Riadis Dornelles afite uburambe mu myaka irenga makumyabiri mu itangazamakuru no ku isoko ryamamaza, yatangiye imirimo y’umuyobozi mukuru Latam muri PremiumAds, isosiyete izobereye mu gukemura ibibazo byifashishwa mu gukoresha amafaranga.
Uyu muyobozi ayoboye kwagura adtech muri Amerika y'Epfo, gushimangira umubano n’abamamaji n'abamamaza binyuze mu ikoranabuhanga, ingamba, n'ubufatanye bw'igihe kirekire. Inzira ye yumwuga yerekana ihinduka ryumurenge mumyaka yashize.
Riadis yakoraga mu binyamakuru, amaradiyo, televiziyo, n'ibirori mbere yo kwigaragaza ku isoko rya monetisation ya digitale - urwego aho amakuru, ubwenge ku isoko, no guhanga udushya mu ikoranabuhanga arimo gusobanura uburyo ibirango n'ibitangazamakuru bihuza n'ababumva.
Kuri we, itandukaniro rinini riracyari abantu n'imibanire ishingiye ku kwizerana no gutanga agaciro nyako. Agira ati: "Itangazamakuru rishingiye kuri porogaramu rishobora kuba ikoranabuhanga rikomeye, ariko igitandukanya ubucuruzi ni abantu, ingamba, ndetse n'ubufatanye bw'igihe kirekire. Inshingano yanjye muri PremiumAds ni iyo koroshya urwego rugoye no kongera ingaruka nziza ku bamamaza ndetse n'abamamaza muri Amerika y'Epfo".
PremiumAds ni imwe mu mbuga za mbere zigenga zishyurwa mu bitangazamakuru byigenga muri Berezile, zitanga ibisubizo byuzuye ku bamamaji bashaka kwinjiza amafaranga menshi ya digitale no ku bamamaza bashaka kugera ku babishoboye babishoboye. Muguhuza ikoranabuhanga rigezweho nuburyo bwo kugisha inama no kwegerana, isosiyete yitandukanije no guhindura amakuru mubisubizo nyabyo.
Hamwe na Riadis ifata ubuyobozi, isosiyete ishimangira ubwitange bwo guhanga udushya, imikorere, no kuba indashyikirwa muri serivisi zabakiriya, ihitamo icyitegererezo giha agaciro imibare n'imibanire y'abantu inyuma ya buri sano.
