IAB Brasil ishushanya urusobe rwibinyabuzima rwa videwo kandi igacengera cyane mu ngingo mu gice gishya cya IABcast.

Ubwiyongere mu gukoresha amashusho bwahinduye uburyo ibirango, urubuga, hamwe nababikora bihuza nababumva. Mu rwego rwo gufasha isoko gusobanukirwa niyi sanzure ihinduka, IAB Brasil iratangiza Ikarita Yubwenge ya Digital Video Ecosystem, ihuza muburyo bwubaka ibintu bigize imiterere y amajwi n'amashusho mugihugu. 

Umuyobozi mukuru wa IAB Burezili, Denise Porto Hruby agira ati: "Video igira uruhare runini mu rugendo rw’abaguzi no mu ngamba zamamaza. Gushushanya ikarita y’ibidukikije ni ngombwa mu gusobanukirwa isano ryayo no gufata ibyemezo." “Ikarita y'ibitekerezo itanga isoko icyerekezo cyubaka cyorohereza igenamigambi kandi kigaragaza amahirwe mashya yo gukora.”

Inyandiko itanga ishusho rusange yukuntu urubuga, abarema, abamamaza, ibigo, ikoranabuhanga, hamwe na metrics bihuza. Byongeye kandi, irambuye ibyiciro byumusaruro, gukwirakwiza, gukoresha amafaranga, no gupima, bijyanye nabakinnyi bakomeye mu nganda nkurubuga rwa interineti, imbuga nkoranyambaga za videwo ngufi, CTV, abamamaza, abarema, amasosiyete adtech, hamwe n’abatanga amakuru.

Muguhuza ibi bintu mubinyandiko imwe, IAB Burezili itanga isoko nigikoresho cyifashishwa cyorohereza igenamigambi, gishyigikira ibyemezo byitangazamakuru, kandi gishimangira ururimi rumwe mubucuruzi, ikoranabuhanga, nabashinzwe itumanaho. Ikarita ya Digital Ecosystem Mind Ikarita iraboneka kurubuga rwa IAB Burezili

Video kumutima wingamba 

Igice cya kabiri cyigihembwe gishya cya IABcast kivuga ku mpinduka zimyitwarire yazanye videwo hagati yingamba zamamaza, uruhare rwa TV ihuza, guhuza umurongo na digitale, hamwe nisoko ryishakamo ibisubizo byizewe. Ikiganiro kiyobowe na Breno Barcelos, perezida wa komite ishinzwe amashusho ya Digital ya IAB Burezili akaba n'umuyobozi muri Google, wifatanije na Adriana Favaro, ukomoka mu bitangazamakuru bya Kantar IBOPE. Ibirimo bikemura ejo hazaza hapimwe amashusho, harimo ingaruka zikoranabuhanga nka AI hamwe no guhuza ibice hamwe namakuru makuru. 

Igice kizaboneka kumurongo wamajwi akomeye no kumuyoboro wa YouTube wa IAB Brasil guhera kumunsi wa 3.

Unico na 99Pay bakora ubufatanye mu gushimangira umutekano n’amazi mu bucuruzi bwa digitale.

Unico , umuyoboro munini wo kugenzura indangamuntu muri Amerika y'Epfo, iratangaza ubufatanye na 99Pay, konti ya digitale ya 99, itezimbere umutekano n'uburambe bw'abakoresha ku rubuga rwayo. Ubufatanye bwerekana uburyo ikoranabuhanga rya Unico ryemewe rya digitale hamwe na biometrike yo mu maso hamwe na Proof of Life biteza imbere ibigo mu nzego zitandukanye, kuva banki nini n’abacuruzi kugeza ku mbuga za interineti, gutwara no guha ingufu ubukungu.

Kuva yatangira igisubizo, 99Pay yanditseho iterambere ryinshi mukwemeza abakoresha, hamwe nuburyo bunoze kandi bwizewe mubikorwa, ndetse nukuri neza mukurwanya ruswa. Hamwe nuburambe bwimyaka 18 muri Berezile no kuba mubice 23 byingenzi, Unico itanga ikorana buhanga rya nyirarureshwa, rihora rivugururwa kubwoko bwibitero buhanitse kandi bugezweho, hiyongereyeho ingaruka zikomeye zurusobe, aho buri genzura ryongera ubumenyi bwimbaraga za sisitemu yaryo, bikongerera ubunyangamugayo mu gutahura ibintu bidasanzwe ndetse n’umuvuduko wo guhangana n’iterabwoba rigaragara, bikanafasha kongera ubumenyi bw’abakiriya beza mu bakiriya bayo.

Umuyobozi w'ishami rishinzwe gusuzuma no gukumira ruswa kuri 99Pay, Luis Zan agira ati: "Umutekano w'abakoresha bacu ni kimwe mu byo dushyira imbere, kandi duhora dushakisha ibisubizo bigezweho ku isoko kugira ngo dutange uburambe bunoze kandi butekanye." Ati: "Igihe twakoraga isesengura ku isoko, twabonye ko ibisubizo bya Unico byumvikanye neza uko ibintu bimeze ubu. Ubufatanye bushimangira ibyo twiyemeje mu bijyanye n'umutekano, guhanga udushya, ndetse no kwihuta mu bikorwa bya sisitemu kandi bishimangira ibikorwa remezo byacu, bitanga ubunararibonye bw’imari bworoshye, mu mucyo, kandi bworoshye - inkingi z'ingenzi kugira ngo iterambere ryacu rirambye rya konti yacu muri Berezile." 

Guhitamo Unico kandi byazirikanye ubuhanga bwayo ku isoko rya Berezile, no gusobanukirwa byimazeyo umuco, imyitwarire, nibidasanzwe byabateze amatwi.

Umuyobozi wa Unico Burezili, Guilherme Ribenboim agira ati: "Ubufatanye na 99Pay bwerekana uburyo kugenzura indangamuntu byabaye ibikorwa remezo by'ubukungu bwa Berezile." “Iyo urugendo rutemba kandi rufite umutekano, buri wese aratsinda - abaguzi, amasosiyete, ndetse na ecosystem ubwayo.” Kurenza ikibazo gusa cyo gukora neza, ubu bufatanye bushimangira icyerekezo cya Unico ko mukubaka umuyoboro w’irangamuntu ku isi, kwizerana ningendo zamazi biba moteri yo gutanga ibisubizo byiza no kongera imikorere yubucuruzi.  

Kwinjiza sisitemu ya Unico muri 99Pay ya sisitemu ya konte ya digitale yarangiye mugihe cyo kwandika, muminsi itanu yakazi. Byongeye kandi, gusubiramo ibice byabakoresha byageze ku 99% byubahirizwa, byerekana imbaraga zumuyoboro wa Unico, usanzwe wemeza 9 kuri 10 mubanyaburezili bakora mubukungu bafite ibyiringiro 100% kandi ikora ibyemezo bya miliyari 1 kumwaka. 

Uyu munsi, amabanki atanu manini yigenga muri Berezile na icyenda muri 10 mu bacuruzi bakomeye bishingikiriza ku ikoranabuhanga rya Unico kugira ngo barinde ibikorwa byabo, kuva bashiraho konti z’abakiriya ( ku bwato ) kugeza ku bikorwa nko gutanga inguzanyo, Pix (uburyo bwo kwishyura bwihuse muri Berezile), kugura e-ubucuruzi bufite agaciro kanini, no gutanga ibihembo byo gutega, n'ibindi byinshi.

Ku wa gatanu wirabura: igihe cyo kwamamaza cyinjiza miliyari 3.5 z'amadolari y’amafaranga yinjira mu bucuruzi bwa e-bucuruzi kandi gikubiyemo imanza zirenga 20.000 zagerageje uburiganya bwakumiriwe nk'uko Serasa Experian abitangaza.

Hagati ya 27 na 30 Ugushyingo 2025, ubusanzwe igihe gikomeye cyane ku wa gatanu w’umukara, Serasa Experian, isosiyete ya mbere kandi nini muri datatech muri Berezile, yerekanye ibicuruzwa 4,913.227 * byashyizwe ku mbuga za interineti z’ubucuruzi. Ibicuruzwa byose hamwe byinjije amadorari 3,507.957.376.12 mugura ibikoresho bya digitale. Muri rusange, ibicuruzwa 22.295 byashyizwe mu rwego rwo gushaka uburiganya kandi byahagaritswe n’ikoranabuhanga rya Serasa Experian ryo kurwanya ruswa, bikumira igihombo cy’amadolari 24.018.790.85 ku bucuruzi n’abaguzi.

Umunsi uhuze cyane kubacuruzi ndetse nabatekamutwe ni vendredi, hamwe na 1.950.299 byateganijwe hamwe na $ 1.639.785,664.15 mugura. Kuri uwo munsi, abantu 7.222 bagerageje uburiganya baraburijwemo, iyo biramutse bigenze neza, byaviriyemo igihombo cy’amadolari 9.094.026.39. Reba ibishushanyo bikurikira kugirango ukwirakwize ibicuruzwa n'ibikorwa byashyizwe mu buriganya mu gihe cyo kwamamaza:

* Ubushakashatsi bwerekana ibikorwa byakozwe hagati yitariki ya 27 na 30 Ugushyingo 2025 byanyuze kuri Serasa Experian, byasesenguwe ubwabyo cyangwa abafatanyabikorwa bayo.

iFood 2025 Retrospective: Abanyaburezili bazashobora kubona ibyo barya cyane kuri porogaramu; shakisha uburyo bwo kuyigeraho.

iFood, isosiyete ikora ibijyanye n’ikoranabuhanga yo muri Berezile, iratangiza kuri uyu wa kabiri (02) iFood 2025 Retrospective kubakoresha miliyoni 60, ikagaragaza amasahani, resitora nibindi bintu bakoresheje cyane mu mwaka. Hamwe ninsanganyamatsiko igira iti "Ikintu cyiza kuri iFood ni abaturage ba Berezile. Kandi kuba Umunyaburezili" , gutoranya umuntu ku giti cye byerekana uburyo budasanzwe Abanyaburezili bakoresha itangwa, bizana amatsiko yatanzwe mu nkuru 15, bafite amahirwe yo gusangira imbuga nkoranyambaga. Gusubira inyuma bizaboneka kugeza ku ya 31 Ukuboza.

Hamwe nabakoresha miliyoni 60 hamwe na miriyoni 160 zo gutumiza buri kwezi, iFood yishimira uburyo bwo gutumiza ibiryo muri Berezile kandi ishaka gushiraho umubano nogusezerana nababumva, kumenyekanisha uburambe bwa buri mukoresha ukurikije amateka yabyo - haba muri resitora, supermarket, farumasi, cyangwa amaduka yinyamanswa. Binyuze muri porogaramu, buri muntu ashobora kubona amakuru nkigihe cyakoreshejwe kuri iFood , ibicuruzwa byose , gahunda yambere yumwaka , ibyokurya byateganijwe cyane , ndetse no kwerekana ubwoko bwamafunguro na resitora byatoranijwe cyane mugihe cyihariye cyo kwishimira ibiryo byiza mumwaka wa 2025. Guhitamo bizerekana kandi ibyokurya bikunzwe cyane nyuma ya Restaurants - yaba Supermarket, Farumasi, Ububiko bwamatungo, cyangwa Ubucuruzi bwubucuruzi.

"IFood retrospective ni igihe gitegerejwe cyane ku baguzi bacu kandi kigereranya ibirori nyabyo byerekana isano iri hagati yikimenyetso cyacu na miriyoni z’Abanyaburezili bahitamo iFood nka serivisi bakunda gutanga igihe cyose - haba gutumiza ibyo kurya bidasanzwe byo ku wa gatandatu nijoro, kugura ibiribwa, cyangwa gutumiza ikintu muri farumasi. Nk’isosiyete yo muri Berezile, twishimiye ko dufite uruhare runini mu gihugu cya Berezile, twishimiye ko twagize uruhare rukomeye mu gihugu cya Berezile, muri rusange muri 2025, muri rusange. adusobanurira: iFood yumva Brezili - kandi tuzi kurusha umuntu uwo ari we wese uburyo bwo gutumiza ibicuruzwa muri Berezile, ”ibi bikaba byavuzwe na Ana Gabriela Lopes, Visi Perezida ushinzwe kwamamaza no gutumanaho muri iFood.

Ibintu bishya muri uyu mwaka.

Verisiyo ya 2025 ya iFood Retrospective izanye ibintu bishya. Usibye kwibanda ku mateka ya buri muntu , iFood itangiza ibintu bitigeze bibaho byerekana uburyo butandukanye bwo gutumiza ibicuruzwa hashingiwe kumunsi wicyumweru hamwe nigihe umukoresha akunda - haba mugitondo, sasita, ifunguro, ifunguro rya nimugoroba, cyangwa amasaha ya mugitondo. Buri mukiriya azashobora kubona ecran yihariye yigana 'igitambaro cyo kumasahani,' hamwe nicapiro ritanga impamvu zishimishije zo kwishora muri 'luxe' yo gutumiza iFood muri ako kanya.

Ibikorwa byubuhanzi birimo amashusho ya charismatique, nka capybara nimbwa ya karamel ifite imbwa ya mongrel , iherekejwe ninteruro zitanga kumenyekanisha ako kanya, nka ' Ibyo nkunda ni ukwiteka guteka' cyangwa 'Ifunguro ryabantu bakuru: urumuri, byihuse kandi bidafite ikinamico' .

Gahunda ya iFood Club, porogaramu yihariye yinyungu, nayo ishyirwa mubisubiza inyuma: buri mufatabuguzi azashobora kubona amafaranga yazigamye mugihe cyumwaka kandi anasobanukirwe numwanya wabo murutonde rwabatsindiye cyane binyuze muri club yo kwiyandikisha.

Ibintu byinshi byasabwe muri 2025

iFood yanasesenguye ibyiciro byibintu Abanyaburezili bakunze gushyira ku masahani yabo (cyangwa mu mifuka yabo yo guhaha) muri uyu mwaka, kandi icyifuzo cyo korohereza ntawahakana: Snacks cyayoboye urutonde ku ntera nini, cyegeranya miliyoni 253 zateganijwe - umuzingo wonyine urenga umubare w’umwanya wa kabiri nuwa gatatu. Nyamara, imigenzo iracyakomeye: muri Berezile cyabonye umwanya wa kabiri hamwe n’amahitamo agera kuri miliyoni 118 , gikurikirwa n’ishyaka ry’igihugu kuri Pizza (miliyoni 92). Umwaka kandi wahurije hamwe Marmitasi n'ibiribwa by'Abayapani (miliyoni 50).

Isesengura ryigihe cyo gutanga ryemeza ko ifunguro rya nimugoroba ari 'igihe cyambere' cyo gutanga muri Berezile. Hamwe numubare munini wa miliyoni 487.7 byateganijwe , ifunguro rya nimugoroba ryikubye kabiri imikorere ya sasita, ryanditseho miliyoni 278  zoherejwe - amakuru ashimangira umwanya wa porogaramu nkigisubizo cyumunsi urangiye ndetse no gukoresha igihe mugihe cyakazi. Ikiruhuko cya nyuma ya saa sita nacyo cyagaragaye ko ari umwanya wingenzi wo kurya, hamwe nibiryo bya nyuma ya saa sita byateganijwe miliyoni 71.7 . Igishimishije, kurenza urugero kumunsi byerekana uburinganire bushimishije: ifunguro rya mugitondo (miriyoni 23.5) rirenze gato ibiryo byijoro (miliyoni 22.3) , byerekana ko byoroshye bikenewe kuva ikawa yambere kugeza kumunsi wanyuma wijoro.

Nigute nabigeraho?

Kuri buri muntu kugera kuri iFood 2025 Yisubiraho, byoroshye:

  1. Fungura porogaramu ya iFood, iboneka kuri Android na iOS;
  2. Shakisha igishushanyo gifite numero “25” muri gride yibyiciro byerekanwe hejuru yurupapuro rwurugo rwa porogaramu. Cyangwa;
  3. Shakisha iFood 2025 Ibendera rya Retrospective banner hejuru no hagati yurupapuro.

Mugihe utangiye igeragezwa, reba kuruhande hanyuma wishimane nibisubizo. Buri rutonde rushobora gusangirwa ku mbuga nkoranyambaga.
 

Usibye abaguzi, resitora zabafatanyabikorwa hamwe nabashoferi batanga nabo bazashobora kubona iFood 2025 Retrospectives muri porogaramu zabo zabigenewe. Gusubira inyuma birashobora kuboneka muri porogaramu y'abafatanyabikorwa guhera ku ya 3 Ukuboza kuri resitora no muri porogaramu yo gutwara ibinyabiziga guhera ku ya 10 Ukuboza.

Ku wa gatanu wumukara 2025 muri Berezile: Kwiyubaka birahagaze nyuma yigitonyanga cyumwaka ushize, mugihe cyo gutangaza no guhindura kuri skyrocket ya iOS.

Uyu munsi, AppsFlyer yasohoye isesengura ryayo ryirabura kuwa gatanu 2025 kuri Berezile, yerekana umwaka uhagaze neza muburyo bwo kwishyiriraho no kunoza ibisubizo byahinduwe, nubwo hakomeje gutandukana hagati yurubuga.

Muri rusange kwishyiriraho porogaramu zo Guhaha byagumye bihamye umwaka-mwaka, hamwe no kwinjiza kuri Android byagabanutseho 14%, mugihe kwinjiza kuri iOS byiyongereyeho 2%. Byongeye kandi, kwishyiriraho ibinyabuzima bitagabanutseho 12% kuri Android na 2% kuri iOS, mugihe iyinjizwamo kama ryagabanutseho 21% kuri Android na 2% kuri iOS, bituma igabanuka rya 10% na 11%. Ihinduka ryose ryiyongereyeho 6% muri rusange, riterwa no kwiyongera kwa 85% kuri iOS.

Imikorere yo gusubiramo ibintu yavuze inkuru isa: guhindura ibintu byiyongereyeho 113% kuri iOS, ariko byagabanutseho 7% kuri Android, byerekana imikorere myiza yo kongera gusezerana mubakoresha iOS.

Kugura-Porogaramu (IAP) byiyongereyeho 8% umwaka-mwaka. Umunsi wa gatanu wumukara ubwayo watanze ubwiyongere bukabije bwamafaranga yakoreshejwe, aho amafaranga yiyongereyeho 65% kuri Android na 53% kuri iOS ugereranije numunsi wabanjirije kuwa gatanu. Umugabane wo kwishyura ukoresha wiyongereyeho 18% kuri Android na 15% kuri iOS.

Ubuvumbuzi bw'ingenzi muri Berezile

  • Muri rusange Kugura kwishyiriraho umwaka-mwaka, bikomeza kuba byiza, hamwe na iOS yazamutseho 2% nubwo Android yagabanutseho 14%.
    Kwishyiriraho ibinyabuzima bitagabanutseho 12% kuri Android na 2% kuri iOS, mugihe iyinjizwamo ryagabanutseho 21% kuri Android na 2% kuri iOS.
  • Ihinduka ryose ryazamutseho 6% muri rusange, riterwa no kwiyongera kwa 85% kuri iOS, nubwo kuri Android byagabanutse.
  • Guhindura ibintu byagabanutseho 7% kuri Android, ariko byiyongereyeho 113% kuri iOS, byerekana abumva iOS bitabira cyane.
  • Amafaranga yinjira muri IAP yiyongereyeho 8% umwaka ushize, byerekana ubushake bwabaguzi bwo gukoresha mubakoresha cyane.
  • Kuzamuka kwa vendredi vendredi byatumye umusaruro wiyongera cyane, aho Android yazamutseho 65% na iOS yazamutseho 53% ugereranije numunsi wabanjirije uwo.
  • Uruhare rwabakoresha bishyura rwiyongereyeho 18% (Android) na 15% (iOS), byerekana ko abakoresha basezeranye bishoboka cyane ko bahinduka.
  • Amafaranga yakoreshejwe yiyongereyeho 21% kuri Android na 73% kuri iOS ugereranije numunsi wabanjirije umunsi wa gatanu wumukara, byerekana ishoramari rikomeye. Amakuru ava muri AppsFlyer yerekana imikorere yimikorere yiterambere hamwe niterambere ridasanzwe muguhindura iOS, ndetse no kugabanuka kwa Android.
  • Yongerewe ingufu kuri platifomu.
  • Umubare wa porogaramu zitabira wiyongereyeho 5% kuri Android na 4% kuri iOS, bituma kwiyongera 1%.

Renata Altemari, umuyobozi mukuru muri Amerika y'Epfo muri Appsflyer abisobanura agira ati: “Ku wa gatanu w'umukara 2025 muri Berezile hagaragaza impinduka ku bantu bake, ariko bafite agaciro Ati: "Ubwiyongere bukabije bw’imihindagurikire ya iOS no kwishyura umugabane w’abakiriya byerekana ko abaguzi baguze babishishikariye cyane, ndetse n’amafaranga menshi yo kwishyiriraho asigaye ku gitutu."

Uburyo

Isesengura ry’umunsi wa gatanu wa AppsFlyer rishingiye ku giteranyo kitazwi cyo gukusanya amakuru ku isi yose kuva muri porogaramu zigura 9.200, harimo porogaramu 1.000 zatanze impinduka ku wa gatanu w’umukara. Dataset ikubiyemo miliyoni 121 zose zishyirwaho hamwe na miliyoni 140 zerekana ibintu bitangaje muri Android na iOS. Kugura muri porogaramu (IAP) byerekana amafaranga yinjizwa no kugura bikozwe muri porogaramu. Kugereranya umwaka-mwaka kugereranya vendredi Yumukara 2025 nuwagatanu wumukara 2024, mugihe ibipimo byo kuzamura bigereranya imikorere yo kuwa gatanu wumukara numunsi wabanjirije.

Volkswagen itangiza ibice byemewe nibikoresho byububiko kuri Shopee.

Volkswagen do Brasil irimo kwagura uburyo bwa digitale no gutangiza ibice byemewe hamwe nububiko bwibikoresho kuri Shopee, rimwe mu masoko manini yo muri iki gihugu, ryinjira buri kwezi hafi kimwe cya gatatu cyabaturage ba Berezile. Ubu buryo bushya butanga abakiriya nuburyo bworoshye bwo kugura ibicuruzwa nyabyo bya Volkswagen biturutse kumurongo wa VW Dealer Network ukoresheje terefone zabo, umutekano kandi vuba.

Nigute ushobora kubona ububiko bwa Volkswagen kuri Shopee

Mugihe ushakisha “Volkswagen” muri porogaramu, umuguzi azabona banneri yikimenyetso mbere yuko ibisubizo byibicuruzwa. Kanda gusa kandi wishimire ibintu byoroshye, byihuse kandi byizewe.

Ububiko bwa Volkswagen ni igice cy '' Amaduka yemewe 'ya Shopee, umwanya uhuza ibicuruzwa birenga 1.000. Ku isoko, abaguzi barashobora gukoresha akayunguruzo ko gushakisha kugirango babone ibice byimodoka kubinyabiziga byabo, kandi bakanabona uburyo bwa Mechanic Club, butanga inyungu zidasanzwe nko kugabanywa no gutanga ibintu bidasanzwe.

Kuboneka

Mu iduka ryemewe rya Volkswagen kuri Shopee, abakiriya barashobora kubona ibintu byose uhereye kubice bya tekiniki (amavuta, ibitoro, moteri hamwe n’ibikoresho byo gutwika) kugeza ku bikoresho ndetse n’ibintu biva ku murongo wa VW Collection, nk'imyenda, ingofero, imifuka, n'ibindi byinshi.

Volkswagen nuyoboye kugurisha kumurongo ibice nibindi bikoresho.

Volkswagen do Brasil nayo ifite urubuga rwayo, Peças.VW , nindi miyoboro. Mugurisha kumurongo, ibice nibikoresho bigurishwa muburyo butaziguye numuyoboro wa Volkswagen.

"Kugera kwa Volkswagen kuri Shopee bishimangira ingamba zacu zo gutanga ingamba zifatika, zorohereza, n'umutekano kubakiriya, hamwe nibice byumwimerere hamwe nibindi bikoresho muburyo bwizewe bwa digitale. Iyi ntambwe yerekana imbaraga zikirango cya Volkswagen mumasoko yanyuma kandi ikizere abakoresha bafite mukugura ibicuruzwa nyabyo biturutse kumurongo wa VW Dealer Network. Kuva 2017, Volkswagen yashoye mumishinga igera kuri miriyoni 200 kandi igera kuri miliyoni 20 hamwe n’ibicuruzwa byinjira kuri interineti. imiyoboro ya digitale. Uyu mwaka wonyine, tumaze kwiyandikisha gusurwa miliyoni zirenga 3 kandi tugurisha ibintu birenga 100.000 kumurongo.

"Volkswagen igeze mu gihe icyiciro cy’imodoka kigenda cyiyongera kuri Shopee. Twaguye umubare w’abakora amamodoka n’ibirango bireba kandi dutangiza ingamba nka Mechanic Club, zituma abumva neza hafi y’ibicuruzwa bakeneye, mu mutekano kandi byoroshye. Kuri VW, ibi bivuze ko bigaragara kuri porogaramu igera ku kwezi na kimwe cya gatatu cy’abatuye muri Berezile, umuyobozi wa Feri, avuga ko umuguzi wa Feri, avuga ko Umuguzi wa Firime, avuga ati: Gutezimbere Ubucuruzi Kumaduka.

Nigute VW yabaye numero 1 ucuruza kumurongo wibice nibindi bikoresho.

Ibintu byinshi byagize uruhare muri Volkswagen do Brasil ibaye iya mbere mu gukora ibinyabiziga ku murongo wa interineti ku bicuruzwa n’ibikoresho, hamwe n’ubwiyongere bwa 24% muri uyu mwaka.

Ubwiza no kwizerwa: ibice byukuri bya Volkswagen nibindi bikoresho ni kimwe nubwiza kandi bwizewe. Abaguzi bazi ko bagura ibicuruzwa byakozwe kandi byapimwe kubinyabiziga byabo, byemeza umutekano nigihe kirekire.

Ibicuruzwa byinshi biboneka: Volkswagen itanga kataloge nini yibice hamwe nibindi bikoresho, ikubiyemo portfolio yimodoka yimodoka, kuva kera kugeza iherutse gusohoka.

Umuyoboro wa VW: Imbaraga zumuyoboro wa Volkswagen Dealership Network, ufite amaduka 470 yo muri Berezile, 200 muri yo agurisha ibintu kumurongo, bigira uruhare mugutsinda kwa e-ubucuruzi, gutanga serivisi byihuse no gufasha abakiriya neza.

Volkswagen Nyuma yo kugurisha Vale +: Imodoka ya Volkswagen nyuma yo kugurisha, ihora iboneka, itanga imbaraga zo kunoza ubucuruzi bwabashinzwe gusana no guharanira umutekano n’umutekano kubakiriya babo.

Ishoramari mu kwamamaza: Volkswagen yatangiye gushora imari mu kwamamaza ku masoko, bituma ububiko bwayo n'amatangazo byamenyekana neza ku bakiriya.

Biteganijwe ko isoko ry’abakozi ba AI rizarenga miliyari 50 z'amadolari ya Amerika mu 2030.

Igihe cyibiganiro byateguwe kugirango dusubiremo interuro zabanjirije kwandika biraha inzira igisekuru gishya cyubwenge bwubwenge bushobora gutekereza, gukora, no kwihitiramo wenyine. Izi ni abakozi ba AI: sisitemu zimaze gutangira gusobanura neza ibyo twunvikana na automatisation na serivise nziza zabakiriya.

Iterambere ryihuta nkuko ritangaje. Nk’uko ikigo ngishwanama cyitwa Markets & Markets kibitangaza ngo biteganijwe ko isoko mpuzamahanga ku bikoresho by’ubwenge by’ubukorikori biteganijwe ko rizava kuri miliyari 7.84 z’amadolari ya Amerika mu 2025 rikagera kuri miliyari 52.62 z’amadolari ya Amerika mu 2030, bivuze ko impuzandengo y’ubwiyongere buri mwaka ya 46.3%. Ubundi bushakashatsi bwakozwe na Precedence Research, imishinga urwego ruzagera kuri miliyari 103 z'amadolari ya Amerika mu 2034, bitewe no kwagura sisitemu yigenga ishobora gufata ibyemezo no gukora imirimo yigenga mu bikorwa bigoye by'ubucuruzi.

Ariko niki cyihishe inyuma yu murongo wo kwaguka hafi? Ubwoko bushya bw'ikoranabuhanga n'ubwoko bushya bw'icyerekezo. Muri Berezile, imwe mu masosiyete yagaragaye muri iri hinduka ni Atomic Apps, isosiyete ya Atomic Group, izobereye muri software ihuza abantu, inzira, n'ibisubizo binyuze mubyo abayishinze bita "imbaraga za kirimbuzi za AI."

Yashinzwe mu mwaka wa 2019, Porogaramu za Atomic zamenyekanye ku bisubizo nka Powerzap na Powerbot, ariko hamwe no gutangiza Atomic AgentAI ni bwo iyi sosiyete irimo kugira uruhare runini mu isoko ryo gutangiza ibiganiro ku isi. Igikoresho nicyo abahanga benshi batekereza ku ntambwe ikurikiraho mu ihindagurika ry’ibiganiro, ihinduka ry’ikoranabuhanga rishyira Burezili ku ikarita yo guhanga udushya mu buhanga bw’ubukorikori bukoreshwa mu bucuruzi.

Djeison Mickael, umuyobozi mukuru wa Atomic Apps, asobanura agira ati: “Itandukaniro rikomeye rya Atomic AgentAI ni uko ryumva neza imiterere kandi rigakora ryigenga. Ntabwo rishingiye ku gutembera neza cyangwa inyandiko. Ni ikoranabuhanga ryigira ku mikoranire, rihuza na buri mukiriya, kandi ritanga agaciro nyako ku bucuruzi, byose bidakenewe ko umuntu akora.

Nk’uko byatangajwe n’umuyobozi: "Ejo hazaza ha serivisi zabakiriya ntabwo ari ukugira robot isubiza ubutumwa, ahubwo ni umukozi wumva, uganira, kandi ugakemura ibibazo. Ngiyo guhindura umukino. Atomic AgentAI yashizweho kugirango yorohereze ikoreshwa rya AI mumasosiyete kandi yerekana ko ishobora gukora yigenga, mubwenge no mubumuntu icyarimwe."

Itandukaniro ntiriri mu ikoranabuhanga gusa, ahubwo no muburyo bworoshye. Atomic AgentAI ikuraho ibikenewe kuri programmes, guhuza bigoye, ndetse na CRMs; kora konte gusa, shiraho amajwi yikimenyetso cyawe, hanyuma utangire gukora.

Asobanura agira ati: "Hamwe n'ikoranabuhanga, isosiyete irashobora gukorera abantu ibihumbi icumi kugeza ku icumi icyarimwe, ifite ubuziranenge bumwe. Uyu uhindura umukino: bigabanya ibiciro, byongera amafaranga, kandi bizamura uburambe bw'abakiriya, byose icyarimwe". Yashimangiye ko: “Intego yacu, nka Porogaramu ya Atomic, yamye ari iyo gutuma ubwenge bw’ubukorikori bugerwaho kandi bufatika. Kumenyekana nka Meta Tech Provider no gukorana n’ibikorwa remezo byacu bishimangira ko turi mu nzira nziza: gutanga imikorere, umutekano, n’umutekano ku bashaka gukura hamwe na AI.” 

Iyi ngingo ishimangira umwanya wikimenyetso mubikorwa remezo byihariye. Porogaramu za Atomic ziherutse kuba Meta Tech Provider muri Berezile, urwego rwagezweho nyuma yo gushyira ahagaragara WhatsApp API yemewe.

Kugeza ubu, isosiyete ifite umwanya mu bihugu birenga 50, ifite abakiriya 2000 bakora, kandi igenda itera imbere haba mu bucuruzi buciriritse ndetse n’amasosiyete manini ashaka gukora neza no guhanga udushya.

Djeison asoza agira ati: "Ukuri ni uko serivisi z’abakiriya zifite ubwenge zitakiri amasezerano gusa. Bimaze kuba impamo. Kandi irubakwa natwe, amasosiyete yo muri Berezile, mu Giportigale, hamwe n’ikoranabuhanga ritanga ibisubizo koko."

Reba: 

https://www.ubushakashatsi.com
https://www.
https://www.globenewswire.com/amakuru-yatangajwe 9-Miliyari-kuri-2032-Yayobowe-na-Byihuta-Kwishyira hamwe-kwa-AI-mu-gufata-gufata-no-ubucuruzi-ibikorwa-ubushakashatsi-by-SNS-Insi.html

Ingamba 3 zo kurinda amakuru yawe nyuma yuwagatanu wumukara

Ikiringo nyuma yuwagatanu wumukara gikunze gufatwa nkigihe cyo kuruhuka kubacuruzi, ariko ni mugihe ibyago byikoranabuhanga byiyongera. Raporo y’abaguzi Pulse ivuga ko 73% by’abaguzi bavuga ko batinya uburiganya bwa digitale mu guhaha mu biruhuko, kandi iki gihugu cyiyongereyeho 7.7% by’abakekwaho uburiganya bw’ikoranabuhanga hagati y’umukara wo ku wa kane w’umukara na Cyber ​​ku wa mbere, ugereranije n’abandi 2024. 

Iyi mibare yerekana ko gukurikirana nyuma yo kwiyamamaza ari ngombwa nkingamba zumutekano mugihe cyo kugurisha hejuru. Kuri José Miguel, umuyobozi mbere yo kugurisha muri Unentel, ntibihagije guhumeka neza nyuma yo kugurisha, kuko aribwo ibitero byicecekeye bitangiye. Agira ati: "Turabona imanza nyinshi aho abadandaza bafunga umunsi bishimira ibisubizo kandi nyuma y'iminota mike, sisitemu y'imbere imaze gusuzumwa n'abacengezi."

Guhindura idirishya ryibyago muburyo bwiza, ingamba eshatu zingenzi zirasabwa:

1. Komeza gukurikirana, nubwo nyuma yimpinga.

Mugihe cyo kuwa gatanu wumukara, ubusanzwe amakipe aba ari maso cyane, ariko iyo ibicuruzwa bigabanutse, urwego rwo kwitabwaho ntirugabanuka. Aha niho hackers bakoresha ibyemezo byibagiwe byo kwinjira, ijambo ryibanga ryigihe gito, hamwe n’ibidukikije byinjiye. Sisitemu yo kugenzura 24/7 ikora neza ko nta gikorwa giteye inkeke kitamenyekana.

2. Subiramo ibiti hanyuma umenye imyitwarire-isanzwe.

Umubare munini wibikorwa bituma bigora gusesengura ibintu biteye amakenga mugihe cyo hejuru. Nyuma yuwagatanu wumukara, igihe kirageze cyo gusuzuma ibiti muburyo burambuye no kumenya uburyo budasanzwe, nko kubona amasaha atarenze amasaha, kwemeza ahantu hatandukanye, cyangwa kohereza amakuru adakwiye.

3. Guhagarika kwinjira byigihe gito no gusuzuma kwishyira hamwe.

Ibihe byiyamamaza birema urukurikirane rwibyangombwa no kwishyira hamwe nabafatanyabikorwa, amasoko, hamwe na API zo hanze. Kureka ibyo bikoresho bikora nyuma yibyabaye ni ikosa risanzwe ryongera ibyago byo kwinjira. Igenzura ryihuse nyuma yo kwiyamamaza rirangiye ni ngombwa kugirango hagabanuke intege nke.

José asoza agira ati: "Gufata igihe nyuma yo kwiyamamaza nk'igihe cyo kwidagadura ni amakosa. Umutekano wa Digital ugomba kugendana n'ubucuruzi, ndetse no mu gihe ibicuruzwa bigabanuka."

Ku wa gatanu wirabura 2025: Kugurisha ibicuruzwa byiyongereyeho 0.8% muri wikendi, bitewe n’iyongera rya 9.0% rya e-ubucuruzi nkuko Cielo abitangaza.

Icyumweru cya gatanu cyumukara 2025 wongeye gushimangira uruhare runini rwa e-ubucuruzi mugukoresha abaguzi muri Berezile na PIX nkuburyo bwo kwishyura. Imibare yatanzwe na Cielo Yagurishijwe Yagurishijwe (ICVA) yerekana ko ibicuruzwa byose byiyongereyeho 0.8% ugereranije nigihe kimwe cyo mu 2024, biterwa ahanini numuyoboro wa digitale, wanditse mbere ya 9.0%. Igicuruzwa gifatika cyerekanaga kugabanuka kwa 1.4%.

Muri rusange, miliyoni 90.34 zakozwe: 8,6% muri zo zakozwe binyuze muri Pix. Imikorere yisoko rya digitale nayo yagaragaye mumyitwarire ya macro-segiteri. Serivisi zateye imbere 3.7%, zishyigikiwe nibice bifitanye isano n'uburambe no kugenda. Ibicuruzwa biramba na Semi-biramba byagabanutseho 1,2%. Muri e-ubucuruzi, macro-segiteri zose zazamutse: Ibicuruzwa bitaramba (11.1%), Ibicuruzwa biramba (8.8%) na Serivisi (8.8%), bihuza umuyoboro nka moteri yibikorwa byo gucuruza.

Mu nzego, Ubukerarugendo n’ubwikorezi bwayoboye hiyongereyeho 8.4%, bukurikirwa n’ibiyobyabwenge (7.1%) na Cosmetika (6.3%), ibyo bikaba byemeza ko umuguzi ashyira imbere imibereho myiza, ubuzima, n’ubunararibonye. Urebye mu karere, gusa amajyepfo yiyandikishije (0.8%). Santa Catarina igaragara hamwe no kwaguka kwa 2.8%. Amajyepfo yuburasirazuba yerekanye kugabanuka kwinshi (-2.3%).

Visi Perezida w’Ubucuruzi, Carlos Alves yagize ati: "Icyumweru cya gatanu cy’umukara 2025 gishimangira imbaraga z’ubucuruzi bwa e-bucuruzi muri Berezile, hamwe n’abaguzi bagenda bahuza kandi basaba. Abacuruzi bakeneye gushora imari mu ikoranabuhanga no guhuza imiyoboro kugira ngo bakomeze iryo hinduka. Kuba inzego za serivisi, ubukerarugendo, n’ubuzima bwiza byerekana ko abakiriya baha agaciro ubunararibonye no korohereza, gufungura amahirwe mashya ku bacuruzi guhanga udushya no gutandukanya ibyo batanga."

E-ubucuruzi bwagurishijwe cyane mu masaha ya mugitondo na nimugoroba yo ku ya 28 kugeza 30 Ugushyingo. Hagati aho, gucuruza kumubiri byanditse ibikorwa byacyo byinshi mugihe cya sasita mugihe kimwe, byerekana imbaraga zinyuranye zikoreshwa hagati yimiyoboro.

Abagabo bateranaga igitsina gabo bagize uruhare runini rwo kugurisha no kwinjiza, ariko impuzandengo yamatike kubagore yari hejuru gato. Inguzanyo yo kwishyiriraho yagumanye akamaro kayo, hamwe nigiciro cyitike kurenza ubundi buryo bwo kwishyura - cyane cyane mubice bya digitale, aho byiganje kubigura bifite agaciro kanini.

Icyiciro cyo hasi no hagati cyagize uruhare runini mu kugurisha no kwinjiza, mu gihe igice kinini cyinjiza amafaranga menshi cyagaragaye ku giciro cyo hejuru cy’itike, cyane cyane kuri e-ubucuruzi. Muri e-ubucuruzi, amafaranga menshi ryinjije hafi kimwe cya kabiri cyinjiza icyo gihe , hamwe n’igiciro cyo hejuru cy’itike cyagaragaye ( R $ 504.92 ). Mubantu babaguzi, umwirondoro wa "Supermarket" wayoboye kugurisha no kwinjiza, ugakurikirwa na "Fashion" na "Gastronomic".

KUBYEREKEYE ICVA

Indangantego ya Cielo Yagurishijwe (ICVA) ikurikirana ubwihindurize buri kwezi bw’ibicuruzwa byo muri Berezile, bishingiye ku kugurisha mu mirenge 18 yashushanijwe na Cielo, guhera ku bacuruzi bato kugeza ku bacuruzi benshi. Uburemere bwa buri murenge mubisubizo rusange byibipimo bisobanurwa nimikorere yukwezi.

ICVA yatunganijwe n’akarere ka Cielo's Business Analytics hagamijwe gutanga ishusho ya buri kwezi y’ubucuruzi bw’ibicuruzwa by’igihugu bishingiye ku mibare ifatika.

BIGARAGARA GUTE?

Ishami rya Cielo's Business Analytics ryateje imbere imibare n’imibare ikoreshwa ku bubiko bw’isosiyete hagamijwe gutandukanya ingaruka z’umucuruzi waguze isoko - nko gutandukanya imigabane ku isoko, gusimbuza sheki n’amafaranga mu gukoresha, ndetse no kuvuka kwa Pix (sisitemu yo kwishyura muri Berezile ako kanya). Muri ubu buryo, icyerekezo ntigaragaza gusa ibikorwa byubucuruzi binyuze mu gucuruza amakarita, ahubwo binagaragaza imbaraga nyazo zo gukoresha aho zigurishwa.

Iyi ngingo ntabwo isobanura mbere ibisubizo bya Cielo, bigira ingaruka kubandi bashoferi benshi, haba mubyinjira n’ibiciro ndetse n’ibisohoka.

DUSOBANUKIRWE

ICVA Nominal - Yerekana ubwiyongere bw'amafaranga yagurishijwe ku izina mu bucuruzi bwagutse bwagutse muri icyo gihe, ugereranije n'icyo gihe cy'umwaka ushize. Irerekana ibyo umucuruzi yitegereza mubicuruzwa byabo.

ICVA Yangiritse - Nominal ICVA yagabanijwe kubiciro. Ibi bikorwa hifashishijwe deflator ibarwa uhereye ku giciro cyagutse cy’umuguzi (IPCA), yakozwe na IBGE, ihindurwa no kuvanga nuburemere bwimirenge yashyizwe muri ICVA. Irerekana iterambere nyaryo ryurwego rwo gucuruza, nta musanzu wo kuzamura ibiciro.

Nominal / Deflated ICVA hamwe no guhindura kalendari - ICVA idafite ingengabihe yingaruka igira ukwezi / igihe runaka, mugihe ugereranije ukwezi / igihe cyumwaka ushize. Irerekana umuvuduko wo gukura, itanga kwitegereza kwihuta no kwihuta mubipimo.

ICVA E-ubucuruzi - Ikimenyetso cyerekana ubwiyongere bwinjiza bwizina kumurongo wo kugurisha kumurongo, mugihe ugereranije nigihe gihwanye numwaka ushize.

Ku wa gatanu wirabura: E-ubucuruzi burenga miliyari 10.1 z'amadorari yinjira.

Confi Neotrust, isosiyete ikora iperereza ku isoko ikurikirana e-ubucuruzi bwo muri Berezile, yashyize ahagaragara ibyavuye mu kugurisha ku rubuga rwa interineti kuva ku wa kane (27) kugeza ku cyumweru (30). Amafaranga yinjije yarenze miliyari 10.19 z'amadolari, igisubizo kikaba cyiyongereyeho 7.8% ugereranyije n'icyanditswe mu gihe cyo kuva ku ya 28 Ugushyingo kugeza ku ya 1 Ukuboza 2024, ku wa kane kugeza ku cyumweru cyo ku cyumweru cyo ku wa gatanu w'icyumweru gishize, ubwo amafaranga yinjiza yose yari miliyari 9.39. Amakuru yakuwe muri platform ya Black Friday Hora Hora ya Confi Neotrust.

Ibicuruzwa bigera kuri miliyoni 56.9 byagurishijwe, byose hamwe bikaba miliyoni 21.5 byateganijwe, hejuru ya 16.5% ugereranije numubare wateganijwe warangiye mugihe kimwe cyumwaka ushize. Ibyiciro 3 bya mbere byagaragaye cyane muri kiriya gihe ni TV (byinjije miliyoni 868.3 $), telefone zigendanwa (miliyoni 791.2 $), na firigo / firigo (miliyoni 556.8 $). Mu bicuruzwa byinjiza amafaranga menshi, Samsung 12,000 BTU Inverter Windfree yatandukanije icyuma gikonjesha cyayoboye urutonde, ikurikirwa na Samsung TV ya 70-cm 4K Smart TV, Moderi ya Crystal Gaming Hub, na iPhone 16 yumukara 128GB.

Nk’uko byatangajwe na Léo Homrich Bicalho, ukuriye ubucuruzi muri Confi Neotrust, ngo ibisubizo byahurijwe hamwe mu minsi ine y'ingenzi byerekana imikorere myiza mu bucuruzi bwa e-bucuruzi, bikarenga amateka y’amateka yo mu 2021, igihe amafaranga yinjizaga agera kuri miliyari 9.91. Yabisobanuye agira ati: "Intambara yo ku wa gatanu w'icyumweru 2025 yatsinzwe ku buryo bukabije bw'amasaha 48 ya mbere y'ibirori. Umurongo wa 2025 watangiye kuva mu 2024 ku wa kane no ku wa gatanu, byubaka inyungu zose z’amafaranga muri kiriya gihe.

Ku bwa Bicalho, isesengura rya buri munsi ryerekana imyitwarire ibiri itandukanye y'abaguzi. Umuyobozi mukuru w'Ubucuruzi yongeyeho ati: "Igihe ibirori byatangiraga (ku wa kane no ku wa gatanu), bigaragara ko ingamba zabaye imwe mu ngano no kugabanywa: amafaranga yiyongereyeho imibare ibiri (+ 34% na + 11%), bitewe no kugabanuka gukabije kw'igiciro cy'itike (-17% na -12%).

Icyakora, nk'uko impuguke ibivuga, ibyabaye byahindutse muri wikendi. "Ku cyumweru (30 Ugushyingo) yazanye ubushishozi bushimishije: nubwo hagabanutse amafaranga yinjiza yose (-7.9%), igiciro cyo kugura itike cyazamutseho + 18%, byerekana ko kugura ibicuruzwa bitagabanije byatanze uburyo bwo kugura ibintu byinshi byasesenguwe. Uyu mwirondoro, w’umuguzi wisesengura, wakoresheje umunsi wanyuma kugirango urangize kugura ibintu bifite agaciro gakomeye kurutonde rwa WhiteM hamwe n’ubuyobozi bwiza bwa 86M. (firigo na mashini zo kumesa), mbere yuko ibyifuzo birangira, "Bicalho asoza.

Ibisubizo bya buri munsi

Ku wa kane (27), ejobundi ku wa gatanu w’umukara, e-ubucuruzi bw’igihugu bwageze ku bicuruzwa byinjije miliyari 2.28 z'amadolari, byiyongereyeho 34.1% ugereranije n’umwaka ushize. Umubare w'ibyateganijwe byuzuye, wari hejuru ya 63.2%, ugera kuri miliyoni 5.9 ugereranije na miliyoni 3.6 umwaka ushize. Impuzandengo y'itike yari $ 385.6, igabanuka rya 17.87%.

Ku wa gatanu w’umukara (28), amafaranga yinjije miliyari 4.76 z'amadolari y’Amerika, igice cya miliyari reais ugereranije n’umwaka ushize, izamuka rya 11.2%. Umubare w'ibicuruzwa byarangiye kuri iyo tariki wari hejuru ya 28%, aho miliyoni 8.69 ugereranije na miliyoni 6.74 umwaka ushize. Impuzandengo y'itike yagabanutseho 12.8%, yiyandikisha $ 553.6.

Ku wa gatandatu (29), amafaranga yinjije yari miliyari 1.73 z'amadolari, yagabanutseho 10.7% ugereranije no ku wa gatandatu 2024, naho itike yo kugereranya, $ 459.9, 4.9% munsi. Umubare w’ibicuruzwa byarangiye ku wa gatandatu wiyongereye ugera kuri miliyoni 3.77, agaciro ka 6.22% kari munsi y’imibare ya 2024, ubwo yageraga kuri miliyoni 4.02.

Ku cyumweru (30), amafaranga yinjije yari miliyari 1.36, igabanuka rya 7.9% ugereranije no ku cyumweru nyuma yuwagatanu wumukara umwaka ushize. Nyamara, itike yagereranijwe yageze ku madolari 424.4, 18% ugereranije no mu 2024. Umubare w’ibicuruzwa byuzuye, wongeye kugabanuka ugereranije n’umwaka ushize: hari miliyoni 3.19 muri 2025 ugereranije na 4.09 muri 2024, ugabanukaho 22%.

Reba imbonerahamwe yinjiza ya buri munsi: ihuza kugirango ubone ishusho ihanitse.

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