Kugura imideli kuri interineti, mu myaka ibarirwa muri za mirongo, byari nk'ikintu kidasanzwe mu bwenge. Nubwo hari iterambere mu mafoto, amashusho, n'ibikoresho bya AI bigaragaza uburyo imyenda ikwiranye, uru rwego, rwinjije arenga miliyari 40 z'amadolari ya Amerika muri Brezili mu 2024 kandi rugakuraho arenga 20% buri mwaka, nk'uko imibare ya eBit/Nielsen ibivuga, ruracyafite ikibazo cy'inyungu zigera kuri 35%, ahanini bitewe no kurambirwa kubona ikintu gitandukanye n'icyo cyari cyitezwe, haba mu bunini, uko gikwiranye, cyangwa uko umuntu abona ibicuruzwa.
Iki kibazo, gitera igihombo cya miliyari nyinshi bitewe no kugura ibintu byahejwe bitewe n’umutekano muke, cyatumye habaho TRY, ikigo gishya cyagenewe guca uru ruhererekane rw’ibicuruzwa gitanga igisubizo gikuraho ibibazo byo kugura ibintu mu buryo bw’ikoranabuhanga.
Isoko rifite imiterere yihariye, rituma abaguzi babona ibintu bifuza mu rugo, bakagerageza ku buntu mu gihe cy'amasaha 48, kandi bakishyura gusa ibyo bahisemo kugumana. Ibisigaye bikurwa kuri aderesi imwe nta kindi kiguzi. Ubu buryo bukuraho amakimbirane hagati y'icyifuzo n'icyemezo, bugasubizaho ikintu cy'ingenzi mu gukoresha imideli: ubunararibonye.
Uru rubuga ruhuza amaduka atandukanye atandukanye, kuva ku bashushanya bigenga kugeza ku mazina azwi: amazina nka Gloria Coelho, Sarah Chofakian, Sophia Hegg, Zeferino, Neriage, Wasabi, na Amapô asanzwe ari mu bafatanyabikorwa. Ibicuruzwa bigumana ibiciro bimwe n'ibyo amaduka agurisha binyuze mu nzira zayo zo kugurisha, bishimangira ubwisanzure bw'umushinga.
Sisitemu itanga uburyo bubiri bwo kohereza: aho umukiriya aherereye, aho kohereza mu masaha 3 iyo umukiriya ari mu gice runaka cy’iduka yatoranijwe, n’aho asanzwe, hamwe n’igihe cyo kohereza gisanzwe. Muri ubwo buryo bwombi, kohereza bizaba ubuntu mu gihe cyo gutangiza uru rubuga.
TRY yongera uburyo abaguzi bakoresha ibicuruzwa bitari bisanzwe bihari kandi ikongera gusobanura uburyo bworoshye bwo gukoresha mu bucuruzi bw'imideli kuri interineti. Ubu, umuntu wese ashobora kubona ubu bunararibonye adakeneye amateka asanzwe afite mu maduka cyangwa ibigo by'abafatanyabikorwa.
Igice kinini cy’ibicuruzwa by’imideli bisanzwe bitanga ubwoko bw’iyi serivisi, ariko mu buryo bw’abatarabigize umwuga kandi bigakorerwa abakiriya basanzwe bafitanye umubano, ibi bikaba bishimangira uburyo ari ngombwa kandi by’ingirakamaro. Itandukaniro ni uko, hamwe na TRY, moderi irushaho kwiyongera kandi ikaba ikoranabuhanga: abafatanyabikorwa batanga ubunararibonye bwo kugerageza ibicuruzwa kugeza ku bakoresha bakomeza kwiyongera. Byongeye kandi, urubuga rukurikirana inzira yose—kuva ku bikoresho kugeza ku kwishyura—kandi rukaba rufite inshingano ku bicuruzwa mu gihe biri mu nzira, ruhamya umutekano usesuye.
Ubu buryo kandi butuma abafatanyabikorwa bongera gutekereza ku ishoramari ryabo mu maduka afatika, bazana ubunararibonye bw'icyumba cyo gushyiramo ibikoresho mu rugo rw'umuguzi.
Vuba aha, TRY izagura ingaruka zayo binyuze mu kongera imiterere y’imideli izenguruka, iri kwiyongera inshuro eshatu kurusha isoko risanzwe, nk'uko raporo ya BCG ibivuga. Mu kwemerera abaguzi kugerageza mbere yo kugura, uru rubuga rukuraho imwe mu mbogamizi zikomeye muri iki gice: kutamenya neza uko imeze n’uko ibintu byihariye bimeze.
Amakuru y’ibanze agaragaza ko iyi serivisi ifite ubushobozi bwo kugabanya inyungu kugeza kuri 80%, kongera agaciro k’impapuro zitumizwa hafi 30%, no kongera kugura inshuro ebyiri, bigatuma igipimo cyo guhindura ibicuruzwa kikuba inshuro eshanu ugereranyije n’impuzandengo y’ubucuruzi busanzwe bwa elegitoroniki.
“TRY yakuyeho ikibazo cy’ubucuruzi bw’imideli kuri interineti: twaremye isoko rya mbere rifite ibikorwa remezo by’ikoranabuhanga bitanga uburambe nyabwo bwo kugerageza ibintu. Uru rubuga rukuraho umutekano muke w’abaguzi kandi rugabanya ubucuruzi bw’abafatanyabikorwa mu mutekano usesuye,” ibi ni ibyavuzwe na Roberto Djian, washinze akaba n’umuyobozi mukuru wa TRY.
Iyi sosiyete yarangije gahunda yo gutera inkunga imishinga mbere yo gutera inkunga imishinga, kandi irimo gusuzuma ishoramari rishya kugira ngo yongere iterambere ryayo ritaha, ishyigikire kwagura isoko ryayo no guteza imbere uturere dushya tw’ubucuruzi. Abitabiriye umushinga n’amafaranga y’ishoramari ntabwo byatangajwe.
Uretse kuba isoko gusa, TRY ihagarariye ikoranabuhanga rishya mu bucuruzi bw'imideli yo mu ikoranabuhanga, ifungura umuyoboro mushya wo kugurisha ku bigo, abakora, amaduka, ubucuruzi bwo kuri interineti, n'ibindi bikorwa muri urwo rwego. Uru rubuga rukoresha ubwenge bw'ubukorano bukoreshwa mu bice byinshi by'ubucuruzi, kuzamura urwego rw'imikorere, kwiha agaciro, no guhuza urusobe rw'ibinyabuzima byose.
Hateganyijwe ko urubuga rwa TRY ruzatangizwa mu Gushyingo, muri verisiyo ya beta, ruzaboneka kuri usetry.com.br , hanyuma hakurikireho porogaramu. Ibikorwa bizatangira mu turere tw'Amajyepfo n'Amajyepfo y'Uburasirazuba, kandi vuba aha bizakwirakwira no mu tundi turere.
TRY yavutse ifite intego yo kuvugurura ahazaza h’imideli yo kuri interineti, guhuza ikoranabuhanga, imikorere irambye, n’ubuhanga mu bantu mu rusobe rw’ibinyabuzima rumwe. Iyi gahunda ishobora guhindura Brezili ku isonga mu guhanga udushya mu bucuruzi bw’ikoranabuhanga mu gice cy’ibicuruzwa bicuruzwa ku isi.
