Target Corporation, imwe mu minyururu minini yo kugurisha muri Amerika, uyu munsi yatangaje ubufatanye bufatika na Shopify Inc., bugamije kwagura cyane isoko ryayo rya interineti, Target Plus. Ubu bufatanye buzafasha abadandaza kurubuga rwa Shopify kugurisha ibicuruzwa byabo ku isoko rya Target, kwagura cyane ibicuruzwa biboneka kubaguzi.
Iyi gahunda ifatwa nkintambwe ishimishije ya Target kugirango ihangane n’ibihangange bicuruzwa nka Walmart na Amazon, byiganje ku isoko rya e-bucuruzi mu myaka yashize. Shopify, izwiho gukoresha porogaramu ya e-ubucuruzi ikoreshwa ku isi yose, ikorana na miliyoni z'abacuruzi mu bihugu birenga 175.
Target Plus, yatangijwe muri 2019, yakoresheje uburyo bwo guhitamo ibicuruzwa, bitandukanye nurwego runini rutangwa na Amazon. Kugeza ubu, isoko rifite abagurisha barenga 1.200 kandi ritanga ibintu birenga miliyoni 2 byo kugura.
Hamwe nubu bufatanye, Target yizeye gushimangira umwanya wayo ku isoko ryo kugurisha hifashishijwe ikoranabuhanga, yifashisha imiyoboro minini y’abacuruzi ku isi kugira ngo itange ubunararibonye bwo guhaha ku bakiriya bayo.
Byongeye kandi, ubufatanye buzaba bukubiyemo gusangira ubushishozi ku bijyanye n’isoko, nko gukenera ibicuruzwa bizwi ku mbuga nkoranyambaga, bigatuma igisubizo cyihuse ku byo abaguzi bakeneye.
Iyi gahunda yibikorwa ya Target yerekana akamaro kiyongera kumasoko mumasoko ya e-ubucuruzi no gukenera iminyururu minini yo kugurisha kugirango ihuze nimpinduka mumyitwarire yabaguzi.
