kongera ubukangurambaga.

Ariko, hamwe nogukomeza kwibanda kumabanga y’abakoresha n’amabwiriza akomeye, amasosiyete azakenera guhuza ingamba zisubiraho kugira ngo yubahirize kandi agumane ikizere cy’umuguzi.

Ubwanyuma, gusubiranamo, iyo bikoreshejwe muburyo bwimyitwarire no mubikorwa, bikomeza kuba igikoresho cyagaciro kubacuruzi ba digitale, bibafasha gukora ubukangurambaga bunoze kandi bwihariye bwumvikanisha ababateze amatwi kandi bugatera ibisubizo bifatika mubucuruzi.

Igisobanuro:

Amakuru manini yerekana imibare nini cyane kandi igoye idashobora gutunganywa neza, kubikwa, cyangwa gusesengurwa hakoreshejwe uburyo gakondo bwo gutunganya amakuru. Aya makuru arangwa nubunini bwayo, umuvuduko, nubwoko butandukanye, bisaba tekinoloji igezweho nuburyo bwo gusesengura gukuramo agaciro nubushishozi.

Igitekerezo nyamukuru:

Intego ya Data nini ni uguhindura umubare munini wamakuru yibanze mu makuru yingirakamaro ashobora gukoreshwa mu gufata ibyemezo byinshi, kumenya imiterere n'ibigezweho, no guhanga amahirwe mashya mubucuruzi.

Ibintu by'ingenzi biranga (“5 Vs” ya Data Makuru):

1. Umubumbe:

   - Umubare munini wamakuru yatanzwe kandi yakusanyijwe.

2. Umuvuduko:

   - Umuvuduko amakuru yatanzwe kandi atunganywa.

3. Ubwoko butandukanye:

   - Ubwoko butandukanye bwamakuru ninkomoko.

4. Kuvugisha ukuri:

   - Amakuru yizewe kandi yukuri.

5. Agaciro:

   - Ubushobozi bwo gukuramo ubushishozi bwamakuru.

Inkomoko nini yamakuru:

1. Imbuga nkoranyambaga:

   - Inyandiko, ibitekerezo, ukunda, imigabane.

2. Interineti yibintu (IoT):

   - Amakuru ava muri sensor hamwe nibikoresho bihujwe.

3. Ibikorwa byubucuruzi:

   - Inyandiko zo kugurisha, kugura, no kwishyura.

4. Amakuru yubumenyi:

   - Ibisubizo bivuye mu bushakashatsi, kureba ikirere.

5. Ibiti bya sisitemu:

   - Ibikorwa byibikorwa muri sisitemu ya IT.

Ikoranabuhanga n'ibikoresho:

1. Hadoop:

   - Gufungura-isoko yo gutangiza gutunganya.

2. Apache Spark:

   - Kwibuka moteri yo gutunganya amakuru.

3. Ububiko bwa NoSQL:

   Ububikoshingiro budafitanye isano namakuru atubatswe.

4. Kwiga Imashini:

   Algorithms yo gusesengura ibintu no kumenya imiterere.

5. Kubona amakuru:

   Ibikoresho byo guhagararira amakuru muburyo bugaragara kandi bwumvikana.

Porogaramu Nkuru Porogaramu:

1. Isesengura ryisoko:

   Gusobanukirwa imyitwarire y'abaguzi n'ibigezweho ku isoko.

2. Gukoresha ibikorwa:

   - Kunoza inzira no gukora neza.

3. Kumenya uburiganya:

   - Kumenya uburyo buteye amakenga mubikorwa byubukungu.

4. Ubuzima bwihariye:

   - Isesengura ryamakuru ya genomic namateka yubuvuzi kubuvuzi bwihariye.

5. Imijyi ifite ubwenge:

   - Gucunga ibinyabiziga, ingufu n'umutungo wo mumijyi.

Inyungu:

1. Gufata ibyemezo bishingiye ku makuru:

   Ibyemezo byinshi kandi byukuri.

2. Guhanga ibicuruzwa na serivisi:

   - Gutezimbere amaturo ahujwe nibikenewe ku isoko.

3. Gukora neza:

   - Gutezimbere inzira no kugabanya ibiciro.

4. Iteganyagihe ryerekana:

   Gutegereza impinduka ku isoko n'imyitwarire y'abaguzi.

5. Guhitamo:

   - Ubunararibonye bwihariye kandi butanga kubakiriya.

Inzitizi n'ibitekerezo:

1. Ibanga n'umutekano:

   - Kurinda amakuru yoroheje no kubahiriza amabwiriza.

2. Ubwiza bwamakuru:

   - Ingwate yukuri kandi yizewe yamakuru yakusanyijwe.

3. Ubuhanga bwa tekinike:

   - Gukenera ibikorwa remezo nubuhanga bwihariye.

4. Guhuza amakuru:

   - Gukomatanya amakuru aturuka ahantu hatandukanye.

5. Gusobanura ibisubizo:

   - Ubuhanga burakenewe kugirango dusobanure neza isesengura.

Imyitozo myiza:

1. Sobanura intego zisobanutse:

   - Shiraho intego zihariye kubikorwa binini.

2. Menya neza amakuru meza:

   - Shyira mubikorwa uburyo bwo kweza amakuru no kwemeza.

3. Gushora mu mutekano:

   - Kwemeza ingamba zikomeye z'umutekano n’ibanga.

4. Guteza imbere umuco wamakuru:

   - Guteza imbere gusoma no kwandika amakuru mumuryango wose.

5. Tangira umushinga wa Pilote:

   - Tangira n'imishinga mito yo kwemeza agaciro no kunguka uburambe.

Ibizaza:

1. Kubara Impande:

   - Gutunganya amakuru hafi yinkomoko.

2. Kwiga AI hamwe no Kwiga Imashini:

   Isesengura ryinshi kandi ryikora.

3. Guhagarika amakuru manini:

   Umutekano mwinshi no gukorera mu mucyo mugusangira amakuru.

4. Guharanira demokarasi yamakuru makuru:

   Ibikoresho byinshi byoroshye byo gusesengura amakuru.

5. Imyitwarire n'imiyoborere:

   - Kongera kwibanda kumyitwarire myiza kandi ishinzwe gukoresha amakuru.

Amakuru Makuru yahinduye uburyo amashyirahamwe n'abantu ku giti cyabo bumva kandi bakorana nisi ibakikije. Mugutanga ubushishozi bwimbitse nubushobozi bwo guhanura, Amakuru manini yabaye umutungo wingenzi mubice byose byubukungu. Nkuko umubare wamakuru yatanzwe ukomeje kwiyongera cyane, akamaro ka Data nini hamwe nikoranabuhanga bifitanye isano bigiye kwiyongera gusa, bigena ejo hazaza hafatwa ibyemezo no guhanga udushya kurwego rwisi.

Igisobanuro:

Chatbot ni porogaramu ya mudasobwa yagenewe kwigana ibiganiro byabantu binyuze mumyandiko cyangwa amajwi. Ukoresheje ubwenge bwubukorikori (AI) no gutunganya ururimi karemano (NLP), ibiganiro bishobora kumva no gusubiza ibibazo, gutanga amakuru, no gukora imirimo yoroshye.

Igitekerezo nyamukuru:

Intego nyamukuru ya chatbots nuguhindura imikoranire nabakoresha, gutanga ibisubizo byihuse kandi byiza, kunoza uburambe bwabakiriya, no kugabanya imirimo yumuntu kumirimo isubiramo.

Ibintu nyamukuru biranga:

1. Imikoranire y'ururimi karemano:

   - Ubushobozi bwo kumva no gusubiza mururimi rwa buri munsi.

2. 24/7 kuboneka:

   - Gukomeza ibikorwa, gutanga inkunga igihe icyo aricyo cyose.

3. Ubunini:

   - Irashobora gukemura ibiganiro byinshi icyarimwe.

4. Kwiga Gukomeza:

   - Gukomeza gutera imbere binyuze mumashini yiga no gutanga ibitekerezo kubakoresha.

5. Kwishyira hamwe na sisitemu:

   - Irashobora guhuza data base nubundi buryo bwo kubona amakuru.

Ubwoko bwa Chatbots:

1. Bishingiye ku Mategeko:

   - Bakurikiza amategeko yateganijwe mbere.

2. Bikoreshejwe na AI:

   - Bakoresha AI kugirango basobanukirwe n'imiterere kandi batange ibisubizo bisanzwe.

3. Hybride:

   - Bahuza uburyo bushingiye ku mategeko hamwe na AI.

Uburyo ikora:

1. Iyinjiza ry'abakoresha:

   Umukoresha yinjiza ikibazo cyangwa itegeko.

2. Gutunganya:

   Chatbot isesengura ibyinjijwe ukoresheje NLP.

3. Igisubizo Igisekuru:

   Ukurikije isesengura, chatbot itanga igisubizo gikwiye.

4. Gutanga igisubizo:

   Igisubizo cyatanzwe kubakoresha.

Inyungu:

1. Serivise yihuse:

   Ibisubizo ako kanya kubibazo bisanzwe.

2. Kugabanya ibiciro:

   - Igabanya gukenera ubufasha bwabantu kubikorwa byibanze.

3. Guhuzagurika:

   - Itanga amakuru asanzwe kandi yukuri.

4. Ikusanyamakuru:

   - Ifata amakuru yingirakamaro kubyo abakoresha bakeneye.

5. Kunoza uburambe bwabakiriya:

   - Itanga ubufasha bwihuse kandi bwihariye.

Porogaramu Rusange:

1. Serivisi zabakiriya:

   - Irasubiza ibibazo bikunze kubazwa kandi ikemura ibibazo byoroshye.

2. E-ubucuruzi:

   - Ifasha mukugenda kurubuga kandi ikanasaba ibicuruzwa.

3. Ubuzima:

   - Itanga amakuru yibanze yubuvuzi na gahunda yo kubonana.

4. Amafaranga:

   - Itanga amakuru ajyanye na konti ya banki n'ibikorwa.

5. Uburezi:

   - Imfashanyo nibibazo bijyanye namasomo nibikoresho byo kwiga.

Inzitizi n'ibitekerezo:

1. Imipaka yo gusobanukirwa:

   - Urashobora kugira ingorane zijyanye nururimi n'imiterere.

2. Kubabaza abakoresha:

   Ibisubizo bidahagije birashobora gutera kutanyurwa.

3. Ibanga n'umutekano:

   - Gukenera kurinda amakuru yumukoresha yoroheje.

4. Kubungabunga no kuzamura:

   - Irasaba ivugururwa risanzwe kugirango rikomeze kuba ingirakamaro.

5. Kwishyira hamwe na serivisi zabakiriya:

   - Gukenera impinduka nziza kubufasha bwabantu mugihe bibaye ngombwa.

Imyitozo myiza:

1. Sobanura intego zisobanutse:

   - Shiraho intego zihariye zo kuganira.

2. Guhitamo:

   - Hindura ibisubizo kumiterere yumukoresha nibyo akunda.

3. Gukorera mu mucyo:

   - Menyesha abakoresha ko bakorana na bot.

4. Gutanga ibitekerezo no gukomeza kunoza:

   - Gusesengura imikoranire kugirango utezimbere imikorere.

5. Igishushanyo mbonera:

   - Kora ibiganiro bisanzwe kandi byimbitse.

Ibizaza:

1. Kwishyira hamwe hamwe na AI igezweho:

   - Gukoresha urugero rwindimi zigezweho.

2. Ibiganiro byinshi:

   - Ihuriro ryinyandiko, ijwi, nibintu bigaragara.

3. Impuhwe n'ubwenge bw'amarangamutima:

   - Iterambere ryibiganiro bishoboye kumenya no gusubiza amarangamutima.

4. Kwishyira hamwe na IoT:

   - Kugenzura ibikoresho byubwenge ukoresheje ibiganiro.

5. Kwaguka mu nganda nshya:

   - Gukura kwakirwa mubice nkinganda n’ibikoresho.

Chatbots yerekana impinduramatwara muburyo ibigo nimiryango ikorana nabakiriya bayo nabakoresha. Mugutanga ubufasha bwihuse, bwihariye, kandi bunini, bitezimbere cyane imikorere yimikorere no guhaza abakiriya. Mugihe ikoranabuhanga rigenda ryiyongera, ibiganiro byitezwe ko bizarushaho kuba byiza, bikagura ubushobozi bwabo nibisabwa mubice bitandukanye.

Igisobanuro:

Cyber ​​Monday, cyangwa "Cyber ​​Monday" mucyongereza, nigikorwa cyo guhaha kumurongo kiba kumunsi wambere wambere nyuma yo gushimira Imana muri Amerika. Uyu munsi urangwa no kuzamurwa kwinshi no kugabanywa gutangwa n’abacuruzi bo kumurongo, bigatuma uba umwe muminsi myinshi yumwaka kuri e-ubucuruzi.

Inkomoko:

Ijambo "Cyber ​​Monday" ryahimbwe mu 2005 na federasiyo yigihugu ishinzwe gucuruza (NRF), ishyirahamwe rinini cyane muri Amerika. Itariki yashizweho nka mugenzi we kumurongo wa vendredi vendredi, ubusanzwe yibanze ku kugurisha mububiko bwumubiri. NRF yavuze ko abaguzi benshi, nyuma yo gusubira ku kazi ku wa mbere nyuma ya Thanksgiving, bifashishije interineti yihuta mu biro kugira ngo bagure kuri interineti.

Ibiranga:

1. Wibande kuri e-ubucuruzi: Bitandukanye nuwagatanu wumukara, wabanje gushyira imbere kugurisha mububiko bwumubiri, Cyber ​​Monday yibanda gusa kugura kumurongo.

2. Igihe rimara: Mubisanzwe ibirori byamasaha 24, abadandaza benshi ubu bongera kuzamurwa muminsi myinshi cyangwa icyumweru cyose.

3.

4. Kugera kwisi yose: Mu ikubitiro ibintu byo muri Amerika ya ruguru, Cyber ​​Monday yagutse no mubindi bihugu byinshi, byemezwa nabacuruzi mpuzamahanga.

5. Gutegura abaguzi: Abaguzi benshi barateganya mbere, bagakora ibicuruzwa no kugereranya ibiciro mbere yumunsi wibirori.

Ingaruka:

Ku wa mbere wa Cyber ​​wabaye umwe mu minsi yinjiza amafaranga menshi kuri e-ubucuruzi, yinjiza miliyari y'amadorari yo kugurisha buri mwaka. Ntabwo izamura ibicuruzwa kumurongo gusa ahubwo binagira ingaruka kubikorwa byo gucuruza no kugurisha ibikoresho, mugihe bitegura cyane kugirango bakemure ibicuruzwa byinshi byateganijwe hamwe nurujya n'uruza kurubuga rwabo.

Ubwihindurize:

Hamwe niterambere ryubucuruzi bugendanwa, kugura Cyber ​​kuwa mbere bikorwa hifashishijwe terefone na tableti. Ibi byatumye abadandaza batezimbere porogaramu zabo zigendanwa kandi batanga promotion yihariye kubakoresha ibikoresho bigendanwa.

Ibitekerezo:

Mugihe Cyber ​​Monday itanga amahirwe akomeye kubakoresha kugirango babone ibicuruzwa byiza, ni ngombwa gukomeza kuba maso kuburiganya bwa interineti no kugura ibintu. Abaguzi barasabwa kugenzura ibyagurishijwe, kugereranya ibiciro, no gusoma politiki yo kugaruka mbere yo kugura.

Umwanzuro:

Ku wa mbere wa Cyber ​​wahindutse kuva umunsi woroheje wo kwamamaza kumurongo uhinduka ibintu byo kugurisha ku isi, bikerekana igihe cyo kugura ibiruhuko kubaguzi benshi. Irerekana akamaro ka e-ubucuruzi bugenda bwiyongera mubicuruzwa bigezweho kandi bikomeza kumenyera guhindura imyitwarire yikoranabuhanga n’abaguzi.

1. CPA (Igiciro Kubigura) cyangwa Igiciro Kubigura

CPA ni igipimo cyibanze mu kwamamaza hifashishijwe ibipimo bipima igiciro cyo kubona umukiriya mushya cyangwa kugera ku ihinduka ryihariye. Iyi metric ibarwa mugabanye igiciro cyose cyo kwiyamamaza numubare wabiguze cyangwa impinduka zabonetse. CPA ni ingirakamaro cyane mugusuzuma imikorere yubukangurambaga bwibanda ku bisubizo bifatika, nko kugurisha cyangwa kwiyandikisha. Iyemerera ibigo kumenya amafaranga akoresha kugirango igure buri mukiriya mushya, ifasha kunoza ingengo yimishinga ningamba zo kwamamaza.

2. CPC (Igiciro Kuri Kanda)

CPC (Igiciro Kuri Kanda) ni igipimo cyerekana igiciro cyo hagati yamamaza yishura kuri buri kanda kumatangazo yabo. Ibipimo bisanzwe bikoreshwa kumurongo wamamaza kumurongo nka Google Yamamaza na Facebook Yamamaza. CPC ibarwa mugabanye igiciro cyose cyo kwiyamamaza numubare wakanze. Iyi metric irakenewe cyane cyane mubukangurambaga bugamije kubyara traffic kurubuga cyangwa urupapuro rwurupapuro. CPC yemerera abamamaza kugenzura ibyo bakoresha no guhuza ibikorwa byabo kugirango babone gukanda byinshi hamwe na bije ntarengwa.

3. CPL (Igiciro Kuri Isonga) cyangwa Igiciro Kuri Isonga

CPL ni igipimo gipima igiciro cyo kugereranya kubyara icyerekezo, ni ukuvuga, umukiriya ushobora kwerekana inyungu kubicuruzwa cyangwa serivisi yatanzwe. Ubuyobozi busanzwe buboneka mugihe umushyitsi atanze amakuru yabo, nkizina na imeri, muguhana ikintu cyagaciro (urugero, e-igitabo cyangwa imyigaragambyo yubuntu). CPL ibarwa mugabanye igiciro cyose cyo kwiyamamaza numubare wibyakozwe. Iyi metric ni ingenzi cyane kubigo B2B cyangwa abafite ibicuruzwa birebire byo kugurisha, kuko bifasha gusuzuma imikorere yingamba zo kuyobora no kugaruka kwishoramari.

4. CPM (Igiciro Kuri Mille) cyangwa Igiciro Kubihumbi Ibihumbi

CPM ni igipimo cyerekana ikiguzi cyo kwerekana amatangazo inshuro igihumbi, utitaye ku gukanda cyangwa imikoranire. "Mille" ni ijambo ry'ikilatini ku gihumbi. CPM ibarwa mukugabanya ikiguzi cyo kwiyamamaza cyose hamwe numubare rusange wibitekerezo, wikubye inshuro 1000.Ibipimo bikoreshwa cyane mubukangurambaga bwo kwamamaza cyangwa kumenyekanisha ibicuruzwa, aho intego nyamukuru ari ukongera ibicuruzwa bigaragara no kumenyekana, aho kubyara gukanda cyangwa guhinduka. CPM ni ingirakamaro mu kugereranya imikorere yikiguzi hagati yamamaza yamamaza atandukanye hamwe nubukangurambaga bushyira imbere kugera ninshuro.

Umwanzuro:

Buri kimwe muri ibi bipimo - CPA, CPC, CPL, na CPM - gitanga icyerekezo cyihariye ku mikorere no gukora neza ubukangurambaga bwo kwamamaza. Guhitamo ibipimo bikwiye biterwa nintego zihariye zo kwiyamamaza, icyitegererezo cyubucuruzi, hamwe nicyiciro cyo kwamamaza ibicuruzwa isosiyete yibandaho. Gukoresha ikomatanya ryibi bipimo birashobora gutanga ibisobanuro birambuye kandi byuzuye byerekana imikorere rusange yingamba zo kwamamaza.

1. Kwamamaza imeri

Igisobanuro:

Kwamamaza imeri ni ingamba zo kwamamaza zikoresha imeri zoherejwe kurutonde rwitumanaho hagamijwe kuzamura ibicuruzwa na serivisi, kubaka umubano wabakiriya, no kongera ibikorwa byamamaza.

Ibyingenzi byingenzi:

1. Intego kubateze amatwi:

   - Yoherejwe kurutonde rwabafatabuguzi bahisemo kwakira itumanaho.

2. Ibirimo:

   Kwamamaza, gutanga amakuru, cyangwa uburezi.

   - Ibi birashobora kubamo ibyifuzo, amakuru, ibikubiye kuri blog, hamwe namakuru.

3. Inshuro:

   - Mubisanzwe biteganijwe mugihe gisanzwe (buri cyumweru, kabiri-buri cyumweru, buri kwezi).

4. Intego:

   - Guteza imbere kugurisha, kongera ibikorwa, no kurera kuyobora.

5. Guhitamo:

   Irashobora gutandukanywa no gutegurwa hashingiwe kumibare yabakiriya.

6. Ibipimo:

   Gufungura igipimo, kanda-ukoresheje igipimo, guhinduka, ROI.

Ingero:

Akanyamakuru ka buri cyumweru

- Kumenyekanisha kuzamurwa mu bihe

- Gutangiza ibicuruzwa bishya

Ibyiza:

Ikiguzi

- Bipimwa cyane

- Gushoboza gutandukanya neza

Automatable

Inzitizi:

- Irinde gushyirwaho ikimenyetso nka spam

- Komeza urutonde rwawe

- Kora ibintu bifatika kandi bikurura

2. Imeri yubucuruzi

Igisobanuro:

Imeri ihererekanya ni ubwoko bwitumanaho rya imeri ryikora ryatewe no gusubiza ibikorwa byabakoresha cyangwa ibyabaye bijyanye na konti yabo cyangwa ibikorwa byabo.

Ibyingenzi byingenzi:

1. Imbarutso:

   - Yoherejwe gusubiza igisubizo cyumukoresha runaka cyangwa ibyabaye muri sisitemu.

2. Ibirimo:

   Ibisobanuro, byibanze ku gutanga ibisobanuro birambuye kubikorwa cyangwa ibikorwa runaka.

3. Inshuro:

   - Yoherejwe mugihe nyacyo cyangwa hafi yigihe-nyacyo nyuma yimikorere.

4. Intego:

   - Gutanga amakuru yingenzi, kwemeza ibikorwa, no kunoza uburambe bwabakoresha.

5. Guhitamo:

   - Byashizweho cyane bishingiye kubikorwa byihariye byabakoresha.

6. Ibyingenzi:

   - Mubisanzwe biteganijwe kandi bihabwa agaciro nuwahawe.

Ingero:

Icyemezo cyo kwemeza

Kumenyesha kwishura

Gusubiramo ijambo ryibanga

Murakaza neza nyuma yo kwiyandikisha.

Ibyiza:

Igipimo cyo hejuru cyo gufungura no gusezerana

- Kunoza uburambe bwabakiriya

- Yongera ikizere no kwizerwa.

Amahirwe yo kugurisha no kugurisha.

Inzitizi:

- Kwemeza gutanga byihuse kandi byizewe

- Komeza ibikubiyemo kandi bisobanutse.

- Kuringaniza amakuru yingenzi namahirwe yo kwamamaza

Itandukaniro nyamukuru:

1. Intego:

   Kwamamaza imeri: Gutezimbere no gusezerana.

   Imeri yubucuruzi: Amakuru no kwemeza.

2. Inshuro:

   Kwamamaza imeri: Biteganijwe buri gihe.

   Imeri yubucuruzi: ishingiye kubikorwa cyangwa ibyabaye byihariye.

3. Ibirimo:

   Kwamamaza imeri: Kwamamaza byinshi kandi bitandukanye.

   Imeri yubucuruzi: Yibanze kumakuru yihariye yubucuruzi.

4. Ibiteganijwe kubakoresha:

   Kwamamaza imeri: Ntabwo buri gihe byateganijwe cyangwa byifuzwa.

   Imeri yubucuruzi: Mubisanzwe biteganijwe kandi bihabwa agaciro.

5. Amabwiriza:

   Kwamamaza imeri bigengwa n'amategeko akomeye yo guhitamo no guhitamo.

   Imeri yubucuruzi: Biroroshye guhinduka mumategeko agenga.

Umwanzuro:

Byombi kwamamaza imeri hamwe na imeri yubucuruzi nibintu byingenzi byingamba zifatika zifatika. Mugihe kwamamaza imeri byibanda mugutezimbere ibicuruzwa na serivisi no kubaka umubano wigihe kirekire nabakiriya, imeri yoherejwe itanga amakuru yingenzi kandi yihuse ajyanye nibikorwa byihariye byabakoresha. Uburyo bwa imeri bwatsinze muburyo bukubiyemo ubwoko bwombi, ukoresheje kwamamaza imeri kugirango urere kandi uhuze abakiriya na imeri yohereza kugirango utange amakuru akomeye kandi uzamure uburambe bwabakoresha. Ihuriro ryiza ryubu buryo bubiri rishobora kuvamo itumanaho rikungahaye, rifite akamaro, kandi rifite agaciro kubakiriya, bigira uruhare runini mugutsindira muri rusange ibikorwa byo kwamamaza hakoreshejwe ikoranabuhanga no guhaza abakiriya.