Umucuruzi, ku bufatanye na Rede Mulher Empreendedora (RME), aratangaza ko hatangijwe gahunda y’umugore w’umwaka w’umwaka - integuro y’abagurisha. Intego ni ukumenya impano, imikorere, niterambere rya banyiri amaduka yo muri Berezile bitwaye neza kurubuga.
Gusaba, gufungura kugeza ku ya 31 Nyakanga, birashoboka kuri ba rwiyemezamirimo b'abagore bose bafite kandi / cyangwa bafite imyanya y'ubuyobozi mu maduka yabo ya Shopee kandi bakaba baragurishije cyane mu mezi 6 ashize. Ibirori byo gutanga ibihembo bizaba mu Gushyingo kandi bizagaragaza abagore 15 mu byiciro bitatu: guhindura imibare, ingaruka ku mibereho, ndetse n’imikorere.
Leila Carcagnoli, Umuyobozi w'icyiciro muri Shopee, ashimangira akamaro k'isoko nk'igikoresho cyo gushyigikira kwihangira imirimo y'abagore, kugira uruhare mu bwigenge bw'amafaranga no kuba abagore bakomeye mu bucuruzi. Ana Fontes, washinze RME, agaragaza akamaro k'ibidukikije bigamije guteza imbere ibicuruzwa na serivisi na ba rwiyemezamirimo b'abagore, batitaye ku bucuruzi bwabo.
Isuzuma rizakorwa mu byiciro bitatu kugeza mu Gushyingo 2024, ririmo gusesengura ibyifuzo byakozwe na komite y'impuguke zaturutse muri Shopee na RME, hamwe n'itsinda ry'abacamanza bazwi. Abatsinze bazahabwa ibihembo byamafaranga hamwe niyamamaza ryabaguzi kugirango bazamure ibicuruzwa byabo hamwe nubucuruzi bwabo kurubuga.
Nk’uko ubushakashatsi bwakozwe na Shopee bubitangaza, abacuruzi barenga 50% bagurishije mu mezi 12 ashize ni abagore, aho impuzandengo ya 45% mu bagurisha abagore bashya ku mwaka. Ihuriro ryerekana kandi ko uburyo bwa digitale ari igikoresho cyingenzi cyo kwihangira imirimo y'abagore, bigatuma habaho uburinganire hagati y'ubuzima bwite n'ubw'umwuga.
Umuguzi afite abacuruzi bo muri Berezile barenga miliyoni 3 biyandikishije, 90% byabatumiza baturuka kubagurisha baho. Isosiyete ikomeje gushora imari mu kunoza, guhanga udushya, no guteza imbere umwuga kuri ba rwiyemezamirimo, imaze guhugura abarenga 500.000 binyuze mu kigo cyayo gishinzwe uburezi.
