Imyitwarire y'abaguzi bo muri Berezile yarahindutse cyane mumyaka icumi ishize. Abakiriya ubu bakorana namasosiyete binyuze mumiyoboro myinshi - imeri, terefone, imbuga nkoranyambaga, kuganira kumurongo - bategereje uburambe buhoraho kandi bwihariye muri bose. Uku kuri gushya guhatira ibigo kongera gutekereza kubikorwa byabakiriya.
Ubushakashatsi buherutse gukorwa bwerekana ko 73% by’abaguzi ba Berezile bakoresha imiyoboro myinshi mugihe cyurugendo rwabo rwo kugura. Nyamara, 29% gusa byamasosiyete yigihugu bashoboye gutanga uburambe bwuzuye. Iki cyuho cyerekana ikibazo gikomeye n'amahirwe ku isoko.
Igitekerezo cya omnichannel CRM igaragara nkigisubizo kuri iki cyifuzo. Bitandukanye na sisitemu gakondo, ifata buri muyoboro mu bwigunge, ibisubizo bihuza imikoranire yose muburyo bumwe, bwuzuye bwabakiriya. Ibi bituma amatsinda yo kugurisha na serivisi atanga uburambe bwihariye kandi bunoze.
Prime SDR yayoboye iri hinduka ku isoko rya Berezile, itegura ibisubizo bihuza imeri, terefone, imbuga nkoranyambaga, no kuganira ku rubuga rumwe. Kwishyira hamwe bikuraho gucika intege kubakiriya bagomba gusubiramo amakuru mugihe bahindura imiyoboro.
Gutangiza inzira byerekana izindi nyungu zingenzi zibi bisubizo. Inshingano nko kohereza ibikurikiranwa, gukora ibyibutsa, hamwe no gufata amajwi bishobora guhita byikora, bigatanga umwanya wingenzi kubikorwa byongerera agaciro umubano wabakiriya.
Amakuru yatanzwe na sisitemu ya omnichannel atanga ubushishozi bwimyitwarire y'abaguzi. Isosiyete irashobora kumenya uburyo bwimikoranire, ibyifuzo byumuyoboro, nibihe byiza byo kwegera, bikomeza kunoza ingamba zumubano.
Kwishyira hamwe nibindi bikoresho byubucuruzi byagaragaye ko ari ngombwa kugirango umuntu atsinde. Omnichannel CRMs ihuza kwamamaza, kugurisha, hamwe na serivise zabakiriya zitangiza imikoranire yuzuye yumukiriya.
Inyungu ku ishoramari riva muri ibyo bisubizo yashimishije abayobozi bashinzwe ubucuruzi muri Berezile. Amashyirahamwe avuga ko kwiyongera kugera kuri 25% mukunyurwa kwabakiriya na 15% mugereranyo cyagaciro nyuma yo gushyira mubikorwa ingamba zose . Ibisubizo birasobanura ikoreshwa ryihuse ryikoranabuhanga.
Guhindura ibikorwa byabakiriya bigeze kurwego rushya hamwe nibikoresho. Birashoboka guhuza itumanaho namateka yimikoranire ya buri mukiriya, kwerekana ibyo ukunda, hamwe numwirondoro wimyitwarire, kurema uburambe budasanzwe.
Ejo hazaza ha CRM muri Berezile yerekeza no kurushaho kwishyira hamwe hamwe nubwenge bwubuhanga no kwiga imashini. Izi tekinoroji zisezeranya kumenya ibyo abakiriya bakeneye, gutanga ibitekerezo bifatika, no gutangiza ibyemezo bigoye, kuzamura umubano wabakiriya kurwego rushya.
Abahanga bavuga ko ibigo binanirwa gukurikiza inzira rusange mu myaka iri imbere bizagira ingaruka zikomeye zo gutakaza irushanwa ku isoko rigenda risaba kandi rihuzwa.
