Urupapuro 3​

FCamara yerekana ingaruka za AI muburyo bwo gucuruza no gusangira inama zifatika.

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FCamara yerekana ingaruka za AI muburyo bwo gucuruza no gusangira inama zifatika.

Umwaka urangiye kugurisha bikomeje kuba barometero yubukure bwa digitale yo kugurisha, bikagaragaza itandukaniro riri hagati yamasosiyete yahinduye ingamba hamwe nayandi agifite imbogamizi mubikorwa. Ku isoko rigenda rihiganwa, gushora imari mu ikoranabuhanga byaretse kuba inzira kandi byabaye icyifuzo cy’ibanze cyo kwemeza imikorere, ituze, ndetse no kuba umuntu ku giti cye.

Ubwenge bwa artificiel (AI) bwagize uruhare runini muri iri terambere. Iyo ushyizwe mubikorwa, yemerera kumenya imigambi yo kugura mugihe nyacyo, guhindura ibiciro ukurikije imyitwarire yabakiriya, no gutanga ibyifuzo byinshi. Mubisabwa guhindura byinshi harimo ibiciro bigenda neza, ibyifuzo biyobowe, hamwe na moteri zishakisha zishyigikiwe nicyitegererezo cya LLM. 

Nk’uko byatangajwe na Alexsandro Monteiro, ukuriye ubucuruzi muri FCamara, isosiyete ikora ibijyanye n’ikoranabuhanga mpuzamahanga no muri Berezile yo muri Berezile, ngo uku guhuza gusobanura ubumenyi bw’abaguzi. Agira ati: "AI ikuraho umuyoboro gakondo. Urugendo rwahoze ari umurongo, rwahindutse sisitemu ikomeza aho buri gukanda, gushakisha, cyangwa imikoranire bigaburira intambwe ikurikira kandi bigahindura byinshi."

Mubikorwa binini byabaguzi bikurikiranwa na FCamara, ibisubizo bimaze kugaragara. Mu mushinga wibiciro byingirakamaro, kurugero, umucuruzi yatangiye guhanura ibiciro byoroshye, kugabanuka kwimigabane, nimyitwarire yabaguzi mukarere. Mu mezi make yashyizwe mu bikorwa, yanditseho 3,1% y’inyungu ku nyungu z’imisoro irangiye - bingana na miliyoni 48 z'amadolari mu mwaka umwe. Mu kindi gikorwa cya e-ubucuruzi, ibisubizo bya AI byihutishije iterambere rya platform 29%, byongera ubwitonzi mugihe gikenewe cyane.

Hashingiwe kuri ubwo bunararibonye, ​​Monteiro yerekana inkingi enye zisobanura impamvu AI yigaragaje nk'ingirakamaro mu kongera imikorere n'inyungu ku isoko:

  1. Ibyifuzo bikubiyemo hamwe no kongera impuzandengo yagaciro: icyitegererezo gisobanura intego mugihe nyacyo gisimbuza sisitemu gakondo ishingiye kumateka gusa. AI isoma mikoro-mikoro, gushakisha uburyo, nubusabane hagati yibintu, kuzamura kuvumbura, kwagura ihinduka, no kongera agaciro kagereranijwe.
  1. Shakisha hamwe na LLM hamwe no gusobanukirwa: moteri zishakisha zishyigikiwe nicyitegererezo cyururimi zumva icyo abumva bashaka kuvuga - ntabwo ari ibyo bandika gusa. Ibibazo bisanzwe, nk "" inkweto nziza zo gukora umunsi wose, "zitanga ibisubizo nyabyo, kugabanya ubushyamirane no kwegera umukoresha hafi yo kugura.
  1. Abafasha mu biganiro bibanze ku guhinduka no gukora neza: Ibiganiro bigendanwa na AI hamwe na pilote bakorana nk'abacuruzi ba digitale. Basubiza ibibazo bigoye, batanga ibicuruzwa bihuye, batanga ingano, kandi bagakoresha amategeko yo kugurisha, mugihe icyarimwe kugabanya ibiciro byakazi mukorohereza serivisi zabakiriya.
  1. Urugendo rutagira akagero kandi rutagaragara: guhuza ibiciro bigenda neza, ibyifuzo bikubiyemo, gushakisha ubwenge, hamwe nabafasha kuganira bigatera urusobe rwibinyabuzima aho buri mikoranire igaruka mubikurikira. Igisubizo ni urugendo rukomeza, rugamije urugendo rwose ntirushoboka kubashyitsi.

Nk’uko Monteiro abitangaza ngo izi nkingi zerekana ko AI yarenze kuba umuvuduko ukabije kandi ko yigaragaje nk'itandukaniro ryo guhatanira ibicuruzwa.

Yongeraho ati: "Mu gihe ibigo byinshi bikura amakuru n'inzego z'ubutasi, amahirwe menshi aravuka mu iterambere rirambye, kunguka neza, no gushyiraho uburambe bunoze bwo guhaha - cyane cyane mu bihe bikomeye nko kugurisha umwaka urangiye".

Monteiro asoza agira ati: "Ubu ubwihindurize bushingiye ku bushobozi bw'amashyirahamwe yo guhindura ikoranabuhanga mu byemezo bifatika, bifitanye isano n'ubucuruzi kandi byibanda ku bisubizo nyabyo".

PagBank itangiza ubwishingizi bwa terefone igendanwa kandi ishimangira itangwa ryayo ryo kurinda imibare.

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PagBank itangiza ubwishingizi bwa terefone igendanwa kandi ishimangira itangwa ryayo ryo kurinda imibare.

PagBank banki yuzuye ya serivise yuzuye itanga serivisi zimari nuburyo bwo kwishyura, yatoye konti nziza yubucuruzi n’urubuga rwa iDinheiro ndetse n’imwe mu mabanki akomeye muri Burezili, iratangaza ko hatangijwe "Ubwishingizi bwa PagBank Mobile Insurance ", bwuzuza urusobe rw’ibikorwa bya serivisi byibanda ku mutekano no korohereza abakiriya bayo.

Umuyobozi w'ikigo gishinzwe gutanga inguzanyo, inguzanyo, n'ubwishingizi, Claudio Limão agira ati: "Iri tangizwa rihuza n'ingamba za PagBank zo kwagura itangwa ry’ibicuruzwa na serivisi. Hamwe n'ubwishingizi bwa terefone igendanwa, inshingano zacu zo kurinda umutekano zirushaho gukomera, bishimangira intego ya PagBank yo koroshya ubuzima bw'imari bw'abantu ndetse n'ubucuruzi binyuze mu bisubizo by'ingenzi, byoroshye, bikoresha imibare, kandi birambye."  

Nk’uko Anatel ibivuga, nubwo Burezili ifite telefoni zigendanwa miliyoni 265 zikora, miliyoni 10 gusa ni zo zifite ubwishingizi, nk'uko FenSeg (Ihuriro ry’igihugu ry’ubwishingizi rusange) ibivuga, iyi mibare igaragaza urwego ruto rwo kurinda umutungo ugaragara mu buzima bwa buri munsi bw’Abanyaburezili. 

Mu bihe aho terefone zigendanwa zagiye ziva mu kintu cyiza zikajya mu gice cyingenzi mu buzima bwa buri munsi, icyifuzo cyo gukingira igisubizo kijyana n’iri hinduka kiriyongera. Kubera ko banki ibimenye ikeneye iki kibazo, itangiza ubwishingizi bwa terefone ngendanwa ya PagBank, igamije gutuma umutekano wa terefone urushaho kugera ku Banyaburezili, uhuza ikoranabuhanga n’ubunararibonye bwa digitale, kuva mu masezerano kugeza ku bikorwa.  

Tatiany Martins, visi perezida wa Pitzi, yagize ati: "Yatejwe imbere ku bufatanye na Pitzi, isosiyete ikomeye ya insurtech mu bijyanye no kurinda telefoni no gukoresha ibikoresho bya elegitoroniki muri Burezili," Ubwishingizi bwa PagBank bugaragaza kwagura inshingano zacu zo kugarura imikoranire ku baguzi vuba kandi bihendutse ". Nk’uko byatangajwe n’ubuyobozi, ubufatanye bushimangira inzira yo kwishyira hamwe hagati ya serivisi z’imari n’ibisubizo birinda ibidukikije hifashishijwe ikoranabuhanga, bitanga ubworoherane, umutekano, n’ubwigenge ku baguzi ba nyuma.  

Kuboneka kubakiriya bose ba PagBank, tutitaye kumyuga cyangwa amafaranga yinjiza, Ubwishingizi bwa mobile bwa PagBank bwinjira mumasoko nibyiza byingenzi. Usibye gukwirakwiza ubujura n'ubujura, ibicuruzwa bya PagBank birimo kurinda mugihe habaye igihombo cyibikoresho - inyungu iracyari gake ku isoko. Abakiriya barashobora kandi kongeramo ubwishingizi bwimpanuka, zirimo kumeneka, kumeneka kwamazi, okiside, no kwangiza amashanyarazi. 

Mu rwego rwo kwerekana itangizwa, abakiriya biyandikisha mu bwishingizi bwa mobile bwa PagBank bazitabira tombola ya buri kwezi ya iPhone. Usibye amahirwe yo gutsindira ibihembo, abakiriya bafite amahoro yo mumutima yo kumenya ibikoresho byabo birinzwe. Andi makuru murayasanga hano .

Imwe mu mabanki manini ya digitale mu gihugu ukurikije umubare w’abakiriya, PagBank itanga ibikoresho byo kugurisha umuntu ku giti cye no kugurisha kuri interineti (nk'amakarita yo kwishyura amakarita, Tap On, ihindura terefone igendanwa ikishyurwa na porogaramu ya PagBank, imiyoboro yo kwishyura, uburyo bwo kugenzura kuri e-ubucuruzi, n'ibindi), konti yuzuye ya digitale ku bantu ku giti cyabo ndetse no mu bigo byemewe n'amategeko, ndetse n'ibiranga uruhare mu micungire y’imari, nk'imikorere itanga imicungire y’imari, nk'imishinga itanga imicungire y’imari, nk'imikorere itanga imicungire y’imari. Kuri PagBank, ikarita yinguzanyo ifite imipaka yemewe kandi ishoramari rihinduka inguzanyo yikarita ubwayo, bigatuma abakiriya binjiza byinshi. Kugira ngo umenye byinshi kubyerekeye ibicuruzwa bya PagBank, kanda hano .

Reba urutonde rwasohotse ku ya 16 Nyakanga 2024, muri " Ni ubuhe buryo bwiza bwa konti y'ubucuruzi? Reba amahitamo 10 y'ubuntu!" kurubuga rwa iDinheiro. Kugira ngo umenye urutonde rwa banki nini, mu mubare w’abakiriya, shyira ku rubuga rwa Banki Nkuru ya Berezile . Kugira ngo umenye byinshi kubyerekeye ubwishingizi bwa mobile ya PagBank, kanda hano . Kwinjira kugirango umenye byinshi kubyerekeranye na POS , Konti ya Digitale ya PagBank na Konti yubucuruzi , Kugenzura PagBank , Kanda kuri , Guhuza Kwishura , Umushahara nishoramari . Ikarita yinguzanyo ya PagBank irashobora gutandukana ukurikije amafaranga yashowe muri CDB cyangwa yabitswe kuri konte ya PagBank, reba ibisabwa ukanda hano . Gufungura konti hashingiwe kubisesengura. Porogaramu ya PagBank iraboneka gukuramo ku Ububiko bukinirwaho (Android) no mu Ububiko bwa App (iOS). Serivise y'abakiriya: 4003–1775 (Imijyi mikuru n'akarere ka metropolitani) cyangwa 0800  728  21  74 (ahandi hantu, usibye terefone ngendanwa). Umuvunyi 0800  703  88  91.

Amazone, Mercado Libre, na Shopee nibyo bicuruzwa bitatu byavuzwe cyane mugihe cyumukara wa gatanu 2025.

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Amazone, Mercado Libre, na Shopee nibyo bicuruzwa bitatu byavuzwe cyane mugihe cyumukara wa gatanu 2025.

Uyu mwaka wa gatanu wumukara wazamuye ubukungu bwa Berezile, gucuruza, nimbuga nkoranyambaga. Ubushakashatsi bwakozwe na STILINGUE bwakozwe na Blip , urubuga runini rwibanze ku gushyiraho ubunararibonye bwa digitale hagati y’ibicuruzwa n’abaguzi binyuze mu gutegera amatwi no mu bwenge bw’ubukorikori, hari inyandiko 117.218 hagati y’itariki ya 1 na 30 Ugushyingo, zakozwe n’abakoresha barenga 35,914. Umubare wibiganiro washoboraga kugera kubantu barenga miliyari 1.

Icyumweru cyo kuwa gatanu wumukara cyabonye umubare munini wimyanya, hamwe n'ibiganiro 46.500. Imvugo nka "Naguze," "Nabonye umutekano," "Nabonye," na "Ndangije kugura" yagaragaye mu myanya 1.297. Igenzura ryerekanye ku wa gatanu, 28 Ugushyingo, nk'umunsi ufite imyanya myinshi: 14,200.

Mu isesengura, vendredi vendredi 2025 yashyizwe mu cyiciro cyiza, aho 1.5% gusa byavuzwe byavuzwe ko ari bibi, byerekana ko abakoresha interineti bababajwe n’ibiciro biri hejuru by’ibitekerezo . Kubijyanye n'ibitekerezo bijyanye no kohereza, uburyo burasa: mubisobanuro 3,200 byavuzwe kuriyi ngingo, abarenga 60% bari bafite ijwi ryiza naho 2% bonyine banenga igiciro kinini.

"Twabonye impinduka zigaragara mu myitwarire iganisha ku itariki. Mu ntangiriro z'ukwezi, abaguzi barushijeho gushyira mu gaciro, mu bya tekiniki, kandi bibanda ku gusobanukirwa n'agaciro nyako k'ibitekerezo. Mu cyumweru gishize cy'Ugushyingo, hafi y’umunsi wo ku wa gatanu w’umukara, ikiganiro cyahindutse kuva ku cyifuzo cyo kugura ibyemezo. Hamwe no gutega amatwi abantu, ibicuruzwa bishobora gukurikirana ibyo bigenda, gusobanukirwa n’ibitekerezo by’abayobozi," Guhindura ibitekerezo by’abayobozi . Blip.

Ibiranga ibintu byinshi byavuzwe 

Ubushakashatsi bwerekanye ko ibicuruzwa icumi bya mbere byavuzwe cyane ari Amazon, Mercado Livre, Shopee, Magalu, Casas Bahia, Abanyamerika, AliExpress, Carrefour, Samsung, na Apple. Ku bijyanye n'ibyiciro, "ibikoresho bya elegitoroniki n'imikino" byavuzwe 3,198 (6.9%), "supermarket n'ibinyobwa" imyanya 2,165 (4.7%), "imyambarire n'ubwiza" ibitekerezo 1.875 (4.0%), "urugo / ibikoresho" 975 ibiganiro (2.1%), "ingendo / indege" imyanya 774 (1.7%), "serivisi zo mu rugo" 693 (1.5%)

Mugihe cyo gukora ubuguzi, amasoko akurura ingano nini yo kugura. Mu bitabo byerekana ubushake cyangwa kurangiza kugura, 15% bavuga Amazon, Mercado Livre, Shopee, Magalu, cyangwa Abanyamerika nkumuyoboro wakoreshejwe. Imikoreshereze yimbuga za porogaramu na porogaramu zigaragara kuri 8,6%, mu gihe Instagram na WhatsApp zikora nk’ingingo zingenzi zunganira, aho abaguzi bemeza ibyifuzo, bakabaza ibibazo, kandi bagahuza.

Amaduka yumubiri akomeza kuba ingirakamaro kubigura byihuse cyangwa kugurisha ibintu (3.5%). Insanganyamatsiko ya "kugabanya" yiganjemo icyumweru cyo ku wa gatanu wirabura: 44.9% yubushakashatsi bwose buvuga ibiciro, kuzamurwa mu ntera, cyangwa indangagaciro muri reais.

Uburyo bukoreshwa na Blip

Kugira ngo abantu bose bumve neza, gukurikirana byakorewe ku mbuga nkoranyambaga nka X (ahahoze ari Twitter), Instagram, Facebook, YouTube, imbuga nkoranyambaga, Reclame Aqui (urubuga rw’abakiriya bo muri Berezile), Bluesky, blog, n'ingingo. Urutonde rwerekanwe rugaragaza ingano yimvugo ijyanye nibyabaye; ni ukuvuga, ingano y'ibitabo yatekerejwe gusa hashingiwe ku magambo ajyanye no kuwa gatanu wirabura (nk'incamake) kandi yakoreshejwe nk'ayunguruzo. Umubare wabakoresha badasanzwe nawo wabazwe.

Impamvu ikirango cyawe gikeneye porogaramu yo kugurisha.

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Impamvu ikirango cyawe gikeneye porogaramu yo kugurisha.

Amadirishya yububiko yahinduye ahantu. Mbere, abaguzi banyuze munzira zububiko cyangwa bashakisha kataloge kugirango bavumbure ibicuruzwa. Uyu munsi, urugendo rutangira - kandi akenshi rurangira - kuri terefone. Ntabwo ari ugukabya kuvuga ko terefone igendanwa yahindutse idirishya rikuru ryamaduka yo kugurisha, kandi kuba nta porogaramu yihariye yo kugurisha bisobanura gutakaza agaciro ku isoko ryimuka hamwe na kanda ya ecran.

Uburambe bwabakiriya, iyo butandukanye, bwabaye nkenerwa. Porogaramu yo kugurisha yemerera kwimenyekanisha kurwego, ikintu kidashoboka kumiyoboro yumubiri gusa cyangwa na e-ubucuruzi gakondo. Biga mubikorwa, bateganya ibyo bakunda, batanga ibitekerezo, kandi bagura nta nkomyi. Nubuhinduzi bwububiko bufatika, hamwe na serivisi zabwo zishyushye kandi zitanga inama, kubidukikije, ariko hamwe nibyiza byo gutanga ibarura ritagira umupaka. Rero, niba ibicuruzwa bitari mukibanza, birashobora gukanda kure, kuboneka kubitanga mumasaha make.

Iyi logique ikoreshwa kubicuruzwa na B2B. Amatsinda yo kugurisha aracyashingira kubikorwa byintoki atakaza umwanya, gutakaza amakuru, no kubura amahirwe. Porogaramu itunganijwe neza ihuza amakuru yumukiriya, ivugurura ibarura mugihe nyacyo, itanga amabwiriza na fagitire, ikurikirana intego na komisiyo, kandi igahuza na sisitemu y'imbere, byose mukiganza cyawe. Kurenza igikoresho, ni umufatanyabikorwa wingenzi ugabanya ubushyamirane kandi uhindura umucuruzi kuba umujyanama.

Byongeye kandi, umuguzi yarahindutse, kandi ibiteganijwe kugurishwa kumurongo muri 2025 birabigaragaza neza. Nk’uko byatangajwe na ABComm, biteganijwe ko ubucuruzi bwa e-bucuruzi bwo muri Berezile buzagera kuri miliyari 234 z'amadolari y'Amerika, bikiyongera 15%, kandi umubare w’ibicuruzwa ugomba kwiyongera 5%, yose hamwe akaba miliyoni 435. Gufasha kugurisha ni urugero rwukuntu ikoranabuhanga ryongera umubano wabantu. Umugurisha, afite porogaramu, yumva ibyo umukiriya akeneye, atanga imyiyerekano, yandikisha ibicuruzwa, kandi akurikirana nyuma yo kugurisha afite ubuhanga. Ni serivisi ngishwanama yubaka ubudahemuka kuko yerekana ubwitonzi kandi ikora ubumwe. Ndetse no kwikorera wenyine mububiko, kwirinda umurongo no kwagura uburyo bwo kwishyura no gutanga, biba ingirakamaro mugihe porogaramu yashizweho kugirango yongere aho igurisha.

Inzira zishimangira iyi nzira. Ubwenge bwa artile buzafasha kugihe cyihariye; kwishyira hamwe na CRMs bizazana isesengura riteganijwe; n'ubushobozi bwa interineti bizemeza ko nta bucuruzi buhagarikwa kubera kubura umurongo. Ikirangantego gishora imari muri porogaramu yacyo ntabwo kizakomeza gusa n’ihindagurika ry’isoko, ahubwo kizana uburambe mu guhaha mu myaka iri imbere.

Kubwibyo, kugira porogaramu yo kugurisha ntibikiri ibintu byiza. Nurufunguzo rwo guhindura abareba amatsiko mubakiriya, abakiriya mubafana, no kugumisha ikirango mumwanya umwe aho buriwese asa inshuro mirongo kumunsi: ecran ya terefone ngendanwa.

Guilherme Martins ni umwe mu bashinze Eitri, urubuga rwo guteza imbere porogaramu zigendanwa.

Sisitemu yo kwishyura itishyurwa ishimangira akamaro k'ibikorwa remezo byo kwishyura.

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Sisitemu yo kwishyura itishyurwa ishimangira akamaro k'ibikorwa remezo byo kwishyura.

Ukuza kwa Pix (sisitemu yo kwishyura ako kanya muri Berezile) mu 2025 byongeye kwibanda ku ruhare rw'ibikorwa remezo byo kwishyura muri e-bucuruzi yo muri Berezile. Iri shyashya ryerekana umuvuduko wihuse wo guhanga udushya muri urwo rwego kandi ryerekana uburyo impinduka zisa na tekiniki zigira ingaruka ku bunararibonye bw’umuguzi. Nk’uko Banki Nkuru ya Berezile ibigaragaza, Pix imaze kugira abakoresha miliyoni zirenga 165 kandi irenga miliyari 3,5 zicuruzwa buri kwezi, ikiyemeza ko ari bumwe mu buryo abaturage bakunda, imiterere ikaba isobanura neza uburyo ubwihindurize ubwo ari bwo bwose bwo kwishyura bugira ingaruka ku bucuruzi bwa digitale. Ariko, kuruta kwerekana uburyo bushya, uru rugendo rwerekana ko irembo ryo kwishura ryabaye igice cyingenzi mubikorwa byo kwamamaza, igipimo cyo guhindura, no kwizerwa kububiko bwa interineti.

Igicuruzwa cya digitale cyahindutse mubijyanye na serivisi zabakiriya, ibikoresho, n’itumanaho, ariko kugenzura bikomeje kuba imwe mu ngingo zingenzi mu rugendo. Mugihe cyo kwishyura niho umuguzi akora isuzuma ryanyuma ryokwizerwa kandi byoroshye. Niba inzira isa nkaho idafite umutekano, igarukira, itinda, cyangwa idahuye nuburyo umukiriya akunda, guterana bihita bisobanurwa no guta amagare, nubwo urugendo rusigaye rwagenze neza. Izi ngaruka zigaragara cyane mu bidukikije bigendanwa, bimaze kuba hejuru ya 60% yo kugura kuri interineti mu gihugu, nk'uko amakuru aturuka muri Ebit | Nielsen, aho kwerekanwa cyangwa guhagarika ibisubizo bivamo guhita.

Amarembo yo kwishura agezweho ntabwo akiri kwishyira hamwe gusa. Bibanze ku mibare ifatika ku gipimo cyemewe, igipimo cyo kwangwa, imyitwarire yo kugura, hamwe n’imikorere ya buri buryo, batanga ibiboneka mbere byari bifitanye isano nababiguze cyangwa bikwirakwijwe muri sisitemu ibangikanye. Aya makuru agira uruhare rutaziguye mu kwamamaza no gufata ibyemezo: irerekana icyuho, ihindura ibyateganijwe guhinduka, ifasha guhagarika ubukangurambaga, kandi itanga isesengura ryukuri rya feri. Ubushakashatsi bwakozwe ku isoko bwashyizwe ahagaragara nabaguzi nka Cielo, Kibuye, na Getnet, hamwe n’ubushakashatsi bwakozwe na tekiniki bwakozwe na Abecs, bwerekana ko itandukaniro riri hagati y’ibikorwa remezo byishyurwa neza kandi ridafite icyo rihindura rishobora kugera kuri 15% ku gipimo cyemewe cy’amakarita, ingaruka zikaba zihindura rwose ibyavuye mu bukangurambaga bwa digitale.

Igihe kimwe, guhitamo abatanga amakuru byerekana imyanya. Guhuza ibikorwa, amafaranga, uburyo bwo kurwanya uburiganya, nuburyo butandukanye bwemewe bigira ingaruka kumikorere no mubitekerezo byabaguzi. Mu gihugu aho amakarita yinguzanyo, urupapuro rwa banki, Pix (sisitemu yo kwishyura ako kanya muri Berezile), ikotomoni ya digitale, hamwe nu murongo wo kwishyura bibana mumagare amwe yo guhaha, kugabanya amahitamo bisobanura gutakaza ibicuruzwa bishobora kugurishwa. Kugenzura kugaragara kwa cheque ubwabyo gushimangira kwizerwa mugihe umuguzi yahisemo kugura. Iki cyizere kigabanya amaganya kandi cyongera imikorere yishoramari ryitangazamakuru, kubera ko abakiriya bake bareka ibyo baguze kurwego rwa nyuma.

Kuri mobile, iyi ngaruka irakomera. Kubera ko igice kinini cyubuguzi kibaho ukoresheje terefone, ibintu biheruka nka Pix (sisitemu yo kwishyura ako kanya muri Berezile) byongera ibyifuzo byihuta kandi byoroshye. Ariko ibi bitanga gusa mugihe bishyigikiwe nibikorwa bigezweho, bihamye, kandi bihujwe neza. Guhanga udushya bigaragara hejuru, ariko ikomeza uburambe bwiza ni irembo.

Urebye uku kuri, ni ngombwa ko abayobozi basuzuma byimazeyo abatanga ubwishyu. Birakenewe gusuzuma ibiciro, uburyo bwemewe, igihe cyo gukemura, kandi, cyane cyane, kubona amakuru yimikorere ashobora gukoreshwa mubucuruzi. Ariko kuzamura ibikorwa remezo ntibihagije: umuguzi agomba kubyumva. Ubutumwa busobanutse kubyerekeye umutekano n'umuvuduko, no kuba hari ibintu byizewe bigaragara kuri cheque, bishimangira kumva ko ikirango gitanga uburambe buhoraho kandi bwumwuga.

Impaka zijyanye na Pix (sisitemu yo kwishyura ako kanya muri Berezile) ishimangira icyerekezo isoko igana kandi ihuza izi ngingo zose. Ibikorwa remezo byo kwishyura byahagaritse kuba ingamba za kure kandi byatangiye kugira uruhare rutaziguye mu guhatana, guhinduka, no kwiyumvisha ibicuruzwa. Mugihe tekinolojiya mishya igaragara kandi igitutu cyo gukora neza kikiyongera, ibyemezo byahoze bigaragara nkubuhanga gusa ubu bigira ingaruka mubucuruzi. Ibicuruzwa byumva iri hinduka kandi byinjiza ubwishyu mubyibanze byuburambe bwa digitale bizagira ubushobozi bunini bwo guhindura udushya mubyiza nyabyo mubucuruzi bwa e-bucuruzi bwa Berezile.

Alan Ribeiro, impuguke mu bijyanye na e-ubucuruzi nuburambe bwabakiriya, yamaze imyaka irenga icumi asesengura ingamba za digitale no gukurikirana imigendekere yo kugurisha kumurongo. Yitangiye kwiga uburyo ikoranabuhanga, imyitwarire yo kugura, hamwe nuburyo bukora neza bishobora guhindura ibisubizo no kubaka ubudahemuka bwabakiriya mubidukikije.

Nuvei yagura ubufatanye na Microsoft kugirango igere ku bikorwa remezo byo kwishyura ku isi kandi ishyigikire ibikorwa birenga 10,000 ku isegonda.

Kuvugurura E-Ubucuruzi
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Nuvei yagura ubufatanye na Microsoft kugirango igere ku bikorwa remezo byo kwishyura ku isi kandi ishyigikire ibikorwa birenga 10,000 ku isegonda.

Uyu munsi Nuvei na Microsoft batangaje ko baguye ku buryo bugaragara ubufatanye bwabo bufatika, bituma Nuvei y’ibanze itunganya ubwishyu APIs ikorera kuri Microsoft Azure no gukoresha Azure AI kugirango yorohereze ibikorwa by’igihe. Iyi gahunda yagura cyane ubushobozi bwa Nuvei ku isi hose, ikarenga intambwe yakozwe mu 10,000 ku isegonda kandi igamije 99,999% ku mishinga minini. Ubwo bufatanye kandi bushimangira umwanya wa Nuvei mu batunganya ibicuruzwa byinshi ku isi kandi bushiraho umusingi ukomeye, uterwa na AI wo gutera inkunga ingana na tiriyari imwe y’amadolari y’amafaranga yishyurwa buri mwaka mu gihe abakiriya biyongera ku rwego mpuzamahanga.

Iri terambere ryerekana ishoramari rikomeye hamwe n’imyaka myinshi yibanda ku kwimura ibibuga byose bya Nuvei ku gicu, bifasha ibigo kwaguka kwisi yose hamwe nibikorwa byiza kandi byiza. Muguhereza serivisi zingenzi muri Azure, Nuvei yunguka ibintu byoroshye, umuvuduko mwinshi, hamwe no kwizerwa kwisi yose, mugihe ivugurura ibice byingenzi no kugabanya kwishingikiriza kumikoreshereze yabandi. Ubu bwubatsi bugezweho kandi butanga umwanya wo guhanga udushya, kwemerera Nuvei kwihutisha iterambere ryizaza no gutanga urwego rwo hejuru rwo kwihangana no gukora neza.

Umuyobozi mukuru wa Nuvei, Phil Fayer yagize ati: "Ubwishyu bwose bugomba gutsinda neza kandi byihuse, aho abakiriya bacu bakorera hose." Ati: "Gukoresha ibyingenzi byacu kuri Microsoft Azure biduha umusingi wa AI kavukire uhuza mugihe nyacyo, ugahindura ibikorwa byisi yose, kandi wujuje ibyangombwa bisabwa muri buri karere. Ibi bishimangira imikorere yacu uyumunsi kandi bidutegurira gutanga ubushobozi bushya buterwa na AI mugihe abakiriya bacu biyongera."

Azure yishyurwa ituma ubwubatsi bwagabanijwe bushobora gukurura amajwi, gukomeza ibikorwa bikomeza, no guhuza ubukererwe nuburenganzira ku rwego rwisi. Ibi bituma umubare munini winjiza winjira hamwe nuburambe budahwema kubakoresha, ndetse no mugihe cyibikorwa byubucuruzi bisaba isi.

, Tyler Pichach yagize ati: "Ibikorwa remezo bya Microsoft Azure byiteguye AI byuzuza ubuhanga bwa Nuvei mu kwishyura imishinga." Ati: "Uku kwimuka kwa Nuvei gutanga ubunararibonye bwo kwishyura, bwitondewe, kandi bunoze bwo kwishyura, ni ngombwa mu gihe kizaza cy'ubucuruzi ku isi."

Mu rwego rwo kuvugurura kwagutse, Nuvei yibanze ya API na serivisi ubu ikoresha umutungo wa Azure kugirango itange ibikorwa remezo byishyurwa byizewe, binini, kandi bikwirakwizwa ku isi. Serivisi zirimo Azure ExpressRoute yo guhuza abikorera, Azure Firewall yo kurinda imiyoboro, hamwe na Azure Kubernetes Service kubikorwa byakazi. Gushimangira umutekano no kubahiriza, igisubizo gihuza Azure Defender kuri Cloud kugirango arinde iterabwoba ryateye imbere hamwe na Azure Application Gateway hamwe na Web Application Firewall (WAF) kugirango umutekano urusheho kwiyongera. Ubwubatsi bukubiyemo uturere tune tw’ingenzi - Ubwongereza bw’Amajyepfo, Suwede Hagati, Amerika y’iburengerazuba, n’Uburasirazuba bwa Amerika - butuma habaho kuboneka cyane, kwihangana, no gukora neza ku bucuruzi ku isi.

Nuvei izakomeza gushyira mubikorwa ibikorwa remezo biteza imbere imikorere yisi yose, itezimbere ubwato, kandi itere imbere ibikorwa bya Azure AI. Hamwe na verisiyo nshya, urubuga rurakomera cyane mubipimo, rutanga imikorere ihamye mukarere, kandi rugakoresha ubwenge bwakusanyije mubikorwa byose byakozwe - byongerera agaciro ubucuruzi bwisi yose ikura ikizere.

Kunanirwa bigira ingaruka kuri 55% byurubuga rwa e-ubucuruzi kuwa gatanu wumukara.

Kuvugurura E-Ubucuruzi
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Kunanirwa bigira ingaruka kuri 55% byurubuga rwa e-ubucuruzi kuwa gatanu wumukara.

Umunsi wa gatanu wumukara, usanzwe uba mucyumweru cyanyuma cyUgushyingo, uzamura ibicuruzwa kuri e-bucuruzi yo muri Berezile, ariko kandi ushyira mubikorwa ibikorwa remezo byububiko bwa interineti. Raporo "Imirenge ya E-Ubucuruzi muri Berezile," yakozwe na Conversion, yerekana ko Ugushyingo ibona imwe mu mpanuka z’imodoka nyinshi mu mwaka, ikurikirwa no kugabanuka kwa 8,6% mu Kuboza, bikaba bigaragaza ubwinshi bw’iki gihe. Ubushakashatsi bwakozwe na Tecflow ku wa gatanu w’umukara 2024 bwerekana ko 55% by’abacuruzi bahuye n’umuvuduko cyangwa guhungabana, kandi ko 40% byatsinzwe byari bifitanye isano na API zikomeye, bigashyiraho igitutu kuri sisitemu yo kugenzura no kwemeza. Nubwo inyungu nyinshi, imyitwarire yo kugura igaragaza paradox: abantu benshi bagera kumagare, ariko benshi ntibarangiza kugura. Nk’uko bitangazwa na E-Commerce Radar, igipimo cyo gutererana gishobora kugera kuri 82% muri Berezile, bitatewe gusa n’ibibazo by’uburiganya gusa, ahubwo binaterwa no kunanirwa mu burambe bwo kwishyura, nk’amafaranga y’inyongera atamenyekanye, igihe ntarengwa cyo guhatanira, ndetse na cheque igoye.

Hugo Venda, umuyobozi mukuru wa UnicoPag akaba n'inzobere mu guhanga udushya, ashimangira ko guhuza ikoranabuhanga na serivisi z’abantu ari ngombwa kugira ngo habeho uburyo bwo kwishyura: “Guhindura imibare nyayo bibaho iyo ikoranabuhanga rikorera abantu. Mu guhuza amakuru, gukoresha mudasobwa, no gufasha abantu, dushobora kubyara ibintu byinshi byateganijwe kandi byiringirwa ku bacuruzi, duhindura ubwishyu mu bintu bifatika by’iterambere.” Ihuriro ryibikoresho byisesengura, inzira zikoresha, hamwe nogukurikirana guhoraho bituma habaho kumenya inzitizi, guhindura imigezi, no kunoza uburambe bwabakoresha, bikunda kugabanya ibiciro byakazi no kongera imikorere yibikorwa.

Hamwe n’amarushanwa yiyongera kuri e-ubucuruzi, ibigo byashakishaga ibisubizo kugirango birinde igihombo mugihe gikomeye cyurugendo rwo kugura. Ihuriro rya tekinoroji yo guhanura, kwikora, hamwe ninkunga yamasaha 24 yerekana inama ikora neza muguhindura ibihe byo kwangwa mumahirwe yo kwiga nibikorwa byihuse. Uku kwishyira hamwe kwemerera abadandaza gufata ibyemezo byemeza, guhindura uburyo bwo kwishyura, no kugenzura ibipimo mugihe nyacyo, byongera imikorere nibiteganijwe mubikorwa byo kugurisha, ndetse no kumatariki asabwa cyane nko kuwa gatanu wumukara.

Urebye ahazaza, UnicoPag irateganya uburyo bwo kwishyura kumurongo bigenda bihinduka kugirango bihuze ubwenge bwamakuru, kwimenyekanisha, hamwe nubusabane bwabakiriya. Ni muri urwo rwego, Hugo Venda ashimangira icyerekezo cy’igisubizo: “Irembo ntirishobora kuba serivisi ya tekiniki gusa; rishobora kuba umufatanyabikorwa w’umucuruzi mu iterambere rirambye ry’ubucuruzi bwa e-Berezile, buha agaciro udushya ndetse n’impuhwe muri serivisi z’abakiriya.” Ubu buryo bwerekana ko gushora imari mu ikoranabuhanga bihujwe n’inkunga y’abantu atari igipimo cyibikorwa gusa, ahubwo ni inyungu zipiganwa zigira ingaruka zitaziguye no guhinduka kwabakiriya.

Nyuma yo gutsinda kwa Pix Automático, Efí Bank yatangije Bolix Automático.

Kuvugurura E-Ubucuruzi
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Nyuma yo gutsinda kwa Pix Automático, Efí Bank yatangije Bolix Automático.

Efí Bank, banki ya digitale yatangije Bolix, iratangiza Bolix Automático, ihindagurika ryibicuruzwa bihuza impapuro za banki na Pix (sisitemu yo kwishyura ako kanya muri Berezile), nigisubizo cya mbere cyubwoko bwacyo ku isoko rya Berezile. Noneho, bizashoboka kwinjiza umuvuduko wa Pix Automático muburyo bwo kwishyura inshuro nyinshi ukoresheje Bolix, nko kwiyandikisha hamwe nandi mafaranga hamwe na frequence yigihe.

Kubakora ubwishyu, igisubizo gisobanura korohereza inzira yo kugura no kwishura byoroshye. Ku masosiyete yakira ubwishyu, bigabanya ibyago byo kutishyura kandi imbaraga nke zikorwa zo gukusanya.

Umuyobozi mukuru wa Banki ya Efí, Denis Silva agira ati: “Bolix Automático ni ikindi gisubizo kigamije kugabanya amakimbirane mu kwishyura.” Ati: "Mu gihe Abanyaburezili bafite uburyo bwinshi bwo kwishyura bashobora kubona, bikazana ku isoko uburyo bworoshye bwo guhuza Pix Automático, boleto, na QR Code Pix ni ikimenyetso cy'udushya twabaye ikimenyetso kiranga urusobe rw'ibinyabuzima mu gihugu."

Iri terambere rishya rikurikira intsinzi ya Pix Automático, uburyo bwo kwishyura bwatangijwe muri kamena 2025 bukoreshwa cyane. Muri Efí Bank, buri kwezi umubare w’ibicuruzwa byakemuwe binyuze muri Pix Automático wiyongereyeho inshuro 36 hagati ya Kamena na Nzeri. Ingano yagurishijwe buri kwezi yiyongereyeho inshuro 184 mugihe kimwe, byerekana ko hiyongereyeho agaciro kagereranijwe.

Ku bwa Denis, ku basanzwe bakoresha Bolix, uburyo bushya buzahuzwa nta ngaruka ku bakoresha. Imikorere ya Bolix Automatic irashobora gukoreshwa muburyo butaziguye kuri konte ya digitale.

Kuva mubushakashatsi kugeza serivisi zabakiriya: burya AI ishobora gufasha imishinga mito guta igihe namafaranga muri 2026.

Kuvugurura E-Ubucuruzi
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Kuva mubushakashatsi kugeza serivisi zabakiriya: burya AI ishobora gufasha imishinga mito guta igihe namafaranga muri 2026.

Kumenyekanisha ibikoresho bya AI bibyara umusaruro, nka ChatGPT, Copilot, na Gemini, bihindura imyitwarire ya ba rwiyemezamirimo bato bo muri Berezile. Mu 2025, ikoreshwa ry’ubwenge bw’ubukorikori mu bucuruzi buciriritse n’iciriritse rizaba ryiyongereyeho hejuru ya 30%, nk’uko ubushakashatsi bwakozwe na Microsoft na Edelman bubyerekana, mu buryo butigeze bukoreshwa mu ikoranabuhanga mu gihugu hose.

Muri Berezile, imishinga mito n'iciriritse (MSEs) yerekana inkingi y’ubukungu, kandi ikoreshwa rya digitale ryabaye ikintu cyerekana iterambere ryabo. Ikarita ya Digital Maturity Map , yakozwe n’ikigo cya Berezile gishinzwe iterambere ry’inganda (ABDI) na Sebrae, bakoze ubushakashatsi ku bucuruzi 6.933 mu gihugu hose, hafi 50% by’ubucuruzi buciriritse bumaze gukoresha itangazamakuru rya digitale mu kugurisha ibicuruzwa cyangwa serivisi, mu gihe 94% babona ko interineti ari ngombwa kugira ngo ibigo byabo bibeho.

Kenneth Corrêa, umuvugizi w’ubumenyi bw’ubumenyi bw’imyuga, Kenneth Corrêa, asobanura ati: "Ubwenge bw’ubukorikori bwatumye demokarasi igera ku bikoresho byari bisanzwe bigarukira ku ngengo y’imari nini. Uyu munsi, ubucuruzi buciriritse cyangwa buto bushobora gukoresha AI mu buryo bworoshye, kumva neza abakiriya bayo, no gufata ibyemezo bishingiye ku makuru. Ikitandukanya ubucuruzi bwatsinze ntibikiri ingano, ahubwo ni ubushobozi bwo guhuza no gushyira mu bikorwa ingamba z’ikoranabuhanga mu buryo bw’ubucuruzi," (FGV), n'umwanditsi w'igitabo Cognitive Organizations: Gukoresha imbaraga za Generative AI na Intelligent Agents .

75% by'ibigo bito n'ibiciriritse bafite icyizere ku ngaruka za AI ku bucuruzi bwabo. 

Ubushakashatsi : kuzamura ubunararibonye bwabakiriya (61%), kongera imikorere, umusaruro no kwihuta (54%), no gukomeza ubucuruzi (46%).

Kenneth yongeyeho ati: "Turi mu bihe bidasanzwe: AI yavuye mu gutandukanya ibintu ikenera ibikenewe. Amakuru meza ni uko itigeze igera ku buryo bworoshye, bworoshye, kandi bushoboka kugira ngo dushyire mu bikorwa ibyo bisubizo, ndetse n'amikoro make. Ibanga ni ugutangira duto, twibanda ku gukemura ibibazo nyabyo by'ubucuruzi."

Nubwo, nubwo bafite ishyaka kandi bitanga umusaruro wambere, ibigo byinshi biracyafite imbogamizi mugukoresha neza ikoranabuhanga, haba kubera kubura ingamba, amahugurwa, cyangwa kwishyira hamwe nibikorwa bihari. Ubushakashatsi bwakozwe na Goldman Sachs bugaragaza ko 14% gusa byamasosiyete manini akoresha AI neza mubikorwa byayo.

Amakuru yerekana ko, nubwo hashobora kugera ku mutungo n’ibikorwa remezo, gukura mu buryo bwa digitale bikomeje kuba inzitizi ikomeye, kandi bishimangira uburyo igenamigambi n’amahugurwa bizaba ibintu by’ingenzi mu mwaka utaha kugira ngo igikorwa icyo ari cyo cyose kigerweho, hatitawe ku bunini bw’ubucuruzi.

Inzira zifatika zo gukoresha AI kugirango uzamure imishinga mito n'iciriritse

Kugira ngo bafashe ba nyir'ubucuruzi buciriritse n'abaciriritse kugendana n'iki cyerekezo cyo guhindura imibare mu 2026, Kenneth Corrêa asangiye ingamba esheshatu zikoreshwa mu ikoranabuhanga rigenda rigaragara, ashingiye ku bikoresho we n'itsinda rye bakoresha buri munsi. Reba hepfo:

1) 24/7 serivisi zabakiriya hamwe na automatique yubwenge

Imwe muma progaramu yihuse ya AI kubucuruzi nugushiraho sisitemu yimikorere yabakiriya ikoresheje ibikoresho bimaze kuboneka. Ingamba zitangirana no gufata amajwi no kwandukura inama zose hamwe nabakiriya ukoresheje urubuga nka Read.ai cyangwa Tactiq , ugashiraho ubumenyi bwibibazo bikunze kubazwa. Noneho, Gemini 2.5 Pro irashobora gushyirwaho niyi base base kugirango ihite isubiza ikoresheje WhatsApp cyangwa imeri. Mu myitozo, ibi bivuze ko itsinda ryunguka hagati yamasaha 5 na 10 mucyumweru cyakoreshwaga muri serivisi zisubiramo abakiriya, bigatuma bashobora kwibanda kubibazo byinshi kandi bikomeye.

2) Ubushakashatsi ku isoko udashaka umujyanama

Ubucuruzi buciriritse akenshi bubura ingengo yimari yo gukoresha amasoko yihariye yo gusesengura isoko, ariko ntibivuze ko bagomba gufata ibyemezo buhumyi. ya AI ikora nkumushakashatsi wihariye usesengura abanywanyi, akamenya imigendekere, kandi akemeza ibitekerezo byibicuruzwa kubuntu. Kurugero, rwiyemezamirimo arashobora kubaza ati: "Nibihe bibazo nyamukuru byabakiriya bitotombera ibicuruzwa bisa nibyanjye mugihembwe gishize?" kandi wakire isesengura ryuzuye hamwe ninkomoko yatanzwe. Igikoresho gikora ubushakashatsi bwatwaye ibihumbi n'ibihumbi reais muri serivisi zubujyanama zishobora kugera ku bucuruzi buciriritse, demokarasi ikagera ku bwenge bw'isoko.

3) Gukora umwirondoro wabigize umwuga hamwe na bije ntoya

Ishusho yumwuga yabigize umwuga ntabwo ikiri amahirwe yikigo gifite ingengo yimari nini. Ibikoresho nka Looka.com birema ibipapuro byuzuye biranga amashusho - harimo ikirango, ikarita yubucuruzi, hamwe n’inyuguti - kimwe no gutanga urw'agashinyaguro n'ibitekerezo biboneka byo kwamamaza. Ibi bisubizo byemerera ibigo bito n'ibiciriritse kugira ikirango cyerekana ugereranije n’amasosiyete manini, kuringaniza ikibuga ukurikije imyumvire ya mbere bagira kubakiriya nabafatanyabikorwa. Ishoramari ni rito, ariko ingaruka ku myumvire y'agaciro n'ubunyamwuga ni ngombwa.

4) Isesengura ryamakuru utabaye umuhanga

Isesengura ryamakuru ryamye risa nkurwego rwihariye rwinzobere, ariko ibikoresho bya AI bigezweho byahinduye rwose. Ishakisha rya Polymer rihuza neza nimpapuro zagurishijwe kandi zitanga ibyapa byerekana ako kanya byerekana uburyo n'amahirwe, mugihe Excel Copilot igufasha kubaza ibibazo mururimi karemano nka "Ni ikihe gicuruzwa cyari gifite intera nziza mu gihembwe gishize?" udakeneye kumenya neza formulaire. Kubikorwa byerekanwe, ExcelDashboard.ai ihindura urupapuro rwerekana raporo yumwuga muminota mike. Ibi bikoresho bikuraho inzitizi ya tekiniki kandi byemerera rwiyemezamirimo wese gufata ibyemezo ashingiye kumibare ifatika, ntabwo ari ubushishozi gusa.

5) Ibintu binini byimbuga nkoranyambaga

Gukora ibintu bihoraho kubitangazamakuru nkimwe mubibazo bikomeye kubucuruzi buciriritse, ariko AI ibyara umusaruro byahinduye byimazeyo iri gereranya. NotebookLM irashobora guhindura urutonde rwibicuruzwa mubice byikora podcast byikora hamwe nabantu babiri basanzwe baganira kubintu, mugihe Gemini 2.5 Pro hamwe na Nano Banana itanga imbuga nkoranyambaga zuzuye, harimo inyandiko n'amashusho. Kubucuruzi bwaho, Suno.com ikora amajwi yabigize umwuga yo kwiyamamaza. Mubikorwa, ibi bivuze ko umuntu umwe ashobora gutanga umusaruro uhwanye nibirimo nkitsinda ryinzobere eshatu, gukomeza ibikorwa bifatika kandi bifatika bitabujije ubuziranenge cyangwa kurenza ingengo yimari.

6) Automatic documentaire yimikorere nimishinga

Gutanga inyandiko hamwe ninama bitwara amasaha yingirakamaro ashobora kwitangira iterambere ryubucuruzi. AudioPen ikemura ibi uhita uhindura ibitekerezo byubwonko byavuzwe mubyangombwa - byandike ibitekerezo byawe mugihe utwaye cyangwa ugenda. Soma . Izi nyandiko zirashobora guhindurwa mubitekerezo byumwuga ukoresheje Gamma.app. 

Inzitizi n'inzira iri imbere

Nubwo icyerekezo cyiza, ubushakashatsi "Guhindura Digital mubucuruzi buciriritse" bwakozwe na Sebrae bugaragaza ko 66% byubucuruzi buciriritse na Berezile buciriritse bikomeje kuba mugice cyambere cyibikorwa byo guhindura imibare, 30% bari mubyiciro bito, naho 3% bonyine ni bo bashobora gufatwa nkabayobozi mubyo bakora. Ibi birerekana ko, nubwo inyungu ari nyinshi, haracyari inzira ndende.

Mu mbogamizi nyamukuru harimo kubura ubumenyi bwa tekiniki, amikoro make, no kurwanya umuco guhinduka. Nyamara, ubushakashatsi bwerekana ko 20% by'ibigo bito n'ibiciriritse bibona ko gukoresha AI ari ikibazo, umubare ugenda ugabanuka uko ikoranabuhanga rigenda ryoroha kandi ryihuse.

Kenneth Corrêa agira ati: "Ikosa rikomeye SME ishobora gukora ni ugutekereza ko igomba guhindura icyarimwe icyarimwe icyarimwe. Ingamba zifatika ni ukumenya ikibazo cyihariye cy’ubucuruzi - haba muri serivisi z’abakiriya, kugurisha, cyangwa imiyoborere - no gushyira mu bikorwa igisubizo cy’ikoranabuhanga kugira ngo gikemuke. Ibisubizo byihuse bitanga icyizere n'ubumenyi ku ntambwe ikurikira. Guhindura imibare ni urugendo, ntabwo ari aho ujya."

Ejo hazaza.

Ihuriro rya AI, automatike, hamwe nisesengura ryamakuru ni ugusobanura ibishoboka kubucuruzi buciriritse na buto. Demokarasi ishingiye kuri tekinoroji ikora urwego rwo gukinisha urwego, aho kwihuta, guhanga, no kwibanda kubakiriya bishobora gutsinda ingano nubutunzi bwibigo binini.

Hamwe na 98% by'amasosiyete ateganya gukoresha AI mu mpera z'umwaka wa 2025, nk'uko amakuru ya HubSpot Gartner iteganya ko mu 2025 ibigo birenga 80% by'amasosiyete manini bizaba byinjije ibisubizo bya AI mu bikorwa byabo, biragaragara ko guhinduka bitakiri amahitamo, ahubwo ko ari ngombwa ingamba.

Kenneth Corrêa asoza agira ati: "Ibigo bito n'ibiciriritse byakira ikoranabuhanga muri iki gihe bizaba byiza kurushaho gutera imbere, kwaguka, no gutera imbere mu gihe kiri imbere. AI ntabwo isimbuza ishingiro ry'umuntu ry'ubucuruzi - guhanga, kwishyira mu mwanya w'abandi, umubano - ahubwo ryongerera iyo mico, bigatuma ba rwiyemezamirimo bibanda ku kintu cy'ingenzi: guha agaciro abakiriya babo no kubaka ubucuruzi burambye kandi bufite akamaro. Igihe cyo gukora kirageze."

Amaduka ya TikTok yerekana amateka yo kugurisha mugihe cya Live kandi agaragaza uburyo bwo kugura.

Kuvugurura E-Ubucuruzi
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Amaduka ya TikTok yerekana amateka yo kugurisha mugihe cya Live kandi agaragaza uburyo bwo kugura.

Mu Gushyingo kwayo kwambere muri Berezile, TikTok Shop yanditseho ibisubizo byerekana amateka ashimangira abaturage ba Berezile kwakira uburyo bwa Discovery Shopping, butanga uburyo bushya kandi bwihariye bwo guhaha, guhuza imyidagaduro, kuvumbura, no kugura. Binyuze kuri videwo zikorana ninzira nzima, abaturage bavumbura byoroshye kandi bagura ibicuruzwa byifuzwa muriki gihe; byose utaretse urubuga.

Ubwiyongere bwa GMV, amafaranga yinjiza yose ku rubuga, yari 129%, urebye ku wa gatanu wirabura gusa (28 Ugushyingo) ugereranije n’itariki yo kwamamaza ku ya 10 Ukwakira. Kandi amasomo ya Live yabaye imbaraga zikomeye zo kuzamura ubucuruzi. Iterambere rya GMV ryakozwe gusa ninzira nzima ryarushijeho kuba hejuru: 143%.

Abahanzi bakomeye kumurongo, nka ViihTube, Mari Saad, na Camilla Pudim, bageze ku bicuruzwa bitangaje. Mu Gushyingo, Viih Tube yakoze imurikagurisha ridasanzwe ryerekana ubwiza bwe no kwita ku muntu ku giti cye, Spoiler, ku iduka rya TikTok, ryakozwe ku bufatanye na Free Brands. Yakoze imirongo ibiri ya Live kuri platifomu, imwe ku ya 14 Ugushyingo indi ku ya 27 Ugushyingo, aho yagurishije ibicuruzwa birenga 8.500. Muri icyo cyumweru kimwe, Mari Saad yakoze imbonankubone ku mwirondoro we ndetse no ku mwirondoro wa Mascavo, ikiranga ubwiza bwe, maze agurisha hafi ibihumbi birindwi mu masaha make. Muri Nzeri, Camilla Pudim, ufite abayoboke miliyoni 35 kuri TikTok, yari yarakoresheje urubuga kugira ngo ategure ko hazashyirwa ahagaragara ikirango cye bwite, Pudim Beauty, ndetse anagurisha ibice ibihumbi birindwi. Muburyo bwa Live, abaturage bari bafite amahirwe yo kubona ibicuruzwa byiza mbere yuko baboneka ahandi.

Ibicuruzwa, abarema, nabaturage bagiye bakoresha amahirwe yatanzwe na ecosystem ya Shopping Discovery ecosystem. Ibirimo byukuri, itangwa ryirushanwa, umuryango wasezeranye, hamwe nibishoboka byo guhuza igihe-nyacyo nibintu bituma amasomo abaho neza.

Imbaraga zo gutambuka neza ziragaragara cyane mubikorwa COMU, ikigo cyibanze kubuhanga bwo gukora ibintu, byakozwe mugihe cyicyumweru cyo kuwa gatanu. Isosiyete yakodesheje ububiko bunini kandi ishyiraho ibyumba icumi byo gutambuka neza. Abarema 45 na marike umunani bitabiriye - L'oreal, Amend, Simple Organic, Gummy, Dot, Aura Beauty, Vero Brodo, na Guday.

Inzira yo kugurisha

Ntabwo unyuze kumurongo wuzuye ushobora kugura kububiko bwa TikTok; hari inzira enye zo guhaha. Ihuriro ritanga videwo zishobora kugurwa, hiyongereyeho ibice "byerekana" kuri buri ugurisha na tab "iduka", ikora nk'iyerekana rinini ry'ibicuruzwa byose biboneka ku bicuruzwa bitandukanye. Itsinda rya TikTok Shop ryagaragaje inzira nziza muri uku kwezi zishobora gufasha abadandaza bato n'ibirango binini bashaka kuzamura ubucuruzi bwabo kurubuga.

Bimwe mubyavuye mu bushakashatsi: kugurisha byibanze ku bicuruzwa bya buri munsi, imyirondoro y'abagurisha itangaza ibintu kenshi byakozwe neza, kandi ibiciro byo gupiganwa bikomeje kuba ikintu gikomeye mubyo abaturage bakunda.

Icyiciro cyagurishijwe cyane kumurongo ni Ubuzima & Ubwiza. Twabonye ko ibicuruzwa bifite gihamya ikomeye yabantu byahise bikurura. Byongeye kandi, ibikoresho byibikoresho cyangwa ibimamara byagenze neza. Muri Fashion & Accessories, ikindi kigurishwa cyane gihagaritse, twabonye ko ibintu byoroshye bifite amafoto asobanutse byatanze icyizere cyo kugura. Ibicuruzwa n'abacuruzi bafite ibicuruzwa byihuse nabo bashyizwe hejuru. Murugo & Imibereho, ibicuruzwa byubuyobozi byagaragaye kenshi mubagurisha neza. Twabonye ko ibintu byoroshye hamwe no gukoresha byihuse byoroheje icyemezo cyubuguzi.

Ibisubizo byo mu Gushyingo bishimangira uruhare rwa TikTok Shop nkurubuga aho imyidagaduro, kuvumbura, no guhaha bihurira, bikabyara amahirwe nyayo yubucuruzi kubirango bya Berezile hamwe nababikoze.

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