Urupapuro 5​

WhatsApp nk'ububiko: uburyo bwo gukoresha porogaramu kugirango utsinde kandi ugumane abakiriya muri Noheri.

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WhatsApp nk'ububiko: uburyo bwo gukoresha porogaramu kugirango utsinde kandi ugumane abakiriya muri Noheri.

WhatsApp yaretse kuba porogaramu yohererezanya ubutumwa gusa kandi yigaragaje nk'iyerekanwa rikomeye rya digitale ku bicuruzwa byo muri Berezile. Ubushakashatsi bwakozwe n’ishyirahamwe ry’abayobozi bashinzwe ubucuruzi (CNDL) ku bufatanye na SPC Brasil, 67% by’amasosiyete mu bucuruzi na serivisi basanzwe bakoresha igikoresho nk'umuyoboro wabo wo kugurisha. Ibikoresho byahindutse uburyo butaziguye bwo guhuza ibicuruzwa hamwe nabaguzi, aho umukiriya akora ubushakashatsi, akaganira, akanarangiza kugura mukanda gake. Mugihe cyegereje ibiruhuko bisoza umwaka, igihe ibicuruzwa bikabije kubera kugurisha Noheri, abatarashiraho gahunda yabakiriya babo hamwe ningamba zo guhindura muri porogaramu bafite ibyago bikomeye byo gutakaza umwanya kubanywanyi benshi ba digitale.

Muri iki gihe, kwimenyekanisha bivamo guhinduka no gusubiramo abakiriya nyuma yibiruhuko. Kuri Marcos Schütz, umuyobozi mukuru wa VendaComChat, isosiyete itanga uruhushya ruzobereye mu gukoresha mudasobwa ya WhatsApp, guhuza kataloge ihuriweho, ubutumwa bwikora, hamwe n’ubwenge mu bucuruzi byahinduye porogaramu mu buryo bwo kugurisha no gukoresha ibikoresho by’indahemuka by’abakiriya. Uyu muyobozi agira ati: "Nukumenya ko iyi miyoboro imenyekanisha nk'imikoranire igaragara, ba rwiyemezamirimo bazunguka inyungu ku batarakoresha imashini zikoresha. Ibanga ni ukuyikoresha nk'ingamba zongerera agaciro no kwihutisha serivisi z’abakiriya."

Ku bwa Marcos, ingamba zimwe na zimwe zizeye neza ko zizagera ku ntsinzi y'ibihe, nka Noheri. Ubigenzure:

Kwiyamamaza kugamije - kumenyekanisha ubutumwa kubantu batandukanye, harimo abakiriya b'indahemuka, imikoranire mishya, na cyane cyane amakarita yo guhaha. Ubutumwa bugenewe buri tsinda bwongera igipimo gifunguye no gusezerana, kimwe no gushiraho amarangamutima hamwe nabumva. Kuri Noheri, itumanaho rigamije guhindura imikoranire yoroshye mubaguzi bakora.

Cataloge no kugura buto - hindura WhatsApp mububiko bukomeye bwa digitale, yerekana ibicuruzwa, ibimamara, hamwe nibitanga amafoto meza nibisobanuro bigufi. Koresha urutonde rwimikorere kugirango woroshye kugendana kandi ushiremo buto yo kugura itwara umukiriya muburyo bwo kwishyura. Ibi bizagabanya igihe kiri hagati yinyungu no guhinduka.

Gutangiza serivisi yambere yabakiriya - koresha ubwenge bwakazi kugirango usubize ibibazo bikunze kubazwa no kuyobora abakiriya kubakozi beza. Ibi bigabanya ibihe byo gutegereza, bitezimbere kunyurwa, kandi birekura itsinda kubiganiro-byagaciro. Muri iki gihe, iyo ubutumwa bwiyongereye, automatike ituma ibicuruzwa bihinduka cyane.

Amahugurwa nyuma yo kugurisha - Amategeko arasobanutse: umubano nturangirana no gutanga; aho niho ubudahemuka butangirira. Hugura itsinda ryanyu gukora ingamba zikurikira nyuma yo kugurisha, kubaza uburambe, gutanga ama coupons yo kugura ejo hazaza, no gutera inkunga isubiramo ryiza. Umubano mwiza nyuma yo kugura nicyo gihindura abaguzi umwe mubakiriya basubiramo.

Abayobozi bakuru batangiza sitidiyo yuburyo bushingiye kuburinganire kugirango bazamure gutangira.

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Abayobozi bakuru batangiza sitidiyo yuburyo bushingiye kuburinganire kugirango bazamure gutangira.

Strategy Studio yinjira ku isoko hamwe nigitekerezo gishya gitandukanya nicyitegererezo cyibigo nubujyanama. Aho gukora gusa nk'umuntu utanga isoko, sitidiyo iba umufatanyabikorwa utaziguye mu kuzamura imishinga yatangijwe, imishinga mito n'iciriritse, hamwe n’amasosiyete binyuze mu cyitegererezo cya "for equity", aho itanga ingamba, imenyekanisha, hamwe n’uburambe mu buyobozi kugira ngo habeho uruhare rw’imigabane. Intego iroroshye kandi itaziguye: gushyigikira kwagura ubucuruzi bukeneye imyanya, itandukaniro, nuburyo bugera kubipimo, ariko ntabwo buri gihe bifite amikoro yo gukoresha serivise nkuru zifite agaciro kanini. Ingamba za butike zimaze gusoza amasezerano yo gushyira ahagaragara marike yo kwisiga yimisatsi, izashyirwa ahagaragara mugihembwe cyambere cya 2026, ikoresheje ubu buryo. 

Ryakozwe n'abayobozi batatu bafite uburambe bunini ku masoko y’imari, itumanaho, n’udushya, Studio Strategy igamije gutera inkunga ba rwiyemezamirimo n’abashinze guhindura icyerekezo mu gaciro, guhuza ingamba zo kwamamaza, gushimangira imibare, hamwe n’icyerekezo cy’ubucuruzi mu ngero zatejwe imbere ku mishinga mito n'iciriritse. Imiterere ishingiye ku buringanire nicyo kintu cyerekana ibikorwa byabo kandi ikazana studio hafi yukuri nibisubizo byibigo bakorera. 

Yashinzwe na Rodrigo Cerveira, CMO wa Vórtx, Ricardo Reis, umuyobozi mukuru wa Ampliva, na Norberto Zaiet wahoze ari umuyobozi mukuru wa Banco Pine, Strategy Studio ihuriza hamwe ubumenyi bwuzuzanya kugira ngo bukemure ibibazo by’ingutu byugarije ubucuruzi bwagutse, nko kumenyekanisha umwuga, kongera imipaka n’agaciro kagereranijwe, gushimangira amasoko, itumanaho rishingiye ku gaciro, no gushimangira imyumvire y’agaciro mu bucuruzi. 

Hamwe nigitekerezo "Ubugingo Kubyerekezo byawe," studio itangirira kubikorwa byubucuruzi kugirango yubake ibirango bikomeye, bihamye, kandi binini. Nk’uko Rodrigo Cerveira abivuga, "kwaguka biramba gusa iyo ikirango gikomeje agaciro isoko ibona. Ubucuruzi buhagaze neza bwongera kugaragara, kwihuta gukurura, no kubona imbaraga zo gutera imbere, cyane cyane mu isanzure ry'isi, aho amahitamo yose apima intambwe ikurikira." 

Strategy Studio ikora muburyo bubiri: kugisha inama ingamba kumasosiyete yashinzwe ashaka kwimurwa no gutera imbere, hamwe nuburinganire-buringaniye, bugamije gutangiza no gusezeranya ubucuruzi aho iyi studio iba umufatanyabikorwa utaziguye mu iterambere ryabo, kwitabira urugendo no gusangira ingaruka nibisubizo. Ubu buryo bushimangira icyifuzo cyihariye cyo kugurisha cya sitidiyo kandi gitandukanya ibigo gakondo muguhuza ibirango, imibare, hamwe nicyerekezo nyobozi mugihe kirekire.  

Mubunararibonye bwabafatanyabikorwa harimo gushiraho ikirango cya Vórtx, guhindura imibare ya Banco Pine hamwe na Pine Online, no kuvugurura ikirango cya Hyundai muri Berezile - imishinga yerekana ubushobozi bwaba batatu guhuza ingamba, imyanya, nibikorwa kugirango bibyare agaciro nyako mubucuruzi butera imbere. Rodrigo Cerveira asoza agira ati: "Nicyo cyerekezo, cyemejwe mu ngamba z’amasosiyete manini, dufata ingamba zo gutangiza, tugamije kwihutisha iterambere dukemura ibibazo bibabaza ubucuruzi, bikubiyemo ingamba zikorwa, kwamamaza, ndetse no gushyira isoko neza". 

WideLabs irwanira ubusugire bw'ikoranabuhanga kandi ibona Burezili itera imbere mu marushanwa y'ubwenge.

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WideLabs irwanira ubusugire bw'ikoranabuhanga kandi ibona Burezili itera imbere mu marushanwa y'ubwenge.

Ubwenge bwa gihanga bwaretse kuba amasezerano gusa kandi bwabaye ikintu kigena ubushobozi bwo guhangana n’ibihugu n’amasosiyete. Muri Berezile, iterambere riragaragara: ubushakashatsi bwa IBM bwerekana ko 78% by'amasosiyete ateganya kongera ishoramari muri AI bitarenze 2025, naho 95% bakaba bamaze kwandika intambwe igaragara mu ngamba zabo. Uyu mutwe ushimangira impinduka zubatswe kandi ushyira ubusugire bwa digitale hagati yibiganiro byigihugu.

Kuyobora iyi nzira, WideLabs igaragara nkumwe mubantu bahinduka. Isosiyete yashinzwe mu gihe cy’icyorezo hagamijwe guteza imbere ikoranabuhanga ryigenga ry’igihugu, isosiyete yafashe inzira itandukanye: aho gushingira ku bisubizo by’amahanga, yashyizeho uruganda rukora AI rwigenga, rushobora gutanga ubuzima bwose bw’ibisubizo by’ubwenge bw’ubukorikori, kuva ku byuma n’ibikorwa remezo kugeza ku buryo bwihariye ndetse n’ibikorwa bigezweho.

Ubusugire nk'ingamba, ntabwo ari disikuru.

Nk’uko byatangajwe na Beatriz Ferrareto, Umufatanyabikorwa & Umuyobozi ushinzwe Iterambere ry’Ubucuruzi muri WideLabs, isoko rya Berezile rifite inzibacyuho yihuse ariko idasanzwe. Agira ati: "Inyungu z'amasosiyete ziyongereye ku buryo bugaragara, ariko haracyari icyuho hagati yo gushaka gukoresha AI no kugira uburyo nyabwo bwo kuyishyira mu bikorwa, mu mutekano, no mu bwigenge. Muri iki cyuho niho WideLabs ikora."

Uruganda rwa AI rwakozwe na sosiyete ruhuza urusobe rwibinyabuzima byuzuye:

  • Ibikorwa remezo bya GPU hamwe nicyitegererezo cyigenga;
  • Amahugurwa, gutunganya, no guhuza imiyoboro ikorwa mu gihugu cyose;
  • Ibisubizo byashizweho kuri guverinoma ninzego zigenga.;
  • Gukorera mu kibanza , kwemeza ubuzima bwite no kubahiriza amategeko n’ibipimo byaho.

Iyi gahunda ituma ubwigenge bwikoranabuhanga bugabanya kandi gushingira kuri sisitemu z’amahanga, impungenge zikomeje kwiyongera mu nzego za Leta n’inganda zifatika.

Kwaguka mpuzamahanga n'ingaruka z'akarere

Icyerekezo cy'ubusugire kandi kiyobora kwaguka kwa WideLabs kurenga Berezile. Ku bufatanye na NVIDIA, Oracle, hamwe n’ibigo by’ubushakashatsi muri Amerika y'Epfo, iyi sosiyete yohereje icyitegererezo cy’uruganda rwa AI mu bihugu bishishikajwe no kugabanya intege nke z’ikoranabuhanga.

Urugero rumwe ni PatagonIA, igikorwa cyashizweho muri Chili hamwe na Institute of Complex Systems Engineering (ISCI). Igisubizo cyavutse kuburambe bwa Berezile hamwe na ecosystem ya AmazonIA kandi byerekana intambwe ifatika yo guhuza AI ifite indangamuntu yo muri Amerika y'Epfo, yatojwe hamwe namakuru yaho kandi ikorera mubidukikije byigenga 100%.

Ikoranabuhanga ryerekana umuco waho, ururimi, nukuri.

Nk’uko Nelson Leoni, umuyobozi mukuru wa WideLabs abitangaza ngo byanze bikunze ejo hazaza ha AI muri Amerika y'Epfo harimo ubwigenge. Agira ati: "Gushora imari mu busugire ntabwo ari ibintu by'akataraboneka, ahubwo ni ingamba zikenewe. Aka karere gakeneye ikoranabuhanga ryateye imbere mu karere, rihuje n'umuco wacu, ururimi rwacu, ndetse n'amategeko yacu. Ntidushobora gushingira kuri gahunda zishobora gufungwa, kugarukira, cyangwa guhindurwa n'inyungu zo hanze."

Leoni akomeza ashimangira ko Uruganda rwa AI rutareba ikoranabuhanga gusa, ahubwo ko ari imiyoborere, gukorera mu mucyo, no kubazwa ibyo bakora. "AI irashobora demokarasi kugera kuri serivisi, kugabanya imbogamizi, no kunoza politiki rusange. Ariko ibi bisaba imyitwarire, kugenzura, ndetse n'inshingano. Umuntu wese uzashyira mu gaciro hagati y’udushya n’ingaruka z’imibereho azasobanura ejo hazaza h’akarere."

Ibikorwa remezo byigihugu muburyo bushya bwikoranabuhanga.

Kubera ko leta zigenda ziyongera muri guverinoma na leta, ndetse no mu nzego nk'ubuzima, ubutabera, n'inganda, WideLabs yigaragaje nk'imwe mu masosiyete akomeye mu bukungu bushya bwa AI muri Berezile. Uruganda rwarwo rwigenga AI rumaze kwemezwa ninzego zihagarariye miliyoni icumi zabaturage.

Isosiyete yizera ko iki gihugu gifite amahirwe yo mu mateka: “Niba Burezili ishaka kuyobora ibihe by'ubwenge bw'ubukorikori muri Amerika y'Epfo, ubwo buyobozi busaba ubwigenge bw'ikoranabuhanga. Kandi ibyo ni byo twubaka.”

Kuvugurura ivugurura namategeko mashya yumutekano byongera uburinzi mubikorwa bya digitale.

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Kuvugurura ivugurura namategeko mashya yumutekano byongera uburinzi mubikorwa bya digitale.

Banki Nkuru yatangaje ku wa kabiri ushize (25) ivugurura rya sisitemu yo kugaruka kwa Pix, yemerera gukurikirana mu buryo bwikora iyimurwa riteye inkeke no kwemeza ko izishyurwa mu minsi 11 nyuma y’amakimbirane. Iki cyemezo gitangira gukurikizwa muri Gashyantare 2026, kigeze mu bihe bikomeye, aho uburiganya bwa digitale hamwe n’uburiganya bw’amafaranga bwarushijeho kuba ingorabahizi, bigira ingaruka ku baguzi no ku masosiyete yose. Abahanga bagaragaza ko umuvuduko wo gusubiza amafaranga no kugenzura byikora bishobora kugabanya cyane igihombo cyatewe n'uburiganya bwihuse.

Byongeye kandi, guhindura ANPD (Ikigo cy’igihugu gishinzwe kurinda amakuru) mu kigo ngenzuramikorere, cyahujwe n’Igipimo cy’agateganyo No 1,317/2025, cyashimangiye kugenzura ibigo bitunganya amakuru y’imari, mu gihe amategeko n'amabwiriza mashya, nka Sitati ya Digitale y’abana n’ingimbi (Itegeko No 15.211 / 2025) n’Itegeko No 12,622 / 2025, kandi bisaba imiyoborere ntoya, inyandiko, Kuri e-ubucuruzi, ibi bivuze ko kurinda amakuru bitakiri inshingano zemewe gusa, ahubwo nibikorwa byubucuruzi.

Matheus Macedo, COO wa UnicoPag , irembo ryo kwishura, ashimangira ko " cheque , amarembo, na sisitemu yo kwishyura bitakiri ibice bikora gusa. Byahindutse ingingo zingenzi zo kwizerana. Buri gikorwa kirimo amakuru akomeye agomba gukingirwa n’inzego nyinshi z'umutekano. Kunanirwa kw'umuyoboro umwe birashobora guhungabanya amafaranga yinjira ndetse no kumenyekanisha ikirango."

Nk’uko impuguke ibivuga, uyu mutwe urenze amategeko. Agira ati: "Amasosiyete ateganya amategeko mashya yereka isoko ko umutekano w’ikoranabuhanga atari ikintu gisabwa gusa, ahubwo ko ari inyungu zo guhatanira amasoko. Gukorera mu mucyo no kurinda amakuru ubu ni ibintu bikomeye mu mibanire n’umuguzi." Makedo ishimangira ko, mubidukikije bya digitale, ikizere cyubatswe mukanda, ariko gishobora gutakara mumasegonda, hamwe nibigo bidahuza ingaruka zo gutakaza akamaro nabakiriya.

Muri 2026, HR izahuza algorithms nubwitonzi bwabantu.

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Muri 2026, HR izahuza algorithms nubwitonzi bwabantu.

Mu myaka yashize, HR yarenze kuba ahantu hashyigikirwa kandi yishyize hamwe nk'ihuriro ry’ibikorwa mu masosiyete amwe n'amwe yumvise uruhare rwayo mu bucuruzi. Kugeza mu 2026, biteganijwe ko iri hinduka rizagenda ryiyongera, aho ubuyobozi bw’abantu bugira uruhare mu gufata ibyemezo kandi bikagira ingaruka ku bisubizo by’ibigo, abayobozi bakagenda bayoborwa namakuru, ikoranabuhanga, hamwe n’ibitekerezo bihuriweho n’imikorere y’abantu n’ubuyobozi.

Impinduka zirimo gukorwa zirashobora kuvugwa muri make nk, ariko ntabwo zigarukira gusa, uburyo HR ihagaze muri sosiyete. Ibyibandwaho ntibikiri gusa gukurura, guteza imbere, no kugumana impano, ahubwo ni kunoza sisitemu iteganya imyitwarire, guhindura inzira, no guhuza imicungire yumutungo nintego zubucuruzi. Agace kagomba kuva mubikorwa bidahwitse ahubwo bigakora nka radar yingamba, ishoboye guhanura ibintu, gutanga ibisubizo, no gupima ingaruka zibyemezo mugihe gikwiye.

Ikoranabuhanga nka moteri yuburyo bushya bwo kuyobora abantu.

Raporo “Kazoza ka HR muri Berezile,” yakozwe na Dell, yerekana ko ibice birenga 70% by'amashami ya HR bimaze gutangiza inzira naho 89% bikaba bifuza kubikora mu gihe cya vuba. Nyamara, 25% byamasosiyete aracyakoresha software ya HR kandi 42% bonyine ni bo bemeje AI mubikorwa byose.

Ibi birashoboka gusa kuko tekinoroji yafunguye imipaka mishya ya HR. Ubwenge bwa artificiel, kurugero, bumaze gukoreshwa nkumufatanyabikorwa muguhitamo, gusesengura amakuru, ndetse no gusuzuma imikorere, guhindura isesengura ryahoze rishingiye kubyemezo bishingiye kubimenyetso. Abantu ibikoresho byo gusesengura nabyo bigenda byiyongera, bituma abayobozi basobanukirwa nukuri kubitera, kugumana, no guteza imbere amakipe yabo, badashingiye gusa kubitekerezo cyangwa imyumvire yabo. 

Ikoranabuhanga hamwe na sensibilité: impirimbanyi isobanura 2026

Indi nzira igomba gushimangira ni uguhuza ikoranabuhanga no kwiyumvisha abantu. Ubushakashatsi bwakozwe na Deloitte bwerekana ko 79% by'abayobozi ba HR bemeza ko guhindura imibare ari ngombwa mu gihe kizaza cyo kuyobora abantu. Ariko, ikoranabuhanga ryonyine ntirihagije; ni ngombwa guhindura abantu inzira. Ni muri urwo rwego, abayobozi bazwi cyane mu 2026 bazaba bashoboye gukoresha amakuru kugira ngo bayobore ibyemezo, ariko badatereranye icyerekezo nyacyo, bityo, ingamba za HR zishimangirwa nkikiraro gihuza ibitekerezo n’amarangamutima.

Icyitegererezo cyakazi 

Icyitegererezo cyakazi nacyo kiza gukina muriki gereranya. Imiterere ya Hybrid na kure yagiye ihuriza hamwe mumyaka yashize nkicyitegererezo cyemerera guhinduka cyane. Ubushakashatsi bwakozwe na Gartner mu 2023, abagera kuri 75% b’abayobozi b’ubucuruzi barashaka gukora imirimo ivanze burundu mu mashyirahamwe yabo, kubera kunezezwa n’abakozi no kugabanya amafaranga yo gukora. 

Nubwo imibare myiza yimirimo ivanze nakazi ka kure, ni ngombwa kumenya ko buri cyitegererezo gifite ibyiza nimbibi, kandi guhitamo kwiza biterwa nigihe gikenewe na buri sosiyete. Nubwo imiterere ihindagurika izana inyungu zingenzi, akazi-umuntu karacyagaragara nkimwe mubitegererezo byubucuruzi bwinshi. Mubyiza byingenzi byingenzi harimo kubaka umubano wihuse, gushishikariza ubufatanye bwihuse, gushimangira umuco wubuyobozi, no kwiga byihuse, cyane cyane kubanyamwuga mugitangira umwuga wabo.

Igisekuru Z hamwe nigitutu cyuburyo bushya bwo kuyobora.

Kugera kwa Generation Z ku isoko ryakazi nabyo byihutisha impinduka mubigo. Birenzeho, byamenyeshejwe, kandi bisaba mubijyanye nintego n'imibereho myiza, aba banyamwuga barwanya ubuyobozi gakondo nubuyobozi bukuru kandi bakazana ibyifuzo byubworoherane nibisabwa mubidukikije bishya kandi byikoranabuhanga. Raporo ya 2025 y’imicungire y’imicungire y’abaturage, yakozwe na GPTW Ecosystem hamwe n’abantu bakomeye, Generation Z yamenyekanye na 76% by’ababajijwe nk’ikibazo gikomeye ku micungire y’abantu, iruta kure cyane abana bavuka (bavutse hagati ya 1945 na 1964), hamwe 8%. 

Nkurikije uko mbibona, ibigo byinshi byataye inzira muriyi mpaka. Nubwo ari ngombwa ko abayobozi bavugana mu rurimi rumwe n’amakipe yabo, sinizera ko igisubizo kiri mu gushinga amashyirahamwe gusa kubyo Generation Z ivuga ko bashaka. Hariho urubyiruko rufite imyirondoro itandukanye cyane, inzira, nuburyo bwo gukora, kandi uruhare rwisosiyete ni ukugira (no gutanga) gusobanuka kubiranga no kwiyambaza, no kubishyigikira buri gihe. 

Kandi ibi bisobanutse, mubyukuri, nikintu Generation Z ubwayo iha agaciro cyane. Nko ku mbuga nkoranyambaga, aho abantu bahagarara, bakerekana ukuri, kandi ntibatinye kwerekana ibitekerezo byabo bigaragara, nubwo ibyo bidashimisha igice cyabateze amatwi, ni nako bigenda mubidukikije. Abahagaze neza bubaka ikizere. Ababa "ku ruzitiro," bakurikiza gusa imigendekere no kwirinda guhitamo, gutakaza imbaraga, akamaro, nubushobozi bwo gukurura impano ikwiye. Iyo umuco ubonerana, buri muntu arashobora gusuzuma niba ibyo bidukikije bihuye nuwo ari bo nicyo bashaka, hatitawe ku gisekuru barimo.

Umuco wapimwe, ntabwo watangajwe gusa.

Umuco wo gutunganya, nawo, ureka kuba disikuru gusa kandi urapimwa. Ibikoresho byo gukurikirana ikirere, kwishora mu bikorwa, n’imyitwarire bizafasha abayobozi gusobanukirwa neza ibikenewe n’amakipe yabo, bigashyiraho ibidukikije bigenda bifasha iterambere ry’abantu no gukura kw’itsinda.

Icyahoze gishingiye ku myumvire ifatika ubu gishyigikiwe namakuru agaragaza imiterere, imbogamizi, n'amahirwe yo gukura. Byahujwe na platform ihuza intego, imikorere, n'imibereho myiza, ibi bipimo bituma umuco urushaho kugaragara no gukora. Rero, aho gukora gusa kugirango birinde ibibazo, ibigo bitangira gukoresha amakuru yujuje ibisabwa kugirango bishimangire ubumwe, bongere impano, kandi biteze imbere uburambe bwakazi kandi bwiza.

Mugihe cyimpinduka zihuse no kubura impano zujuje ibyangombwa, uruhare rwa HR nugukora ibishoboka kugirango sosiyete yige kandi imenyere vuba kurusha isoko. Ibi bisaba abayobozi bashoboye kugerageza, gupima, kuyobora, no gukomeza kunoza imikorere yabo, kimwe nibindi bice byubucuruzi. Ishami rya HR rigaragara mu 2026 ntabwo ariryo ryakira ibikoresho byose bishya, ahubwo niryo rizi kubikoresha mubwenge, mugukorera umuco ukomeye, muntu, kandi ukora cyane.

Ubwanyuma, akarere gakomeye cyane kateye imbere ni uguhinduka kuva mubunzi uhinduka umusemburo: gutwara udushya, gushimangira umuco, no gushyiraho ibidukikije aho iterambere ryumuntu kugiti cye no kuzamuka mubucuruzi bijyana. Muri 2026, abanyamwuga ba HR bazagira icyo bahindura ni abumva ko ikoranabuhanga ridasimbuza ubuyobozi, ariko rwose ryagura aho rigera.

Uwahawe impamyabumenyi muri psychologiya yakuye muri PUC-Campinas, afite impamyabumenyi ya MBA mu micungire y’imishinga yakuye muri FGV, Giovanna Gregori Pinto ni we washinze abantu Leap akaba n'umuntu ukomeye mu gutunganya uduce twa HR mu kuzamura ikoranabuhanga. Afite uburambe bwimyaka 20 mumasosiyete afite imico yihuta, yubatse umwuga ukomeye mubihangange nka iFood na AB InBev (Ambev). Muri iFood, nk'umuyobozi w'abantu - Tech, yayoboye kwagura itsinda ry'ikoranabuhanga riva ku bantu 150 rigera ku 1.000 mu gihe kitarenze imyaka ine, akomeza kugendana no kuva kuri miliyoni 10 kugeza kuri 50. Muri AB InBev, nk'umuyobozi wa Global HR, yikubye inshuro eshatu itsinda mbere y'igihe, yongera abantu NPS ku gipimo cya 670%, yongera umubano ku gipimo cya 21%, kandi agabanya ubucuruzi bw'ikoranabuhanga kugera ku rwego rwo hasi mu mateka y'isosiyete.

OLX ishimangira umutekano w isoko ryayo hamwe na SHIELD.

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OLX ishimangira umutekano w isoko ryayo hamwe na SHIELD.

OLX, imwe mu mbuga nini zo kugura no kugurisha kuri interineti muri Berezile, ni umufatanyabikorwa mushya wa SHIELD, urubuga rw’ubutasi rw’uburiganya rwibanze ku kumenyekanisha ibikoresho. Intego ni ugushimangira umutekano ku isoko ryayo mugushakisha no guhagarika ibikorwa byuburiganya mugihe nyacyo, kugirango turusheho kurinda abagurisha n’abaguzi.

Noneho, OLX yishingikirije ku buhanga bwa SHIELD ibikoresho bya Intelligence kugira ngo ikureho konti z’impimbano n’ibikorwa by’uburiganya mu mizi yabyo, ikumira uburiganya nk’iyamamaza ry’ibinyoma n’isuzuma , ubujura bwa konti, n’uburiganya bw’ubufatanye bukorwa n’abashuka kandi bigatera igihombo ku bagurisha n’abaguzi.

Umuyobozi mukuru w’ibicuruzwa muri Grupo OLX, Camila Braga agira ati: "Ikoranabuhanga rya SHIELD ryadufashije guhagarika uburiganya bushingiye ku bimenyetso byagaragaye, bituma habaho uburambe ku bakoresha byemewe. Iki gikoresho cy’ubutasi gishingiye ku gikoresho gihagarika konti mpimbano zifite ubusobanuro butagereranywa, kirinda ubuzima bwite bw’abakoresha, kandi kiduha icyizere cyo kwagura OLX mu mutekano kandi ku buryo burambye". 

Intandaro y igisubizo ni SHIELD Igikoresho ID , igipimo cyisi yose yo kumenya ibikoresho, hamwe nibisobanuro birenga 99,99%. Ihora igaragaza ibikoresho na nyuma yo gusubiramo, gukoroniza, cyangwa kunyereza. Ufatanije nuburiganya bwubwenge , buri cyiciro cyibikoresho gikomeza gusesengurwa mugihe nyacyo kugirango umenye ibikoresho bibi nka bots na emulator.

Nk’uko SHIELD abitangaza ngo kimwe mu bintu bitandukanya igikoresho cyacyo ugereranije n’abandi ku isoko ni uko bidasaba amakuru yamenyekanye ku giti cye (PII) kandi akaba adashingiye ku kibanza, ikintu kikaba gitera impungenge zikomeye z’ibanga, kubera ko ikusanyamakuru ryinshi rishobora guhishura amakuru akomeye nk'aho abakoresha baba cyangwa bakorera. Hamwe n’ibanga rya SHIELD ukoresheje tekinoroji yo gushushanya , OLX ntabwo ifite ibyo bibazo.

Umuyobozi mukuru wa SHIELD, Justin Lie yongeyeho ati: "Hamwe na SHIELD, OLX irashobora gukura neza, ikabuza konti z'impimbano n'ibikorwa bibi kugira ingaruka ku bayikoresha. Twishimiye gutanga igisubizo kirinda abaguzi n'abagurisha mu gihe dukomeza ubuzima bwite no kubahiriza ishingiro ry’urubuga."

TransUnion igaragaza ko Burezili ifite uburiganya bwa digitale hejuru yikigereranyo cyo muri Amerika y'Epfo.

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TransUnion igaragaza ko Burezili ifite uburiganya bwa digitale hejuru yikigereranyo cyo muri Amerika y'Epfo.

Burezili yerekanye ko ikekwaho uburiganya bwa 3.8% half mu gice cya mbere cya 2025, irenga igipimo cya 2.8% by’ibihugu byo muri Amerika y'Epfo byasesenguwe². Raporo iheruka gukorwa na Digital Fraud Trends Raporo yakozwe na TransUnion, isosiyete ikora amakuru n’ubushishozi ku isi ikora nk'ikigo cya DataTech, iki gihugu kiri mu masoko atatu yo muri ako karere afite igipimo kiri hejuru ugereranyije muri Amerika y'Epfo, hamwe na Repubulika ya Dominikani (8,6%) na Nikaragwa (2,9%).

N'ubwo umuvuduko mwinshi, Burezili yagabanutse cyane ku ijanisha ry’abaguzi bavuga ko bakorewe uburiganya binyuze kuri imeri, kuri interineti, guhamagara kuri telefoni, cyangwa ubutumwa bugufi - kuva kuri 40% igihe babajijwe mu gice cya kabiri cya 2024 kugeza kuri 27% igihe babazwaga mu gice cya mbere cya 2025. Icyakora, 73% by’abaguzi bo muri Berezile mu gice cya mbere cya 2025 bavuze ko badashoboye kumenya niba barahohotewe n’uburiganya, bagaragaza uburiganya bw’uburiganya.

"Umubare munini w'uburiganya bwa digitale muri Berezile ugaragaza imbogamizi ku bucuruzi no ku baguzi. Ibipimo byo gukurikirana ntibihagije; ni ngombwa gusobanukirwa uburyo imyitwarire ishingiye kuri ibyo byaha. Amakuru yerekana ko abashuka uburiganya bigenda byihuta, bagakoresha ikoranabuhanga rishya ndetse n'impinduka mu ngeso za digitale. Muri iki gihe, gushora imari mu gukemura ibibazo by’ubukangurambaga ndetse na gahunda z’uburezi bwa digitale biba ngombwa kugira ngo bigabanye ingaruka, birinda ubunararibonye bw’abakiriya, kandi bikingira ikizere mu bikorwa by’imikorere ya interineti. Burezili.

Vishing uburiganya bwakozwe kuri terefone, aho abayigana bigana abantu cyangwa ibigo byizewe kugira ngo bashuke uwahohotewe kandi bakuremo amakuru y'ibanga, nk'amakuru ya banki, ijambo ryibanga, n'inyandiko z'umuntu ku giti cye - bikomeje kuba ubwoko bw’uburiganya bwavuzwe cyane mu Banyaburezili bavugaga ko bibasiwe (38%), ariko uburiganya burimo PIX (uburyo bwo kwishyura bwihuse muri Berezile) bugaragara ku mwanya wa kabiri, 28%.

Nubwo Burezili ifite igipimo kiri hejuru yikigereranyo cyo gukekwaho uburiganya bwa digitale, ibintu byo muri Amerika y'Epfo byerekana ibimenyetso byiza. Nk’uko iyi raporo ibigaragaza, mu bihugu hafi ya byose byo muri Amerika y'Epfo byagaragaye ko umubare w'abakekwaho kugerageza uburiganya bwa digitale wagabanutse.

Nubwo, nubwo hashyizweho ingufu n’amasosiyete, abaguzi bakomeje guhura na gahunda z’uburiganya, aho 34% by’ababajijwe muri Amerika y'Epfo bavuga ko bibasiwe binyuze kuri imeri, kuri interineti, guhamagara kuri telefoni, no kohereza ubutumwa bugufi hagati ya Gashyantare na Gicurasi uyu mwaka. Vishing nigitero cyavuzwe cyane mubihugu byo muri Amerika y'Epfo.

Igihombo cya miliyari

Igice cya kabiri 2025 cyavuguruwe muri Top Fraud Trends Raporo ya TransUnion yerekana kandi ko abayobozi b’ibigo muri Kanada, Hong Kong, Ubuhinde, Filipine, Ubwongereza, na Amerika bavuze ko amasosiyete yabo yatakaje amafaranga ahwanye na 7.7% y’amafaranga yinjije kubera uburiganya umwaka ushize, kwiyongera gukabije kuva kuri 6.5% byanditswe mu 2024. Iri ijanisha rihwanye n’igihombo cya miliyari 534 z’amadolari y’Amerika.

Ati: "Igihombo ku isi giturutse ku buriganya bw’ibigo kirenga miliyari y’amadolari, ntibihungabanya ubuzima bw’imari bw’amasosiyete gusa ahubwo binateza imbere ubukungu. Umutungo ushobora kwerekezwa ku guhanga udushya, ubushakashatsi, no kwaguka bikarangira utwarwa na gahunda z’uburiganya. Kugira ngo hagaragazwe ubunini bw’ibi bihombo ku isi, amafaranga ateganijwe yagereranywa na kimwe cya kane cya GDP muri Burezili." Iri gereranya ryerekana ingaruka zikomeye z’ubukungu bw’uburiganya ku isi. "

Mu buriganya bwatangajwe, 24% by'ubuyobozi bw'amasosiyete bavuze ko hakoreshwa uburiganya cyangwa uburiganya bwemewe (bukoresha ubwubatsi bw'imibereho) nk'impamvu zikunze gutakaza igihombo; ni ukuvuga, gahunda igamije gushuka umuntu mugutanga amakuru yingirakamaro, nko kubona konti, amafaranga, cyangwa amakuru y'ibanga.
 

Ingaruka ku mibanire y'abaguzi

Hafi ya kimwe cya kabiri, cyangwa 48%, by’abaguzi ku isi babajijwe na TransUnion ku isi hose bavuze ko bibasiwe na imeri, kuri interineti, guhamagara kuri telefoni, cyangwa gahunda z’uburiganya bw’ubutumwa hagati ya Gashyantare na Gicurasi 2025.

Mugihe 1.8% yubwoko bwose bukekwaho uburiganya bwa digitale bwamenyeshejwe TransUnion kwisi yose mugice cya mbere cyumwaka wa 2025 byari bifitanye isano nuburiganya nuburiganya, gufata konti (ATO) byabonye kimwe mubyihuta byiyongera mubijyanye nubunini (21%) mugice cyambere cya 2025 ugereranije nigihe kimwe cyo muri 2024.

Ubushakashatsi bushya kandi bwerekana ko konti z’abaguzi zikomeje kuba intego y’iterabwoba ry’uburiganya, amashyirahamwe ayobora gushimangira ingamba z’umutekano ndetse n’abantu ku giti cyabo kurushaho kuba maso ku makuru yabo, bagahuza ikintu cya kabiri cyo kwemeza nkigikorwa cyo gukumira.

Raporo yasanze gushiraho konti aribyo byerekeranye n'intambwe mu rugendo rwose rw'abaguzi ku isi. Aha niho abashuka bakoresha amakuru yibwe kugirango bafungure konti mumirenge itandukanye kandi bakora uburiganya bwose. Mu gice cya mbere cy'uyu mwaka honyine, mu kugerageza kwisi yose ku bucuruzi bwa konti hakoreshejwe ikoranabuhanga, TransUnion yasanze 8.3% iteye amakenga, bivuze ko byiyongereyeho 2,6% ugereranije n'icyo gihe cyashize umwaka ushize. Kwinjira mu bwato byari bifite umubare munini w’ibikorwa bikekwaho uburiganya bwa digitale mu mibereho y’abaguzi mu nzego zose zasesenguwe mu gice cya mbere cy’umwaka wa 2025, usibye serivisi z’imari, ubwishingizi, na guverinoma, aho impungenge zikomeye ari mu gihe cyo gucuruza amafaranga. Kuri iyi mirenge, ibikorwa nko kugura, kubikuza, no kubitsa byari bifite igipimo kinini cyibikorwa biteye amakenga.

Uburiganya bwimikino

Raporo nshya ya TransUnion ya Digital Fraud Trends yerekana ko igice cya e-siporo / amashusho yimikino, gikubiyemo imikino yo kuri interineti na terefone igendanwa, cyari gifite ijanisha ryinshi - 13.5% - ry’abakekwaho uburiganya bwa digitale ku isi hose mu gice cya mbere cy’umwaka wa 2025. Uyu mubare ugaragaza ko 28% byiyongereye ku gipimo cyo gukekwa ugereranije n’igihe kimwe cyo mu 2024.

Igice kigaragara mu bushakashatsi ni umukino, nka siporo yo kuri interineti kuri interineti na poker. Nk’uko bitangazwa n’urubuga rw’ubutasi rwa TransUnion ku isi, 6.8% y’ubucuruzi bw’imikino ya digitale hagati y’abaguzi bo muri Berezile mu gice cya mbere cy’umwaka wa 2025 bakekwaho uburiganya, bikiyongeraho 1,3% ugereranije n’igice cya mbere cya 2024 na 2025. Gukoresha nabi kuzamurwa mu ntera ni bwo bwoko bw’uburiganya bwakunze kugaragara ku isi hose.

Massola yagize ati: "Ingamba zikoreshwa n'abashuka uburiganya zigaragaza gushakisha inyungu zihuse kandi zifite agaciro kanini, gukoresha icyuho cya digitale hamwe n’amakuru yihariye. Iyi myitwarire ishimangira ko hakenewe uburyo bukomeye bwo kurinda indangamuntu no gukurikirana buri gihe, cyane cyane mu bice nko gukina imikino yo kuri interineti, aho iterambere ryihuta rikurura abagizi ba nabi ku isi hose."

Uburyo

Amakuru yose ari muri iyi raporo arahuza ubushishozi buva mu ihuriro ry’ubutasi rya TransUnion ku isi, ubushakashatsi bwakozwe mu buryo bwihariye muri Kanada, Hong Kong, Ubuhinde, Filipine, Ubwongereza, na Amerika, hamwe n’ubushakashatsi bw’umuguzi mu bihugu 18 n’uturere ku isi. Ubushakashatsi bw’ibigo bwakozwe kuva ku ya 29 Gicurasi kugeza ku ya 6 Kamena 2025.Ubushakashatsi bw’umuguzi bwakozwe kuva ku ya 5 kugeza ku ya 25 Gicurasi 2025.Ubushakashatsi bwuzuye murashobora kubusanga kuri iyi link: [ Ihuza]


[1] TransUnion ikoresha ubwenge buva miriyari yubucuruzi buturuka kurubuga rusaga 40.000. Igipimo cyangwa ijanisha ryabakekwaho kugerageza uburiganya bwa digitale byerekana ibyo abakiriya ba TransUnion bemeje byujuje kimwe mubintu bikurikira: 1) guhakana igihe nyacyo kubera ibimenyetso byuburiganya, 2) guhakana igihe nyacyo kubera kutubahiriza politiki y’ibigo, 3) uburiganya nyuma y’iperereza ry’abakiriya, cyangwa 4) kurenga kuri politiki y’amasosiyete nyuma y’iperereza ry’abakiriya - ugereranije n’ibikorwa byose byasuzumwe. Isesengura ry’igihugu n’akarere ryasuzumye ibikorwa aho umuguzi cyangwa ukekwaho uburiganya yari mu gihugu cyangwa akarere katoranijwe mugihe akora transaction. Imibare yisi yose ihagarariye ibihugu byose kwisi, ntabwo ibihugu byatoranijwe gusa.

[2] Amakuru yo muri Amerika y'Epfo arahuza ubushishozi ku bijyanye n'uburiganya bwa digitale buva mu ihuriro mpuzamahanga ry’ubutasi rya TransUnion muri Burezili, Chili, Kolombiya, Kosta Rika, Repubulika ya Dominikani, El Salvador, Guatemala, Honduras, Mexico, Nikaragwa, na Porto Rico; n'ubushakashatsi ku baguzi muri Berezile, Chili, Kolombiya, Repubulika ya Dominikani, na Guatemala.

Nyuma yumunsi wa gatanu wumukara: Nigute wubaka ubudahemuka bwabakiriya nyuma yo kugurisha.

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Nyuma yumunsi wa gatanu wumukara: Nigute wubaka ubudahemuka bwabakiriya nyuma yo kugurisha.

Buri mwaka, vendredi yumukara nigikorwa kinini cyo kugurisha kumurongo. Kuguha igitekerezo cyuko uyu mwaka uzagerwaho, nkuko amakuru yatanzwe na Confi Neotrust abitangaza ngo e-ubucuruzi bwinjije hafi miliyari 4.76 z'amadorali. Ukuboza, cyane cyane kuri Noheri, indi matariki akomeye yo kugurisha kumurongo, ntaho atandukaniye. Umwaka ushize wonyine, e-ubucuruzi bwinjije miliyari 26 z'amadolari hagati y'itariki ya 1 na 25 Ukuboza. 

Ariko nyuma yimpanuka yo kugura kumurongo, haza imbogamizi: nigute wakwirinda "indege" yabakiriya bagura gusa muri uku kuzamurwa kwinshi hanyuma bakabura umwaka wose? Igihe cyakurikiyeho kuwa gatanu wumukara na Noheri ni ingenzi cyane kubicuruzwa bya digitale, kubera ko muri iki gihe cy '"ibihe bitari ibihe", abadandaza benshi babona ibikorwa bitinda kandi bakananirwa gukoresha imbaraga zatewe numwaka urangiye kugirango bafate ingamba kandi bakomeze ababateze amatwi.

Ibintu birashaje, ariko byakajije umurego mugutezimbere e-ubucuruzi nimyitwarire igenda ihindagurika kubakoresha sisitemu. Rodrigo Garcia, umuyobozi mukuru wa Petina Soluções Digitais, yagize ati: "Kugurisha neza ni ngombwa, ariko itandukaniro nyaryo riri muri serivisi nyuma yo kugurisha. Muri iki gihe ni bwo ikirango kigomba gukoresha amakuru y’ubuguzi kugira ngo gitange itumanaho ryihariye, ibyifuzo bifatika, ndetse n’ubunararibonye buhoraho. Kwirengagiza iyi ntambwe bisobanura gutakaza amahirwe yo kugirana umubano n’abandi bagaragaje inyungu. "

Hamwe nibitekerezo, abayobozi bashyizeho urutonde rwabacuruzi gukoresha muri iki gihe:

: "Gushora imari mu kuzamura no gutumanaho: Kuzamurwa mu ntera no koroshya kugereranya ibiciro hagati y’amaduka bituma abakiriya bahitamo bashingiye ku giciro, aho kuba indahemuka. Kubera iyo mpamvu, serivisi nyuma yo kugurisha ibaye imwe mu ngingo zifatika ku bashaka ibisubizo birambye."

Garcia abisobanura agira ati: "Muri iki gihe ni bwo ikirango gikeneye kwerekana akamaro no kubaka icyizere. Kohereza ibyifuzo byihariye, gutanga inyungu zo kugura, no gukomeza ibiganiro bifatika ni ingamba zitandukanya byose."

Gukoresha no 'gukoresha' ubwenge bwamakuru:
Usibye gukomeza umubano, birakenewe gusobanukirwa imyitwarire yabaguzi ishingiye kumibare yakusanyijwe mugihe cyo kugurisha. Amakuru ajyanye no kugura imyirondoro, inshuro, hamwe nimpuzandengo yagaciro ituma hamenyekana amahirwe yo kugura inshuro nyinshi no kumenyekanisha itumanaho. Ibicuruzwa bikoresha ubu bwenge birashobora kugabanya abakiriya no gukomeza kwinjiza amafaranga.

Koresha amatariki yigihe

Amatariki yigihe arakomeza kuba ingenzi kubicuruzwa bya digitale, haba mumahirwe yo kugurisha ndetse nubushobozi bwabo bwo gukomeza abakiriya umwaka wose. Igihe cyakurikiyeho kuwa gatanu wumukara no kwegera Noheri mubusanzwe kibona ubukangurambaga bukomeye, kimwe na Cyber ​​Monday. Ariko ikirangaminsi ntigarukira gusa kuri ibyo birori byingenzi: ibihe nk'umunsi w'ababyeyi, umunsi wa papa, umunsi w'abana, igihe cyo gusubira ku ishuri, ibirori byo mu karere, n'amatariki "ahuza" nko ku ya 10 Ukwakira, 11 Ugushyingo, na 12 Ukuboza na byo byagize uruhare runini mu gushimangira kugura no gukora ibikorwa byihariye byo kwamamaza.

Rodrigo abisobanura agira ati: "Ibicuruzwa byubaka ikirangaminsi hakiri kare birashobora gukomeza guhora mu itumanaho kandi bitanga amasoko ajyanye n’imyitwarire y’abaguzi, bikagabanya gushingira ku kuzamurwa mu ntera no gushimangira ubucuruzi bwisubiramo."

Gushora imari mubitangazamakuru bicuruza:
Indi ngingo y'ingenzi ni ugukoresha itangazamakuru ricuruza, kwamamaza mu masoko ubwabyo, bifasha gutuma ikirango kigaragara na nyuma yigihe cyo kwamamaza. Mugutandukanya ubukangurambaga bushingiye kumateka yo kureba hamwe nibyifuzo byabayumva, umucuruzi akomeza kugaragara kubantu bamaze kwerekana ko bashimishijwe, bishimangira inkwano yubatswe mugihe gikomeye cyo kugurisha.

Inararibonye zirashobora gufata icyemezo kuruta igiciro.

Mugihe abakiriya bagenda barushaho kumenyeshwa no guhitamo, icyerekezo ni uguhatanira kwitabwaho kurushaho kwiyongera umwaka utaha, hateganijwe ko e-ubucuruzi bwo muri Berezile buzakomeza kwaguka. Ubushakashatsi bwakozwe na Americas Market Intelligence (AMI) bwerekana ko biteganijwe ko urwego ruziyongeraho 20% mu 2026, rukagera kuri miliyari 432 z'amadolari ya Amerika, urebye kugura no kwishyura mu bice bitandukanye, kuva ku bicuruzwa kugeza ku isoko.

Rodrigo asoza agira ati: "Igiciro kiracyari ikintu gishimishije, ariko icyubaka ubudahemuka ni uburambe. Ibicuruzwa byumva ibi bizubaka umubano urambye kandi muzima hamwe nababumva."

Ubuyobozi bwa Ares bugaragaza Marq kugirango ishimangire guhuza ibikorwa byisi yose.

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Ubuyobozi bwa Ares bugaragaza Marq kugirango ishimangire guhuza ibikorwa byisi yose.

Ikigo gishinzwe imiyoborere ya Ares (NYSE: ARES) (“Ares”), umuyobozi w’isi yose mu micungire y’ishoramari rindi, aratangaza ko ihuriro ry’ibikorwa by’imitungo itimukanwa ku isi ku kirango kimwe: Marq Logistics (“Marq”). Ikirangantego gishya kizahagararira Ares ihagaritse guhuza ibikorwa bya logistique ku isi, icunga metero kare zirenga miliyoni 55 muri Amerika, Uburayi, na Aziya-Pasifika.

Marq ihuriza hamwe ibikoresho byimitungo itimukanwa bya Amerika y'Amajyaruguru n'Uburayi, harimo na Ares Industrial Management, hamwe na GLP ku isi hose ibikoresho by’imitungo itimukanwa hanze y'Ubushinwa, harimo na GLP Burezili. Uku kwishyira hamwe kwashyizweho nyuma yo kugura Ares kugura GLP Capital Partners Limited na bimwe mubiyishamikiyeho, byarangiye muri Werurwe 2025.

Hamwe na Marq, Ares ikomatanya igipimo, ubuhanga, nubutunzi mumitungo itimukanwa kugirango itange ibisubizo bihamye, murwego rwohejuru kubakodesha kwisi yose, yihagararaho nkumufatanyabikorwa wifuza kubakiriya bayo.

Umuyobozi mukuru wa Ares Real Estate, Julie Solomon agira ati: “Marq ihagarariye igice gishya gishimishije ku bucuruzi bw’imitungo ya Ares, gishimangira umwanya dufite mu bayobozi batatu ba mbere ku isi muri imwe mu nzego twemera cyane.” Yongeyeho ati: "Muri rusange, Marq igamije gutanga urwego rw’isi yose hamwe n’indashyikirwa mu bikorwa by’ibanze ku bakodesha ibikoresho, bishimangirwa n’ubutumwa bworoshye ariko bukomeye: kuba umufatanyabikorwa w’ibikorwa byabo."

Umutungo utimukanwa wa Ares ni umwe mu bashinzwe gucunga umutungo utimukanwa ku isi kandi uhuza abantu benshi ku isi, ufite umutungo wa miliyari 110 z'amadolari y'Amerika ucungwa kugeza ku ya 30 Nzeri 2025.

AI ibona 8 kuri 10 ku bakozi neza, nkuko ubushakashatsi bwakozwe muri Berezile hamwe numushakashatsi wo muri MIT.

Kuvugurura E-Ubucuruzi
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AI ibona 8 kuri 10 ku bakozi neza, nkuko ubushakashatsi bwakozwe muri Berezile hamwe numushakashatsi wo muri MIT.

Mu manza 79.4%, ubwenge bw’ubukorikori bugaragaza neza abakandida bakwiriye imyanya yamamajwe, nk’uko ubushakashatsi buherutse gukorwa na DigAÍ bufatanije n’umushakashatsi wo muri Berezile ukomoka muri MIT.

Ubushakashatsi bwasesenguye ibibazo byakozwe hakoreshejwe WhatsApp bugereranya amanota yahawe na AI n'ibyemezo bya nyuma by'abayobozi. Igisubizo ni uko, mu manza 8 kuri 10, zashyizwe mu rwego rwo "hejuru yikigereranyo" neza neza n’abakandida nyuma bazemezwa mu gihe cyo gutoranya.

Ubu busobanuro bwerekana ubushobozi bwa AI bwo gusuzuma ibimenyetso byimyitwarire bikunze kutamenyekana nabashaka akazi. Nk’uko byatangajwe na Christian Pedrosa washinze DigAÍ akaba n'umuyobozi mukuru wa DigAÍ, intego y'ikoranabuhanga ntabwo ari "gufata" umukandida, ahubwo ni uguhindura ibisubizo, iyo bisesenguwe hamwe, bitanga ibisobanuro byuzuye kandi byuzuye by'umwuga.

Agira ati: "Ubu bwoko bw'isesengura bufasha amakipe ya HR kumenya abanyamwuga bafite imiterere ihuza n'imihindagurikire y'ikirere, itajegajega, kandi bafite intego yo gukorana - imico y'ingenzi, nubwo bigoye kuyifata mu nzira zisanzwe".

Nigute abakozi bashakishwa na AI bakora?

Methodologiya ikomatanya ubwenge bwamarangamutima yo kubara, gusesengura ururimi, hamwe nuburyo bwimibare igaragaza imyitwarire. Mu majwi, kurugero, ibimenyetso byijwi hafi ya byose bitumvikana byaragaragaye, hanyuma bigahuzwa-hamwe na data base yatojwe kugirango bamenye ibiranga bijyanye nibikorwa byumwuga. 

Mubikorwa, iri sesengura ryemerera DigAÍ gusuzuma guhuza umuco, kumvikana, no guhuza ibisubizo, kabone niyo haba hari itandukaniro riri hagati yibirimo bivuzwe nuburyo bivugwa. Ibisubizo byasubiwemo cyane, ijwi rikaze, hamwe nigihagararo gihimbano, cyagiye kibonwa nabakozi babimenyereye, ubu kiragenda kigaragara cyane kuri sisitemu ya AI.

Ku rundi ruhande, mu masosiyete, ikoranabuhanga ryerekana amahirwe yo kugabanya kubogama, kunoza imyanzuro, no kumva neza abakandida, bikarenga icyitwa "kumva amara" mu kiganiro. 

Pedrosa asoza agira ati: "Ikoranabuhanga ryagura ibyo dushobora kubona. Iyo dusuzumye ibivugwa mu buryo bw'imyitwarire, dushobora kumva ireme ry'ibitekerezo, birenze igisubizo, ndetse n'uburyo umukandida ashyigikira ibyo bavuga. Ni ubwihindurize buzana gukorera mu mucyo no gufata ibyemezo biboneye."

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