Mu cyumweru gishize, SHEIN, umucuruzi w’imyambarire, ubwiza, n’ubucuruzi bw’imibereho, yafunguye iduka ryayo rya mbere ryamamaye muri Rio Grande do Sul, mu murwa mukuru wa leta, Porto Alegre, kuva ku ya 17 kugeza ku ya 21 Nzeri. Ububiko bwa pop-up bwanditseho imibare myinshi yagurishijwe kuva iduka rya mbere ryamamaye muri Berezile ndetse n’umwanya wa kabiri witabiriwe cyane mu mateka yarwo, abashyitsi 12.340 mu minsi itanu yo gukora. Iyi yari inshuro ya 11 imurikagurisha ryamamaye mu gihugu kandi ku nshuro ya gatatu iteganijwe mu 2025.
Icyamamare muri rubanda muri Rio Grande do Sul, iduka rya SHEIN riva muri Shopping Bourbon Wallig ryagurishije ibintu birenga 9000 kandi bigurisha 72% byimigabane yabyo. Mubyitegererezo bitandukanye byazanwe kuri pop-up, 81% byagurishijwe. Umuyobozi w'ikigo cya SHEIN muri Berezile, Felipe Feistler agira ati: "Na none, twongeye gutsinda byimazeyo kandi twakiriwe neza n'abaturage baho mu mujyi mushya aho twazanye ububiko bwacu."
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Gushyira amaduka mugihe cya Semana Farroupilha (ibirori ngarukamwaka bibera muri Rio Grande do Sul byubahiriza impinduramatwara ya Farroupilha) byashishikarije igishushanyo mbonera cyubaha umuco wakarere ndetse nubwibone, bihuza imigenzo ya Gaucho na ADN yerekana imyambarire ya SHEIN. Iyi gahunda yashimangiye ingamba zo kuranga abakiriya bayo mu turere dutandukanye twa Berezile, kuzana ubunararibonye bwa digitale kwisi.
Guhitamo ibintu mububiko bwa pop-up byateguwe kugirango bigaragaze ubudasa buri mu isanzure rya SHEIN. Icyari kigamijwe kwari ugutanga amahitamo ajyanye nibihe bitandukanye nubuzima bwabaguzi: kuva mubiro bisa no gusohoka hanze, imyenda yo ku mucanga, pajama, nibice bisanzwe. Ihitamo ryerekana ADN ya demokarasi ya SHEIN, ihuza imigendekere yisi yose hamwe nuburyo abaguzi bashaka mubuzima bwabo bwa buri munsi.
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