Hamwe no kwiyongera kwa e-ubucuruzi muri Berezile, urubuga rushya rurimo gusobanura imyitwarire y’abaguzi no gutanga inzira zigezweho kubagurisha n'ibirango. Ishyirahamwe ry’ubucuruzi bwa elegitoronike muri Berezile (ABComm) rivuga ko uyu murenge uteganijwe kwinjiza miliyari zisaga 200 z’amadolari y’Amerika mu 2025, bitewe n’ikwirakwizwa ry’ibicuruzwa, gukoresha imbuga nkoranyambaga, ndetse no guteza imbere imiterere nk’ubucuruzi bwa Live.
Ni muri urwo rwego, Kwai Shop, urubuga rwubucuruzi rwahujwe na porogaramu ngufi ya videwo ya Kwai, rumaze kumenyekana nkurubuga rusange rwambere mu bucuruzi bwa Live - uburambe bwo guhaha. Kuva icyiciro cyambere cyo kwipimisha mu mpera za 2023, Ububiko bwa Kwai bumaze kwerekana ubwiyongere bwa 1,300% mubicuruzwa byaguzwe burimunsi mumwaka wa 2024 , bishyiraho nkibidukikije bishya bihuza abagurisha n’abaguzi muburyo bwimikorere, bwihuse, kandi bunoze. Isoko ryakira ibicuruzwa bitandukanye, hibandwa kuri electronics, ibicuruzwa byo murugo, hamwe na maquillage.
Ricky Xu, Visi Perezida akaba n'Umuyobozi wa Global Platform na E-ubucuruzi muri Kuaishou International, yagize ati: "Kwai Shop ihindura ubucuruzi bwa e-bucuruzi muri Berezile itanga urubuga rutagura gusa abagurisha, ahubwo runahuza ibicuruzwa n'abaguzi mu buryo bushishikaje kandi bufatika. Turimo gushakisha imbaraga z'abashizeho imbaraga ndetse n'imbaraga za videwo ngufi kugira ngo duhindure ubunararibonye mu bucuruzi . "
Imbaraga z'icyitegererezo zimaze kugaragara mu nkuru zatsinze. Ububiko bwa Império Cosméticos, urugero, bwongereye ibicuruzwa kuva kuri 40 kugeza kuri 800 byateganijwe buri munsi nyuma yo kwinjira kumurongo - kwiyongera kwa 4000% . Hagati aho, uwashizeho Evelyn Marques, uvuga ibijyanye n’imyambarire n’ikoranabuhanga, yakusanyije miliyoni zisaga 25 z’amadolari yo kugurisha ku iduka rya Kwai, hamwe n’amasaha arenga 18.000 ya Live .
Hamwe no kugaragara kwa Kwai Shop, amahirwe mashya nayo aravuka kubakoresha no guhanga bifuza guhindura imbaraga zabo muburyo bwa digitale mubucuruzi bwunguka. Inzira yo kwiyandikisha nkugurisha iroroshye kandi yoroshye, ariko urubuga rukomeza ibipimo byerekana uburambe bwiza kubacuruzi ndetse nabaguzi.
Nigute ushobora kuba umugurisha kumaduka ya Kwai
Dore intambwe ku ntambwe yo kuyobora kugirango utangire:
- Kugira CNPJ ikora kandi yemewe (Indangamuntu yimisoro yo muri Berezile).
- Gira adresse yegeranye iherereye muri leta ya São Paulo.
- Tanga gihamya yerekana amafaranga yinjiza byibuze 20.000 $ kurundi rubuga rwa e-ubucuruzi.
Kugira ngo ibyo bisabwa byuzuzwe, ababishaka bagomba gukuramo porogaramu yemewe ya Kwai, bakagera ku wa Kwai , kanda umurongo muri bio , wuzuze urupapuro ruboneka, hanyuma utegereze ko itsinda ry’urubuga rizabahamagara.
Hamwe nubu buryo bworoshye bwo kwinjira-urwego, Kwai Shop yakwegereye abantu bose kuva ku mato mato, kwagura amaduka kugeza ku bicuruzwa binini bishakisha uburyo bushya bwo kuzamura imibare no guhindura. Ibi byose mubidukikije aho videwo ngufi, imirongo ya Live, hamwe nabashinzwe gukora ibintu bakora nkinshuti zukuri mubikorwa byo kugurisha.
