Umwaka watangiye byari byiza kuri e-ubucuruzi muri Berezile. Ibi bigaragazwa namakuru yatangajwe muri kamena n’ishyirahamwe ry’ubucuruzi bwa elegitoronike (ABComm). Kugura kuri interineti byageze kuri miliyari 44.2 z'amadolari mu gihembwe cya mbere cya 2024, iyi mibare igaragaza ubwiyongere bwa 9.7% ugereranije n’igihe kimwe cy’umwaka ushize. Ikigereranyo cy'itike nacyo cyari hejuru, kiva ku madolari 470 kigera ku $ 492. Icyakora, nubwo kwiyongera, ibihe bito nabyo birahagera kandi ni ukuri kubacuruzi bo kumurongo.
Amezi adafite iminsi mikuru nibikorwa byingenzi - nka Nyakanga na Ukwakira - bikunze kuba ibihe byo gukenera bike mubice bitandukanye. Ariko, ni ngombwa gukuraho ubwoba bwigihe kandi tukabyakira nkibikorwa bisanzwe. Nyuma ya byose, bibaho mubucuruzi bwose, uhereye kubacuruzi bato kugeza kumasoko, kandi buriwese arashobora kwiringira kwamamaza mubikorwa nkinshuti.
Gutezimbere ibicuruzwa mugihe kitari cyiza, gutegura mbere ni ngombwa. Luana Merlyn, umuhuzabikorwa w’itangazamakuru muri Yooper , arasaba gusesengura amakuru y’umwaka ushize kugira ngo wumve imyitwarire ya e-bucuruzi no gushushanya intego, ibikorwa, n'intego z'umwaka mushya. Aragira inama ati: "Gukora ikirangaminsi no gukoresha ibihe bitari byiza kugira ngo ukore amatariki adasanzwe, nk'isabukuru y'amavuko ndetse no kuzamurwa mu ntera yihariye, birashobora kuba ingirakamaro cyane".
Hamwe nogutegura neza hamwe nuburyo bwasobanuwe neza bwo kwamamaza, ubucuruzi bwa e-bucuruzi burashobora guhindura ibihe byifuzo bike mumahirwe yo gukura, bikomeza akamaro no kwishora mubaguzi umwaka wose. Luana yerekana inzira eshatu zingenzi kugirango tugere kuriyi ntego:
- Gutegereza ibikorwa : birasabwa kongera ingufu mubitangazamakuru mbere yiminsi mikuru ikomeye, ishobora kubyara ibicuruzwa hakiri kare no kongera traffic. Luana agira ati: "Urugero, dushobora gutangira guteza imbere umunsi wa papa muri Nyakanga kugira ngo twongere amafaranga yinjira muri Kanama."
- Wibande kubantu basusurutsa : kwibanda kubasura e-ubucuruzi, abakoresha baherutse kongeramo ibicuruzwa mumagare yabo, nabakiriya kenshi nubundi buryo bushobora gukoreshwa mubikorwa byo kwamamaza. Umuhuzabikorwa ashimangira ati: "Abaguzi basubiramo ni abafana b'ikirango kandi bahagarariye abumva cyane."
- Kurema abumva bisa : nibyiza kandi kwagura ibice mugushiraho intego zifite imiterere isa nabaguzi basubiramo. Asobanura agira ati: "Nuburyo bwo kwagura ibikorwa byo kwiyamamaza."
Luana aragabisha kandi ko guhagarika gahunda yo kwamamaza mu gihe gikenewe cyane bishobora kwangiza. Impuguke isoza igira iti: "Ibikoresho byitangazamakuru byishyuwe biterwa no kwiga guhoraho gutangwa no kwiga imashini. Ingamba zo guhagarika bisobanura guta ubwenge bwose bwubatswe, bikangiza kandi amezi asabwa cyane".
