Ubwenge bwa artile bwarenze kuba amasezerano kandi bwabaye umuyobozi wibikorwa byo gucuruza kwisi. Ku isoko rigenda ritwarwa namakuru hamwe nubunararibonye buhujwe, amasosiyete yisi yose arimo guhindura uburyo bagurisha, gutanga, no kwishimana nabaguzi. Ibiteganijwe mu kigo ngishwanama KPMG byerekana ko 85% by'amasosiyete y'abaguzi n'abacuruzi biteganijwe ko bazakoresha AI bitarenze 2028 - naho 60% biteganijwe ko bazakoresha AI ibyara umusaruro muburyo bunoze.
Urugendo rugaragaza impinduka nini: gucuruza bigenda bihinduka urusobe rwibinyabuzima , aho ibicuruzwa, amasoko, abatanga isoko, ndetse nabanywanyi bakorana bafatanya gukora ingendo zamazi kandi yihariye. Vanessa Sandrini, washinze VaS Continuum akaba n'umujyanama w’ibikorwa muri uru rwego, agira ati: "Umukiriya afite kwihangana kwa zeru, aba kuri terefone zabo, kandi yiteze ko ibintu bitazibagirana mu mikoranire yose." Ati: “Ibirango byombi byemera ko ejo hazaza hazaba hafunguwe ubunararibonye, cyangwa bikazakomeza gutsimbarara ku mikorere ikora itagishoboye guhaza ibyo umuguzi mushya akeneye.”
1. Intego n'umuco nkumutungo wingenzi
Kimwe mu bimenyetso bikomeye byerekana iri hinduka rituruka ku guhinduranya ibicuruzwa byisi ku isi bijyanye n'umuco n'intego . Ubufatanye hagati ya Snipes na Paris Saint-Germain FC ni urugero rwiza: amasezerano y’imyaka itatu ahindura umucuruzi w’imyenda yo mu muhanda kuba “umufatanyabikorwa w’umuco n’umuryango” w’ikipe y’Ubufaransa. Ingamba, zishingiye ku cyitegererezo cya “hyperlocal to global”, yibanda ku mishinga mbonezamubano mu baturanyi ba Paris kandi ihuza imyambarire, umupira w'amaguru, n'abaturage. Ubu bwoko bwimuka bwerekana paradigmme nshya yo gutera inkunga, aho indangamuntu n'ingaruka z'imibereho bihinduka ishingiro ryagaciro.
2. Pragmatic AI, ntabwo ari AI futuristic.
AI, kugeza ubu iherutse kwigarurira ibiganiro byerekanwe, ubu iri mumikorere yiminyururu . Amasosiyete nka Best Buy asanzwe akora impanga ya sisitemu yo gutanga amasoko, yemerera ibyemezo byigenga-bigenzurwa nabantu - kunoza ibarura, kugemura, na serivisi zabakiriya. Umucuruzi yakoresheje kandi AI ku bufatanye na IKEA mu kuzamura uburambe mu rugo, kwagura ibikorwa bya serivisi yihariye. Aho kuvuga amagambo, ibigo bikorana na ROI nibikorwa bifatika: kubara bike bidahagaze neza, kubitanga byihuse, no kugabanya ibiciro.
3. Kwishura bitagaragara kandi bitavanze
Ikindi kintu cyingenzi cyiyi mpinduka ni ukubura cheque gakondo . Imiyoboro ya terefone igendanwa imaze kurenga imiyoboro ihamye mu miyoboro minini ku isi, kandi ibisubizo nka Tap to Pay kuri iPhone biteganijwe ko biziyongera ku gipimo kirenga 700% mu 2024, nk'uko amakuru y’isoko abitangaza. Abacuruzi bahinduka abajyanama hamwe nigikoresho kimwe, bahuza ibarura, kugurisha, no kwishyura murugendo rumwe. Kurenza guhanga tekiniki, ni uguhindura imitekerereze : kwishyura bireka kuba iherezo ryuburambe kandi bigahinduka igice - ikibazo gikomeje kwihishwa muri Berezile.
4. Gukurikirana birambye hamwe nubukungu bwizunguruka
Kuramba byararenze kuba igikoresho cyo kwamamaza kandi cyahindutse igice cyibipimo ngenderwaho. Ibidukikije-bishushanya, ibyifuzo, hamwe nibikoresho bikurikiranwa byinjizwa muri sisitemu yo kuyobora. Ibi bituma habaho kugenzura-nyabyo ibipimo byerekana uruziga, gupima ingaruka n'ibidukikije. Ingamba ntizisubiza gusa kongerera ingufu amabwiriza ahubwo inashyiraho uburyo bushya bwo kwinjiza no guteza imbere ubudahemuka mubaguzi babizi .
5. Amasoko nkibidukikije
Ahantu h'isoko hagenda hava mububiko gusa muburyo bukomeye kugirango dusangire agaciro . Galeries Lafayette ikoresha AI mugutunganya ibirango no kwagura mpuzamahanga; Kingfisher PLC ihindura ububiko bwumubiri mubikoresho bya logistique; na Coca-Cola HBC ikora platform ya B2B ihuza abanywanyi, igahindura urwego rwose. Inyungu zo guhatanira ubu ziri mu miyoborere ihuriweho, amakuru, n'ibitangazamakuru bicuruza - ntabwo biri mubicuruzwa gusa.
Igicuruzwa gishya kirafatanya, kitagaragara, kandi gifite ubwenge.
Ihinduka rikomeje risobanura ikibazo nyamukuru kubigo. Ntabwo bikiri "uburyo bwo kugurisha ibicuruzwa?", Ahubwo "ni ibihe byifuzo umukiriya ashaka kugeraho?". Ikoranabuhanga - AI, ubwishyu butagaragara, burambye burambye - nuburyo. Uburambe bwa muntu buracyari iherezo.
Vanessa Sandrini yagize ati: "Kwishyira hamwe mu ikoranabuhanga ntibikiri isezerano; byahindutse ubwubatsi bukora. Icyahoze ari igitekerezo ubu kiri ku kibaho, gishyigikira ibyemezo bya buri munsi." Ku bicuruzwa byo muri Berezile, ikibazo ntikigikomeza kugendagenda ku isi - ni ukubifata mu buryo bunoze kandi bufatika , bigatuma habaho guhangana ku isoko rigenda ryiyongera kandi ritihangana.
