Mubihe aho kwamamaza no guhora byamamaza ukoresheje imeri, WhatsApp, Instagram, nizindi nzira zitanga antipatie mubaguzi, isosiyete ya martech Alot, inzobere mu kubaka ibicuruzwa no gucunga hamwe ningamba za AI, yerekana ibisubizo kugirango birinde kwamamaza cyane. Paula Klotz, ushinzwe itangazamakuru n’umuyobozi ushinzwe iterambere muri Alot, agaragaza akamaro ko gukoresha ubwenge bw’ubukorikori no kumenyekanisha ubutumwa nk'inzira zifatika zo kunoza kwakira neza ibikorwa byo kwamamaza.
Ubushakashatsi bwakozwe na Accenture "The Empowered Consumer" bwakozwe mu gihembwe cya gatatu cya 2023, 75% by'ababajijwe banze kwamamaza cyane, bituma 74% by'abaguzi bareka kugura. Iyi mibare iragaragaza byihutirwa ingamba zinoze kandi zamamaza.
Paula Klotz asobanura ko intambwe yambere yo kugabanya ibi biciro ari ugusobanukirwa byimazeyo abashaka kwerekana ibicuruzwa. Paula agira ati: "Byose bitangirana no gusobanukirwa abo bateze amatwi abo ari bo n'inyungu zabo bwite. Kuva aho, ni ngombwa guhuza ibipimo ndetse n'inshuro zo kwamamaza kugira ngo birushanwe bitarambiranye umukoresha. Byongeye kandi, ni ngombwa ko uhari ku miyoboro aho abayumva bakunda kuba, kugira ngo ibikubiyemo bigere ku bakiriya mu buryo bwiza bushoboka."
Impuguke ishimangira akamaro ko gushushanya ikarita yo kugura abakiriya no gushingira ibyiciro byose ku makuru, ibyo bikaba byerekana neza ukuri n’ubushishozi bw’ubukangurambaga. Agira ati: "Iyo dushyize hamwe gahunda y'itumanaho, ni ngombwa gutekereza gusa ku makuru dushaka gutanga, ahubwo tunatekereza ku ijwi ryiza. Ni yo mpamvu serivisi z'abakiriya ku giti cyabo ari ngombwa."
Ubwenge bwa artificiel (AI) bugaragara nkinshuti ikomeye mugukora ibyo bikorwa. Ukoresheje amakuru namakuru, birashoboka kongera gutekereza ku ngamba no kugera kubisubizo bishimishije. Paula Klotz asoza agira ati: "Ntidushobora guhagarika gukoresha AI, ariko ni ngombwa kuyikoresha twiyubashye. Gusobanukirwa neza uburyo algorithms ikora ni ngombwa, kubera ko uko ibirango byinshi bihuza n'imiterere n'ikoranabuhanga rishya, bizoroha cyane guhagarara neza kandi bifite akamaro."
Kwemera ibyo bikorwa birashobora guhindura uburyo ibigo bivugana nabaguzi babo, bigatuma ubukangurambaga bwamamaza bukora neza kandi butinjira cyane, bityo bikagabanya kwangwa no kongera igipimo cyo guhindura.
