Urubuga Murugo

Ibisabwa cyane mugihe cya Noheri bigaragariza ibigo ibyago byo guhagarikwa na WhatsApp.

Kuvugurura E-Ubucuruzi
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Ibisabwa cyane mugihe cya Noheri bigaragariza ibigo ibyago byo guhagarikwa na WhatsApp.

Noheri iregereje, hamwe nayo, igihe gishyushye cyane. Uyu mwaka, umuntu umwe wintwari arimo kwiyongera cyane nkurugamba nyamukuru rwo kugurisha: WhatsApp. Raporo yihariye yakozwe ku bufatanye na Opinion Box, umuyoboro ukomeje kuba uburyo bwambere bwo guhuza abakiriya n’ibirango muri Berezile. Ubushakashatsi bwerekana ko 30% by'Abanyaburezili basanzwe bakoresha iyo porogaramu mu kugura, mu gihe 33% bahitamo nyuma yo kugurisha, barenze uburyo gakondo nka imeri na terefone.

Alberto Filho, umuyobozi mukuru wa Poli Digital, isosiyete ikomoka muri Goiás ikorana n’ibisubizo by’itumanaho rya WhatsApp, agira ati: "Mu myaka yashize, WhatsApp yari porogaramu yohererezanya ubutumwa. Uyu munsi, ni isoko ryuzuye cyane mu bucuruzi bwo muri Berezile."

Kandi rero, igitutu cyo gutsinda amarushanwa no kubona ibisubizo byihuse muri iki gihe cyumwaka bituma ibigo byinshi bifata imyitozo inyuranyije na politiki ya Meta, isosiyete nkuru ya WhatsApp. Igisubizo? Imwe mu nzozi zikomeye kubucuruzi bugezweho: guhagarika konti yabo.

Mariana Magre, impuguke muri serivisi z’abakiriya ba WhatsApp ndetse n’abakiriya muri Poli Digital, abisobanura agira ati: "Gusobanukirwa uburyo sisitemu ikora n'imbibi zayo ni ngombwa kugira ngo imurikagurisha nyamukuru ridafunga imiryango hagati y'icyumweru cya Noheri."

Yasobanuye ko ubwiyongere bw'ikirere bwa WhatsApp Business bwazanye amahirwe n'ingaruka. Nibyingenzi umuyoboro uhinduka, ningaruka zo gukoresha nabi. Asobanura agira ati: "Kwiyongera ntibyashimishije gusa ubucuruzi bwemewe, ahubwo byanashishikaje abaterankunga n'abashuka uburiganya, ibyo bikaba byatumye Meta ikomeza kuba maso ku myitwarire iteye inkeke."

Meta Platforms yatangaje ko, hagati ya Mutarama na Kamena 2025, konti zirenga miliyoni 6.8 za WhatsApp zabujijwe, inyinshi muri zo zikaba zaragize uruhare mu bikorwa by’uburiganya, mu rwego rwo guhashya ihohoterwa rikorerwa serivisi z’ubutumwa bw’abagizi ba nabi.

"Sisitemu ya Meta isesengura imyitwarire kugira ngo imenye ibikorwa bisa na spam. Ibimenyetso byo kuburira birimo kohereza ubutumwa bwinshi budasanzwe mu gihe gito, umuvuduko mwinshi wo guhagarika na raporo, no kohereza ubutumwa ku bantu batigeze bakorana n'ikirango."

Ingaruka ziratandukanye. Guhagarika by'agateganyo birashobora kumara amasaha cyangwa iminsi, ariko guhagarika burundu birasenya: umubare uba udakoreshwa, amateka yose yo kuganira arabuze, kandi guhura nabakiriya birahita bihagarara.

Nyamara, impuguke yo muri Poli Digital irambuye ivuga ko ibyinshi bibuza kubaho kubera ubumenyi buke bwa tekiniki. Amakosa akunze kugaragara harimo gukoresha verisiyo zitemewe za WhatsApp, nka GB, Aero, na Plus, hamwe n'ubutumwa rusange binyuze kuri "pirate" APIs. Ibi bikoresho ntabwo byemewe na Meta kandi bikurikiranwa byoroshye na algorithms yumutekano, biganisha kuri bimwe bibujijwe.

Irindi kosa rikomeye nukugura urutonde rwabantu no kohereza ubutumwa kubantu batabemereye kubakira (utabanje guhitamo). Usibye kurenga ku mategeko agenga urubuga, iyi myitozo yongera cyane igipimo cy’ibibazo bya spam.

Kutagira ingamba zihamye zo gutumanaho byangiza ibintu: kohereza birenze urugero kuzamurwa mu ntera bidafite akamaro no kutita kuri politiki y’ubucuruzi ya WhatsApp bibangamira icyo bita Quality Rating, igipimo cy’imbere gipima "ubuzima" bwa konti. Mariana ashimangira ati: "Kwirengagiza uru rutonde no gutsimbarara ku bikorwa bibi ni inzira ngufi igana ku gihagararo gihoraho."

Gukora neza, ni ngombwa kumva itandukaniro riri hagati yimikorere ya porogaramu:

  1. WhatsApp Umuntu ku giti cye: yagenewe gukoreshwa kugiti cye.
  2. Ubucuruzi bwa WhatsApp: kubuntu, bubereye imishinga mito, ariko ifite aho igarukira.
  3. Ubucuruzi bwa WhatsApp bwemewe API: igisubizo cyisosiyete ituma automatike, abakozi benshi, CRM ihuza, kandi, cyane cyane, umutekano wuzuye.

Ni muri iyi ngingo yanyuma "amayeri" arabeshya. API yemewe ikorera mubipimo bya Meta, hamwe nubutumwa bwateganijwe mbere yubutumwa, guhitamo byanze bikunze, hamwe nuburyo bwo kurinda kavukire. Byongeye kandi, iremeza ko itumanaho ryose rikurikiza ubuziranenge busabwa kandi byemewe.

Mariana abisobanura agira ati: "Muri Poli Digital, dufasha ibigo gukora iyi nzibacyuho mu mutekano, duhuza ibintu byose ku rubuga ruhuza WhatsApp API yemewe na CRM. Ibi bikuraho ingaruka zo guhagarika kandi bikomeza ibikorwa."

Urugero rwibanze ni Buzzlead, isosiyete ikoresha WhatsApp cyane kubimenyeshwa no gusezerana. Mbere yo kwimuka, gukoresha imiyoboro yubutumwa butemewe byateje guhagarika no gutakaza ubutumwa. Umuyobozi wa Buzzlead, José Leonardo agira ati: "Igihe twatangiraga kohereza umubare munini, twahuye n'ibibazo byo guhagarika umubare. Binyuze muri Poli niho twamenye ibyerekeye WhatsApp API yemewe kandi twashoboye gukemura byose."

Impinduka yari ikomeye. Hamwe nigisubizo cyemewe, isosiyete yatangiye gukora idafite ibikoresho bifatika, ikoresheje inyandikorugero zemewe kandi igabanya cyane ibyago byo guhagarikwa. Uyu muyobozi yongeyeho ati: "Ibisubizo byateye imbere ku buryo bugaragara, hamwe n’igipimo kinini cyo gusoma no gutanga imenyekanisha ryiza".

Mariana yavuze mu ncamake ingingo nkuru: "Kwimukira muri API yemewe ntabwo ari igikoresho cyo guhinduranya ibikoresho gusa, ahubwo ni uguhindura imitekerereze. Ihuriro rya Poli ritegura gahunda yo gukora, rikubahiriza amategeko, kandi rikagenzura ireme rya konti mu gihe nyacyo. Igisubizo ni amahoro yo mu mutima kwibanda ku kintu gikomeye: kugurisha no kubaka umubano n’abakiriya, cyane cyane kuri Noheri."

Alberto Filho asoza agira ati: "Niba kandi Noheri ari yo mpanvu yo kugurisha, umutekano no kubahiriza bihinduka impano nyayo ku bashaka gukomeza kwiyongera mu 2025". 

Ibigo bito n'ibiciriritse byo kuri interineti byinjije miliyoni 814 z'amadolari y'Amerika mu gihe cy'Umukara Ugushyingo 2025.

Kuvugurura E-Ubucuruzi
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Ibigo bito n'ibiciriritse byo kuri interineti byinjije miliyoni 814 z'amadolari y'Amerika mu gihe cy'Umukara Ugushyingo 2025.

Ibigo bito n'ibiciriritse byo kuri interineti byinjije miliyoni 814 z'amadolari y'Amerika mu gihe cy'Umukara Ugushyingo 2025, igihe cyo kugabanyirizwa ibicuruzwa mu kwezi k'Ugushyingo kirimo ku wa gatanu w'umukara (28 Ugushyingo). Iyi mikorere igaragaza iterambere rya 35% ugereranije na 2024, nk’uko amakuru yatangajwe na Nuvemshop, urubuga rukomeye rwa e-ubucuruzi muri Burezili no muri Amerika y'Epfo, anagaragaza ubukure bw’icyitegererezo cya D2C (Direct-to-Consumer), aho ibicuruzwa bigurisha ku baguzi binyuze mu nzira zabo bwite, nko mu maduka yo kuri interineti, bidashingiye gusa ku bahuza.

Igabanywa ry'ibyiciro ryerekana ko Imyambarire yari igice cyinjije amafaranga menshi, igera kuri miliyoni 370 z'amadolari y'Amerika, izamuka rya 35% ugereranije na 2024.Ibyo byakurikiwe na Health & Beauty, hamwe na miliyoni 99 z'amadorari hamwe na 35% byiyongera; Ibikoresho, byinjije miliyoni 56 z'amadolari y'Amerika kandi byiyongereyeho 40%; Urugo & Ubusitani, hamwe na miliyoni 56 z'amadolari y'Amerika no kwiyongera 18%; n'imitako, hamwe na miliyoni 43 z'amadolari y'Amerika no kwiyongera 49%.

Ikigereranyo cyo hejuru cy’itike cyanditswe mu gice cy’ibikoresho n’imashini, ku $ 930; Urugendo, ku $ 592; na Electronics, ku $ 431.

Iyo isenywa na leta, São Paulo yayoboye ibicuruzwa hamwe na miliyoni 374 z'amadolari, akurikirwa na Minas Gerais, wageze kuri miliyoni 80 z'amadolari; Rio de Janeiro, hamwe na miliyoni 73 z'amadorali; Santa Catarina, hamwe na miliyoni 58 z'amadorali; na Ceará, hamwe na miliyoni 43 z'amadorali.

Ukwezi kose, ibicuruzwa byagurishijwe miliyoni 11,6, ubwinshi bwa 21% ugereranije nibyanditswe mu mwaka ushize. Mubintu byagurishijwe cyane harimo imyambarire, ubuzima & ubwiza, nibikoresho. Impuzandengo y'itike yari 271 $, hejuru ya 6% ugereranije no mu 2024.Imbuga nkoranyambaga zakomeje kuba umwe mu bashoferi bahindura cyane, bingana na 13% by'ibicuruzwa, muri byo 84% byaturutse kuri Instagram, byerekana gushimangira ubucuruzi bw’imibereho mu gihugu ndetse no kwagura imiyoboro itaziguye isanzwe ya D2C, ihuza kuvumbura, ibiyirimo, no guhinduka mu bidukikije by’ibidukikije.

"Ukwezi kwarushijeho gukomera nk'imwe mu madirishya akomeye y’ubucuruzi agurisha ku buryo bwa digitale, ikora nk '" ukwezi kwizahabu "kw’ibigo bito n'ibiciriritse. Isaranganya ry’ibisabwa mu Gushyingo ntirigabanya gusa imbogamizi z’ibikoresho, ahubwo binatuma ba rwiyemezamirimo bategura ubukangurambaga bugamije inyungu nyinshi. Ku bikorwa bya D2C, aya makuru ateganijwe asobanurwa mu buryo bunoze bwo kubona no kugumana, nk'uko byatangajwe na Alez. bafatanije na Nuvemshop.

Raporo y'ibyerekezo: Imyitwarire y'abaguzi muri Berezile

Usibye ibisubizo byagurishijwe, Nuvemshop yateguye raporo kubyerekeranye niterambere ryigihugu ryumukara vendredi 2026, iboneka hano . Ubushakashatsi bwerekana ko gushimangira ubucuruzi bikomeza kuba ingenzi mu Gushyingo k'Ugushyingo muri Burezili: 79% by'abacuruzi binjiza buri kwezi barenga $ 20.000 bakoresheje ama coupons yagabanijwe, mu gihe 64% batanze ibicuruzwa ku buntu, ibikorwa byongera cyane ihinduka mu ntangiriro z'ukwezi, mu gihe abaguzi bagereranya ibyo batanga. Kugurisha flash (46%) nibikoresho byibicuruzwa (39%) nabyo byamamaye muri ba rwiyemezamirimo binini, byongera agaciro kagereranijwe no kugura ibintu.

Nk’uko Vázquez abivuga, mu 2025, abaguzi bazamenyeshwa byinshi kandi bafite ibyiringiro bigaragara ku bijyanye no kugabanuka kwagutse. Agira ati: "Icyitegererezo cya D2C kigaragaza ko ari cyiza muri iki gihe, bituma ibicuruzwa bigenzura ibiciro, ibarura, n'itumanaho, bigatanga amasezerano yihariye, kandi bigahinduka hamwe no guhanura byinshi. Kwagura ubukangurambaga bigabanya umuvuduko w’umukara wo ku wa gatanu kandi bigafasha kubaka abakiriya bakomeye, byibanda ku kugumana no kuba indahemuka mu 2026".

Raporo kandi ishimangira imbaraga z’ubucuruzi bw’imibereho: mu baguzi baganiriye n’ibicuruzwa by’abacuruzi ba Nuvemshop, 81.4% baguze ibyo bakoresheje telefoni igendanwa, naho Instagram ikaba irembo rikuru, bingana na 84,6% by’ibicuruzwa rusange. Byongeye kandi, Pix hamwe namakarita yinguzanyo bikomeza gukoreshwa muburyo bwo kwishyura, bingana na 48% na 47% byubucuruzi. Aya makuru yerekana kandi impinduka zikomeye mumyitwarire y'abaguzi.

Mu Gushyingo k'Umukara, Nuvem Envio, igisubizo cyo kohereza ibicuruzwa bya Nuvemshop, yigaragaje nk'uburyo bw'ibanze bwo kugeza ku bacuruzi, bukoresha 35.4% by'ibicuruzwa kandi byemeza ko 82% by'ibicuruzwa byo mu gihugu byageze ku baguzi mu minsi 3 y'akazi.

Isesengura ryerekana ibicuruzwa byakozwe nububiko bwa Nuvemshop bwo muri Berezile ukwezi kose k'Ugushyingo muri 2024 na 2025.

Impuguke zerekana impamvu icumi zituma 2026 ari umwaka mwiza wo gutangiza ubucuruzi bwa e-bucuruzi.

Kuvugurura E-Ubucuruzi
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Impuguke zerekana impamvu icumi zituma 2026 ari umwaka mwiza wo gutangiza ubucuruzi bwa e-bucuruzi.

Amakuru dukesha ABComm avuga ko Burezili imaze kugira abaguzi kuri interineti miliyoni 91.3, kandi nk'uko byatangajwe na ABComm, kandi ibivugwa cyane muri uyu murenge byerekana ko iki gihugu kigomba kurenga miliyoni 100 mu 2026. Iri terambere, rifatanije n’iterambere ry’ubucuruzi bw’imibereho no kumenyekanisha ibikoresho bya digitale n’ubwenge bw’ubukorikori, bigabanya inzitizi zo kwinjira kandi bigatuma byoroha guhindura ibitekerezo mu bucuruzi nyabwo, cyane cyane ku bifuza kuba ba rwiyemezamirimo mu 2026.

Kuri Eduardo Schuler, umuyobozi mukuru wa Smart Consultoria , isosiyete izobereye mu bucuruzi mu guhuza ingamba, ikoranabuhanga, na AI , uku guhuza bifungura idirishya ridasanzwe ry’amahirwe. Uyu muyobozi avuga ko nta na rimwe habaye ubushobozi bwo gushyira mu bikorwa umuntu ku giti cye, kubona amakuru menshi, ndetse no gufungura abaguzi ku bicuruzwa bishya. Ashimangira agira ati: "Ibintu ntibyigeze biba byiza. Guhuza umuvuduko, igiciro gito, n'ibikoresho bikomeye bituma 2026 iba umwaka mwiza mu mateka ku bashaka gutangiza umushinga."

Hasi, impuguke irambuye inkingi icumi zituma 2026 umwaka mwiza mu mateka yo gutangiza umushinga:

1. Kugabanuka kwamateka kugiciro cyambere cyibikorwa byubucuruzi.

Kugabanuka kw'ibikoresho bya sisitemu, urubuga rwo kugurisha, hamwe n'ibisubizo bya AI bikuraho inzitizi zabuzaga ba rwiyemezamirimo bashya. Nk’uko Sebrae (GEM Burezili 2023/2024) ibivuga, ikoreshwa rya digitale ryagabanije cyane amafaranga yatangiriye gukora, cyane cyane mu nzego nka serivisi no gucuruza ibikoresho. Uyu munsi, birashoboka gutangiza ikirango gifite amikoro make nibikorwa remezo bike. Shuler agira ati: "Ishoramari ryambere ryageze ku rwego rwa demokarasi yinjira mu isoko kandi rufungura umwanya ku bafite imikorere myiza" .

2. Ubwenge bwa artile bwongera umusaruro kugiti cye.

Ubushakashatsi bwakozwe na McKinsey & Company (Generative AI hamwe na kazoza ka raporo y'akazi, 2023) bwerekana ko AI itanga umusaruro ishobora gukoresha kugeza 70% by'ibikorwa bikorwa ubu n'abahanga, bigatuma umuntu agera ku bisubizo ugereranije n'imirimo y'amakipe yose. Automatic, co-pilote, hamwe na sisitemu yubwenge yagura ubushobozi bwimikorere kandi yihutisha gutangiza. Impuguke ishimangira iti: "Ntabwo umuntu yigeze atanga umusaruro wenyine wenyine".

3. Abaguzi ba Berezile bakira neza ibirango bishya.

Ubushakashatsi bwakozwe na NielsenIQ (Brand Disloyalty Study, 2023) bwerekana ko 47% by'abaguzi ba Berezile bafite ubushake bwo kugerageza ibirango bishya, babitewe no gushakisha ibiciro byiza, ukuri, no kuba hafi. Kuri Schuler, uku gufungura kugabanya igihe cyo kwakira ibicuruzwa bishya. Yagaragaje ati: "Abanyaburezili bafite amatsiko menshi kandi badafite ubudahemuka, ibyo bikaba bitanga ubutaka burumbuka ku batangiye."

4. Ubucuruzi mbonezamubano bwahujwe nkumuyoboro wo kugurisha.

Uyu munsi, igice kinini cyubuguzi bwa Berezile kibaho muburyo rusange. Burezili n’isoko rya gatatu mu bucuruzi bw’imibereho n’ubucuruzi ku isi, kandi biteganijwe ko urwego ruziyongera 36% mu 2026, nk'uko Statista ibitangaza (Digital Market Insights, Ubucuruzi bw’imibereho 2024). Kuri Schuler, uku kwaguka gukora shortcut nini mumateka yo kugurisha nta bubiko bufatika. Yagaragaje ati: "Ni ku nshuro ya mbere kugurisha mu bicuruzwa bibaye ihame, ntabwo ari ibintu bidasanzwe."

5. Ubumenyi butagira imipaka kandi bwubusa bwo kwiga no gushyira mubikorwa

Kuboneka kubuntu, amasomo, ninyigisho bigabanya itandukaniro riri hagati yubushake nibikorwa. Mu 2023, Sebrae yiyandikishije mu barenga miliyoni 5 mu masomo yo kuri interineti, amateka. Kuri Schuler, ubu bwinshi bwihutisha kwiga umurongo. Agira ati: "Uyu munsi, nta muntu n'umwe utangirira ku ntangiriro; repertoire iri mu bantu bose."

6. Kworohereza Bureaucratic dukesha ikoranabuhanga

Kwishura ako kanya, amabanki ya digitale, imikono ya elegitoronike, hamwe na automatike byatumye imicungire yimari nigikorwa ikora cyane. Ikarita y'Ubucuruzi (MDIC) yerekana ko impuzandengo yo gufungura ubucuruzi muri Berezile yagabanutse ku munsi 1 n'amasaha 15, urwego rwo hasi rwigeze rwandikwa. Yasesenguye agira ati: "Inzira zasabwaga mbere igihe kirekire zirangiye mu minota, kandi ibi bihindura rwose umukino ku bucuruzi buciriritse."

7. Kwagura amateka mu bucuruzi bwa e-bucuruzi muri Berezile

Biteganijwe ko mu mwaka wa 2026 hateganijwe ko abakoresha interineti barenga miliyoni 136, nk'uko Statista (Digital Market Outlook 2024) ibigaragaza, urwego rwo hejuru rw’ubukure bwa digitale rwigeze rwandikwa mu gihugu. Kuri Schuler, ibi bivuze isoko ryiteguye kwakira ibisubizo bishya. Agira ati: "Ibisabwa birahari, biriyongera, kandi hari umwanya w'abashaka kubaka ikirango".

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​Nk’uko byatangajwe na Global Entrepreneurship Monitor (GEM) 2023/2024, 53% by'abakuze bo muri Berezile bavuga ko bafite umugambi wo gutangiza umushinga, kimwe mu bipimo biri hejuru ku isi. Agira ati: “Iyo abantu bose bazi umuntu watangiye, ubwoba buragabanuka kandi ibikorwa biriyongera.”

9. Kurangiza vuba no kwemezwa ako kanya.

Umuvuduko uriho uremerera kugerageza ibitekerezo, kwemeza hypotheses, no guhindura ibyifuzo mugihe nyacyo. Raporo ya Webshoppers 49 (Neotrust / NielsenIQ) yerekana ko ibirango bito byungutse neza kuberako bitabira vuba imyitwarire yabaguzi, bifashishije ibikoresho byamamaza byubwenge, kwikora, hamwe no gupima A / B. Ashimangira agira ati: "Isoko ntabwo ryigeze ryihuta cyane, kandi ibi bifasha abakeneye gukurura vuba".

10. Guhuza bitigeze kubaho hagati yikoranabuhanga, imyitwarire, nubukungu.

Ku bwa Schuler , guhuza ibiciro bike, gufungura abaguzi, gukenerwa cyane, hamwe n’ibikoresho bikomeye bitera guhuza bidasanzwe. Imibare yatanzwe na Statista, GEM, na Sebrae yerekana ko hatigeze habaho ubushake buke bwo gutangiza umushinga, ibyifuzo byinshi bya digitale, hamwe nikoranabuhanga ryoroshye cyane icyarimwe. Asoza agira ati: "Ni idirishya ry'amahirwe ritariho mbere. Uzinjira ubu azagira inyungu z'amateka".

Uappi irategura ibirori byubusa kubyerekeye ubwenge bwubuhanga bukoreshwa kuri e-ubucuruzi. 

Kuvugurura E-Ubucuruzi
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Uappi irategura ibirori byubusa kubyerekeye ubwenge bwubuhanga bukoreshwa kuri e-ubucuruzi. 

Uappi, isosiyete ikora ibijyanye n’ikoranabuhanga yo muri Berezile kabuhariwe mu bucuruzi bwa e-bucuruzi butandukanye, yakiriye Uappi Live 360 ​​| AI Yasabye E-ubucuruzi ku ya 9 Ukuboza, guhera 10h00 za mugitondo kugeza 11:30 AM. Iki gikorwa cyubuntu kumurongo kigamije abayobozi, abafata ibyemezo, abayobozi, nandi mashyaka abishaka bashaka gukoresha ubwenge bwubuhanga muburyo bwizewe, umutekano, hamwe nuburyo bushingiye kumikorere mubikorwa byabo.

Gucisha kuri Live kuri YouTube ya Uappi , ibirori bizakirwa na Edmilson Maleski, umuyobozi mukuru wa Uappi, uzaba ari kumwe na Betina Wecker (washinze umuryango wa Appmax na Max) na Rodrigo Cursi de Carvalho (Umuyobozi mukuru, CXO hamwe n’umushinga washinze Orne.AI na FRN³) kugira ngo berekane uburyo bwo gushyira mu bikorwa ubucuruzi bwanyuma kugeza ku ndunduro.

Umuyobozi mukuru wa Uappi, Edmilson Maleski agira ati: "Ubwenge bwa gihanga bwaretse kuba isezerano kandi bwabaye ikintu gihita gihiganwa. Amasosiyete ashaka gutera imbere neza kandi ateganijwe agomba kumva uburyo bwo gukoresha AI mu bikorwa, kandi intego yacu ni uguhindura ibintu bigoye mu ngamba zikoreshwa, bikerekana inzira nyayo ku bayobozi bumva igitutu cy'ibisubizo".

Nk’uko Uappi abitangaza ngo isoko irimo ibihe bishya aho ubwenge bw’ubukorikori busobanura inzira, imikorere ikora, imipaka, n’imyitwarire yo kugura. Iyi nama yateguwe kugirango itange ibintu bifatika, bifatika, kandi bishingiye ku bucuruzi, hibandwa ku kongera imikorere mu mikorere, kunoza ibyemezo, kugabanya amakimbirane n’ibiciro, kwimenyekanisha ku gipimo, kwihutisha kugurisha no kugumana, no guhanura no kuyobora.

Kwiyandikisha ni ubuntu kandi birashobora gukorwa hifashishijwe umurongo . Ibirori bizagabanywamo ibice bibiri, hanyuma hakurikiraho amagambo yo gufungura no gusoza:

1) AI yakoreshejwe kuri e-ubucuruzi: amasomo yo kuwa gatanu wumukara hamwe ningamba zo kugurisha neza, hamwe na Betina Wecker - washinze Appmax na Max.

Uyu muyobozi agaragaza ubushakashatsi bwakozwe n'amasomo yakuwe ku wa gatanu w’umukara 2025, hamwe n’ingamba zo gukoresha AI mu byiciro bitandukanye by’ibikorwa, nko gukumira uburiganya, kugurisha ibicuruzwa, kwimenyekanisha, no gusesengura imyitwarire y’abaguzi. Ingingo z'ingenzi zirimo imyitwarire mishya y'abaguzi, aho AI igira ingaruka zikomeye, imanza nyazo n'ibisubizo byagezweho, ingamba za Noheri n'umwaka urangiye, hamwe na kazoza keza: abantu + imashini.

2) Inyigo: Leveros + Orne.AI: AI kugirango yongere uburambe nubushobozi muri e-ubucuruzi, hamwe na Rodrigo Cursi - Umuyobozi mukuru na CXO wa Orne.AI.

Iki kiganiro kirasesengura ikibazo cya Leveros, imwe mu masosiyete akomeye ya firigo mu gihugu, ihindura imikorere yayo na AI kugira ngo igabanye amakimbirane, iteganya ibikenewe, kandi yihutishe ibyemezo ndetse no mu bihe by’ibihe byinshi ndetse n'ibikoresho bigoye. Ingingo z'ingenzi z'urubanza ni imbogamizi, impamvu AI yari inzira, igisubizo, n'ibisubizo.

Igihe ntarengwa

  • 10:00 AM - Gufungura | Edmilson Maleski - Uappi
  • 10:10 AM - AI ikoreshwa kuri e-ubucuruzi | Betina Wecker - Appmax na Max
  • 10:40 am - Urubanza Leveros + Orne.AI | Rodrigo Cursi - Orne.AI
  • 11:10 AM - Gufunga | Edmilson Maleski - Uappi

Urwego rwo gucuruza rufunga Ugushyingo hiyongereyeho 28% byinjira mububiko rusange.

Kuvugurura E-Ubucuruzi
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Urwego rwo gucuruza rufunga Ugushyingo hiyongereyeho 28% byinjira mububiko rusange.

Ubushakashatsi bwakozwe na Berezile mu Gushyingo bwerekana ko umwaka urangiye, nk'uko ubushakashatsi bwakozwe na Linx, inzobere mu ikoranabuhanga mu bucuruzi. Ibikorwa bya Omnichannel, bihuza ububiko bwumubiri nububiko bwa digitale, byiyongereyeho 28% byinjira, ubwiyongere bwa 21% mubitumizwa, hamwe na tike yo hejuru ya 11% ugereranije nu Ugushyingo 2024.

Nk’uko byatangajwe na Cláudio Alves, Umuyobozi mukuru wa Enterprises muri Linx, ngo imikorere irerekana ko gukura kw'ingamba rusange muri Burezili bigenda bitera imbere kandi bidashingiye gusa ku matariki akomeye yo kwamamaza. Agira ati: "Ubucuruzi burimo kubona inyungu z’ibikorwa byinshi byahujwe hagati y’ububiko bw’umubiri n’ikoranabuhanga. Ibigo byahurije hamwe ibarura, uburyo bwo kwishyura, n’ingendo z’abakiriya byibanda ku baguzi bikomeje gukora hejuru y’ikigereranyo, bizana ikizere mu Kuboza, igihe gikomeye gisanzwe kubera Noheri".

Mu bucuruzi bwa digitale, imbuga za e-ubucuruzi bwite za e-ubucuruzi zazamutseho 6% byinjira, hamwe n’igurisha rya 28% n’igurisha ryiyongereyeho 11%. Ku masoko, abakiriya ba Linx banditseho 23% byinjira n’ubwiyongere bwa 22% ugereranije na Ugushyingo 2024.

Nk’uko byatangajwe na Daniel Mendez, Umuyobozi mukuru wa E-ubucuruzi muri Linx, ngo uyu mutwe ugaragaza abaguzi bakora cyane ndetse n’ibikorwa byiza. Agira ati: "Iterambere rirambye ry'umuyoboro nyirizina ryerekana ko ibicuruzwa bigenda byiyongera mu bumenyi bwa digitale, imikorere ikagabanywa ukwezi kose, ibyo bikaba byerekana ko abantu benshi bahanura kandi bagashimangira ingamba za e-bucuruzi."

Hamwe nibi bipimo byiza, urwego rwo gucuruza rutangira Ukuboza nibiteganijwe neza. Ihuriro ryuburyo bukomeye bwibintu byose, urubuga rwa e-ubucuruzi rukuze, hamwe no kwagura amasoko bigomba kuzamura Noheri, byerekana umuguzi ufite ubushake bwo kugura numurenge ugenda witegura gufata iki cyifuzo.

Amazon Burezili yizihije amateka yimpano zirenga miliyoni 1 zoherejwe muri 2025.

Kuvugurura E-Ubucuruzi
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Amazon Burezili yizihije amateka yimpano zirenga miliyoni 1 zoherejwe muri 2025.

Mugihe cyegereje igihe cyibiruhuko, Amazone Bresil iratangaza ko hari ikintu cyagezweho: mu 2025 honyine, ibicuruzwa birenga miliyoni 1 kuri Amazon.com.br byatanzwe hakoreshejwe serivisi yo gupfunyika impano. Iyi mikorere idasanzwe imaze guhuza abakiriya mu gihugu hose, yose hamwe ikaba yarahawe impano zirenga miliyoni 5 zoherejwe kuva mu 2022. Guhitamo gutanga ibintu bipfunyika mugihe cyo kugura no gushyiramo ubutumwa nuburyo bworoshye butangwa na Amazon mugihugu, bigatuma ibicuruzwa bitangwa muburyo bwihariye bwo kwerekana urukundo no kwishimira.

Mu rwego rwo kwishimira iyi ntambwe, isosiyete yatangije filime nshya y’inzego ishimangira uruhare rwayo mu guhuza abantu no guhuza intera mu mwaka wose, ikagaragaza uburyo bworoshye n’abakiriya, ndetse no guhindura buri kintu cyose kikamwenyura no guhuza. Muri filime, Amazon isobanura urugendo rwose rwimpano, uhereye igihe waguze mu iduka rya interineti, binyuze mu kwita ku bakozi bayo mu gutunganya ibicuruzwa, imikorere y’ibigo by’ibikoresho bya sosiyete n'inzira zitanga, kugeza amarangamutima yo kugera ku muryango. Kureba amashusho yuzuye, kanda hano .

Ku bakiriya bagishaka guha impano abakunzi mugihe cyibiruhuko, Amazon ikubiyemo itariki yo kugemura yerekana iminsi ingahe mbere ya Noheri ibyo bazageraho. Kubahisemo uburyo bwo gupfunyika impano kandi bashaka kwandika ubutumwa bwihariye, iyi mikorere irashobora kuboneka mbere yo kurangiza kugura, hepfo yurupapuro rwigenzura, mugice kimwe aho umukiriya ahitamo uburyo bwo kwishyura agahitamo aderesi yatanzwe. Muri kano karere, birashoboka kuri:

  • Ongeraho impano yo gupfunyika kurutonde rwawe.
  • Andika ubutumwa bwihariye kugirango uherekeze ibicuruzwa.

Iyi mikorere ituma abakiriya bamenyekanisha uburambe bwo gutanga impano, bigatuma buri kugemura byihariye kandi bifite ireme, cyane cyane kubohereza impano kubakunzi baba kure.

Igenamigambi ryiza cyane: uburyo bwo guhindura ingamba mubisubizo bikomeza.

Kuvugurura E-Ubucuruzi
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Igenamigambi ryiza cyane: uburyo bwo guhindura ingamba mubisubizo bikomeza.

Hagati yo kuvuka kw'igitekerezo no gushyira mu bikorwa umushinga, hari urwego rusobanura ejo hazaza h'isosiyete iyo ari yo yose: kurangiza. Ntabwo igenamigambi rikomeye ryerekana intsinzi, ahubwo ni ubushobozi bwo guhindura ingamba mubikorwa bya buri munsi. Igenamigambi ni ngombwa, ariko gushyira mu bikorwa ni ngombwa. Iyi disipuline niyo itandukanya ubucuruzi busanzwe nibikura cyane.

Intambwe yambere yo kuzana ibikorwa byose mubuzima ni ugushiraho ingamba zifatika. Amakipe akora kurwego rwo hejuru gusa iyo asobanukiwe neza ibikorwa nibikorwa byihutirwa. Kugirango imyitozo ibe karemano, gahunda igomba kuba yoroshye, ifite intego, kandi igapimwa - ikintu cyemerera buri muntu kumenya neza uko agomba gutanga, icyo atanga, nuburyo bwo gupima iterambere. 

Hamwe no gusobanuka gushizweho, mubyukuri bikomeza imikorere yo hejuru ni injyana. Igikorwa gikomeje ntabwo ari ibisubizo byigihe gikomeye, ahubwo ni uguhuzagurika. Amashyirahamwe arakura iyo ashyiraho ibihe, guhuza intego, no gusubiramo kenshi kugirango akosore gutandukana mbere yuko bidasubirwaho. Iterambere rirambye rituruka ku bushobozi bwo gutsinda, kunanirwa, no guhinduka vuba. 

Ariko, nta ngamba zitera imbere nta buyobozi bwiteguye guteza imbere ikipe. Umuyobozi ukora cyane ntabwo yibanda kubikorwa, ahubwo akuraho inzitizi, ashyiraho ibyihutirwa, kandi agakomeza itsinda; muyandi magambo, bayobora, koroshya, no gufungura ubushobozi. Ubu buryo butangiza ibidukikije aho buriwese azi icyo gukora kandi akumva afite umutekano uhagije wo gukora. Kwibanda ku kindi kintu cy'ingenzi; ibigo bitakaza imbaraga iyo bikusanyije ibikorwa bitarangiye. Birakenewe guhitamo ibyingenzi, kuvanaho imbaraga zirenze, kandi zerekeza ku cyerekezo cyimura inshinge zifatika, zirenze igihe cyo gucunga igihe kandi, cyane cyane, indero yumutima.

Ikindi kintu cyingenzi nugukoresha ubwenge bwa metrics. Ibipimo ntabwo ari bureaucracy; batanga icyerekezo, kandi iyo bisobanuwe neza, berekana niba ingamba zikora, kugabanya urusaku, no kwihutisha gufata ibyemezo. Isosiyete ikurikirana imibare muburyo irashobora kumenya imigendekere, inzira ikosora, no kwihutisha ingaruka zimigambi yabo.

Hanyuma, gukomeza ibikorwa bisaba guhuza n'imihindagurikire. Gahunda yibikorwa igomba kuba umuyobozi, ariko ntizigere iba inshingano ikomeye. Ibihe birahinduka, bikeneye guhinduka, kandi isosiyete ikeneye guhindura ibikorwa byihuse. Gukura mubikorwa biri mukuringaniza indero hamwe no guhinduka, gukurikiza gahunda, ariko guhindura inzira igihe cyose ukuri kubisabye. Gukura guhoraho ntabwo guturuka kumwanya wihariye wimbaraga, ahubwo biva mubikorwa bituma ibikorwa byanze bikunze. Iyo irangizwa rihindutse umuco, kwaguka kureka kuba icyifuzo gusa bigahinduka uburyo.

Ycaro Martins ni inzobere mu kwagura no gukora neza cyane, umuyobozi mukuru akaba n'uwashinze Maxymus Expand, isosiyete yibanze ku miterere y’ingamba, kwihuta, no kuzamura ibikorwa by’ubucuruzi mu bice bitandukanye. Afite uburambe bwimyaka irenga 20 mu kwihangira imirimo, yubatse umwuga uhamye hamwe nudushya no kuba indashyikirwa mubuyobozi. Binyuze mu buhanga bwe, azana ku isoko uburyo n'ibitekerezo byo guhinduka no kwaguka. Uwashinze Vaapty, imwe mu masosiyete akomeye mu gice cyo guhuza ibinyabiziga mu gihugu gifite miliyari zisaga 2.6 z'amadorari mu bikorwa by'ubucuruzi. Mu 2025, azinjira, nk'umujyanama n'umushoramari, gahunda ya Anzol de Ouro, gahunda ya FCJ Group, umuterankunga wemewe wa shampiyona ya 10 ya Shark Tank Brasil, igitaramo kinini cyo kwihangira imirimo no guhanga udushya muri Amerika y'Epfo.

Startup itangiza urugendo rwa mbere 100% kumurongo kugura ubwishingizi bwubuzima.

Kuvugurura E-Ubucuruzi
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Startup itangiza urugendo rwa mbere 100% kumurongo kugura ubwishingizi bwubuzima.

Umubare w’Abanyaburezili bafite gahunda y’ubwishingizi bw’ubuzima wageze kuri miliyoni 52.8 muri Kamena 2025, urwego rwo hejuru rwigeze rwandikwa. Uyu murenge winjije hafi miliyari 190 z'amadolari mu gice cya mbere cy'umwaka, uhuza igihugu nk'isoko rinini ry'ubuvuzi ryigenga muri Amerika y'Epfo . Kanda imishinga ya Planos igera kuri miliyoni 6 z'amadorali yinjira muri 2026 hanyuma ugere ku gaciro ka miliyoni 50 z'amadolari y'Amerika , bitewe no kwagura ikoreshwa rya digitale kugira ngo ubone gahunda z'ubwishingizi bw'ubuzima. Nyamara, kwagura umurenge bitandukanye no kwivuguruza gukomeje: inzira yamasezerano ikomeza kugenda gahoro, igoye, kandi ishingiye kubikorwa byabantu. Muri iki gihe, iterambere ryibikorwa bya digitale bitangiye guca amateka yamateka yo kudakora neza.

Nk’uko byatangajwe na Gustavo Succi, Perezida wa Click Planos, gukoresha Digital ntabwo ari ikibazo cyoroshye gusa, ahubwo ni uburyo bwo kuyigeraho. Agira ati: "Abaguzi ntibagishoboye kwakira iminsi yo gutegereza kugira ngo babone igisubizo cyangwa kuzuza impapuro nyinshi kugira ngo babone gahunda. Barashaka gusobanuka, kugereranya, no kuzigama, hafatwa ibyemezo mu minota, atari iminsi cyangwa ibyumweru. Ikoranabuhanga rigabanya inzira iri hagati yo gushaka kurengera no gusezerana na gahunda". Uru rugendo rugaragaza isoko ryagutse, aho guhindura imibare bigenda bihindura uburyo serivisi zingenzi zigera kubaturage, kuva muburezi kugeza muri sisitemu yimari, ndetse nubuvuzi. Gukwirakwiza imibare y’urwego, mbere byafatwaga nkiterambere ry’ikoranabuhanga , byahindutse ibikenerwa mu bukungu no mu mikorere, bitewe n’ubushake bwiyongereye, abaturage bageze mu za bukuru, ndetse n’abakora ibikorwa byo gukora neza. Kanda Planos ihuza abakiriya n’abatanga ubwishingizi bw’ubuzima, itanga 100% ihuza umuvuduko, umutekano, na serivisi zita ku bantu, ikishyira mu ntangiriro y’iri hinduka ry’imiterere risobanura uburyo bwo kwivuza bwigenga muri Berezile.

Icyitegererezo gakondo, kiracyibanda kubakoresha nintambwe yintoki, gihura na sisitemu yo gucamo ibice kandi idasobanutse. Uyu munsi, umuntu ushaka kugura gahunda yubuzima ahatirwa gutegereza ko umuhuza ababaza, gukusanya amakuru, hanyuma akakira amagambo. Byongeye kandi, ubwinshi bwamakuru kuri buri gahunda bituma bigorana kubyumva. Ati: "Abantu benshi bifuza kumva niba gahunda ijyanye n'ingengo y’imari yabo, niba ikubiyemo ibitaro bikuru byo mu karere, kandi niba gahunda yo gusezerana yihuse kandi nta biro bikuru. Ibi bisobanutse neza nibyo Click Planos itanga mu buryo bwihuse." Ihuriro ntirikora mugukora igereranya gusa ahubwo no kwerekana gahunda hamwe nigabanuka ryinshi kumwirondoro wumukoresha, bigabanya ibiciro kandi byongera umucyo mubikorwa. Succi yongeyeho ati: "Ihinduka rikomeye ni ugusubiza abaguzi kugenzura imikorere. Ubuvuzi bugomba kuba bworoshye, butaziguye, kandi bugerwaho, kandi ibyo birashoboka gusa binyuze mu ikoranabuhanga. Byatwaye imyaka ibiri hagati y’ubushakashatsi ku isoko no guteza imbere urubuga. Uyu munsi, dufite ipatanti yo gukemura igisubizo muri Berezile kandi kiri mu nzira mu Busuwisi .

Kanda itsinda ryashinzwe rya Planos ririmo abantu bava mubice bitandukanye bafite ubumenyi bwuzuzanya mubuvuzi, ikoranabuhanga, amategeko, n’imari. Usibye Gustavo Succi, rwiyemezamirimo, washinze, na Perezida, imiterere y’isosiyete irimo Caio H. Adams Soares, COO n’avoka kabuhariwe mu bijyanye n’ubuzima; Victor Reis, perezida w'itsinda Med +; José Lamontanha, CTO kandi ashinzwe iterambere ryikoranabuhanga; na Fabrizio Gueratto, umufatanyabikorwa muri Banco Modal, utanga inkunga yibikorwa n'itumanaho.

Ikoreshwa rya digitale yo kugera kubuzima byerekana urwego rushya rwumurenge, ubu rukaba ruhuza imikorere yikoranabuhanga na serivisi yimpuhwe . Mubimenyerezo, nukwinjira kurubuga  clickplanos.com.br , umuguzi atanga amakuru yibanze, nkumujyi, imyaka, nubwoko bwikwirakwizwa bifuza, kandi mumasegonda make abona kuri ecran amahitamo ya gahunda yubuzima aboneka akorera akarere kabo. Sisitemu ikoresha ubwenge bwubuhanga kugirango yambukiranya amakuru kubiciro, umuyoboro wemewe, hamwe numwirondoro wabakoresha, byorohereza kugereranya abakora. Kuri ubu urubuga ruhuza gahunda 1.039 hamwe numuyoboro wibitaro 1,135 byemewe mugihugu hose. Amasezerano akorwa kumurongo wose, hamwe ninkunga yihariye yigihe-gihe no kwemeza abakora biyandikishije muri ANS (Ikigo cyigihugu gishinzwe ubuzima bw’inyongera). : "Icyitegererezo cyemerera inzira yatwaye iminsi mbere yo kurangira mu minota igera kuri 2 , ikazana ubworoherane no gukorera mu mucyo kuri kimwe mu byiciro by’ubuyobozi bukuru bw'umurenge."

Banki Nkuru ireka kurengera abaguzi mu kutagenga inguzanyo ihujwe na Pix.

Kuvugurura E-Ubucuruzi
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Banki Nkuru ireka kurengera abaguzi mu kutagenga inguzanyo ihujwe na Pix.

Ikigo cyo muri Berezile gishinzwe kurengera umuguzi (Idec) kibona icyemezo cya Banki Nkuru yo kutagenga ibikorwa by’inguzanyo bifitanye isano na Pix, bizwi cyane ku izina rya "Pix Parcelado," bitemewe. Guhitamo kureka gushyiraho amategeko no kwemerera buri kigo gukora "uko bishakiye" bitera ibidukikije by’imyitwarire idahwitse ikunda kongera ihohoterwa, kwitiranya abaguzi, no kurushaho kwishyuza imyenda mu gihugu.

Nubwo Banki Nkuru yafashe icyemezo cyo guhagarika ikoreshwa ry’ikirango “Pix Parcelado”, cyemerera ibigo kwemeza itandukaniro nka “parcelas no Pix” cyangwa “crédito binyuze kuri Pix”, ihinduka ry’izina ntirishobora gukuraho ingaruka nyamukuru: umuguzi azakomeza guhura n’ibicuruzwa by’inguzanyo bikabije, nta bipimo fatizo by’inguzanyo byishyurwa, nta buryo buteganijwe bwo gutanga amakuru, nta buryo buteganijwe bwo gutanga amakuru, nta buryo buteganijwe bwo gutanga amakuru, nta buryo buteganijwe bwo gutanga amakuru, nta buryo buteganijwe bwo gutanga amakuru, nta buryo buteganijwe bwo kwishyurwa, nta buryo buteganijwe bwo gutanga amakuru ku buryo butemewe n'amategeko, nta buryo buteganijwe bwo kwishyurwa, nta bicuruzwa biteganijwe.

Mu gusubiza inyuma ibigo bigoye, Banki Nkuru isobanura neza ko yahisemo kutazahura n'ikibazo kimaze gutangira. Aho gushyiraho amategeko arengera amamiriyoni y’Abanyaburezili, ihererekanya inshingano ku "isoko ryisanzuye," bigatuma imiryango idakingirwa mu gihe amabanki na fintechs bafite umudendezo wuzuye wo gusobanura imiterere, imiterere, n’ibiciro, harimo n’ibitotezwa cyane.

Iri hitamo rirakomeye cyane mugihugu aho umwenda urenze umaze kugera kurwego rushimishije. Ubwoko bwinguzanyo buhujwe na Pix, mubyukuri kuberako ihari mugihe cyo kwishyura kandi ifitanye isano nikirango cyizewe cyane muri sisitemu yimari ya Berezile, itera ingaruka zidasanzwe: amasezerano atabishaka, urujijo hagati yo kwishyura ninguzanyo, bike cyangwa kutumva neza amafaranga ningaruka zo kutishyura. Hatariho ibipimo no kugenzura, ibyago byo kugwa mumitego byiyongera cyane.

Idec iraburira ko Burezili igana ku buryo ibicuruzwa bimwe bizakora mu buryo butandukanye rwose kuri buri banki, hamwe n'amategeko yayo, amasezerano atandukanye, uburyo butandukanye bwo gukusanya, n'inzego zitandukanye zo kurinda. Gucamo ibice bibangamira gukorera mu mucyo, bikabuza kugereranya, bikabuza kugenzura imibereho, kandi bigatuma bidashoboka ko umuguzi amenya, mubyukuri, ibyo basezerana.

Ntabwo byemewe ko, iyo uhuye nikibazo kireba abantu babarirwa muri za miriyoni, urwego rugenzura rwanze inshingano zarwo. Ntabwo bihagije "gukurikirana iterambere ryibisubizo"; ni ngombwa kubigenga, kubigenzura, no kwemeza ibipimo byibuze byumutekano wubukungu. Kureka ibi nugutererana abaguzi.

Pix yashyizweho nka politiki rusange yo demokarasi yishyurwa. Kubihindura mumarembo yinguzanyo zidateganijwe, udakemuye ingaruka kandi utarinze abayikeneye cyane, bibangamira ibyo wagezeho. Idec izakomeza gukora kugirango isabe ubuziranenge, umutekano, no gukorera mu mucyo.

WhatsApp: Nigute wapima ibicuruzwa muri 2026?

Luiz Correia
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WhatsApp: Nigute wapima ibicuruzwa muri 2026?

Kuba kumurongo uyumunsi ntibikiri bihagije kugirango sosiyete itere imbere kandi igaragare. Abaguzi ba kijyambere basaba serivisi byihuse kandi yihariye kubirango byabo, nta bureaucracy ikabije cyangwa ingorane zo kurangiza ibyo baguze - ikintu gishobora gutangwa neza binyuze muri WhatsApp.

Usibye kuba imwe mu miyoboro ikoreshwa cyane mu ntego bwite muri Berezile, yanabaye igikoresho gikomeye mu itumanaho hagati y’amasosiyete n’abakiriya bayo, itanga ibintu bitandukanye byorohereza kandi bikungahaza urugendo rwa buri mukiriya, mu gihe bikomeza umutekano ntarengwa bijyanye n’amakuru asangiwe aho.

Ubucuruzi bwacyo bwa WhatsApp API bwateguwe byumwihariko kumiryango ikeneye ubunini, kwishyira hamwe na sisitemu y'imbere, hamwe n'imiyoborere hejuru yubutumwa. Iremera serivisi zabakiriya zishyizwe hamwe, kugenzura uwabohereje ubutumwa nuburyo zoherejwe, iboneza ryurwego rwo kwemeza hamwe nimpushya zabakoresha, hamwe no guhuza CRMs, automatisation, hamwe na chatbots hamwe na encryption iherezo-iherezo, kurugero.

Muri ubu buryo, aho kwishingikiriza kuri konti bwite cyangwa terefone ngendanwa kugira ngo ukore iryo tumanaho, ibirango bitangira gukorera mu buryo bwubatswe, butekanye, kandi bugenzurwa, ibyo bikaba ari ngombwa mu buzima bwite, kubahiriza, hamwe na LGPD (Amategeko rusange yo kurinda amakuru muri Berezile). Inzira zubatswe ziganisha kumikorere yizewe kandi iteganijwe, igabanya imirimo, ikabuza gutakaza amakuru, kandi ikongera imikorere yitsinda ryabacuruzi, kugabanya igihe cyo gusubiza no koroshya abantu benshi, mugihe gikomeza guhuza ibicuruzwa nubutumwa bwakoreshejwe.

Ibisubizo by'izo mbaraga birenze kure inyungu ziyongereye. Uyu mwaka ubushakashatsi bwakozwe na Opinion Box bwerekanye ko 82% by'Abanyaburezili basanzwe bakoresha WhatsApp mu gushyikirana n’ubucuruzi, naho 60% bamaze kugura binyuze muri porogaramu. Aya makuru yerekana uburyo imikorere ikora kurubuga itagira uruhare runini mugutezimbere serivisi zabakiriya, ariko ikiruta byose, kunezeza abakiriya binyuze muburyo bwumvikana, umuvuduko, nuburyo bukomeza urugendo mubidukikije bimwe.

Bigenda bite, kurundi ruhande, mugihe izo ngamba zirengagijwe? Aho gukora nk'umuyoboro ufatika w’umubano wa hafi hagati y’amashyaka, imikoreshereze idakwiye ituma habaho intege nke z’iterambere ry’ubucuruzi, gufungura umuryango w’ingaruka ziterwa no kumenyekanisha amakuru, gukoroniza cyangwa kwiba konti, gutakaza amateka ya serivisi, mu bindi byinshi bizagira ingaruka ku kwizerwa kwayo ku isoko, guhagarika umubare w’ubucuruzi kandi, mu bihe bibi cyane, guhagarika ibikorwa.

Kwirinda izo ngaruka ntibiterwa gusa nikoranabuhanga ubwaryo, ahubwo binaterwa no kwita kubikorwa byubatswe muri uwo muyoboro, gushyiraho umuco wibanze kuri iyi myumvire, kandi, byanze bikunze, gushyira mubikorwa imyitozo ihoraho ituma amakipe ashoboye gukora ingamba zifite akamaro kanini mumuyoboro.

Umutekano nubunini bizahora bijyana. Hatari uwambere, ibikorwa bihinduka icyuho. Ariko, iyo byemejwe, bihinduka moteri yo gukura guhoraho. Ni muri urwo rwego, bimwe mubikorwa byiza ibigo byose bigomba guha agaciro harimo gukoresha verisiyo yubucuruzi ya API aho gukoresha konti bwite, gucunga uruhushya rwo kwinjira kuri buri mukozi, no gushyiraho politiki yimbere yo gutumanaho no gukoresha amakuru.

Kubirebana n'umutekano w'ikoreshwa ryayo, ni ngombwa kwemeza ibintu byinshi (MFA) kuri konti zose zinjira, usibye kwishyira hamwe na CRMs kugirango wirinde amakuru adahwitse cyangwa ibyoherezwa mu mahanga, hamwe no guteza imbere ibiganiro ndetse no gutembera kugirango habeho icyiciro cya mbere cya serivisi zabakiriya. Komeza ukurikirane buri cyiciro cyakozwe nabaguzi, kandi ukore igenzura rihoraho ryamateka y'ibiganiro, ukurikirane imikoranire no kumenya uburyo bishobora kunozwa.

Ibigo bifata WhatsApp nkumuyoboro wibikorwa, kandi ntabwo ari porogaramu yohereza ubutumwa, bitanga inyungu nyayo yo guhatanira isoko rihujwe cyane. Kurangiza, bizahora ari ibisobanuro no kwitondera kugiti cyawe serivisi zitanga itandukaniro mukubaka ubudahemuka bwabakiriya.

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